O vice-presidente do Google, respons\u00e1vel pelo projeto Privacy Sandbox, anunciou a decis\u00e3o de manter a abordagem atual de bloqueio de cookies de terceiros no Chrome \u2014 os cookies estabelecidos ao acessar dom\u00ednios diferentes do dom\u00ednio da p\u00e1gina atual ser\u00e3o bloqueados por padr\u00e3o apenas no modo 'an\u00f4nimo'. Tamb\u00e9m ser\u00e1 revisado o uso das tecnologias do Privacy Sandbox no ecossistema, e um plano para seu avan\u00e7o ser\u00e1 elaborado nos pr\u00f3ximos meses. <\/p>\n
Foi observado que a decis\u00e3o foi tomada porque, desde o lan\u00e7amento da iniciativa Privacy Sandbox em 2019, muitas coisas mudaram, por exemplo, houve um avan\u00e7o na promo\u00e7\u00e3o de tecnologias para prote\u00e7\u00e3o da privacidade, e m\u00e9todos baseados em intelig\u00eancia artificial foram implementados para garantir a seguran\u00e7a dos usu\u00e1rios; al\u00e9m disso, a regulamenta\u00e7\u00e3o da ind\u00fastria mudou em todo o mundo. <\/p>\n
No ver\u00e3o do ano passado, a Google abandonou a ideia de interromper totalmente o suporte a cookies de terceiros no Chrome, mas pretendia implementar um di\u00e1logo para confirmar o consentimento do usu\u00e1rio para ativar o bloqueio. Agora, esse plano foi cancelado, e o bloqueio ser\u00e1 realizado apenas quando as configura\u00e7\u00f5es apropriadas forem definidas na se\u00e7\u00e3o 'Privacidade e Seguran\u00e7a', ou seja, em vez de introduzir o conceito de 'bloqueio padr\u00e3o, mas o usu\u00e1rio pode optar por n\u00e3o usar', o esquema manter\u00e1 'cookies de terceiros permitidos por padr\u00e3o, mas o usu\u00e1rio pode optar por ativar o bloqueio'. <\/p>\n
Cookies de terceiros referem-se a cookies estabelecidos ao acessar dom\u00ednios diferentes do dom\u00ednio da p\u00e1gina atual. Por exemplo, ao bloquear cookies de terceiros, o c\u00f3digo de um site 'C', incorporado via iframe em sites 'A' e 'B', n\u00e3o poder\u00e1 processar cookies comuns a esses sites, e os cookies estabelecidos pelo site 'C' estar\u00e3o indispon\u00edveis ao carregar o c\u00f3digo ao acessar os sites 'A' e 'B'. Cookies de terceiros s\u00e3o geralmente usados para rastrear os movimentos do usu\u00e1rio entre sites em c\u00f3digo de redes publicit\u00e1rias, widgets de redes sociais e sistemas de web analytics. No Firefox, cookies de terceiros s\u00e3o bloqueados por padr\u00e3o desde 2019, e no Safari desde 2020. <\/p>\n
Em vez de cookies de terceiros, a Google promoveu uma s\u00e9rie de APIs especializadas, levando em considera\u00e7\u00e3o a necessidade dos usu\u00e1rios por privacidade, como FedCM (Gerenciamento de Credenciais Federadas, que permite criar servi\u00e7os de identifica\u00e7\u00e3o unificados), Tokens de Estado Privado (que permitem segmentar usu\u00e1rios sem usar identificadores intersite), Temas (que permitem classificar usu\u00e1rios por grupos de interesses), Audi\u00eancia Protegida (segmenta\u00e7\u00e3o e estudo de audi\u00eancia) e Relat\u00f3rios de Atribui\u00e7\u00e3o (avalia\u00e7\u00e3o da efic\u00e1cia da publicidade). <\/p>\n
Apesar dos esfor\u00e7os de anos da Google para promover tecnologias do Privacy Sandbox, a ind\u00fastria de publicidade digital n\u00e3o estava preparada para abrir m\u00e3o do uso de cookies rastreadores. Essa mudan\u00e7a tamb\u00e9m gerou preocupa\u00e7\u00f5es nos \u00f3rg\u00e3os reguladores de que a remo\u00e7\u00e3o dos cookies de terceiros poderia ser usada pela Google para suprimir a concorr\u00eancia e abusar de sua posi\u00e7\u00e3o dominante no mercado de navegadores Chrome para beneficiar seus servi\u00e7os de publicidade. <\/p>\n
