{"id":100598,"date":"2021-06-25T10:22:47","date_gmt":"2021-06-25T08:22:47","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda"},"modified":"2021-06-25T10:22:47","modified_gmt":"2021-06-25T08:22:47","slug":"prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","title":{"rendered":"Suspendarea suportului pentru Cookie-urile ter\u021b\u0103 parte \u00een Chrome a fost am\u00e2nat\u0103 p\u00e2n\u0103 \u00een 2023","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Compania Google a anun\u021bat o modificare a planurilor sale referitoare la \u00eencetarea suportului pentru cookie-uri externe \u00een Chrome, care sunt generate la accesarea site-urilor diferite de domeniul paginii curente. Aceste cookie-uri sunt folosite pentru a urm\u0103ri mi\u0219c\u0103rile utilizatorului \u00eentre site-uri \u00een cadrul codului re\u021belelor publicitare, widget-urilor de socializare \u0219i sistemelor de web analytics. <\/p>\n

Ini\u021bial, suportul pentru cookie-uri externe \u00een Chrome urma s\u0103 fie oprit p\u00e2n\u0103 \u00een 2022, dar acum acest termen a fost extins cu cel pu\u021bin un an \u0219i jum\u0103tate, deoarece implementarea \u00eenlocuitorului pentru cookie-uri externe necesit\u0103 mai mult timp dec\u00e2t se a\u0219tepta. P\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2022, se preconizeaz\u0103 c\u0103 vor fi finalizate testele tehnologiilor care vor \u00eenlocui cookie-urile de urm\u0103rire \u0219i vor fi activate \u00een Chrome, dup\u0103 care se va oferi re\u021belelor publicitare \u0219i site-urilor cel pu\u021bin 9 luni pentru migrarea sistemelor lor, observarea func\u021bion\u0103rii acestora \u0219i publicarea observa\u021biilor. \u00cen mijlocul anului 2023, va \u00eencepe \u00eencetarea treptat\u0103 a suportului pentru cookie-uri externe \u00een Chrome, proces care se va \u00eentinde pe parcursul a trei luni. <\/p>\n

Modific\u0103rile sunt parte a ini\u021biativei Privacy Sandbox, care vizeaz\u0103 atingerea unui compromis \u00eentre nevoia utilizatorilor de a-\u0219i p\u0103stra confiden\u021bialitatea \u0219i dorin\u021ba re\u021belelor publicitare \u0219i a site-urilor de a urm\u0103ri preferin\u021bele vizitatorilor. \u00cen locul cookie-urilor de urm\u0103rire, pentru a determina interesele utilizatorului f\u0103r\u0103 a \u00eenc\u0103lca confiden\u021bialitatea, se propune utilizarea tehnologiei FLoC (Federated Learning of Cohorts), care permite identificarea grupurilor de utilizatori cu interese similare, f\u0103r\u0103 a identifica utilizatorii individuali. <\/p>\n

Implementarea testului FLoC \u00een Chrome a genera rezisten\u021b\u0103 din partea comunit\u0103\u021bii \u0219i critici, legate de faptul c\u0103 FLoC nu rezolv\u0103 toate problemele \u0219i creeaz\u0103 noi riscuri, cum ar fi crearea condi\u021biilor pentru discriminarea utilizatorilor \u0219i apari\u021bia unui factor suplimentar pentru identificarea \u0219i urm\u0103rirea ascuns\u0103 a mi\u0219c\u0103rilor utilizatorului. Potrivit Mozilla, tehnologia FLoC necesit\u0103 \u00eembun\u0103t\u0103\u021biri, iar \u00een forma sa actual\u0103, implementarea sa pe scar\u0103 larg\u0103 este asociat\u0103 cu riscuri semnificative.
\n
Sursa: opennet.ro<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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