{"id":87822,"date":"2020-07-10T13:42:21","date_gmt":"2020-07-10T11:42:21","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/google-uchredil-organizacziyu-dlya-upravleniya-torgovymi-markami-otkrytyh-proektov"},"modified":"2020-07-10T13:42:21","modified_gmt":"2020-07-10T11:42:21","slug":"google-uchredil-organizacziyu-dlya-upravleniya-torgovymi-markami-otkrytyh-proektov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/pt\/blog\/news\/google-uchredil-organizacziyu-dlya-upravleniya-torgovymi-markami-otkrytyh-proektov","title":{"rendered":"O Google estabeleceu uma organiza\u00e7\u00e3o para gerenciar marcas de projetos abertos","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

A empresa Google fundou<\/a><\/noindex> uma nova organiza\u00e7\u00e3o sem fins lucrativos «Open Usage Commons<\/a><\/noindex>«, destinada a proteger a identidade de projetos abertos e a fornecer assist\u00eancia na gest\u00e3o de marcas (nome do projeto e logotipo), na elabora\u00e7\u00e3o de regras para o uso de marcas e na verifica\u00e7\u00e3o do seu cumprimento. O objetivo da organiza\u00e7\u00e3o \u00e9 expandir a filosofia e a defini\u00e7\u00e3o Open Source<\/a><\/noindex> sobre marcas registradas. <\/p>\n

Os propriet\u00e1rios da propriedade intelectual relacionada ao c\u00f3digo s\u00e3o os desenvolvedores, mas a marca registrada, que identifica o projeto, \u00e9 separada do c\u00f3digo, n\u00e3o \u00e9 abrangida pela licen\u00e7a do c\u00f3digo e \u00e9 tratada separadamente dos direitos de propriedade sobre o c\u00f3digo. A organiza\u00e7\u00e3o Open Usage Commons visa atender projetos abertos que n\u00e3o t\u00eam os recursos necess\u00e1rios para resolver autonomamente quest\u00f5es relacionadas a marcas registradas. Al\u00e9m disso, a transfer\u00eancia da marca registrada para uma organiza\u00e7\u00e3o independente e neutra evitar\u00e1 o registro da marca em um participante espec\u00edfico, tornando o projeto dependente desse participante. <\/p>\n

Destaca-se que a organiza\u00e7\u00e3o foi criada, pois o uso livre, transparente e justo de marcas registradas em software aberto \u00e9 considerado um fator importante para a estabilidade do movimento Open Source a longo prazo. Contudo, o trabalho com marcas registradas exige o conhecimento de certas sutilezas jur\u00eddicas, desconhecidas pela maioria dos envolvidos em projetos abertos. A organiza\u00e7\u00e3o Open Usage Commons implementa um modelo em que qualquer participante da comunidade, desde mantenedores at\u00e9 usu\u00e1rios finais e empresas envolvidas no ecossistema, pode n\u00e3o se preocupar com quest\u00f5es relacionadas ao uso e gest\u00e3o de marcas registradas.<\/p>\n

Os nomes de projetos estabelecidos servem frequentemente como marcas de qualidade. O uso de nomes conhecidos para abusos e promo\u00e7\u00e3o de desenvolvimentos de terceiros de baixa qualidade pode impactar negativamente a reputa\u00e7\u00e3o do projeto, portanto, \u00e9 importante estabelecer condi\u00e7\u00f5es justas para o uso de marcas comerciais. Por um lado, tais condi\u00e7\u00f5es, quando cumpridas, permitir\u00e3o o uso livre da marca comercial a todos os interessados sem a necessidade de autoriza\u00e7\u00e3o pr\u00e9via, mas, por outro lado, impedir\u00e3o tentativas interesseiras de promover produtos de terceiros \u00e0 custa da popularidade de outros e de enganar os usu\u00e1rios com elementos de falsa associa\u00e7\u00e3o ao projeto.<\/p>\n

Para gerenciar a organiza\u00e7\u00e3o e estabelecer crit\u00e9rios para a aceita\u00e7\u00e3o de projetos abertos sob sua tutela, foi formada uma diretoria, a qual inclui figuras proeminentes da comunidade e da ind\u00fastria, como Christopher DiBona (gerente de projetos de c\u00f3digo aberto no Google), Miles Ward (CTO da SADA Systems), Allison Randal (da Software Freedom Conservancy) e Cliff Lampe (professor da Universidade de Michigan). Os primeiros projetos a se juntarem \u00e0 organiza\u00e7\u00e3o foram a plataforma de microsservi\u00e7os Istio<\/a><\/noindex>, um framework web Angular<\/a><\/noindex> e o sistema de revis\u00e3o de c\u00f3digo Gerrit<\/a><\/noindex>.<\/p>\n

Complemento: A IBM expressou<\/a><\/noindex> desacordo com as a\u00e7\u00f5es do Google ao transferir \u00e0 nova organiza\u00e7\u00e3o as marcas comerciais do projeto Istio, uma vez que este passo viola os acordos previamente estabelecidos. O projeto Istio \u00e9 colaborativo e foi formado pela fus\u00e3o do projeto Istio do Google e do Amalgam8 da IBM, mantendo o nome comum Istio. Na forma\u00e7\u00e3o do projeto conjunto, foi estipulado que, ap\u00f3s atingir a maturidade, ele seria transferido para a tutela de uma organiza\u00e7\u00e3o sem fins lucrativos independente de fabricantes espec\u00edficos Cloud Native Computing Foundation<\/a><\/noindex> (CNCF), que assumir\u00e1 tamb\u00e9m os processos de gest\u00e3o de licen\u00e7as e marcas comerciais. Na opini\u00e3o da IBM, a nova organiza\u00e7\u00e3o Open Usage Commons (OUC) n\u00e3o est\u00e1 em conformidade com os princ\u00edpios de gest\u00e3o aberta<\/a><\/noindex>, independente de fornecedores espec\u00edficos (3 dos 6 membros do conselho administrativo da OUC s\u00e3o atuais ou ex-funcion\u00e1rios do Google).<\/p>\n

<\/a><\/noindex><\/p>\n

Fonte: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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