{"id":55216,"date":"2020-01-15T00:00:00","date_gmt":"2020-01-14T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome"},"modified":"2020-02-18T14:03:19","modified_gmt":"2020-02-18T11:03:19","slug":"google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pl\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","title":{"rendered":"Google planuje do 2022 roku zaprzesta\u0107 wspierania zewn\u0119trznych plik\u00f3w cookie w Chrome","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Firma Google <noindex><a rel=\"nofollow\" href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\">og\u0142osi\u0142a<\/a><\/noindex> o zamiarze w ci\u0105gu najbli\u017cszych dw\u00f3ch lat ca\u0142kowitego zaprzestania w Chrome wsparcia dla zewn\u0119trznych plik\u00f3w cookie, kt\u00f3re s\u0105 wystawiane podczas odwiedzin stron, innych ni\u017c domena aktualnej strony. Takie pliki cookie s\u0105 wykorzystywane do \u015bledzenia ruchu u\u017cytkownika mi\u0119dzy stronami w kodzie sieci reklamowych, widget\u00f3w spo\u0142eczno\u015bciowych i system\u00f3w web-analizy.<\/p>\n<p>Jak i <noindex><a rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=52182\">og\u0142oszone<\/a><\/noindex> wczoraj zamiar ujednolicenia nag\u0142\u00f3wka User-Agent, rezygnacja z zewn\u0119trznych plik\u00f3w cookie jest promowana w ramach inicjatywy <noindex><a rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=51341\">Sandbox Prywatno\u015bci<\/a><\/noindex>, maj\u0105cej na celu osi\u0105gni\u0119cie kompromisu mi\u0119dzy potrzeb\u0105 u\u017cytkownik\u00f3w do zachowania prywatno\u015bci a ch\u0119ci\u0105 sieci reklamowych i stron do \u015bledzenia preferencji odwiedzaj\u0105cych. Do ko\u0144ca tego roku w trybie  <noindex><a rel=\"nofollow\" href=\"https:\/\/developers.chrome.com\/origintrials\/#\/trials\/active\">origin trial<\/a><\/noindex> oczekiwane jest w\u0142\u0105czenie do przegl\u0105darki <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/w3c\/web-advertising\/blob\/master\/README.md\">dodatkowych API<\/a><\/noindex> do pomiaru konwersji i personalizacji reklam bez u\u017cycia zewn\u0119trznych plik\u00f3w cookie. <\/p>\n<p>Aby okre\u015bli\u0107 kategori\u0119 zainteresowa\u0144 u\u017cytkownika bez przeprowadzania indywidualnej identyfikacji i bez powi\u0105zania z histori\u0105 odwiedzin konkretnych stron, sieci reklamowe proponuje wykorzystanie API <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/jkarlin\/floc\">Floc<\/a><\/noindex>, aby oceni\u0107 aktywno\u015b\u0107 u\u017cytkownika po klikni\u0119ciu w reklam\u0119 \u2014 API <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/csharrison\/conversion-measurement-api\">Conversion Measurement<\/a><\/noindex>, a do rozdzielenia u\u017cytkownik\u00f3w bez u\u017cycia identyfikator\u00f3w mi\u0119dzystronowych \u2014 API <noindex><a rel=\"nofollow\" href=\"https:\/\/github.com\/dvorak42\/trust-token-api\">Trust Token<\/a><\/noindex>. Rozw\u00f3j specyfikacji zwi\u0105zanych z wy\u015bwietlaniem reklamy ukierunkowanej<br \/>\nbez naruszania prywatno\u015bci, prowadzi <noindex><a rel=\"nofollow\" href=\"https:\/\/www.w3.org\/community\/web-adv\/\">oddzielna grupa robocza<\/a><\/noindex>, powo\u0142anej przez organizacj\u0119 W3C.