{"id":35245,"date":"2019-10-31T22:03:10","date_gmt":"2019-10-31T19:03:10","guid":{"rendered":"https:\/\/prohoster.info\/blog\/internet-trendy-2019\/"},"modified":"2019-10-31T22:03:10","modified_gmt":"2019-10-31T19:03:10","slug":"internet-trendy-2019","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pt\/blog\/news\/internet-trendy-2019","title":{"rendered":"Tend\u00eancias da Internet 2019","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Tend\u00eancias da Internet 2019\" src=\"\/wp-content\/uploads\/2019\/06\/bf7def316350a26d6049aae1b5a92e93.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nProvavelmente, voc\u00ea j\u00e1 ouviu falar dos relat\u00f3rios anal\u00edticos anuais Internet Trends da \"rainha da internet\" <noindex><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mary_Meeker\">Mary Meeker<\/a><\/noindex>. Cada um deles \u00e9 um tesouro de informa\u00e7\u00f5es \u00fateis, repleto de n\u00fameros e previs\u00f5es interessantes. O \u00faltimo possui 334 slides. Recomendo que voc\u00ea d\u00ea uma olhada em todos, mas para o formato de artigo no Habr, apresento minha interpreta\u00e7\u00e3o dos principais t\u00f3picos deste <noindex><a rel=\"nofollow\" href=\"https:\/\/www.bondcap.com\/report\/itr19\">documento<\/a><\/noindex>.<\/p>\n<ul>\n<li>O acesso \u00e0 internet j\u00e1 chegou a 51% dos habitantes da Terra \u2014 cerca de 3,8 bilh\u00f5es de pessoas, no entanto, o crescimento do n\u00famero de usu\u00e1rios de internet continua desacelerando. Devido a esse fen\u00f4meno, o mercado global de smartphones est\u00e1 encolhendo.<\/li>\n<li>O com\u00e9rcio eletr\u00f4nico representa 15% de todo o varejo nos EUA. Desde 2017, o crescimento do e-commerce diminuiu drasticamente, mas ainda assim continua a superar, em termos percentuais, o crescimento offline e de maneira pouco significativa em termos absolutos.<\/li>\n<li>Com a desacelera\u00e7\u00e3o na dissemina\u00e7\u00e3o da internet, a concorr\u00eancia pelos usu\u00e1rios existentes torna-se mais dif\u00edcil. Assim, o custo de aquisi\u00e7\u00e3o de um \u00fanico usu\u00e1rio (CAC) no setor de fintech atualmente est\u00e1 em torno de $40, o que \u00e9 cerca de 30% maior do que h\u00e1 2 anos. Com essa consci\u00eancia, o interesse de capital de risco em fintech parece excessivo.<\/li>\n<li>A participa\u00e7\u00e3o dos gastos com publicidade em servi\u00e7os m\u00f3veis e desktops agora se igualou \u00e0 participa\u00e7\u00e3o do tempo que os usu\u00e1rios passam neles. Os gastos totais com publicidade aumentaram em 22%<\/li>\n<li>A audi\u00eancia de ouvintes de podcasts nos EUA dobrou nos \u00faltimos 4 anos e atualmente conta com mais de 70 milh\u00f5es de pessoas. Joe Rogan superou praticamente todos os meios de comunica\u00e7\u00e3o neste formato, exceto o podcast do The New York Times.<\/li>\n<li>O americano m\u00e9dio passa 6,3 horas por dia na internet. Mais do que nunca. Ao mesmo tempo, o n\u00famero de pessoas que tentam limitar o tempo gasto com o smartphone aumentou, de 47% para 63% em um ano. Eles mesmos tentam, enquanto as fun\u00e7\u00f5es de limita\u00e7\u00e3o para crian\u00e7as s\u00e3o utilizadas por 57% dos pais \u2014 quase tr\u00eas vezes mais do que em 2015.<\/li>\n<li>A taxa de aumento do tempo gasto nas redes sociais caiu em 6 vezes (slide 164). No entanto, o relat\u00f3rio cont\u00e9m um gr\u00e1fico que reflete um crescimento impressionante do tr\u00e1fego do Facebook e Twitter para a maioria dos ve\u00edculos (slide 177), embora esse gr\u00e1fico seja baseado em dados de 2010 a 2016.