Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Dzulo panali chiwonetsero chachikulu, pomwe Sberbank adalengeza kukonzanso kwakukulu. Sikuti logo yokha yasintha, komanso dzina lovomerezeka - tsopano ndi Sber: kampani yomwe ikupanga chilengedwe chake cha digito ndikudzipatula kuzinthu zachuma.

Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Sber amapereka kale ntchito zambiri za moyo wa munthu ndi bizinesi, ndipo chitukuko cha mbali iyi chidzapitirira. Pamsonkhanowo, kampaniyo inawonetsa mawonekedwe atsopano a nthambi zake - iyi siilinso ofesi yoimira banki wamba, koma mfundo yotseguka kwa alendo. Palibe madesiki wamba wamba (kugogomezera kwambiri pa intaneti ndi ma ATM atsopano okhala ndi mawonekedwe a nkhope ndi zowonera zazikulu za sonorous), chilichonse chimapangidwa mumitundu yotuwa m'malo mwa wobiriwira wa asidi, mutha kungokhala ndikumwa kapu ya khofi. Maofesi oterowo adzakhalanso nthambi za SberLogistics delivery service.

Kuyambira pano, malonda adzayang'ana pa kulimbikitsa zinthu zatsopano ndi zomwe zilipo kale ndi ntchito: palibe ndondomeko yogwiritsira ntchito ndalama zambiri zotsatsa zithunzi. Pafupifupi, kampaniyo imayerekezera ndalama zowonjezera, kuwonjezera pa ntchito zachizolowezi, poyambitsa mtundu watsopano wa ruble pafupifupi 2,5 biliyoni m'zaka 5-6 zotsatira.

Koma kampaniyo sinayime pa logo ndi zolinga zabwino. Mwinamwake chilengezo chofunika kwambiri cha msonkhano chinali Salyut banja la othandizira mawu. Pakadali pano pali atatu mwa iwo - iliyonse ili ndi mawu ake komanso mawonekedwe ake. Komabe, ntchitoyi idzakhala yodziwika bwino ndipo idzalola kuti ntchito zonse za kampaniyo ndi mabwenzi ake zigwirizane. Makamaka, pazifukwa izi, nsanja ya Smart Market imaperekedwa, momwe makampani a chipani chachitatu ndi otukula amatha kupanga luso ndi ntchito za Salyut: onse pogwiritsa ntchito wojambula wosavuta komanso kutengapo gawo kwa akatswiri opanga mapulogalamu.


Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Othandizira a Salyut sadzakhala mu mafoni a m'manja a ogwiritsa ntchito kudzera pa Sberbank Online ndi mapulogalamu a SberSalut, komanso mu 2021 Honor TV ndi zipangizo zatsopano za Sber. Iyinso ndi wailesi yakanema SberBox keychain attachment ndi 4K ndi HDMI 2.1 kwa RUB 3490; Ndipo Smart chiwonetsero cha SberPortal yokhala ndi ma acoustics apamwamba a 30-W kuchokera ku Harman Kardon.

Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa
Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Kuwonjezera apo, utumiki unaperekedwa "SberDisk" ku kampani "SberCloud" - imapereka kusungirako mafayilo kwa ogwiritsa ntchito wamba. Atangolembetsa, aliyense amapatsidwa 15 GB kwaulere, pali mafoni ogwiritsira ntchito komanso kuthekera kokulitsa malo.

Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Kampaniyo idapereka zambiri ndi za digito nsanja maphunziro kusukulu "SberClass", amene kale kufalitsidwa m'madera 65 a Russia ndipo amalola munthu payekha makalasi ndi kupereka ana mwayi zipangizo khalidwe kuti amakwaniritsa muyezo maphunziro.

Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Sber idakhazikitsanso nyimbo yake, SberZvuk, kutengera ntchito ya Zvooq, zomwe banki idagula. Izi nyimbo umboni utumiki amasintha kwa wosuta maganizo ndi zokonda ndi zikuphatikizapo 40 miliyoni nyimbo popanda zoletsa ndi mkulu khalidwe. Nyimbo zina zimathandizira mawonekedwe a "Show Lyrics": mawu anyimbo amawonetsedwa pazenera ndikuseweranso, kuphatikiza kumasulira kuchokera kuchilankhulo china.

Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Pomaliza, adalengezedwa ndipo SberPrime banja la zolembetsa zapadziko lonse lapansi. Basic amakulolani kuti mupeze mwayi wowonera kanema wapa intaneti wa Okko kwa 199 β‚½ pamwezi; nyimbo utumiki "SberZvuk"; kutumiza kwaulere kwa zinthu kudzera pa SberMarket; 30 GB ya SberDisk yosungirako mitambo, komanso kuchotsera zingapo pazinthu zina.

Sberbank yasanduka kampani ya IT Sber: zambiri zatsopano ndi zinthu zimaperekedwa

Komanso pamsonkhanowo, kampaniyo idalengeza zatsopano. Mwachitsanzo, pulogalamu yokhulupirika ya "Spasibo kuchokera ku Sberbank", yomwe imakupatsani mwayi wopeza mabonasi ogula makadi ndikusinthanitsa ndi katundu ndi mautumiki a anzanu, tsopano imatchedwa "SberSpasibo". Ntchito zosiyanasiyana zachuma za Sber kwa anthu zimagwirizanitsidwa pansi pa mtundu wa SberBank, ndipo ntchito yaikulu tsopano ikutchedwa SberBank Online. Akaunti imodzi "ID ya Sberbank" kuti mupeze ntchito za banki ndi abwenzi ake adatchedwanso "Sber ID". Ndi zina zotero - mkati mwa chimango cha mtundu watsopano.

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Source: 3dnews.ru