{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: evolu\u021bie sau marketing?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nVa deveni 4K standardul televiziunii sau va r\u0103m\u00e2ne o privilegiu accesibil doar unui num\u0103r mic de utilizatori? Ce \u00eei a\u0219teapt\u0103 pe furnizorii care vor lansa serviciul UHD? \u00cen raportul anali\u0219tilor revistei BROADVISION<\/a><\/noindex> ve\u021bi g\u0103si r\u0103spunsul la aceste \u0219i alte \u00eentreb\u0103ri.
\n<\/a><\/noindex>
\nLa prima vedere, s-ar putea crede c\u0103 calitatea imaginii televizorului depinde direct de num\u0103r: cu c\u00e2t sunt mai mul\u021bi pixeli pe inch p\u0103trat, cu at\u00e2t mai bine. Nu este nevoie s\u0103 c\u0103ut\u0103m departe pentru confirmare: aminti\u021bi-v\u0103 cu c\u00e2t\u0103 entuziasm au fost primite formatele HD \u0219i FullHD.
\nCu toate acestea, \u00een cazul 4K, opinile sunt \u00eemp\u0103r\u021bite: unii consider\u0103 c\u0103 este doar o mi\u0219care de marketing, care nu \u00eembun\u0103t\u0103\u021be\u0219te aproape deloc experien\u021ba utilizatorului; al\u021bii \u00eel numesc cu t\u0103rie o evolu\u021bie a industriei media. <\/p>\n

\u00cencercarea produc\u0103torilor de a \u021bine pasul cu cererea \u00een cre\u0219tere pentru televizoare ultra-\u00eenalt\u0103 defini\u021bie a dus deja la lansarea unei oferte uria\u0219e de receptoare \u0219i televizoare 4K, precum \u0219i la apari\u021bia unor noi standarde de compresie \u0219i transfer de date, precum \u0219i tehnologii de produc\u021bie \u0219i stocare a con\u021binutului 4K.<\/p>\n

Va deveni formatul 4K o nou\u0103 revolu\u021bie tehnologic\u0103 sau va r\u0103m\u00e2ne \u00een min\u021bile utilizatorilor ca o \u00eencercare de a \u00eei face pe spectatori s\u0103 cumpere televizoare mai scumpe? S\u0103 vedem ce spun faptele \u0219i cifrele despre asta.<\/p>\n

Televizoare 4K: hitul anilor urm\u0103tori
\n<\/b>
\nTelevizoarele 4K sunt, f\u0103r\u0103 \u00eendoial\u0103, cea mai str\u0103lucitoare stea pe cerul 4K. Acestea st\u00e2rnesc cel mai mult interesul utilizatorilor \u0219i al presei. Potrivit prognozelor OVUM, popularitatea televizoarelor UHD va continua s\u0103 creasc\u0103. P\u00e2n\u0103 \u00een 2020, num\u0103rul televizoarelor ultra-\u00eenalt\u0103 defini\u021bie din \u00eentreaga lume va dep\u0103\u0219i 540 milioane \u2013 aproape o cre\u0219tere de zece ori fa\u021b\u0103 de 2015.
\n \"4K:
\nIHS \u0219i Strategy Analytics prognozeaz\u0103 c\u0103 deja \u00een acest an, majoritatea ecranelor de mari dimensiuni (de 50 de inci \u0219i peste) vor suporta 4K. Pu\u021bin mai t\u00e2rziu, formatul va fi acceptat \u0219i de dispozitive mai mici.
\nAceasta va duce la faptul c\u0103 p\u00e2n\u0103 \u00een 2020, fiecare a patra familie din lume va avea un televizor UHD. Pe primul loc se va afla pia\u021ba din America de Nord, unde penetrarea 4K va dep\u0103\u0219i 45%. Pe locul doi este regiunea vest-european\u0103, iar ultima \u00een aceast\u0103 curs\u0103 va fi pia\u021ba din Africa \u0219i Orientul Mijlociu.
\n \"4K:
\nDac\u0103 ne uit\u0103m la \u021b\u0103rile individuale, televizoarele 4K se impun cel mai rapid \u00een Japonia. Potrivit Mitsubishi Research Institute, p\u00e2n\u0103 \u00een 2020, televizoarele UHD vor fi deja \u00een jum\u0103tate din familiile japoneze. <\/p>\n

Produc\u0103torii de televizoare 4K, China \u0219i Coreea de Sud, vor deveni veritabili titani pe pia\u021b\u0103. Cele mai mari fabrici de produc\u021bie a display-urilor UHD func\u021bioneaz\u0103 \u00een aceste \u021b\u0103ri. Coreea de Sud va fi principalul exportator, deoarece produc\u0103torii chinezi v\u00e2nd cea mai mare parte a produselor pe pia\u021ba intern\u0103.
\n \"4K:
\nSet-top box-uri cu suport pentru 4K: o parte solid\u0103 a pie\u021bei <\/b><\/p>\n

