Tsiku lina Sony mosayembekezereka pakuchita mgwirizano ndi mpikisano waukulu pamsika wamasewera - Microsoft Corporation. Makampani onsewa apanga limodzi masewera amtambo (akukhulupirira kuti chifukwa chake chinali chowopsa chomwe Google ikufuna kulowa mumsika wamasewera. ). Ntchito zina zapaintaneti za PlayStation zisunthira ku nsanja yamtambo ya Azure. Zimabwera pambuyo poti PlayStation idakhala zaka zisanu ndi ziwiri ikupanga ntchito yake yosinthira masewera kuti apambane pang'ono. Mwina palibe amene adadabwa kwambiri ndi nkhaniyi kuposa ogwira ntchito a Sony Interactive Entertainment's (SIE) PlayStation division, yomwe yamenyana bwino ndi chimphona cha mapulogalamu a US mumsika wa $ 38 biliyoni wa console kwa zaka pafupifupi makumi awiri.
Malinga ndi odziwitsa a Bloomberg, zokambirana ndi Microsoft zidayamba chaka chatha ndipo zidachitika mwachindunji ndi oyang'anira akulu a Sony ku Tokyo, osatenga nawo gawo pagawo la PlayStation. Ogwira ntchito zamagulu amasewera adadabwa ndi nkhaniyi. Oyang'anira akuti adayenera kutsimikizira antchito ndikuwatsimikizira kuti mapulani a PlayStation 5 sangakhudzidwe. Nthawi yovutayi ndi gawo la phunziro lopweteka lomwe Sony ndi makampani ena ambiri aukadaulo akukumana nawo. Otsogola padziko lonse lapansi opereka mautumiki amtambo akukhala amphamvu kwambiri, ndipo pokhapokha ngati kampani ikuwononga mabiliyoni a madola pachaka pazida za data, ma seva ndi zida zapaintaneti, sizingapitirize.
Kukula kofulumira kwa liwiro la kulumikizidwa kwa intaneti, kupangidwa kwa ma network a data center ndi matekinoloje ophunzirira makina kumapangitsa lingaliro lamasewera akutali omwe safuna makina apadera amasewera am'deralo kukhala owona. Izi ndizowopseza PlayStation, zomwe zimapanga gawo limodzi mwa magawo atatu a phindu la Sony. Xbox ya Microsoft imakumana ndi zoopsa zomwezi, koma chimphona cha pulogalamuyo chili ndi ntchito yachiwiri yayikulu kwambiri padziko lonse lapansi, kotero kampaniyo ili ndi yankho lanzeru. Othandizira ena otsogola pamtambo, Google ndi Amazon, akupanga ntchito zawo zamasewera amtambo.
Pozindikira kuti utumiki wake wamtambo sungathe kulimbana ndi mpikisano wokwanira, mkulu wa Sony Kenichiro Yoshida anakakamizika kugwirizana ndi mdani wakale. "Sony ikuwopsezedwa ndi zomwe zachitika posachedwa komanso Google yamphamvu ndipo yaganiza zopereka ntchito yokulitsa maukonde ake ku Microsoft," atero a Asymmetric Advisors Strategist Amir Anvarzadeh. "Chifukwa chiyani angagwirizane ndi mdani ngati sakuwopsezedwa?"
Mneneri wa Sony adatsimikiza kuti zokambirana ndi Microsoft zidayamba chaka chatha, koma adakana kupereka zambiri. Lachiwiri, oyang'anira, kuphatikiza wamkulu wa PlayStation, Jim Ryan asintha omwe ali nawo panjira yatsopanoyi pa tsiku lawo lapachaka la Investor. Gawo ili la Sony, mwa njira, lavomerezedwa kale ndi eni ake, poyang'ana kuwonjezeka kwa 10% kwa mitengo yamtengo wapatali pa Lachisanu - uku ndiko kuwonjezeka kwakukulu kwa zaka 1,5.
Sony inakhala kampani yoyamba ya masewera othamanga kuti alowe mumsika wotsatsa masewera atagula Gaikai woyambira ku US ku 2012 kwa $ 380. Zaka zitatu pambuyo pake, adatulutsa PlayStation Tsopano, yomwe inalola kuti masewera a PS3 ayende pamtambo pa PC ndi PS4. Kuyambira pamenepo, ntchitoyi yakopa olembetsa olipira 700, ndipo mndandanda wake ukuphatikiza ma projekiti a PS2 ndi PS4. Komabe, madandaulo okhudzana ndi mavuto okhudzana ndi kugwirizana akupitirirabe mpaka lero, ndipo kutumizidwa kumachedwa (ku Russia, mwachitsanzo, ntchitoyi sichikupezekabe). "PlayStation Tsopano ndi ntchito yochepa kwambiri," adatero David Cole, woyambitsa ndi mkulu wa DFC Intelligence.
