Mavoti, pamwamba, ndemanga - kodi onse amanama?

Moni, Habr! Lero tikambirana za mavoti, pamwamba, ndemanga ndi mitundu yosiyanasiyana ya ndemanga zomwe makasitomala athu amaganizira posankha mapulogalamu. Sizikanatheka kuti ndiyambe kufufuza pang'ono za CRM ngati sikunali kukambirana kovuta ndi wogwiritsa ntchito. dzina, pomwe tidakambirana njira zosankhira CRM ndipo nthawi zambiri timayipeza pa intaneti. Ndipotu, izi sizikugwiranso ntchito kwa CRM, komanso kuzinthu zilizonse ndi ntchito, koma malaya anu ali pafupi ndi thupi lanu :) Kotero, ndinasonkhanitsa nsonga zina za mafunso otchuka ndikuzigawa m'magulu. Chabwino, kodi ife tigwera mu mdima?

Panali malingaliro osiyanasiyana okhudza kukonza pamwamba pa izi, koma pamapeto pake ndinaganiza zoyamba ndi magwero "zabwinobwino" ndikulowa pang'onopang'ono kuphompho la chisokonezo chobwereza. Choncho, ngati mukufuna scandals ndi intrigue, werengani nkhani kuchokera kumapeto, ngati mukufuna cholinga, werengani kuyambira pachiyambi.

Chodzikanira. Ndili ndi udindo wotsatsa ku RegionSoft ndipo malingaliro omwe ali m'nkhaniyi akhoza kapena sangafanane ndi momwe kampaniyo ilili.

"Pure" makampani CRM mlingo ndi pamwamba

Ngati tilankhula za msika wa CRM ndi ERP, kanjedza muukhondo ndi kukhulupirika ndi wa mabungwe odziyimira pawokha, makamaka. Gartner и Forrester (Forrester Wave). Gartner chaka chilichonse amatulutsa lipoti laukadaulo la Magic Quadrant la CRM Lead Management lipoti lomwe limayika ma CRM ndi omwe angathe, kuzindikira osewera, owonera, atsogoleri ndi otsutsa. Ma quadrants omwewo amapangidwa molingana ndi mitundu ya mabungwe ena, mwachitsanzo, Nuclear Research. Monga lamulo, "msana" wa ogulitsa mu quadrants zosiyanasiyana amasinthasintha, koma palinso kusiyana.

Komabe, palibe lililonse la mabungwewa lomwe lingatchulidwe kuti ndi lodziyimira pawokha. Choyamba, simungalowe mu Gartner quadrant - makampani opanga ndalama kuti apeze kafukufuku kuti akhale ndi mwayi wolowa mu quadrant. Amafunikira malowa kuti apindule bwino ndi mpikisano komanso malonda pamsika, ndipo nthawi zina ndalama zofufuzira zimalipira bwino. Ndipo chachiwiri, Gartner adaphatikizidwa kangapo nkhani zoipa za kuwunika kwaukadaulo, ndipo mu 2006, akatswiri a kampaniyi adaganiza kuti njira yodalirika kwambiri ya Apple inali kusiya chitukuko cha hardware (zowona, iwo ayenera kuti anayang'ana zamtsogolo kwambiri, koma zaka 13 zapita, ndipo Apple hardware ili ndi moyo) .

Chitsanzo cha "matrix" Nuclear Research

Pali lingaliro linanso - kuti mukhale wopikisana nawo gawo limodzi mwa mabungwe, muyenera kukwaniritsa zofunikira zambiri komanso zosafunikira kwa ogwiritsa ntchito, kuyambira paukadaulo mpaka pachilankhulo. Kunena zoona, tikukula RegionSoft CRM ndipo timakhulupirira kuti tikhoza kupikisana ndi "wosewera wa niche", chifukwa zakhala bwino kwambiri ngati CRM yapadziko lonse lapansi, kuphatikiza kasamalidwe kophatikizika ka bizinesi yokhala ndi nyumba yosungiramo zinthu, kupanga, njira zamabizinesi, ndi zina zambiri. Ndipo tinene kuti timasangalala ndi lingalirolo ndikuyamba kupita patsogolo, kuyitanitsa kafukufuku, kumasulira mawonekedwe mu Chingerezi, kukhazikitsa dongosolo la IFRS, ma invoice, ndi zina zambiri. Izi zimawononga ndalama zambiri, tiyenera kuzigwiranso. Kodi wopanga nzeru aliyense angathane nawo bwanji? Ndiko kulondola, izi zisintha zolipira izi pamtengo wamalayisensi. Funso ndilakuti - takhala tikugwira ntchito kwa mabizinesi ang'onoang'ono ndi apakatikati aku Russia kwa zaka 17 kuti titumize kalata yamakalata kuti tili mu quadrant? Ayi, timangothandiza mabizinesi ang'onoang'ono ndi apakatikati kuti athetse mavuto odzichitira okha.