<\/li>\n<li>Na atual an\u00e1lise, n\u00e3o h\u00e1 men\u00e7\u00e3o alguma a \"fake news\" por parte de Mary, o que \u00e9 estranho, pois em sua publica\u00e7\u00e3o anterior, ela destacou bastante a desconfian\u00e7a nas redes sociais como fontes de informa\u00e7\u00e3o. Entretanto, no Internet Trends 2019, foi mencionado que as not\u00edcias vindas do YouTube foram notadas por 2 vezes mais pessoas. Por que, ent\u00e3o, falar sobre a import\u00e2ncia do Facebook e Twitter para a m\u00eddia, justificando isso com dados desatualizados?<\/li>\n<li>A probabilidade de ciberataques est\u00e1 aumentando. Entre 900 data centers em 2017, 25% relataram casos de downtime, enquanto em 2018 esse n\u00famero subiu para 31%. Mas as redes neurais do tipo reinforcement learning t\u00eam um desempenho inferior em compara\u00e7\u00e3o com as m\u00e1quinas. Desde 2014, a propor\u00e7\u00e3o de sites com autentica\u00e7\u00e3o de dois fatores n\u00e3o s\u00f3 n\u00e3o aumentou, mas diminuiu.<\/li>\n<li>5% dos americanos trabalham remotamente. Desde 2000, com todo o progresso incr\u00edvel no desenvolvimento da internet, do ambiente e das ferramentas, esse n\u00famero cresceu apenas 2%. Agora, todos os artigos sobre a desnecessidade da presen\u00e7a f\u00edsica me parecem exagerados.<\/li>\n<li>As d\u00edvidas estudantis nos EUA ultrapassam um trilh\u00e3o de d\u00f3lares! Recentemente, li sobre uma fintech voltada para o financiamento estudantil que atraiu um volume impressionante de capital, e agora come\u00e7o a entender o motivo.<\/li>\n<li>O n\u00famero de pessoas no mundo preocupadas com problemas de privacidade dos dados caiu de 64% para 52% em um ano. Assim, a reprimenda p\u00fablica a Zuckerberg, o Estado da Calif\u00f3rnia, o GDPR europeu e outros princ\u00edpios de controle governamental satisfazem os desejos de certos grupos da popula\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>\nMuito obrigado a todos pela aten\u00e7\u00e3o. Se voc\u00ea estiver interessado em reflex\u00f5es desse tipo, que n\u00e3o se encaixam no formato de um artigo completo, siga o <noindex><a rel=\"nofollow\" href=\"http:\/\/ttttt.me\/groks\">meu canal Groks<\/a><\/noindex>.<br \/>\n<br \/>Fonte: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/455894\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u0432\u044b \u0443\u0436\u0435 \u0441\u043b\u044b\u0448\u0430\u043b\u0438 \u043f\u0440\u043e \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0442\u0447\u0451\u0442\u044b Internet Trends \u043e\u0442 \u00ab\u043a\u043e\u0440\u043e\u043b\u0435\u0432\u044b \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430\u00bb \u041c\u044d\u0440\u0438 \u041c\u0438\u043a\u0435\u0440. \u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0438\u0445 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u0430\u0434\u0435\u0437\u044c\u044e \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0441\u043e \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0446\u0438\u0444\u0440 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432. \u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c 334 \u0441\u043b\u0430\u0439\u0434\u0430. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441\u043e \u0432\u0441\u0435\u043c\u0438, \u043d\u043e \u0434\u043b\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u0438 \u043d\u0430 \u0425\u0430\u0431\u0440\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e \u0441\u0432\u043e\u044e \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u044e \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0442\u0435\u0437\u0438\u0441\u043e\u0432 \u0438\u0437 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430. \u0414\u043e\u0441\u0442\u0443\u043f \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0435\u0441\u0442\u044c \u0443\u0436\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":26464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-35245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com 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