Vicepre\u0219edintele Google, care coordoneaz\u0103 proiectul Privacy Sandbox, a anun\u021bat decizia de a p\u0103stra abordarea existent\u0103 privind blocarea cookie-urilor de ter\u021b\u0103 parte \u00een Chrome \u2014 cookie-urile setate atunci c\u00e2nd se acceseaz\u0103 domenii diferite de domeniul paginii curente vor fi blocate \u00een mod implicit doar \u00een modul \u201eincognito\u201d. De asemenea, va fi revizuit\u0103 utilizarea tehnologiilor Privacy Sandbox \u00een ecosistem, iar un plan pentru promovarea ulterioar\u0103 a acestora va fi preg\u0103tit \u00een urm\u0103toarele luni. <\/p>\n
Se men\u021bioneaz\u0103 c\u0103 decizia a fost luat\u0103 deoarece, de la lansarea ini\u021biativei Privacy Sandbox \u00een 2019, multe s-au schimbat, de exemplu, s-a accelerat dezvoltarea tehnologiilor pentru protec\u021bia confiden\u021bialit\u0103\u021bii, au fost implementate metode de securitate bazate pe AI, iar \u00een \u00eentreaga lume s-au modificat reglement\u0103rile pentru reglementarea industriei. <\/p>\n
\u00cen vara anului trecut, compania Google a renun\u021bat la ideea de a \u00eencheia complet sprijinul pentru cookie-urile de ter\u021b\u0103 parte \u00een Chrome, dar pl\u0103nuia s\u0103 introduc\u0103 un dialog pentru confirmarea consim\u021b\u0103m\u00e2ntului utilizatorului \u00eenainte de activarea bloc\u0103rii. Acum acest plan a fost anulat \u0219i blocarea va fi realizat\u0103 doar prin setarea corespunz\u0103toare \u00een sec\u021biunea \u201ePrivacy and Security\u201d, adic\u0103, \u00een locul introducerii conceptului \u201eblocare implicit\u0103, dar utilizatorul poate renun\u021ba\u201d, va r\u0103m\u00e2ne schema \u201ecookie-urile de ter\u021b\u0103 parte sunt permise implicit, dar utilizatorul poate activa blocarea dac\u0103 dore\u0219te\u201d. <\/p>\n
Cookie-urile de ter\u021b\u0103 parte se refer\u0103 la cookie-urile setate atunci c\u00e2nd se acceseaz\u0103 domenii diferite de domeniul paginii curente. De exemplu, \u00een cazul bloc\u0103rii cookie-urilor de ter\u021b\u0103 parte, codul de pe site-ul \u201eC\u201d, \u00eencorporat prin iframe pe site-urile \u201eA\u201d \u0219i \u201eB\u201d, nu va putea gestiona cookie-urile comune pentru aceste site-uri, iar cookie-urile setate de site-ul \u201eC\u201d vor fi inaccesibile la \u00eenc\u0103rcarea codului atunci c\u00e2nd se acceseaz\u0103 site-urile \u201eA\u201d \u0219i \u201eB\u201d. Cookie-urile de ter\u021b\u0103 parte sunt utilizate de obicei pentru a urm\u0103ri mi\u0219c\u0103rile utilizatorului \u00eentre site-uri \u00een codul re\u021belelor publicitare, widget-urilor de sociale \u0219i sistemelor de analiz\u0103 web. \u00cen Firefox, cookie-urile de ter\u021b\u0103 parte sunt blocate implicit din 2019, iar \u00een Safari din 2020. <\/p>\n
\u00cen locul cookie-urilor de la ter\u021bi, compania Google a promovat o serie de API-uri specializate, care \u021bin cont de nevoile utilizatorilor \u00een ceea ce prive\u0219te confiden\u021bialitatea, cum ar fi FedCM (Federated Credential Management, permite crearea de servicii de identificare unificate), Private State Tokens (permet separarea utilizatorilor f\u0103r\u0103 a folosi identificatori intersite), Topics (permet clasificarea utilizatorilor \u00een func\u021bie de grupuri de interese), Protected Audience (targetare \u0219i studiu al audien\u021bei) \u0219i Attribution Reporting (evaluarea eficacit\u0103\u021bii publicit\u0103\u021bii). <\/p>\n
Cu toate eforturile pe termen lung ale Google de a promova tehnologiile Privacy Sandbox, industria publicit\u0103\u021bii pe internet nu s-a dovedit a fi preg\u0103tit\u0103 pentru renun\u021barea la utilizarea cookie-urilor de urm\u0103rire. Modificarea a ridicat de asemenea \u00eengrijor\u0103ri din partea autorit\u0103\u021bilor de reglementare, c\u0103 blocarea cookie-urilor de la ter\u021bi ar putea fi folosit\u0103 de Google pentru a reduce competi\u021bia \u0219i pentru a abuza de pozi\u021bia sa dominant\u0103 pe pia\u021ba browserelor Chrome, oferindu-le un avantaj serviciilor sale publicitare. <\/p>\n