Mwachita bwino, mamembala onse a quadrant ndi mapulogalamu okwera mtengo kwambiri - chifukwa cholakalaka, kupezeka kwapadziko lonse lapansi, mtengo wamalonda, ndi zina zambiri.

Izi zikuphatikizanso mavoti ndi maphunziro opangidwa ndi makampani aku Russia ndi mabungwe ofufuza (mwachitsanzo, Institute of Entrepreneurship Problems, J'son & Partners, ma laboratories apadera, ndi zina). Kusiyana kokha ndiko kuti alibe kulemera kotere padziko lapansi (iwo alibe, kwenikweni), ndipo amapangidwa kuti athetse mavuto a m'deralo, ndiko kuti, mavuto apadera a ogulitsa kapena ophatikiza dongosolo, kotero lipoti lililonse, phunziro lirilonse liri nalo. chizindikiro "Yolamulidwa ndi kampani XXX." Zimawononga ma ruble 500. mpaka 2 miliyoni, ndipo amapereka zopindulitsa zina zotsatsa.

Ndakhudza mabungwe ofufuza m'moyo wanga ndipo nditha kunena kuti kupanga lipoti lotere sikungowonetsa ndi ndalama zolipiridwa ndikutenga malo oyamba - kafukufukuyu amachokeradi zenizeni. Kutenga lipoti komanso kuyang'ana komwe kumachokera kafukufuku sikungawononge inu. Koma, monga mukudziwa, magwero a data ndi njira zowakonzera ndizosiyana. Chifukwa chake ndalama zomwezo zimalipidwa kwa omvera odziwa bwino zitsanzo ndi njira, ngati mukudziwa zomwe ndikutanthauza.

Chigamulo. Zambiri kuchokera ku malipoti oterowo ndi ma quadrants zimatsikira kwa atolankhani mumlingo; maphunzirowo mwina sakupezeka kapena amawononga ndalama zokwana $4-5 zikwi. Chifukwa chake, simungawawerenge athunthu. Koma chidziwitso chilichonse chochokera kumeneko ndi chidule cha msika ndipo chimafunika kuphunziridwa ndikumvetsetsa. Komabe, sikoyenera kukhulupirira mwachimbulimbuli ndi kutenga ngongole ya CRM kuchokera ku quadrant.

Masamba ammutu ndi ma portal

Msika wakunja ndi wolemera mumasamba okhudza machitidwe a CRM - pali zambiri, pali zolemba zambiri, zolemba, akatswiri ndi zokambirana zanzeru mkati. Palinso zotsatsa zambiri, simungathe kukhala popanda izo. Ku Russia kulinso malo ambiri okhudza CRM, mutha kuwerengera zabwino mbali imodzi (kuphatikiza Habr). Muzotsatira zakusaka pakati pa malo a akatswiri, m'malo oyamba mutha kugwira masamba atatu kapena ochepa (kupatula Habr - sitingaganizire, ndizovuta kupikisana nawo).

Mtengo wa CRMonline - tsoka, malowa ali pafupifupi opanda moyo, omwe kale anali malo a nkhondo zoopsa pakati pa CRM anthu pa forum. Ndiwofunika pazambiri zomwe zasonkhanitsidwa komanso mndandanda wamakina a CRM. Palibe pamwamba kapena mavoti ogulidwa - mumangofufuza mndandanda wa mayankho a CRM. Komabe, zambiri zake ndi zachikale: mwachitsanzo, kabukhuli lili ndi RegionSoft CRM 5.0, koma lakhala RegionSoft CRM 7.0 kwa pafupifupi chaka (ngakhale izi ndizotulutsa zazikulu, ndiye kuti, zaka 4 zadutsa).