Al\u00e9m disso, a iniciativa da Google enfrentou resist\u00eancia na comunidade e cr\u00edticas relacionadas ao fato de que os m\u00e9todos que substituem os cookies rastreadores n\u00e3o resolvem todos os problemas e criam novos riscos, como a cria\u00e7\u00e3o de condi\u00e7\u00f5es para discrimina\u00e7\u00e3o de usu\u00e1rios e o surgimento de um fator adicional para identifica\u00e7\u00e3o e rastreamento oculto do movimento do usu\u00e1rio. <\/p>\n
O an\u00fancio tamb\u00e9m menciona a inten\u00e7\u00e3o de ativar, no modo 'an\u00f4nimo', o mecanismo de Prote\u00e7\u00e3o de IP. A ativa\u00e7\u00e3o est\u00e1 prevista para o terceiro trimestre deste ano. A Prote\u00e7\u00e3o de IP permitir\u00e1 ocultar o endere\u00e7o IP do usu\u00e1rio dos propriet\u00e1rios dos sites, enviando o tr\u00e1fego n\u00e3o diretamente, mas atrav\u00e9s de um proxy.servidores<\/a>. Com a ativa\u00e7\u00e3o da Prote\u00e7\u00e3o de IP, o servidor de destino ver\u00e1 como endere\u00e7o IP de entrada apenas o endere\u00e7o do proxy, semelhante ao uso de VPN<\/a>. Para anonimizar a solicita\u00e7\u00e3o, menciona-se a possibilidade de encadear a solicita\u00e7\u00e3o atrav\u00e9s de v\u00e1rios proxies. Nesse caso, a informa\u00e7\u00e3o do endere\u00e7o IP do cliente ser\u00e1 conhecida apenas pelo primeiro proxy, enquanto o segundo proxy na cadeia ver\u00e1 apenas o endere\u00e7o do primeiro proxy. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google desistiu da imposi\u00e7\u00e3o do bloqueio de cookies de terceiros no Chrome | ProHoster","description":"O vice-presidente da Google que supervisiona o projeto Privacy Sandbox anunciou a decis\u00e3o de manter a abordagem atual de bloqueio de cookies de terceiros no Chrome - cookies que s\u00e3o definidos ao acessar dom\u00ednios diferentes do dom\u00ednio.","canonical_url":"https:\/\/prohoster.info\/pt\/blog\/news\/google-otkazalsya-ot-navyazyvaniya-blokirovki-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"pt_PT","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u043e\u0442 \u043d\u0430\u0432\u044f\u0437\u044b\u0432\u0430\u043d\u0438\u044f \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster","og:description":"\u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome - Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430.","og:url":"https:\/\/prohoster.info\/pt\/blog\/news\/google-otkazalsya-ot-navyazyvaniya-blokirovki-storonnih-cookie-v-chrome","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2025-04-23T13:05:07+00:00","article:modified_time":"2025-04-23T13:05:07+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"123637","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-02-09 17:45:58","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2026-01-23 12:26:20","updated":"2026-02-09 17:45:58","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts\/123637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/comments?post=123637"}],"version-history":[{"count":2,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts\/123637\/revisions"}],"predecessor-version":[{"id":159222,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts\/123637\/revisions\/159222"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/media?parent=123637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/categories?post=123637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/tags?post=123637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
Fonte: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"