{"id":35245,"date":"2019-10-31T22:03:10","date_gmt":"2019-10-31T19:03:10","guid":{"rendered":"https:\/\/prohoster.info\/blog\/internet-trendy-2019\/"},"modified":"2019-10-31T22:03:10","modified_gmt":"2019-10-31T19:03:10","slug":"internet-trendy-2019","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pl\/blog\/news\/internet-trendy-2019","title":{"rendered":"Trendy internetowe 2019","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Trendy internetowe 2019\" src=\"\/wp-content\/uploads\/2019\/06\/bf7def316350a26d6049aae1b5a92e93.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nPrawdopodobnie s\u0142ysza\u0142e\u015b ju\u017c o corocznych raportach analitycznych Internet Trends od \u00abkr\u00f3lowej internetu\u00bb <noindex><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mary_Meeker\">Mary Meeker<\/a><\/noindex>. Ka\u017cdy z nich jest skarbnic\u0105 przydatnych informacji z wieloma ciekawymi danymi i prognozami. W ostatnim odcinku jest 334 slajdy. Polecam zapozna\u0107 si\u0119 ze wszystkimi, ale w formacie artyku\u0142u na Hubie przedstawiam swoj\u0105 interpretacj\u0119 najwa\u017cniejszych tez z <noindex><a rel=\"nofollow\" href=\"https:\/\/www.bondcap.com\/report\/itr19\">tego dokumentu<\/a><\/noindex>.<\/p>\n<ul>\n<li>Dost\u0119p do internetu ma ju\u017c 51% mieszka\u0144c\u00f3w Ziemi \u2014 3,8 miliarda ludzi, jednak wzrost liczby u\u017cytkownik\u00f3w internetu nadal zwalnia. W zwi\u0105zku z tym zjawiskiem zmniejsza si\u0119 globalny rynek smartfon\u00f3w.<\/li>\n<li>E-commerce stanowi 15% ca\u0142kowitej sprzeda\u017cy detalicznej w USA. Od 2017 roku wzrost e-commerce znacznie spad\u0142, ale nadal znacz\u0105co przewy\u017csza ten w offline'ie w procentowym uj\u0119ciu i nieznacznie w warto\u015bci bezwzgl\u0119dnej.<\/li>\n<li>Wraz z malej\u0105cym tempem rozprzestrzeniania si\u0119 internetu ro\u015bnie konkurencja o istniej\u0105cych u\u017cytkownik\u00f3w. Obecnie koszt pozyskania jednego u\u017cytkownika (CAC) w fintechu wynosi oko\u0142o 40 USD, co jest o 30% wi\u0119cej ni\u017c 2 lata temu. Maj\u0105c to na uwadze, zainteresowanie venture capital w fintechu wydaje si\u0119 by\u0107 przesadzone.<\/li>\n<li>Udzia\u0142 wydatk\u00f3w na reklam\u0119 w us\u0142ugach mobilnych oraz na komputerach stacjonarnych wyr\u00f3wna\u0142 si\u0119 z udzia\u0142em czasu, kt\u00f3ry u\u017cytkownicy w nich sp\u0119dzaj\u0105. Ca\u0142kowite wydatki na reklam\u0119 wzros\u0142y o 22%<\/li>\n<li>Liczba s\u0142uchaczy podcast\u00f3w w USA podwoi\u0142a si\u0119 w ci\u0105gu ostatnich 4 lat i obecnie wynosi ponad 70 milion\u00f3w. Joe Rogan wyprzedzi\u0142 praktycznie wszystkie media w tym formacie, z wyj\u0105tkiem podcastu od The New York Times.<\/li>\n<li>Przeci\u0119tny Amerykanin sp\u0119dza 6,3 godziny dziennie w internecie. Wi\u0119cej ni\u017c kiedykolwiek. W tym samym czasie liczba os\u00f3b pr\u00f3buj\u0105cych ograniczy\u0107 czas sp\u0119dzany ze smartfonem wzros\u0142a w ci\u0105gu roku z 47% do 63%. Sami pr\u00f3buj\u0105, a funkcje ograniczenia czasu dla dzieci stosuje 57% rodzic\u00f3w \u2014 prawie trzykrotnie wi\u0119cej ni\u017c w 2015 roku.<\/li>\n<li>Tempo zwi\u0119kszania czasu sp\u0119dzanego w mediach spo\u0142eczno\u015bciowych spad\u0142o sze\u015bciokrotnie (164 slajd). W raporcie znajduje si\u0119 wykres pokazuj\u0105cy znacz\u0105cy wzrost ruchu z Facebooka i Twittera dla wi\u0119kszo\u015bci redakcji (177 slajd), chocia\u017c wykres ten oparty jest na danych z lat 2010-2016.<\/li>\n<li>W obecnej pracy Mary nie ma ani s\u0142owa o \u201efake news\u201d, co jest dziwne, poniewa\u017c w poprzedniej m\u00f3wiono sporo o braku zaufania do medi\u00f3w spo\u0142eczno\u015bciowych jako \u017ar\u00f3d\u0142a informacji. Jednak\u017ce w Internet Trends 2019 wspomniano, \u017ce wiadomo\u015bci z YouTube zauwa\u017ca dwa razy wi\u0119cej ludzi. Dlaczego wi\u0119c nadal m\u00f3wi\u0107 o znaczeniu Facebooka i Twittera dla medi\u00f3w, uzasadniaj\u0105c to starymi danymi?