{"id":55216,"date":"2020-01-15T00:00:00","date_gmt":"2020-01-14T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome"},"modified":"2020-02-18T14:03:19","modified_gmt":"2020-02-18T11:03:19","slug":"google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pt\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","title":{"rendered":"O Google pretende interromper o suporte a cookies de terceiros no Chrome at\u00e9 2022","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

A empresa Google anunciou<\/a><\/noindex> a inten\u00e7\u00e3o de, nos pr\u00f3ximos dois anos, eliminar completamente o suporte a cookies de terceiros no Chrome, que s\u00e3o definidos ao acessar sites diferentes do dom\u00ednio da p\u00e1gina atual. Esses cookies s\u00e3o usados para rastrear os movimentos do usu\u00e1rio entre sites no c\u00f3digo de redes publicit\u00e1rias, widgets de redes sociais e sistemas de web analytics.<\/p>\n

Como declarado<\/a><\/noindex> ontem, a inten\u00e7\u00e3o de unificar o cabe\u00e7alho User-Agent e o abandono dos cookies de terceiros foram promovidos no \u00e2mbito da iniciativa Privacy Sandbox<\/a><\/noindex>, com o objetivo de alcan\u00e7ar um compromisso entre a necessidade dos usu\u00e1rios de manter a privacidade e o desejo de redes publicit\u00e1rias e sites de rastrear as prefer\u00eancias dos visitantes. At\u00e9 o final deste ano, no modo origin trial<\/a><\/noindex> \u00e9 esperado que a inclus\u00e3o no navegador de APIs adicionais<\/a><\/noindex> para medir a convers\u00e3o e personalizar publicidade sem a utiliza\u00e7\u00e3o de cookies de terceiros. <\/p>\n

Para determinar a categoria de interesses do usu\u00e1rio sem identifica\u00e7\u00e3o individual e sem a liga\u00e7\u00e3o ao hist\u00f3rico de visitas a sites espec\u00edficos, as redes publicit\u00e1rias s\u00e3o sugeridas a utilizar a API Floc<\/a><\/noindex>, para avaliar a atividade do usu\u00e1rio ap\u00f3s clicar no an\u00fancio \u2014 API Convers\u00e3o Medi\u00e7\u00e3o<\/a><\/noindex>, e para segmentar os usu\u00e1rios sem usar identificadores entre sites \u2014 API Trust Token<\/a><\/noindex>. O desenvolvimento de especifica\u00e7\u00f5es relacionadas \u00e0 exibi\u00e7\u00e3o de publicidade direcionada
\nsem comprometer a privacidade, est\u00e1 em andamento por um grupo de trabalho separado.<\/a><\/noindex>, criado sob a organiza\u00e7\u00e3o W3C.<\/p>\n

Atualmente, no contexto da prote\u00e7\u00e3o contra o envio de cookies durante ataques CSRF<\/a><\/noindex> \u00e9 utilizado o atributo SameSite no cabe\u00e7alho Set-Cookie, que a partir do Chrome 76 \u00e9 definido por padr\u00e3o como 'SameSite=Lax', limitando o envio de cookies para inser\u00e7\u00f5es de sites externos. No entanto, os sites podem anular essa restri\u00e7\u00e3o, definindo explicitamente o valor SameSite=None ao configurar cookies. O atributo SameSite pode ter dois valores: 'strict' ou 'lax'. No modo 'strict', os cookies s\u00e3o retidos e n\u00e3o s\u00e3o enviados para qualquer tipo de solicita\u00e7\u00e3o entre sites. No modo 'lax', s\u00e3o aplicadas restri\u00e7\u00f5es mais suaves e o envio de cookies \u00e9 bloqueado apenas para subsolicita\u00e7\u00f5es entre sites, como solicita\u00e7\u00f5es de imagens ou carregamento de conte\u00fado atrav\u00e9s de iframes. <\/p>\n

No Chrome 80, previsto para 4 de fevereiro, ser\u00e1 aplicada uma restri\u00e7\u00e3o mais r\u00edgida, proibindo o processamento de cookies de terceiros para solicita\u00e7\u00f5es sem HTTPS (com o atributo SameSite=None, os cookies s\u00f3 poder\u00e3o ser definidos no modo Secure). Al\u00e9m disso, continuam os esfor\u00e7os para implementar ferramentas de identifica\u00e7\u00e3o e prote\u00e7\u00e3o contra m\u00e9todos de rastreamento e identifica\u00e7\u00e3o oculta ('browser fingerprinting').<\/p>\n

Lembramos que no Firefox, a partir da vers\u00e3o 69<\/a><\/noindex>, por padr\u00e3o, \u00e9 garantida a ignor\u00e2ncia de Cookies de todos os sistemas de rastreamento de terceiros. O Google considera essa bloqueio justific\u00e1vel, mas que exige uma prepara\u00e7\u00e3o pr\u00e9via do ecossistema Web e a oferta de APIs alternativas para resolver tarefas que anteriormente utilizavam Cookies de terceiros, sem comprometer a privacidade e sem prejudicar os modelos de monetiza\u00e7\u00e3o de sites financiados por meio da exibi\u00e7\u00e3o de an\u00fancios. Em resposta ao bloqueio de Cookies sem oferecer uma alternativa, as redes de an\u00fancios n\u00e3o pararam de rastrear, mas apenas passaram a usar m\u00e9todos mais sofisticados baseados em identifica\u00e7\u00e3o oculta de usu\u00e1rios (fingerprinting) ou atrav\u00e9s de a cria\u00e7\u00e3o<\/a><\/noindex> para o rastreador de subdom\u00ednios de an\u00fancios no dom\u00ednio do site onde os an\u00fancios s\u00e3o exibidos. <\/p>\n

<\/a><\/noindex><\/p>\n

Fonte: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 Cookie \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432 \u043a\u043e\u0434\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c web-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u041a\u0430\u043a \u0438 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0432\u0447\u0435\u0440\u0430 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0443\u043d\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a User-Agent, \u043e\u0442\u043a\u0430\u0437 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55216","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47A Google pretende encerrar o suporte a Cookies de terceiros no Chrome at\u00e9 2022 | ProHoster","description":"A Google anunciou sua inten\u00e7\u00e3o de, nos pr\u00f3ximos dois anos, eliminar completamente os.","canonical_url":"https:\/\/prohoster.info\/pt\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"pt_PT","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043d\u0430\u043c\u0435\u0440\u0435\u043d \u0434\u043e 2022 \u0433\u043e\u0434\u0430 \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster","og:description":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0445 \u0434\u0432\u0443\u0445 \u043b\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432.","og:url":"https:\/\/prohoster.info\/pt\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2020-01-14T21:00:00+00:00","article:modified_time":"2020-02-18T11:03:19+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"55216","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":null,"breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-02-28 19:48:29","updated":"2022-09-28 18:08:44","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts\/55216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/comments?post=55216"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/posts\/55216\/revisions"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/media?parent=55216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/categories?post=55216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/pt\/wp-json\/wp\/v2\/tags?post=55216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}