Zochita za CRM - Tsambali limasungidwa, zolemba zimasinthidwa, ngakhale osati pafupipafupi momwe timafunira. Pali njira yotsogolera yotsogolera (chifukwa chake zonse zidakonzedwa). M'mbuyomu, zidadzutsa kukayikirana pakati pa ogulitsa chifukwa wosindikizayo anali kampani yogulitsa Terrasoft ku Czech Republic.

Umboni wochokera kwa TAdviser

Koma tsopano tsamba la kampaniyo layimitsidwa, ndipo portal yokha imaphatikizapo nkhokwe yayikulu ya chidziwitso ndi milandu yokhudza CRM (Pano, mwachitsanzo, ndi chopereka chathu ku banki ya nkhumbayi) ndikukulolani kuti musankhe ndikufanizira mayankho (popanda zosefera, malinga ndi mndandanda wazotsatira). Timakondanso ma graph owunikira machitidwe a CRM; iwo, ndithudi, amakhala owerengeka kwambiri, koma ponseponse amawonetsa momwe zinthu zilili. Sitikudziwa momwe tchaticho chimapangidwira (ichi sicholemba patsamba), zikuwoneka kuti palinso zinthu zina pano - koma tikudziwa motsimikiza kuti sitinapereke ndalama zofalitsa, kuyika, ndi zina.

RegionSoft CRM kudzera m'maso a portal Practice CRM

Mtsogoleri wa TA Zingakhale zoyenera kutchula poyamba, koma ndi nkhani yayitali, ndiye izi. Iyi ndi mastodon yeniyeni pamagulu a mapulogalamu amakampani - tsamba lalikulu lowunikira lomwe lili ndi chidziwitso chachikulu, malingaliro ndi malingaliro, kutsatsa ndi zomwe zili zake. Iye akali ndi moyo kuposa wina aliyense wamoyo. Koma tiwona zomwe zikuchitika ndi CRM rating.
Yomaliza ndi ya 2017. Ndi uyu:

Funso loyamba: kodi ndinu otsimikiza, ali kuti amoCRM ndi Bitrix24? Ndipo funso siliri lokha. Choncho, tiyeni tiyambe kukumba. Monga nthawi zonse, ndi asterisk - "malinga ndi nkhokwe ya TAdviser." Tikudziwa kuti maziko awa ndi otani, chifukwa ndinakhazikitsa RegionSoft ndi zinthu zathu zonse pa portal ndi manja anga kumbuyo ku 2013 ndipo ... ). Izi ndi momwe chizindikirocho chinkawonekera:

Ndipo apa ndi pamene zosangalatsa zimayambira: kampani yogulitsa yokha imayambitsa polojekitiyo ndipo iyenera kuwonjezera khadi la makasitomala - ndiko kuti, kuwonjezera makampani onsewa kuchokera pamndandanda woyamba kupita ku bukhu (ngati palibe). Zikuwonekeratu kuti si makasitomala onse monga awa - muyenera kupeza chilolezo kuti muwulule polojekitiyo, ndi zina zotero. Nthawi zambiri, tidasiya kuyambitsa mapulojekiti, koma nthawi zina malingaliro amatitafunabe - tikadapereka 6000+ zonse zomwe takhazikitsa, "tikadachita" MS Dynamics ndi 1C: CRM. Koma mtengo wa mlingo umene amagwera ndi chiyani? okhawo amene adapereka chidziwitso za ntchito?

Koma kawirikawiri, tikubwereza, TAdviser ndiyabwino kwambiri ngati gwero lazidziwitso zamakampani ndi zinthu zomwe zili mu gawo la IT.

