{"id":85951,"date":"2020-06-20T13:42:24","date_gmt":"2020-06-20T11:42:24","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/avito-analytics-meetup"},"modified":"2020-06-20T13:42:24","modified_gmt":"2020-06-20T11:42:24","slug":"avito-analytics-meetup","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pt\/blog\/administrirovanie\/avito-analytics-meetup","title":{"rendered":"Encontro de An\u00e1lise do Avito","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Ol\u00e1, Habr! No dia 30 de junho, \u00e0s 18:00, hor\u00e1rio de Moscovo, realizaremos um meetup online para analistas. Os palestrantes abordar\u00e3o testes A\/B regionais, gest\u00e3o de exibi\u00e7\u00e3o de produtos em lojas online, previs\u00e3o de lucro de novas funcionalidades e ci\u00eancia de dados na entrega de produtos. <\/p>\n<p><\/p>\n<p>Como de costume, abaixo est\u00e3o os resumos das apresenta\u00e7\u00f5es e todos os links necess\u00e1rios. <\/p>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Encontro de An\u00e1lise do Avito\" src=\"\/wp-content\/uploads\/2020\/06\/430fb103ec48c5e6f87ab0b5cfe56ffb.png\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2 id=\"doklady\">Palestras<\/h2>\n<p><\/p>\n<h3 id=\"regionalnye-ab-testy-zachem-nuzhny-i-kak-ustroenynbsp-igor-krasovskiy-avito\">Testes A\/B regionais. Por que s\u00e3o necess\u00e1rios e como funcionam \u2014 Igor Krasovskiy, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Encontro de An\u00e1lise do Avito\" src=\"\/wp-content\/uploads\/2020\/06\/da340fd416c1b896bbcc1fe6da8f1a6e.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>O que fazer se o grupo de teste em um teste A\/B n\u00e3o for exatamente conhecido e a influ\u00eancia sobre o usu\u00e1rio ocorrer offline, por exemplo, na publicidade regional na TV? Como formar um grupo de controle para o teste deslocado? Como medir o efeito e distingui-lo do erro aleat\u00f3rio? Vou contar como respondemos a estas quest\u00f5es na Avito e quais problemas enfrentamos.<\/p>\n<p>Sobre o palestrante: Estou na Avito h\u00e1 pouco mais de 2 anos, antes disso trabalhei em eCommerce e consultoria de TI. Atualmente, trabalho na equipe de An\u00e1lise de Dados, que \u00e9 respons\u00e1vel por \u00e1reas como Gest\u00e3o de Dados, An\u00e1lise Estrat\u00e9gica, Plataforma de An\u00e1lise Core e An\u00e1lise de Contas-Chave.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"luchshie-data-produkty-rozhdayutsya-vnbsppolyahnbsp-marina-kalabina-lerua-merlen\">Os melhores produtos de dados nascem nos campos \u2014 Marina Kalabina, Leroy Merlin<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Encontro de An\u00e1lise do Avito\" src=\"\/wp-content\/uploads\/2020\/06\/63409b99367c75e18573b192c73034ea.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>A maioria dos nossos pedidos online \u00e9 coletada nas lojas, e n\u00e3o nos armaz\u00e9ns. Isso leva a erros entre o que \u00e9 exibido no site e o que realmente podemos coletar. <\/p>\n<p>Devido \u00e0 alta rotatividade de produtos nas lojas e \u00e0 complexidade dos sistemas de gerenciamento de estoque, ocorrem erros que podem ser detectados automaticamente. Com base no nosso conhecimento dos sistemas e utilizando engenharia social, propusemos uma solu\u00e7\u00e3o que permitiria encontrar automaticamente produtos problem\u00e1ticos e corrigir seu estoque antes da publica\u00e7\u00e3o no site.<\/p>\n<p>Sobre a palestrante: Tenho 9 anos de experi\u00eancia na Leroy Merlin. Primeiro, ajudei a abrir lojas, depois trabalhei nelas e agora estou organizando os estoques. Formei uma equipe e lancei um produto de dados em 6 semanas.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"model-rostanbsp-predskazyvaem-profit-ot-fich-dlya-prioritizaciinbsp-pavel-mihaylov-ostrovokru\">Modelo de crescimento \u2014 prevemos o lucro de funcionalidades para prioriza\u00e7\u00e3o \u2014 Pavel Mikhailov, Ostrovok.ru<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Encontro de An\u00e1lise do Avito\" src=\"\/wp-content\/uploads\/2020\/06\/6925132c2640779cfec02df7b5f45205.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote>\n<ul>\n<li>Constru\u00edmos um modelo de crescimento \u2014 um framework baseado em coortes e m\u00e9tricas-chave, que modela a receita a m\u00e9dio prazo.<\/li>\n<li>Convertendo m\u00e9tricas de produto e de neg\u00f3cios em dinheiro com a ajuda do modelo.<\/li>\n<li>Avalia\u00e7\u00e3o do lucro potencial de funcionalidades com exemplos.