\u00cen plus, ini\u021biativa Google a generat opozi\u021bie \u00een comunitate \u0219i critici legate de faptul c\u0103 metodele care iau locul cookie-urilor de urm\u0103rire nu rezolv\u0103 toate problemele \u0219i creeaz\u0103 noi riscuri, cum ar fi crearea de condi\u021bii pentru discriminarea utilizatorilor \u0219i apari\u021bia unui factor suplimentar pentru identificarea \u0219i urm\u0103rirea ascuns\u0103 a mi\u0219c\u0103rilor utilizatorului. <\/p>\n
\u00cen anun\u021b se men\u021bioneaz\u0103 de asemenea inten\u021bia de a activa \u00een modul \u201eincognito\u201d mecanismul de Protec\u021bie IP. Activarea este planificat\u0103 pentru trimestrul al treilea al acestui an. Protec\u021bia IP va permite ascunderea adresei IP a utilizatorului de proprietarii site-urilor, prin trimiterea traficului nu direct, ci prin intermediul unui proxy.servere<\/a>. Odat\u0103 activat IP Protection, serverul \u021bint\u0103 va vedea ca adres\u0103 IP de intrare numai adresa proxy, similar cu utilizarea VPN<\/a>. Pentru anonimizarea cererii se men\u021bioneaz\u0103 posibilitatea de a redirec\u021biona cererea \u00een mod consecutiv prin mai multe proxy-uri. \u00cen acest caz, informa\u021bia despre adresa IP a clientului va fi cunoscut\u0103 doar primului proxy, iar al doilea proxy din lan\u021b va vedea adresa primului proxy. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google a renun\u021bat la impunerea bloc\u0103rii cookie-urilor de la ter\u021bi \u00een Chrome | ProHoster","description":"Vicepre\u0219edintele Google, responsabil pentru proiectul Privacy Sandbox, a anun\u021bat decizia de a men\u021bine abordarea existent\u0103 de blocare a cookie-urilor de la ter\u021bi \u00een Chrome - cookie-uri care sunt emise atunci c\u00e2nd se acceseaz\u0103 domenii diferite de domeniul principal.","canonical_url":"https:\/\/prohoster.info\/ro\/blog\/news\/google-otkazalsya-ot-navyazyvaniya-blokirovki-storonnih-cookie-v-chrome","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"ro_RO","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Google \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u043e\u0442 \u043d\u0430\u0432\u044f\u0437\u044b\u0432\u0430\u043d\u0438\u044f \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome | ProHoster","og:description":"\u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome - Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430.","og:url":"https:\/\/prohoster.info\/ro\/blog\/news\/google-otkazalsya-ot-navyazyvaniya-blokirovki-storonnih-cookie-v-chrome","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2025-04-23T13:05:07+00:00","article:modified_time":"2025-04-23T13:05:07+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"123637","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-02-09 17:45:58","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2026-01-23 12:26:20","updated":"2026-02-09 17:45:58","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts\/123637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/comments?post=123637"}],"version-history":[{"count":2,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts\/123637\/revisions"}],"predecessor-version":[{"id":159222,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts\/123637\/revisions\/159222"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/media?parent=123637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/categories?post=123637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/tags?post=123637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
Sursa: opennet.ro<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"