Tsopano za mlingo wina umene unatikopa chidwi chathu, kuphatikizapo pazifukwa zomwe mudzaziwona pafupi ndi mapeto. Tikulankhula za ntchito yosaka mayankho amtambo Startpack. Ndizosavuta kufikako ngati ndinu njira yamtambo, ndipo pali mavoti a machitidwe a CRM okhala ndi ndemanga, mawonekedwe, ndi zina. Ndemanga kuchokera kwa anthu enieni (ndikumva ngati izo), koma muyenera kuziyandikira mozama - chifukwa wina ali ndi chiwerengero cha nyenyezi 5 ndi mavoti 3, wina ali ndi nyenyezi 3 ndi mavoti 100, ndipo izi ndizosiyana kwambiri kwa wogwiritsa ntchito. Kupatula apo, ndemanga za 5-20 "nyenyezi zisanu" zidzapangidwira kwa inu ndi antchito a kampani iliyonse ya IT, pomwe ma geolocation, IP ndi masitayilo adzakhala osiyana - simungapeze cholakwika. Koma monga maziko azidziwitso, Startpack ikuwoneka bwino kwambiri, yophunzitsa, komanso yosavuta kugwiritsa ntchito. N'zomvetsa chisoni kuti sitingathe kuzibweretsa RegionSoft CRM, chifukwa ndife kompyuta, osati mtambo, yankho.  

Koma tikhoza kulowa, mwachitsanzo, mu bukhuli ZonseCRM, yomwe imayikidwa ngati wothandizira posankha dongosolo la CRM. Komanso mavoti osangalatsa komanso odziwitsa. Zowona, m'makalata a imelo zidapezeka kuti pali mndandanda wamitengo ya mautumiki, koma adalonjeza kutumiza mndandanda wamitengo yosinthidwa pambuyo pake (zomwe ndikukayikira kwambiri pazifukwa zingapo). Koma ngati palibe pepala, palibe satifiketi, kotero timangokumbukira kuti mwa ubwino wa mitima yathu, ngakhale nkhuku siziyikira mazira, ndipo ophatikiza oterowo amapeza ndalama kuchokera ku malonda, kapena kuchokera ku mibadwo yotsogolera (amagulitsa mapulogalamu. kwa ogulitsa), kapena kuchokera ku mapulogalamu ogwirizana ndi machitidwe a CRM, kapena kuchokera ku chirichonse mwakamodzi. Palibe cholakwika ndi izi, muyenera kukumbukira kuti mlingowo ukhoza kusinthidwa ngati pakufunika.

Mwachitsanzo, mumakonda bwanji batani lalalanje? Chifukwa chiyani ena alibe? Ingodinani pa ulalo ndipo ulalo udzakuuzani kuti uku ndi kutumiza.

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Mutha kupeza masamba enanso ofanana, funsani mndandanda wamitengo ndikupeza momwe mungakulire pamasanjidwe. Sindikufuna kwenikweni kuti apeze magalimoto kuchokera kwa Habr, kotero sindidzawatchula, koma ndinena, mwachitsanzo, kuti pa tsamba limodzi la "mtundu wa blogger wodziimira", wa 15 CRMs wotchulidwa m'nkhaniyi. obisika ngati kulingalira kosanthula, 9 ali ndi maulalo otumizira. Komanso, ngakhale kampani yathu sinamvepo za ma CRM awiri, ngakhale timayang'anitsitsa msika. Nayi malingaliro onse kuchokera kwa katswiri wodziyimira pawokha :)

Mwa njira, za maskers

Awa ndi gulu lapadera lamasamba omwe akufuna kugulitsa CRM imodzi yokha. Mwachitsanzo, patsamba la 1crm-online.ru, lomwe limadziwonetsa ngati "Ntchito yosankha CRM pabizinesi yanu", kuti mwachizolowezi mumadina pazithunzi zomwe zili ndi magawo omwe mukufuna, siyani deta yanu ndi olumikizana nawo, ndipo mudzaperekedwa. njira imodzi yokha ya CRM: 1C: CRM. Komabe, izi ndizosavuta kulosera kuchokera ku dzina la tsambalo. Sindikudziwa za inu, ndinalibe chinyengo ngakhale pang'ono.

