{"id":115311,"date":"2024-04-25T09:22:44","date_gmt":"2024-04-25T07:22:44","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome"},"modified":"2024-04-25T09:22:44","modified_gmt":"2024-04-25T07:22:44","slug":"google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/google-otlozhil-prekrashhenie-podderzhki-storonnih-cookie-v-chrome","title":{"rendered":"Google a am\u00e2nat \u00eencetarea suportului pentru cookie-urile ter\u021be \u00een Chrome","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Compania Google a anun\u021bat o nou\u0103 modificare a planurilor de a opri suportul pentru cookie-urile ter\u021b\u0103 parte \u00een browserul Chrome, care sunt afi\u0219ate atunci c\u00e2nd se acceseaz\u0103 site-uri diferite de domeniul paginii curente. Ini\u021bial, suportul pentru cookie-urile ter\u021b\u0103 parte trebuia oprit p\u00e2n\u0103 \u00een 2022, apoi termenul a fost extins p\u00e2n\u0103 la mijlocul anului 2023, dup\u0103 care a fost prelungit din nou p\u00e2n\u0103 \u00een trimestrul patru al anului 2024. Din cauza necesit\u0103\u021bii unor aprob\u0103ri suplimentare \u0219i a neprepar\u0103rii ecosistemului, s-a decis s\u0103 nu se dezactiveze suportul pentru cookie-urile ter\u021b\u0103 parte nici \u00een 2024. Noua dat\u0103 planificat\u0103 pentru oprire nu a fost \u00eenc\u0103 numit\u0103.     <\/p>\n<p>Cookie-urile ter\u021b\u0103 parte sunt utilizate pentru a urm\u0103ri mi\u0219c\u0103rile utilizatorului \u00eentre site-uri \u00een codul re\u021belelor publicitare, widget-urilor re\u021belelor sociale \u0219i sistemelor de web analitic\u0103. Schimb\u0103rile legate de cookie-uri sunt promovate \u00een cadrul ini\u021biativei Privacy Sandbox, care are ca scop g\u0103sirea unui compromis \u00eentre nevoia utilizatorilor de a-\u0219i p\u0103stra confiden\u021bialitatea \u0219i dorin\u021ba re\u021belelor publicitare \u0219i a site-urilor de a urm\u0103ri preferin\u021bele vizitatorilor. Anterior, \u00eencerc\u0103rile de implementare \u00een Chrome a \u00eenlocuitorilor pentru cookie-urile de urm\u0103rire au \u00eent\u00e2mpinat opozi\u021bie \u00een comunitate \u0219i critici legate de faptul c\u0103 metodele care urmeaz\u0103 s\u0103 \u00eenlocuiasc\u0103 cookie-urile de urm\u0103rire nu rezolv\u0103 toate problemele \u0219i creeaz\u0103 noi riscuri, cum ar fi condi\u021biile pentru discriminarea utilizatorilor \u0219i un factor suplimentar pentru identificarea \u0219i urm\u0103rirea ascuns\u0103 a mi\u0219c\u0103rilor utilizatorului.       <\/p>\n<p>\u00cen locul cookie-urilor de urm\u0103rire, se propune utilizarea urm\u0103toarelor API-uri:    <\/p>\n<ul>\n<li class=\"l\"> FedCM (Federated Credential Management), permite crearea de servicii de identificare unificate, care asigur\u0103 p\u0103strarea confiden\u021bialit\u0103\u021bii \u0219i func\u021bioneaz\u0103 f\u0103r\u0103 cookie-uri ter\u021b\u0103 parte.    <\/li>\n<li class=\"l\">  Private State Tokens, permite separarea utilizatorilor diferi\u021bi f\u0103r\u0103 utilizarea identificatorilor inter-sitii \u0219i transmiterea informa\u021biilor despre autenticitatea utilizatorului \u00eentre diferite contexte.    <\/li>\n<li class=\"l\"> Topics (a venit s\u0103 \u00eenlocuiasc\u0103 API FLoC), ofer\u0103 posibilitatea de a defini categorii de interese ale utilizatorului, care pot fi utilizate pentru a crea grupuri de utilizatori cu interese similare f\u0103r\u0103 a identifica utilizatori individuali prin intermediul cookie-urilor de urm\u0103rire. Interesele sunt calculate pe baza activit\u0103\u021bii utilizatorului \u00een browser \u0219i sunt p\u0103strate pe dispozitivul utilizatorului. Prin intermediul API-ului Topics, re\u021beaua de publicitate poate ob\u021bine informa\u021bii generale despre interesele individuale f\u0103r\u0103 a avea informa\u021bii despre activitatea specific\u0103 a utilizatorului.     <\/li>\n<li class=\"l\"> Protected Audience, o solu\u021bie pentru problemele de retargeting \u0219i evaluarea audien\u021bei proprii (lucr\u00e2nd cu utilizatorii care au vizitat anterior site-ul).    <\/li>\n<li class=\"l\"> Attribution Reporting, permite evaluarea caracteristicilor eficacit\u0103\u021bii publicit\u0103\u021bii, cum ar fi click-urile \u0219i conversia (achizi\u021bia pe site dup\u0103 accesare).        <\/li>\n<li class=\"l\"> Storage Access API, poate fi folosit pentru a solicita utilizatorului permisiunea de a accesa stocarea cookie-urilor, dac\u0103 \u00een mod implicit cookie-urile ter\u021be sunt blocate.     <\/li>\n<\/ul>\n<\/li>\n<p>Sursa: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=61066\">opennet.ro<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0435 \u043f\u043b\u0430\u043d\u043e\u0432 \u043f\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0441\u0430\u0439\u0442\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0434\u043e 2022 \u0433\u043e\u0434\u0430, \u043f\u043e\u0442\u043e\u043c \u0441\u0440\u043e\u043a \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0431\u044b\u043b \u0441\u0434\u0432\u0438\u043d\u0443\u0442 \u0434\u043e \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u044b 2023 \u0433\u043e\u0434\u0430, \u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u0431\u044b\u043b \u0435\u0449\u0451 \u0440\u0430\u0437 \u043f\u0435\u0440\u0435\u043d\u0435\u0441\u0451\u043d \u043d\u0430 \u0447\u0451\u0442\u0432\u0451\u0440\u0442\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2024 \u0433\u043e\u0434\u0430. [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-115311","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e\u0431 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0435 \u043f\u043b\u0430\u043d\u043e\u0432 \u043f\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 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