Pia\u021ba set-top box-urilor va experimenta o cre\u0219tere de patru ori. P\u00e2n\u0103 \u00een 2020, acestea vor reprezenta un sfert din toate dispozitivele 4K v\u00e2ndute. <\/p>\n

V\u00e2nz\u0103rile de set-top box-uri UHD cresc cu 10 milioane de unit\u0103\u021bi pe an, iar se estimeaz\u0103 c\u0103 p\u00e2n\u0103 \u00een 2020 vor fi v\u00e2ndute mai mult de 50 de milioane de asemenea dispozitive. <\/p>\n

Conform OVUM, p\u00e2n\u0103 \u00een 2020, set-top box-urile 4K vor fi instalate \u00een peste 225 de milioane de case la nivel global. Se preconizeaz\u0103 c\u0103 80 de milioane de spectatori din America de Nord \u0219i c\u00e2te 65 de milioane de spectatori din Europa \u0219i Asia vor consuma con\u021binut UHD prin intermediul acestor dispozitive.<\/p>\n

\"4K:
\n
\nPia\u021ba serviciilor: \u00een rolul de urm\u0103ritori<\/b><\/p>\n

V\u00e2nz\u0103rile de televizoare 4K \u0219i set-top box-uri cresc constant. Totu\u0219i, proprietarii lor s-au confruntat deja cu o problem\u0103 semnificativ\u0103: nu au ce viziona. Exist\u0103 mai multe motive pentru aceasta:
\n\u25cf Tehnologic: produc\u021bia de con\u021binut 4K este complicat\u0103 \u0219i costisitoare, \u00een timp ce con\u021binutul FullHD r\u0103m\u00e2ne popular \u0219i rentabil.
\n\u25cf Logistic: nu toate casele dispun de internet rapid.
\n\u25cf Economic: utilizatorii nu sunt dispu\u0219i s\u0103 cumpere abonamente deoarece sunt relativ scumpe, iar alegerea de con\u021binut este limitat\u0103.
\n\u00cen ciuda tuturor dificult\u0103\u021bilor, aceast\u0103 problem\u0103 se va rezolva \u00een cur\u00e2nd. Industria media s-a confruntat cu o situa\u021bie similar\u0103 la apari\u021bia formatului FullHD. Proprietarii acelor dispozitive noi au trebuit s\u0103 a\u0219tepte c\u00e2\u021biva ani \u00eenainte de a avea suficient con\u021binut de vizionat.<\/p>\n

Diversificarea ofertei de video UHD, sc\u0103derea pre\u021burilor la televizoare, set-top box-uri 4K \u0219i abonamente vor duce inevitabil la o cre\u0219tere exploziv\u0103 a num\u0103rului de utilizatori. Cei mai mul\u021bi vor proveni din r\u00e2ndul ora\u0219enilor din clasele medie \u0219i superioar\u0103, locuind \u00een regiuni nord-americane, pacifice \u0219i vest-europene. <\/p>\n

\u00cen 2021, num\u0103rul mai mare de abona\u021bi va proveni din servicii de cablu, satelit \u0219i IPTV. Televiziunea terestr\u0103, cu c\u00e2teva excep\u021bii minore, nu va putea oferi spectatorilor rezolu\u021bie UHD.<\/p>\n

Televiziune pe internet \u00een 4K<\/b><\/p>\n

4K-IPTV
\nDe\u0219i serviciile IPTV au \u00eenc\u0103 mai pu\u021bini abona\u021bi dec\u00e2t concuren\u021bii lor de cablu \u0219i satelit, furnizorii IPTV pot c\u00e2\u0219tiga mai mult de la fiecare spectator \u00een parte. Principala cauz\u0103 a diferen\u021bei de profit este faptul c\u0103 furnizorii IPTV implementeaz\u0103 mai repede noi func\u021bii populare \u00een serviciile lor, atr\u0103g\u00e2nd astfel utilizatorii cei mai pl\u0103titori.<\/p>\n

