{"id":118135,"date":"2024-07-23T09:43:41","date_gmt":"2024-07-23T07:43:41","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost"},"modified":"2024-07-23T09:43:41","modified_gmt":"2024-07-23T07:43:41","slug":"google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost","title":{"rendered":"Google a renun\u021bat la ideea de a elimina cookie-urile de ter\u021b\u0103 parte din Chrome, dar promite s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 confiden\u021bialitatea","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Dup\u0103 mul\u021bi ani de incertitudine, Google a anun\u021bat c\u0103 nu mai ia \u00een considerare planurile de eliminare total\u0103 a cookie-urilor de ter\u021b\u0103 parte din browserul Chrome. \u00cen schimb, va fi introdus o nou\u0103 interfa\u021b\u0103 care va permite utilizatorilor s\u0103 aleag\u0103 dac\u0103 doresc s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 datele lor cu site-urile web \u0219i publicitarii. Standardul de prezentare \u0219i analiz\u0103 a publicit\u0103\u021bii Privacy Sandbox este \u00een continuare considerat de companie o ini\u021biativ\u0103 important\u0103, dar nu ca singura alternativ\u0103.<\/p>\n<p><center><\/center> \t\t\t\t  <img decoding=\"async\" alt=\"Google a renun\u021bat la ideea de a elimina cookie-urile de ter\u021b\u0103 parte din Chrome, dar promite s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 confiden\u021bialitatea\" src=\"\/wp-content\/uploads\/2024\/07\/27ad1dfbb438dd367f924de9181cfbba.jpg\" style=\"display:block;margin: 0 auto;\" \/>    <\/p>\n<p>Dup\u0103 <noindex><a rel=\"nofollow noopener\" href=\"https:\/\/digiday.com\/marketing\/after-years-of-uncertainty-google-says-it-wont-be-deprecating-third-party-cookies-in-chrome\/\" target=\"_blank\">informa\u021biile<\/a><\/noindex> Potrivit publica\u021biei Digiday, Google discut\u0103 acest subiect cu autorit\u0103\u021bile de reglementare, inclusiv cu Oficiul pentru Competi\u021bie \u0219i Pie\u021be din Regatul Unit (CMA) \u0219i Oficiul Comisarului pentru Informa\u021bii (ICO), \u0219i pl\u0103nuie\u0219te s\u0103 organizeze \u00een cur\u00e2nd o \u00eent\u00e2lnire cu reprezentan\u021bii industriei publicitare. Cu toate acestea, detaliile despre modul \u00een care va fi implementat\u0103 noua solu\u021bie r\u0103m\u00e2n vagi, iar termenele exacte de implementare nu sunt stabilite.<\/p>\n<p>Compania subliniaz\u0103 c\u0103 Privacy Sandbox (\u201esandbox-ul\u201d) r\u0103m\u00e2ne o prioritate, \u0219i \u00ee\u0219i propune s\u0103 continue s\u0103 investeasc\u0103 \u00een dezvoltarea sa. \u201eVom continua s\u0103 oferim API-urile Privacy Sandbox \u0219i s\u0103 investim \u00een tehnologie pentru a \u00eembun\u0103t\u0103\u021bi \u0219i mai mult confiden\u021bialitatea \u0219i utilizarea Chrome\u201d, a declarat Google, anun\u021b\u00e2nd planurile de a ad\u0103uga noi func\u021bii \u00een \u201esandbox\u201d, cum ar fi protec\u021bia recent anun\u021bat\u0103 a adreselor IP \u00een modul incognito Chrome. <\/p>\n<p><center><\/center> <\/p>\n<p>Aceast\u0103 m\u0103sur\u0103 ar putea fi o salvare pentru industria publicitar\u0103, care se temea de consecin\u021bele renun\u021b\u0103rii la cookie-urile ter\u021be. \u00cen acela\u0219i timp, dac\u0103 utilizatorii Chrome renun\u021b\u0103 \u00een mas\u0103 la urm\u0103rire, API-urile \u201esandbox-ului\u201d ar putea deveni instrumentul principal de targetare a publicit\u0103\u021bii.<\/p>\n<p>Google prezint\u0103 rezultate promi\u021b\u0103toare din propriile teste Privacy Sandbox, care demonstreaz\u0103 poten\u021bialul de a men\u021bine eficien\u021ba publicit\u0103\u021bii f\u0103r\u0103 a folosi cookie-uri de ter\u021b\u0103 parte. Cu toate acestea, mul\u021bi editori privesc cu scepticism Privacy Sandbox \u0219i se pl\u00e2ng de lipsa de transparen\u021b\u0103, de oportunit\u0103\u021bile limitate de testare \u0219i de sc\u0103derea veniturilor din publicitate.