Dzulo panali chiwonetsero chachikulu, pomwe Sberbank adalengeza kukonzanso kwakukulu. Sikuti logo yokha yasintha, komanso dzina lovomerezeka - tsopano ndi Sber: kampani yomwe ikupanga chilengedwe chake cha digito ndikudzipatula kuzinthu zachuma.
Sber amapereka kale ntchito zambiri za moyo wa munthu ndi bizinesi, ndipo chitukuko cha mbali iyi chidzapitirira. Pamsonkhanowo, kampaniyo inawonetsa mawonekedwe atsopano a nthambi zake - iyi siilinso ofesi yoimira banki wamba, koma mfundo yotseguka kwa alendo. Palibe madesiki wamba wamba (kugogomezera kwambiri pa intaneti ndi ma ATM atsopano okhala ndi mawonekedwe a nkhope ndi zowonera zazikulu za sonorous), chilichonse chimapangidwa mumitundu yotuwa m'malo mwa wobiriwira wa asidi, mutha kungokhala ndikumwa kapu ya khofi. Maofesi oterowo adzakhalanso nthambi za SberLogistics delivery service.
Kuyambira pano, malonda adzayang'ana pa kulimbikitsa zinthu zatsopano ndi zomwe zilipo kale ndi ntchito: palibe ndondomeko yogwiritsira ntchito ndalama zambiri zotsatsa zithunzi. Pafupifupi, kampaniyo imayerekezera ndalama zowonjezera, kuwonjezera pa ntchito zachizolowezi, poyambitsa mtundu watsopano wa ruble pafupifupi 2,5 biliyoni m'zaka 5-6 zotsatira.
Koma kampaniyo sinayime pa logo ndi zolinga zabwino. Mwinamwake chilengezo chofunika kwambiri cha msonkhano chinali
Othandizira a Salyut sadzakhala mu mafoni a m'manja a ogwiritsa ntchito kudzera pa Sberbank Online ndi mapulogalamu a SberSalut, komanso mu 2021 Honor TV ndi zipangizo zatsopano za Sber. Iyinso ndi wailesi yakanema
Kuwonjezera apo, utumiki unaperekedwa
Sber idakhazikitsanso nyimbo yake, SberZvuk, kutengera ntchito ya Zvooq,
Pomaliza, adalengezedwa ndipo
Komanso pamsonkhanowo, kampaniyo idalengeza zatsopano. Mwachitsanzo, pulogalamu yokhulupirika ya "Spasibo kuchokera ku Sberbank", yomwe imakupatsani mwayi wopeza mabonasi ogula makadi ndikusinthanitsa ndi katundu ndi mautumiki a anzanu, tsopano imatchedwa "SberSpasibo". Ntchito zosiyanasiyana zachuma za Sber kwa anthu zimagwirizanitsidwa pansi pa mtundu wa SberBank, ndipo ntchito yaikulu tsopano ikutchedwa SberBank Online. Akaunti imodzi "ID ya Sberbank" kuti mupeze ntchito za banki ndi abwenzi ake adatchedwanso "Sber ID". Ndi zina zotero - mkati mwa chimango cha mtundu watsopano.
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Source: 3dnews.ru