<\/li>\n<\/ul>\n<p>Sobre o palestrante: Chefe de crescimento no Emerging Travel Group (Ostrovok.ru) com experi\u00eancia anal\u00edtica. Gero, desenvolvo e testo hip\u00f3teses de crescimento.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"kak-data-science-avito-dostavke-pomogalnbsp-dima-sergeev-avito\">Como a ci\u00eancia de dados ajudou a Avito Entrega - Dima Sergeev, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Encontro de An\u00e1lise do Avito\" src=\"\/wp-content\/uploads\/2020\/06\/90c948986ce52a12839123721d1ee0c4.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>\u2026 Ou a hist\u00f3ria de como parar de oferecer aos usu\u00e1rios a op\u00e7\u00e3o de comprar a \"Cabine do Kamaz\" com Entrega. Na Avito j\u00e1 existem mais de 60 milh\u00f5es de produtos. Para cada um deles, n\u00e3o \u00e9 f\u00e1cil determinar se o vendedor conseguir\u00e1 coloc\u00e1-lo em uma caixa de 120\u00d780\u00d750 e envi\u00e1-lo para um comprador em outra cidade.<\/p>\n<p>\u00c0s vezes cometemos esses erros: oferecemos entrega onde definitivamente n\u00e3o deveria haver e vice-versa. Vou contar um pouco sobre como lidamos com esse problema e quais resultados conseguimos alcan\u00e7ar.<\/p>\n<p>Sobre o palestrante: Nos \u00faltimos anos estive focado em an\u00e1lise na Avito Entrega. Antes disso, passei tr\u00eas anos trabalhando com an\u00e1lise na OZON.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<p>Fa\u00e7a perguntas no chat da transmiss\u00e3o - responderemos \u00e0s mais interessantes ao vivo. Ap\u00f3s cada apresenta\u00e7\u00e3o, ser\u00e1 poss\u00edvel conversar separadamente com o palestrante.<\/p>\n<p><\/p>\n<h2 id=\"paroli-i-yavki\">Senhas e logins<\/h2>\n<p><\/p>\n<p>Transmiss\u00e3o <noindex><a rel=\"nofollow\" href=\"https:\/\/bit.ly\/2Y9vadw\">no&nbsp;nosso canal do YouTube<\/a><\/noindex> come\u00e7a na ter\u00e7a-feira, 30 de junho, \u00e0s 18:00. Planejamos terminar por volta das 20:40. Durante a transmiss\u00e3o, voc\u00ea pode clicar no bot\u00e3o \"lembrar\", para n\u00e3o perder nada. <\/p>\n<p><\/p>\n<p>Se voc\u00ea quiser receber um lembrete com o link para a transmiss\u00e3o no seu email, pode <noindex><a rel=\"nofollow\" href=\"https:\/\/avitotech.timepad.ru\/event\/1338890\/?utm_refcode=acb15c7ca59bda87df99188b277eb8797cd23089#register\">se registrar no timepad<\/a><\/noindex>.<\/p>\n<p><\/p>\n<p>Nos vemos online!<\/p>\n<p>Fonte: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/avito\/blog\/507202\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 30 \u0438\u044e\u043d\u044f \u0432&nbsp;18:00 \u043f\u043e&nbsp;\u041c\u043e\u0441\u043a\u0432\u0435 \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0438\u0442\u0430\u043f \u0434\u043b\u044f&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432. \u0421\u043f\u0438\u043a\u0435\u0440\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443\u0442 \u043f\u0440\u043e&nbsp;\u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u044b\u0434\u0430\u0447\u0435\u0439 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432&nbsp;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0444\u0438\u0442\u0430 \u043e\u0442&nbsp;\u043d\u043e\u0432\u044b\u0445 \u0444\u0438\u0447\u0435\u0439 \u0438 data science \u0432&nbsp;\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u041f\u043e\u0434&nbsp;\u043a\u0430\u0442\u043e\u043c, \u043a\u0430\u043a \u0438 \u0432\u0441\u0435\u0433\u0434\u0430, \u0442\u0435\u0437\u0438\u0441\u044b \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0438 \u0432\u0441\u0435 \u043d\u0443\u0436\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438. \u0414\u043e\u043a\u043b\u0430\u0434\u044b \u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b. \u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b \u0438 \u043a\u0430\u043a \u0443\u0441\u0442\u0440\u043e\u0435\u043d\u044b&nbsp;\u2014 \u0418\u0433\u043e\u0440\u044c \u041a\u0440\u0430\u0441\u043e\u0432\u0441\u043a\u0438\u0439, \u0410\u0432\u0438\u0442\u043e \u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0442\u0435\u0441\u0442\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u0432&nbsp;A\/B-\u0442\u0435\u0441\u0442\u0435 \u0442\u043e\u0447\u043d\u043e [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":85952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-85951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 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