Ndipo pali malo ambiri otere - mwamwayi, kupatula omwe adatchulidwa, palibenso omwe adapezeka pamwamba. Koma ambiri aiwo amabisika - nthawi zambiri amawunikiridwa moona mtima, zolemba, zolemba zamabulogu, kusanthula zolinga komanso kutsutsidwa.

Ndipo iwo ali bwanji?

Ku Europe ndi ku USA, kuwunika kotereku kumapangidwa kwambiri, mutha kuwona chitsanzo ichi Ndemanga Zapamwamba Khumi. Ena a iwo ndi okhwima kwambiri ndi otenga nawo mbali ndipo amatsatira mfundo zodziyimira pawokha. Mutha kugula chikwangwani kuchokera kwa iwo kapena kupita pamzere woyamba chifukwa cha kulipira kapena GiveAway (mapulogalamu aulere kwa aliyense kwa tsiku limodzi, mwachitsanzo), koma mzerewu udzalembedwa mwapadera - ngati chopereka kapena ngati ntchito yotsatsa. . Pakati pazovuta zazikulu, kupeza malonda/otumizako sikophweka.

Chigamulo. Tonse timachita bizinesi - ena amapanga ndikugulitsa mapulogalamu, ena amayendetsa makampani malinga ndi PR ndi malonda, ena amagulitsa ma seva enieni, ndipo ena amapeza ndalama kuchokera ku mapulogalamu ogwirizana. Bizinesi yotereyi siidzatha kwa nthawi yayitali, chifukwa kuchuluka kwa zodziwikiratu kumakhala kotsika, ndipo luso la IT kunja kwa makampani a IT limafuna maphunziro osatha, ndipo ogulitsa mapulogalamuwo amasangalala ndi chilichonse - njira yowonjezera yowonjezera sinavutitse aliyense.

Ndipo tsopano kulephera kwenikweni.

Kale ndidapeza RegionSoft CRM yathu pamndandanda CRMindex.ru. Idakwanitsa kale kulembedwa bwino (moni, ma injini osakira ndi ma aligorivimu!). Ndipo palibe chomwe chikanandisokoneza ine ngati sikunali kwa ndemanga ziwiri zowona zoipa (panali ena), mu imodzi mwa zomwe wogwiritsa ntchito analemba za ife ... monga CRM yamtambo. Koma sitili pamtambo ndipo tilibe mawonekedwe a WEB, ndife kompyuta yabwino, yodalirika, yogwira ntchito! Uku ndikulakwitsa. Tinafufuza mnkhokwe yathu kwa omwe "adayankha" ndi mayina onse, sitinawapeze pakati pa makasitomala, ndipo tinazindikira kuti sitinakumanepo ndi zoterezi. Mwachidule, izi sizikunena za ife. Ndinakhala maola angapo ndikuyang'ana mwiniwake wa chisokonezo chonsechi kuti ndifunse thandizo pakukonza, chifukwa palibe amene adayankha omwe adalumikizana nawo pamalopo, adangosonkhanitsa deta yanga.

Nditapeza mwiniwakeyo, adadabwa, ndipo ndidadziwa kale kuti ndemanga iliyonse patsambalo idatenthedwa, kuti iyi inali kopi yoyipa kwambiri ya Startpack yomwe tatchulayi (mu mawonekedwe, malingaliro ndi ntchito) ndikuti cholinga changa chokha. Ndinali kuchotsa kampani yanga pa "chiyerekezo chabodza" ichi kamodzi kokha.

Funso lachilendo kuchokera kwa mwiniwake wa aggregator

Ndiyenera kunena, zokambiranazo sizinali zosangalatsa, tinachotsedwa pa CRM kwa masiku awiri, ndipo mwiniwake wa "index" ananditumizira izi (mmodzi, awiri, kunja):

Zovala za beige ndi ine, zabuluu ndizotsutsana ndi ine

Kuti asakhale opanda maziko komanso kuti asamawoneke ngati mtsikana wa PR yemwe "co-co-co, chinachake cholakwika chinachitika," ndinafufuza pang'ono ndikufufuza zenizeni za positiyi. Nazi mfundo zake.