<\/li>\n<li>Prawdopodobie\u0144stwo cyberatak\u00f3w wzrasta. W\u015br\u00f3d 900 centr\u00f3w danych w 2017 roku o przypadkach przestoj\u00f3w poinformowa\u0142o 25% z ich og\u00f3\u0142u, w 2018 ju\u017c 31%. Jednak bia\u0142ym neuronowym sieciom uczenia przez wzmacnianie idzie gorzej ni\u017c maszynom. Proporcja stron z dwuetapow\u0105 autoryzacj\u0105 od 2014 roku nie tylko nie wzros\u0142a, ale i zmniejszy\u0142a si\u0119.<\/li>\n<li>5% Amerykan\u00f3w pracuje zdalnie. Od 2000 roku, przy takim niesamowitym post\u0119pie w rozwoju internetu, \u015brodowiska i narz\u0119dzi, ten wska\u017anik wzr\u00f3s\u0142 zaledwie o 2%. Teraz wszystkie artyku\u0142y o braku potrzeby fizycznej obecno\u015bci wydaj\u0105 mi si\u0119 przesadzone.<\/li>\n<li>D\u0142ugi student\u00f3w w USA za nauk\u0119 przekraczaj\u0105 bilion dolar\u00f3w! Dos\u0142ownie kilka dni temu czyta\u0142em o fintechowym startupie zajmuj\u0105cym si\u0119 kredytowaniem student\u00f3w, kt\u00f3ry przyci\u0105gn\u0105\u0142 imponuj\u0105c\u0105 ilo\u015b\u0107 kapita\u0142u i dopiero teraz rozumiem dlaczego.<\/li>\n<li>Liczba os\u00f3b na \u015bwiecie, kt\u00f3re martwi\u0105 si\u0119 o prywatno\u015b\u0107 danych, w ci\u0105gu roku spad\u0142a z 64% do 52%. Wychodzi na to, \u017ce publiczna ch\u0142osta Zuckerberga, California State, europejskie GDPR i inne zasady kontroli pa\u0144stwowej zaspokajaj\u0105 pragnienia niekt\u00f3rych grup spo\u0142ecze\u0144stwa.<\/li>\n<\/ul>\n<p>\nBardzo dzi\u0119kuj\u0119 wszystkim za uwag\u0119. Je\u015bli interesuj\u0105 Ci\u0119 podobne rozwa\u017cania, kt\u00f3re nie mieszcz\u0105 si\u0119 w formacie pe\u0142noprawnego artyku\u0142u, to subskrybuj na <noindex><a rel=\"nofollow\" href=\"http:\/\/ttttt.me\/groks\">m\u00f3j kana\u0142 Groks<\/a><\/noindex>.<br \/>\n<br \/>\u0179r\u00f3d\u0142o: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/455894\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u0432\u044b \u0443\u0436\u0435 \u0441\u043b\u044b\u0448\u0430\u043b\u0438 \u043f\u0440\u043e \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0442\u0447\u0451\u0442\u044b Internet Trends \u043e\u0442 \u00ab\u043a\u043e\u0440\u043e\u043b\u0435\u0432\u044b \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430\u00bb \u041c\u044d\u0440\u0438 \u041c\u0438\u043a\u0435\u0440. \u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0438\u0445 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u0430\u0434\u0435\u0437\u044c\u044e \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0441\u043e \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0446\u0438\u0444\u0440 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432. \u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c 334 \u0441\u043b\u0430\u0439\u0434\u0430. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441\u043e \u0432\u0441\u0435\u043c\u0438, \u043d\u043e \u0434\u043b\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u0438 \u043d\u0430 \u0425\u0430\u0431\u0440\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e \u0441\u0432\u043e\u044e \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u044e \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0442\u0435\u0437\u0438\u0441\u043e\u0432 \u0438\u0437 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430. \u0414\u043e\u0441\u0442\u0443\u043f \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0435\u0441\u0442\u044c \u0443\u0436\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":26464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-35245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com 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