PlayStation Network, ntchito ina yamasewera yomwe zosintha zimatulutsidwa, kupulumutsa mitambo ndi masewera ambiri a PlayStation 4, kumabweretsa phindu lalikulu kwa kampaniyo. Pakadali pano, ikuyendetsedwa ndi chimphona china chamtambo: Amazon Web Services. Chaka chatha, Sony ndi Amazon adakambirana za mgwirizano wapamtima pamasewera amtambo koma sanagwirizane pazamalonda, malinga ndi a Bloomberg tipster. Izi ndi zomwe zidabweretsa Sony m'manja mwa Microsoft. Dziwani kuti Amazon pakadali pano ikupanga ntchito yake yosinthira masewera.
Malinga ndi gwero lomwelo, pivot kupita ku Microsoft idatsogozedwa ndi kusintha kwakukulu kwa ogwira ntchito ku Sony, kuphatikiza kusamutsidwa kwa akuluakulu ena a PlayStation Now kupita kumagulu ena. John Kodera, yemwe adakula kukhala wamkulu wamkulu wopititsa patsogolo ntchito zapaintaneti, nayenso kuchokera paudindo wake ngati wamkulu wa PlayStation mu February, patangodutsa chaka chimodzi atatenga udindowu.
Funso lofunika kwambiri ndilakuti ndani angapindule kwenikweni ndi mgwirizanowu? Ofufuza ambiri amavomereza kuti, osachepera pakanthawi kochepa, chisankhochi chipereka zotsatira zabwino kwa Sony. Masewera amtambo sanakonzekerebe pamsika. Google itayambitsa Stadia m'mwezi wa Marichi, ogwiritsa ntchito ambiri poyesa adanenanso zotsatira zosasangalatsa, kuphatikiza kuchedwa kwambiri poyankha zomwe osewera adalowetsa komanso kutsika kwakanthawi kwazithunzi.
IHS Markit ikuneneratu kuti pofika chaka cha 2023, masewera amtambo adzawerengera 2% yokha ya ndalama zamakampani. Ichi ndichifukwa chake Sony ndi Microsoft pakadali pano akuyang'ana kwambiri zotonthoza zam'badwo wotsatira, zomwe zikuyembekezeka mu 2020. Kufikira ku chilengedwe cha Azure kumapatsa Sony mwayi wamtsogolo wamtsogolo pomwe masewera amtambo pamapeto pake amatsogolera kutha kwa zotonthoza.
Microsoft ikhoza kukhala yopindula kwambiri. Gawo la Xbox likupitiliza kupanga masewera ndi zotonthoza, koma tsopano likuyang'ana kwambiri mautumiki osiyanasiyana, zolembetsa ndi nsanja. M'mwezi wa Marichi, kampaniyo idalengeza za banja la ntchito zamtambo kwa opanga masewera ndi makampani amasewera amitundu yonse. Kugwirizana ndi Sony kumapangitsa kuti Azure, m'malo mwa Amazon kapena Google, ikhale muyeso wamakampani pamasewera amasewera. "Microsoft ndiye wopambana momveka bwino chifukwa Sony idasankha ukadaulo wawo ngakhale mpikisano wachindunji pamsika wamasewera pakati pamakampani awiriwa," adatero Bambo Cole.
Owonera ena amsika ali ndi chidaliro kuti Sony iluza pakapita nthawi. Pakali pano imalipiritsa osindikiza monga Electronic Arts ndi Capcom mpaka 30% ya ndalama kuchokera ku malonda a masewera a PlayStation. Koma ngati ntchito zotsatsira zikukhala zachizoloΕ΅ezi, ziyenera kulimbana ndi Microsoft yomwe ikulipira mpikisano kuti ipeze zipangizo zamtambo. Izi zitha kuyika Sony pamavuto. "Mgwirizanowu ukudzetsa mafunso okhudza ulamuliro wamtsogolo," akutero Amir Anvarzadeh.
Mosasamala kanthu kuti masewera amtambo atakhala nthawi yanji tsiku ndi tsiku, kuyang'ana kwapadera kudzapitilirabe kukhala kovuta kwa Sony, malinga ndi Piers Harding-Rolls, wamkulu wa kafukufuku wamsika wamasewera ku IHS Markit. Monga momwe Netflix imalimbana ndi Prime Video podalira Amazon kuti ikhale ndi mtambo, kapena Apple imapikisana ndi Samsung Electronics pogula zigawo zake, njira yaikulu ya Sony yolimbitsa zopereka zake sizidzasintha.
Mwa njira, zomwe machitidwe a antimonopoly akuphatikiza awiri mwa osewera atatu pamsika wa console pakukula kwaukadaulo wofunikira sikunamveke bwino, makamaka poganizira kuti Microsoft tsopano ndi kampani yayikulu padziko lonse lapansi ndi mtengo wake wamsika.
Source: 3dnews.ru