{"id":118793,"date":"2024-08-01T15:43:39","date_gmt":"2024-08-01T13:43:39","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/otchyot-ma-dal-nadezhdu-chto-gigantskie-traty-bigtehov-na-ii-opravdayutsya"},"modified":"2024-08-01T15:43:39","modified_gmt":"2024-08-01T13:43:39","slug":"otchyot-ma-dal-nadezhdu-chto-gigantskie-traty-bigtehov-na-ii-opravdayutsya","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pl\/blog\/news\/otchyot-ma-dal-nadezhdu-chto-gigantskie-traty-bigtehov-na-ii-opravdayutsya","title":{"rendered":"Raport M**a da\u0142 nadziej\u0119, \u017ce ogromne wydatki Big Tech na AI b\u0119d\u0105 uzasadnione","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> opublikowa\u0142a raport, wed\u0142ug kt\u00f3rego jej wyniki finansowe z drugiego kwarta\u0142u 2024 roku przewy\u017cszy\u0142y prognozy analityk\u00f3w. Wy\u017csze by\u0142y przychody, zyski oraz prognozy firmy na nadchodz\u0105cy kwarta\u0142.<\/p>\n<p><center><\/center> \t\t\t\t  <img decoding=\"async\" alt=\"Raport M**a da\u0142 nadziej\u0119, \u017ce ogromne wydatki Big Tech na AI b\u0119d\u0105 uzasadnione\" src=\"\/wp-content\/uploads\/2024\/08\/aeb06d8c2856baabc2d72a9d6e7d7ee7.jpg\" style=\"display:block;margin: 0 auto;\" \/>    <\/p>\n<p>Przychody Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 $39,07 \u043c\u043b\u0440\u0434 \u043f\u0440\u043e\u0442\u0438\u0432 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u043c\u0438 $38,31 \u043c\u043b\u0440\u0434, \u0447\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u043e\u0441\u0442\u0443 \u043d\u0430 22 % \u0432 \u0433\u043e\u0434\u043e\u0432\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438 &mdash; \u0443\u0436\u0435 \u0447\u0435\u0442\u0432\u0451\u0440\u0442\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u043f\u043e\u0434\u0440\u044f\u0434 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u0434\u043e\u0445\u043e\u0434\u0430 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u043d\u0430 20 %. \u041f\u0440\u0438\u0431\u044b\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 $13,47 \u043c\u043b\u0440\u0434 \u0438\u043b\u0438 $5,16 \u043d\u0430 \u0430\u043a\u0446\u0438\u044e, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 $4,73 \u043d\u0430 \u0430\u043a\u0446\u0438\u044e &mdash; \u044d\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u043e\u0441\u0442\u0443 \u043d\u0430 73 %: \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> \u0431\u044b\u043b\u0430 $7,79 \u043c\u043b\u0440\u0434 \u0438\u043b\u0438 $2,98 \u043d\u0430 \u0430\u043a\u0446\u0438\u044e. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u0432 III \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 \u043e\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0432 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0435 \u043e\u0442 $38,5 \u043c\u043b\u0440\u0434 \u0434\u043e $41 \u043c\u043b\u0440\u0434 (\u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c $39,75) &mdash; \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043e\u0436\u0438\u0434\u0430\u043b\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430 \u0432 \u0440\u0430\u0439\u043e\u043d\u0435 $39,1 \u043c\u043b\u0440\u0434.<\/p>\n<p>Pozytywne wyniki Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> wskazuj\u0105, \u017ce firma nadal zwi\u0119ksza sw\u00f3j udzia\u0142 w rynku reklamy cyfrowej, kt\u00f3ra stanowi g\u0142\u00f3wny biznes firmy. Przychody z reklam, kt\u00f3re pochodz\u0105 g\u0142\u00f3wnie z platform Facebook<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> i Instagram<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex>, wzros\u0142y o 22% w skali roku. W ubieg\u0142ym tygodniu Alphabet <noindex><a rel=\"nofollow noopener\" href=\"https:\/\/3dnews.ru\/1108409\/google-otchitalsya-o-rekordnih-pribilyah-viruchka-sostavila-pochti-85-mlrd\" target=\"_blank\">z\u0142o\u017cy\u0142a raport<\/a><\/noindex> og\u0142osi\u0142 wzrost sprzeda\u017cy reklam Google o 11%, podczas gdy YouTube nie spe\u0142ni\u0142 oczekiwa\u0144 analityk\u00f3w. <\/p>\n<p><center><\/center> <\/p>\n<p>Koszty Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> \u0432\u043e II \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 $24,2 \u043c\u043b\u0440\u0434 &mdash; \u0441\u044e\u0434\u0430 \u0436\u0435 \u0432\u043e\u0448\u043b\u043e <noindex><a rel=\"nofollow noopener\" href=\"https:\/\/3dnews.ru\/1108769\/meta-soglasilas-viplatit-14-mlrd-za-uregulirovanie-iska-shtata-tehasa-o-nezakonnom-sbore-biometricheskih-dannih-tehastsev\" target=\"_blank\">uzgodnienie<\/a><\/noindex> sprawy z Teksasu dotycz\u0105cej nieautoryzowanego u\u017cycia danych przez algorytm rozpoznawania twarzy, co kosztowa\u0142o firm\u0119 1,4 miliarda dolar\u00f3w. Wydatki kapita\u0142owe w drugim kwartale wynios\u0142y 8,47 miliard\u00f3w dolar\u00f3w, co jest poni\u017cej przewidywanych przez analityk\u00f3w 9,51 miliard\u00f3w dolar\u00f3w. Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> \u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0432 \u0441\u0438\u043b\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043f\u043e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u0435\u043a \u043d\u0430 2024 \u0433\u043e\u0434 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 $96&ndash;99 \u043c\u043b\u0440\u0434; \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 \u0432 $35 \u043c\u043b\u0440\u0434 \u0431\u044b\u043b \u043f\u043e\u0432\u044b\u0448\u0435\u043d \u0434\u043e \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0430 $37&ndash;40 \u043c\u043b\u0440\u0434. \u0427\u0438\u0441\u043b\u043e \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439 (Daily Active People &mdash; DAP), \u0442\u043e \u0435\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043e\u0442\u043a\u0440\u044b\u0432\u0448\u0438\u0445 \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u043d\u043e \u0438\u0437 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u043e 3,27 \u043c\u043b\u0440\u0434, \u0447\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043e\u0446\u0435\u043d\u043a\u0430\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432.<\/p>\n<p>  <img decoding=\"async\" alt=\"Raport M**a da\u0142 nadziej\u0119, \u017ce ogromne wydatki Big Tech na AI b\u0119d\u0105 uzasadnione\" src=\"\/wp-content\/uploads\/2024\/08\/af8c16d6f9dfd09f0d12a37b173b647d.jpg\" style=\"display:block;margin: 0 auto;\" \/>    <\/p>\n<p>Gigant medi\u00f3w spo\u0142eczno\u015bciowych nadal realizuje <noindex><a rel=\"nofollow noopener\" href=\"https:\/\/3dnews.ru\/1075082\/vpervie-za-svoyu-istoriyu-meta-namerena-sokratit-shtat-i-sushchestvenno-snizit-rashodi\" target=\"_blank\">aplikacj\u0119<\/a><\/noindex> na redukcji koszt\u00f3w, o kt\u00f3rej og\u0142oszono jeszcze pod koniec 2022 roku. W trakcie kilku serii zwolnie\u0144 zlikwidowano \u0142\u0105cznie oko\u0142o 21 000 miejsc pracy. Przychody operacyjne wzros\u0142y o 58 % w por\u00f3wnaniu do roku poprzedniego, osi\u0105gaj\u0105c 14,9 miliarda dolar\u00f3w; mar\u017ca operacyjna w tym samym okresie wzros\u0142a z 29 % do 38 %. Liczba pracownik\u00f3w zmniejszy\u0142a si\u0119 o 1 % w skali roku i na dzie\u0144 30 czerwca wynios\u0142a 70 799 os\u00f3b.<\/p>\n<p>W mi\u0119dzyczasie Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0438 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c &mdash; \u043e\u043d\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043c\u0435\u0442\u0430\u0432\u0441\u0435\u043b\u0435\u043d\u043d\u043e\u0439. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442 \u0432 \u0446\u0435\u043d\u0442\u0440\u044b \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c. \u0412 2025 \u0433\u043e\u0434\u0443 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 \u0438\u0437-\u0437\u0430 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438.<\/p>\n<p>Do ko\u0144ca roku Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex>, wed\u0142ug jej dyrektora generalnego Marka Zuckerberga (Mark Zuckerberg), ma dysponowa\u0107 350 000 zaawansowanymi akceleratorami system\u00f3w sztucznej inteligencji Nvidia H100 lub 600 000, je\u015bli wzi\u0105\u0107 pod uwag\u0119 por\u00f3wnywalny sprz\u0119t innych modeli i producent\u00f3w. Niedawno firma zaprezentowa\u0142a du\u017c\u0105 <noindex><a rel=\"nofollow noopener\" href=\"https:\/\/3dnews.ru\/1108397\/meta-predstavila-samuyu-bolshuyu-iimodel-llama-31-s-otkritim-ishodnim-kodom\" target=\"_blank\">aktualizacj\u0119<\/a><\/noindex> \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u044f\u0437\u044b\u043a\u043e\u0432\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 Llama 3.1 &mdash; \u0441\u0430\u043c\u0430\u044f \u043c\u043e\u0449\u043d\u0430\u044f \u0438\u043c\u0435\u0435\u0442 405 \u043c\u043b\u0440\u0434 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432. \u0421 \u043d\u0430\u0447\u0430\u043b\u0430 \u0433\u043e\u0434\u0430 \u0430\u043a\u0446\u0438\u0438 Meta<noindex><a rel=\"nofollow\" href=\"#mark-extr\" class=\"denyintext mark-link-extr\">\u2734<\/a><\/noindex> zademonstrowa\u0142y wzrost o 34 %; po publikacji raportu dodatkowo wzros\u0142y o 6,9 %.<\/p>\n<p><strong>\u0179r\u00f3d\u0142o:<\/strong><\/p>\n<ul class=\"related\">\n<li><noindex><a 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