{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pl\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Firma Google zaprezentowa\u0142a inicjatyw\u0119 Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Firma Google wyst\u0105pi\u0142a<\/a><\/noindex> z inicjatyw\u0105 Sandbox Prywatno\u015bci<\/a><\/noindex>, w ramach kt\u00f3rej zaproponowano wdro\u017cenie w przegl\u0105darkach kilku API, kt\u00f3re umo\u017cliwi\u0105 osi\u0105gni\u0119cie kompromisu mi\u0119dzy potrzeb\u0105 u\u017cytkownik\u00f3w do zachowania prywatno\u015bci a ch\u0119ci\u0105 sieci reklamowych i stron internetowych do \u015bledzenia preferencji odwiedzaj\u0105cych. <\/p>\n

Praktyka pokazuje, \u017ce konfrontacja tylko pogarsza sytuacj\u0119. Na przyk\u0142ad, wprowadzenie blokady u\u017cywanych do \u015bledzenia cookie spowodowa\u0142o intensyfikacj\u0119 stosowania alternatywnych technik, takich jak metody po\u015bredniej identyfikacji (fingerprinting przegl\u0105darki), kt\u00f3re staraj\u0105 si\u0119 wyodr\u0119bni\u0107 u\u017cytkownika z og\u00f3\u0142u, opieraj\u0105c si\u0119 na specyficznych ustawieniach (zainstalowane czcionki, typy MIME, tryby szyfrowania itp.) oraz cechach sprz\u0119tu (rozdzielczo\u015b\u0107 ekranu, specyficzne artefakty renderowania itp.). <\/p>\n

Google proponuje wdro\u017cenie standardowego API Floc<\/a><\/noindex>, kt\u00f3ry umo\u017cliwi sieciom reklamowym okre\u015blenie kategorii zainteresowa\u0144 u\u017cytkownika, ale nie pozwoli na jego indywidualn\u0105 identyfikacj\u0119. API b\u0119dzie operowa\u0107 og\u00f3lnymi grupami zainteresowa\u0144, obejmuj\u0105cymi du\u017ce, zanonimizowane masy u\u017cytkownik\u00f3w (na przyk\u0142ad, \u201emi\u0142o\u015bnicy muzyki klasycznej\u201d), ale nie pozwoli na manipulacj\u0119 danymi na poziomie historii odwiedzin konkretnych stron internetowych. <\/p>\n

W celu pomiaru skuteczno\u015bci reklamy i oceny konwersji klikni\u0119\u0107 rozwijane jest API Pomiaru Konwersji<\/a><\/noindex>, kt\u00f3re umo\u017cliwia uzyskanie uog\u00f3lnionych informacji o aktywno\u015bci u\u017cytkownik\u00f3w na stronie po przej\u015bciu przez klikni\u0119cie w reklam\u0119.<\/p>\n

Aby wyodr\u0119bni\u0107 z og\u00f3lnego przep\u0142ywu aktywno\u015bci oszust\u00f3w i spamer\u00f3w (na przyk\u0142ad sztuczne nabijanie klikni\u0119\u0107 czy przeprowadzanie fa\u0142szywych transakcji w celu oszukania reklamodawc\u00f3w i w\u0142a\u015bcicieli stron) opracowano API Zaufanych Token\u00f3w<\/a><\/noindex>, bazuj\u0105ce na protokole Privacy Pass, kt\u00f3ry ju\u017c stosuje CloudFlare do klasyfikacji u\u017cytkownik\u00f3w Tor. API umo\u017cliwia podzia\u0142 u\u017cytkownik\u00f3w na zas\u0142uguj\u0105cych na zaufanie i niespe\u0142niaj\u0105cych tego kryterium, bez u\u017cycia mi\u0119dzystronnych identyfikator\u00f3w.<\/p>\n

W celu zapobiegania po\u015bredniej identyfikacji proponowana jest technika Bud\u017cet Prywatno\u015bci<\/a><\/noindex>Istota metody polega na tym, \u017ce przegl\u0105darka przekazuje informacje, kt\u00f3re potencjalnie mog\u0105 by\u0107 u\u017cywane do identyfikacji, tylko w okre\u015blonym zakresie. Je\u015bli limit liczby zapyta\u0144 do API zostanie przekroczony i udost\u0119pnienie dalszych informacji mo\u017ce prowadzi\u0107 do naruszenia anonimowo\u015bci, dost\u0119p do okre\u015blonych API zostaje zablokowany.<\/p>\n

<\/a><\/noindex><\/p>\n

\u0179r\u00f3d\u0142o: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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