<\/p>\n<p>Conform unor teste recente realizate de Google \u00eentre ianuarie \u0219i martie acestui an, alternativele propuse prin Privacy Sandbox au demonstrat rezultate promi\u021b\u0103toare. De exemplu, \u00een Google Display Ads s-a observat o recuperare a cheltuielilor publicitare de 89%, iar \u00een Display &amp; Video 360 - de 86%. Rentabilitatea investi\u021biei a fost de 97% \u0219i 95% respectiv. Aceste date ofer\u0103 speran\u021ba c\u0103 tehnologiile Privacy Sandbox pot ajuta la recuperarea indicatorilor publicitari f\u0103r\u0103 utilizarea cookie-urilor ter\u021be.<\/p>\n<p>Cu toate acestea, acestea sunt doar rezultate preliminare, iar exper\u021bii din industria publicitar\u0103 subliniaz\u0103 c\u0103 testarea Privacy Sandbox pe 1% dintre utilizatorii Chrome limiteaz\u0103 posibilitatea de a ob\u021bine concluzii valide. \u00cen plus, \u00een ultimele luni interesul editorilor pentru testare a sc\u0103zut, iar unii dintre ei au oprit alocarea de resurse pentru aceste experimente.<\/p>\n<p>Decizia Google de a p\u0103stra cookie-urile ter\u021be \u00een Chrome, care sunt create direct de site-uri, ar putea fi un avantaj pentru industria publicitar\u0103, dar pune, de asemenea, sub semnul \u00eentreb\u0103rii strategia pe termen lung de confiden\u021bialitate \u0219i protec\u021bia datelor utilizatorilor. \u00cen timp ce compania va continua s\u0103 dezvolte Privacy Sandbox, pentru advertiseri \u0219i editorii web, \u00eentrebarea r\u0103m\u00e2ne deschis\u0103.<\/p>\n<p><strong>Sursa:<\/strong><\/p>\n<ul class=\"related\">\n<li><noindex><a rel=\"nofollow noopener\" href=\"https:\/\/digiday.com\/\" target=\"_blank\" title=\"Digiday.com\">Digiday.com<\/a><\/noindex><\/li>\n<\/ul>\n<p> \t       <center>     <center>    <\/center>     <center>   <\/center>     <\/center>  <center>     <\/center>                \t\t\t \t\t\t\t<center> \t\t\t\t     \t\t\t\t<\/center><br \/>Sursa: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/3dnews.ru\/1108348\">3dnews.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u043e\u0441\u043b\u0435 \u043c\u043d\u043e\u0433\u043e\u043b\u0435\u0442\u043d\u0435\u0439 \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0441\u0442\u0438 Google \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0430, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 \u043f\u043b\u0430\u043d\u044b \u043f\u043e \u043f\u043e\u043b\u043d\u043e\u043c\u0443 \u043e\u0442\u043a\u0430\u0437\u0443 \u043e\u0442 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0444\u0430\u0439\u043b\u043e\u0432 cookie \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 Chrome. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u043d\u043e\u0432\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c, \u0445\u043e\u0442\u044f\u0442 \u043b\u0438 \u043e\u043d\u0438 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441\u0432\u043e\u0438\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0441 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u043f\u043e\u043a\u0430\u0437\u0430 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Privacy Sandbox \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043a\u0430\u043a \u0432\u0430\u0436\u043d\u0430\u044f \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430, \u043d\u043e \u0443\u0436\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":118136,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-118135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u043e\u0441\u043b\u0435 \u043c\u043d\u043e\u0433\u043e\u043b\u0435\u0442\u043d\u0435\u0439 \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0441\u0442\u0438 Google \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0430, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 \u043f\u043b\u0430\u043d\u044b \u043f\u043e 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