Zoona 1. Munthu mmodzi amasiya ndemanga zingapo pazinthu zosiyanasiyana za kalasi imodzi (mwachitsanzo, pawindo pali ndemanga 8 za Stepan, ndipo si iye yekha). Ndemanga zonse ndi zakuya, koma zikuwonekeratu kuti palibe amene adzagwiritse ntchito mautumiki ambiri nthawi imodzi, ndipo ngakhale kulemba mwatsatanetsatane za iwo.

Zoona 2. Chodabwitsa kwambiri chapamwamba cha machitidwe a CRM. Sitikufuna kutchula omwe akupikisana nawo, koma, zowopsa, awa sizinthu zapamwamba za CRM ku Russia - osati muzochita kapena kutchuka. Ngakhale wachiwiri pa mndandandawu sali woyenera kupambana :) Chabwino, ena onse ndi ochulukirapo.

Zoona 3. Ndemanga zonse zolembedwa kuchokera kwa ogwiritsa ntchito VKontakte zidapangidwa ndi ogwiritsa ntchito omwe sanagwirepo ntchito kwa miyezi ingapo (nthawi zina kuyambira tsiku la ndemanga). Sayankha mauthenga, sanasiye zolemba, masiku a ulendo wotsiriza ndi akale. Nawa omwe ndidawapeza pakati pa anthu omwe adalemba ndemanga zamakina a CRM pamlingo wa CRM uwu (zidziwitso zonse zidatengedwa kuchokera kumalo otseguka):

• Mwachitsanzo, Maxim Tiggrov anabadwa mu 1994, mu zolembetsa "Achigololo Anthu", "Single Moms", "Chibwenzi / olemera ndi okhwima". Ndinkayang'ana wogulitsa ndalama kuti agule dongosolo la CRM, palibe china.
• Wolemba wochuluka wokhala ndi ndemanga 7 za Dima Lu ndi Nikolai Onyushkin wogonjetsa onse ndi katswiri wofufuza yemwe sindinamupeze kuti afunse mafunso pamasom'pamaso. 31 ndemanga!

 

Zoona 4. Maulalo ambiri otumizira (mosadabwitsa, kupita ku CRM kuchokera pamwamba).

Sindikudziwa momwe ogulitsa ena amamvera potumiza patsamba loterolo, koma sizosangalatsa kukhala pakati pa ndemanga zabodza komanso zopanda kanthu kuchokera kumaakaunti ambiri a VKontakte. Ndi chifukwa chake adapempha kuti achotse.

Kodi mavoti onsewa ndi andani ndipo chifukwa chiyani amagwira ntchito?

Posankha CRM, dongosolo loyang'anira projekiti, njira yowerengera ndalama, ngakhale mapulogalamu oti agwiritse ntchito payekha, ogwiritsa ntchito amafunsira mlangizi wawo wamkulu - intaneti. Amalowetsa funso lofufuzira ndikuyembekeza kuti wina awathandize, koma pamapeto pake amapeza mavoti osiyanasiyana ndi ndemanga za akatswiri. Pali zifukwa zingapo za "chisokonezo".