<\/p>\n<p>Obecnie w kontek\u015bcie zabezpieczenia przed przesy\u0142aniem plik\u00f3w cookie, <noindex><a rel=\"nofollow\" href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9C%D0%B5%D0%B6%D1%81%D0%B0%D0%B9%D1%82%D0%BE%D0%B2%D0%B0%D1%8F_%D0%BF%D0%BE%D0%B4%D0%B4%D0%B5%D0%BB%D0%BA%D0%B0_%D0%B7%D0%B0%D0%BF%D1%80%D0%BE%D1%81%D0%B0\">atak\u00f3w CSRF<\/a><\/noindex> zastosowywany jest atrybut SameSite okre\u015blony w nag\u0142\u00f3wku Set-Cookie, kt\u00f3ry od Chrome 76 domy\u015blnie ma warto\u015b\u0107 \u201eSameSite=Lax\u201d, ograniczaj\u0105c\u0105 wysy\u0142anie plik\u00f3w cookie w przypadku osadze\u0144 z zewn\u0119trznych stron, jednak witryny mog\u0105 cofn\u0105\u0107 to ograniczenie, jawnie ustawiaj\u0105c podczas instalacji pliku cookie warto\u015b\u0107 SameSite=None. Atrybut SameSite mo\u017ce przyjmowa\u0107 dwie warto\u015bci: 'strict' lub 'lax'. W trybie 'strict' pliki cookie nie s\u0105 wysy\u0142ane dla \u017cadnego rodzaju \u017c\u0105da\u0144 mi\u0119dzystronowych. W trybie 'lax' stosowane s\u0105 \u0142agodniejsze ograniczenia i przesy\u0142anie plik\u00f3w cookie jest blokowane tylko dla mi\u0119dzystronowych subzapytania, takich jak \u017c\u0105danie obrazu lub \u0142adowanie tre\u015bci przez iframe. <\/p>\n<p>W Chrome 80, planowanym na 4 lutego, wprowadzone zostan\u0105 surowsze ograniczenia zakazuj\u0105ce przetwarzania plik\u00f3w cookie os\u00f3b trzecich dla \u017c\u0105da\u0144 bez HTTPS (pliki cookie z atrybutem SameSite=None b\u0119d\u0105 mog\u0142y by\u0107 ustawiane tylko w trybie Secure). Ponadto kontynuowane s\u0105 prace nad wdro\u017ceniem \u015brodk\u00f3w do wykrywania i ochrony przed stosowaniem metod omijania \u015bledzenia i ukrytej identyfikacji (\u201efingerprinting przegl\u0105darki\u201d).<\/p>\n<p>Przypomnijmy, \u017ce w Firefox od wydania <noindex><a rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=51408\">69<\/a><\/noindex>, domy\u015blnie ignorowane s\u0105 pliki cookie wszystkich zewn\u0119trznych system\u00f3w \u015bledzenia. Google uwa\u017ca takie blokowanie za uzasadnione, lecz wymagaj\u0105ce wcze\u015bniejszego przygotowania ekosystemu webowego oraz dostarczenia alternatywnych API do rozwi\u0105zywania zada\u0144, dla kt\u00f3rych wcze\u015bniej wykorzystywano zewn\u0119trzne pliki cookie, bez naruszania prywatno\u015bci i nie podwa\u017caj\u0105c modeli monetyzacji stron finansowanych z reklam. W odpowiedzi na blokad\u0119 plik\u00f3w cookie bez dostarczenia alternatywy sieci reklamowe nie zaprzesta\u0142y \u015bledzenia, lecz przesz\u0142y do stosowania bardziej wyrafinowanych metod opartych na ukrytej identyfikacji u\u017cytkownik\u00f3w (fingerprinting) lub przez  <noindex><a rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=51928\">utworzenie<\/a><\/noindex> dla tracker\u00f3w subdomen w domenie strony, na kt\u00f3rej wy\u015bwietlana jest reklama. <\/p>\n<p><noindex><a rel=\"nofollow\" name=\"link\"><\/a><\/noindex><\/p>\n<p>\u0179r\u00f3d\u0142o: <a \ncontent=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=52189\">opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 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\u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c web-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u041a\u0430\u043a \u0438 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0432\u0447\u0435\u0440\u0430 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0443\u043d\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a User-Agent, \u043e\u0442\u043a\u0430\u0437 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55216","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432.\" \/>\n\t<meta name=\"robots\" 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