Pamwambo wakunyumba ku Seoul Lachiwiri, Samsung Electronics Mafiriji osinthika makonda adapangidwira Generation Y kapena millennials - m'badwo wobadwa pambuyo pa 1981 womwe unakulira mozunguliridwa ndi zida ndiukadaulo. Komabe, zinthu zatsopano za Samsung zimapezekanso kwa anthu amibadwo ina. Kampaniyo sidzalepheretsa kugula mafiriji atsopano ndi anthu azaka zina.
Chosiyana ndi mafiriji a Samsung BESPOKE ndi mawonekedwe osinthika a chipangizochi chothandiza kwambiri, chokhala ndi masinthidwe osinthika komanso pulogalamu ya smartphone komwe mutha kusankha ndikuwunika zonse izi. Zosintha zimachokera ku chitsanzo cha khomo limodzi kupita ku chitsanzo cha zitseko zinayi. Zitseko zilipo ndi mapanelo zitsulo kapena mitundu iwiri ya galasi: "satin" kapena "okongola." Mukhozanso kusankha mtundu womaliza kapena tchulani zomwe mumakonda.
Mitengo imayambira pa 1,04 miliyoni yomwe South Korea yapambana ndikukwera mpaka 4,48 miliyoni (US $ 881 mpaka US $ 3800). Zitseko zimachokera ku 80,000 mpaka 200,000 wopambana ($70 mpaka $170). Mafiriji a BESPOKE ndi oyamba pamndandanda wazogulitsa zatsopano za Samsung pansi pa Project Prism. Malinga ndi polojekitiyi, zomwe kampaniyo imapanga zimapangidwira kuti zizikhala ngati prism yomwe imawonetsa moyo wamakasitomala ake. Osachepera, Samsung ikukhulupirira, ndi firiji yosinthika makonda, ndizosavuta kusintha mkati mwanu kuti zigwirizane ndi zomwe mumakonda.
Pa gawo loyambirira la kugawa kwazinthu zatsopanozi, kampaniyo idzayang'ana kwambiri msika waku South Korea, koma pambuyo pake iyamba kugulitsa mafiriji a BESPOKE ku US ndi Europe. Malinga ndi ziwerengero, mafiriji amasinthidwa pambuyo pa zaka 10 zogwiritsidwa ntchito. Kusintha mwamakonda kumalola makasitomala kusintha mawonekedwe a chipangizocho nthawi iliyonse, m'njira yabwino kwa iwo, osasiya ngakhale nyumba yawo.
Source: 3dnews.ru