• Kuchepa kwa makompyuta komanso luso laukadaulo la mamanenjala ndi opanga zisankho. Amatha kumvetsetsa bizinesi yawo ngati akatswiri, koma sayenera kumvetsetsa IT. Komabe, nthawi zambiri amayenera kusankha makina opangira makina.
• Kusakhulupirira mavenda - amalonda ena ndi antchito awo amakhulupirira kuti cholinga cha wogulitsa ndikudula ndalama ndikuzitaya, ndipo udzu sudzamera pamenepo. Inde, izi zimachitika, koma ndi abwenzi opanda udindo. Ngati mukudandaula kwa wogulitsa, nkhaniyi idzathetsedwa, monga lamulo, moona mtima komanso mwaukadaulo - palibe amene ali ndi chidwi ndi kutayika kwa mbiri.
• Nthawi zambiri, ndemanga zoipa olembedwa ndi anthu amene anakana maphunziro, kukhazikitsa kwathunthu, sanamvetse, anafuna chinachake choletsedwa, ndipo tsopano osasangalala kuti wogulitsa sanakwaniritse zofuna zawo ndi zosokoneza. Womberani munthu uyu kuchokera pa kiyibodi, lembani ndemanga zoyipa zambiri kuti moyo usawoneke ngati paradiso! Wogulitsa samasamala, ali wokonzeka kuyankha, koma ogwiritsa ntchito omwe akufuna CRM amawopa.
• Khulupirirani akatswiri "odziyimira pawokha" komanso olemba mabulogu ngati olengeza chowonadi. Kalanga, izi sizinachitike kwa nthawi yayitali. Aliyense adagulidwa: olemba mabulogu aukadaulo, owunikira, olemba mabulogu osaphunzira, anthu otchuka, ndi zina zambiri. Mtengo wake ndi wosiyana. Nthawi zambiri (ndipo makamaka pa Habré, Hacker, etc. - mwachitsanzo UGC yachikale) pali okonda omwe ali okonzeka kuuza dziko lapansi za zovuta zomwe adapeza posankha ukadaulo wina.
• Pomaliza, kwa anthu ambiri omwe amasankha CRM, palibe intaneti ina kuposa malo ochezera a pa Intaneti ndikusaka ndi ma CRM mavoti - kulikonse komwe mungagunde, chowonadi chilipo. Ili ndi gawo laling'ono, koma liripo.

Tsoka ilo, izi nthawi zambiri zimatha kubweretsa zovuta zazikulu pakukhazikitsa mapulogalamu abizinesi, chifukwa zifukwa zopangira ndalama zazikulu komanso zomveka pakukula kwa kampani zimasankhidwa potengera malingaliro amunthu, osamvetsetsa zomwe zidakhudza lingaliro lomweli.

Epilogue

Mudzanena kuti palibe amene akufunafuna mavoti, aliyense amatsogoleredwa ndi zofunikira. Ayi, akuyang'ana, koma ku Yandex kokha:

• CRM mlingo - 1076 zopempha pamwezi
• Mtengo wapatali wa magawo 508
• kusankha CRM - 486
• CRM yabwino kwambiri - 1052

Zotsatira za zopemphazi zimakhala zachisoni (zomwe sizimatsatsa mu Direct - chilichonse ndi chowonadi apa).

Pali njira imodzi yokha yolondola yosankhira makina a CRM pabizinesi yanu: sonkhanitsani zomwe mukufuna ndikuziyerekeza ndi kuthekera kwa mavenda osiyanasiyana, mitundu yoyeserera, ndikulumikizana. Mvetserani njira zamabizinesi anu okha ndikumva zosowa zanu.

Komwe mungasankhire dziwe la CRM kuti muyesedwe? Funso lovuta kwambiri - koma osati pamwamba ngati. Mutha kuyang'ana pazipata zomwe tatchulazi, werengani Habr, Forbes, vc.ru, cossa, ndi zina. - ogulitsa kwambiri amalemba zambiri za iwo eni komanso bwino, chifukwa sachita manyazi kupita m'modzi-m'modzi ndi omvera, kulankhula za malonda, kulandira mayankho, ndikuchotsa zoyipa. Nthawi zambiri, ndikofunikira kulingalira magwero angapo ndikupanga malingaliro anu, chifukwa pabizinesi yanu ndiwe nokha katswiri wokwanira. Sankhani njira yanu :)

Chabwino, iwe ndi ine tiri mnjira. Ngati mukuyang'ana dongosolo la CRM, ndiye RegionSoft CRM mpaka Marichi 31, 15% kuchotsera. Nthawi zambiri timafunsidwa: tipatseni ife kufanizitsa dongosolo lanu ndi izi ... Ndipo nthawi zonse timayankha kuti tilibe chizolowezi chofanizira mayankho athu ndi ena, ngati chifukwa chakuti kuyerekezera koteroko kudzakhala koyenera. Ngati mukufuna CRM kapena ERP, phunzirani mosamala malonda athu ndikuyerekeza zomwe angakwanitse ndi zolinga zanu ndi zolinga zanu. Ngati muli ndi mafunso kapena zovuta, lembani kapena kuyimbirani foni, tidzakukonzerani zowonetsera pa intaneti - popanda mavoti kapena mabelu ndi malikhweru.

Source: www.habr.com