\"4K:
\n
\nConform prognozelor OVUM, p\u00e2n\u0103 \u00een 2021 num\u0103rul abona\u021bilor serviciilor IPTV cu 4K va dep\u0103\u0219i 10 milioane. Aceasta reprezint\u0103 o cre\u0219tere de peste 20 de ori fa\u021b\u0103 de 450 de mii \u00een 2017. Cel mai activ la astfel de servicii vor adera telespectatorii din Europa de Vest: \u00een 2021, num\u0103rul abona\u021bilor din aceast\u0103 regiune va fi de peste 3 milioane. Ace\u0219tia vor aduce operatorilor 1,2 miliarde de dolari venituri, ceea ce reprezint\u0103 aproape jum\u0103tate din venitul global.
\n\"4K:
\n4K-OTT <\/b>
\nConform Juniper Research, \u00een urm\u0103torii 5 ani, serviciile OTT care ofer\u0103 acces la con\u021binut 4K vor c\u00e2\u0219tiga o popularitate deosebit\u0103. Potrivit prognozelor, p\u00e2n\u0103 \u00een 2021 num\u0103rul consumatorilor unici de con\u021binut \u201eover the top\u201d \u00een 4K va atinge 190 de milioane, iar veniturile serviciilor vor dep\u0103\u0219i 5 miliarde de dolari. <\/p>\n

Principala dispozitiv utilizator pentru vizionarea con\u021binutului 4K-OTT vor r\u0103m\u00e2ne televizoarele, \u00eens\u0103 implementarea pe scar\u0103 larg\u0103 a tehnologiei multi-ecran va face ca con\u021binutul UHD s\u0103 fie disponibil pe smartphone-uri, tablete \u0219i desktopuri. <\/p>\n

\u00cen concluzie<\/b>
\n \"4K:
\nSe poate spune cu \u00eencredere c\u0103 con\u021binutul 4K nu va \u00eent\u00e2rzia s\u0103 apar\u0103, iar popularitatea sa va cre\u0219te doar. Dar s\u0103 analiz\u0103m factorii principali care influen\u021beaz\u0103 viteza de implementare a tehnologiei:
\nFactorii de cre\u0219tere
\n\u25cf Cererea pentru electronic\u0103 de \u00eenalt\u0103 clas\u0103.
\n\u25cf Apari\u021bia de noi canale \u0219i servicii UHD.
\n\u25cf Reducerea costurilor echipamentelor 4K.
\n\u25cf Dezvoltarea algoritmilor de compresie \u0219i a tehnologiilor de transfer de date.
\nFactorii de restric\u021bie
\n\u25cf Deocamdat\u0103, echipamentele UHD sunt \u00eenc\u0103 inaccesibile pentru majoritatea popula\u021biei.
\n\u25cf Deoarece pia\u021ba este abia \u00een formare, nu to\u021bi investitorii \u00ee\u0219i asum\u0103 riscuri pentru a investi \u00een ea.
\n\u25cf Crearea de con\u021binut 4K cost\u0103 de c\u00e2teva ori mai mult dec\u00e2t crearea de FullHD.
\n\u25cf Infrastructura de re\u021bea necesar\u0103 pentru transmiterea videoclipurilor 4K nu este dezvoltat\u0103.
\n\u25cf Locuitorii din zonele \u00eendep\u0103rtate sau din comunit\u0103\u021bi mici nu au acces la internet de mare vitez\u0103, astfel c\u0103 con\u021binutul 4K le va fi inaccesibil \u00eenc\u0103 mult timp.<\/p>\n

Deja acum operatorii se confrunt\u0103 cu o alegere dificil\u0103: s\u0103 creeze un serviciu 4K propriu, c\u00e2t timp nu exist\u0103 competi\u021bie \u0219i cererea cre\u0219te constant; sau s\u0103 se concentreze pe FullHD, p\u00e2n\u0103 c\u00e2nd re\u021belele spectatorilor lor vor fi preg\u0103tite pentru transmisii 4K.
\nO imagine de calitate nu este suficient\u0103 pentru a c\u00e2\u0219tiga dragostea utilizatorilor. Con\u021binutul trebuie s\u0103 fie interesant. Acest lucru este confirmat de emisiunile filmate cu o camer\u0103 de smartphone, care au reu\u0219it s\u0103 atrag\u0103 milioane de audien\u021be.
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u0421\u0443\u0436\u0434\u0435\u043d\u043e \u043b\u0438 4K \u0441\u0442\u0430\u0442\u044c \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c, \u0438\u043b\u0438 \u043e\u043d \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u0432\u0438\u043b\u0435\u0433\u0438\u0435\u0439, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439 \u0435\u0434\u0438\u043d\u0438\u0446\u0430\u043c? \u0427\u0442\u043e \u0436\u0434\u0435\u0442 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 UHD-\u0441\u0435\u0440\u0432\u0438\u0441? \u0412 \u043e\u0442\u0447\u0435\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432 \u0436\u0443\u0440\u043d\u0430\u043b\u0430 BROADVISION \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u044d\u0442\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b. \u041d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430: \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u0439 \u043d\u0430 \u043a\u0432\u0430\u0434\u0440\u0430\u0442\u043d\u044b\u0439 \u0434\u044e\u0439\u043c, \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435. \u0417\u0430 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u043d\u0435 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-30248","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd474K: evolu\u021bie sau marketing? | ProHoster","description":"Este 4K destinat s\u0103 devin\u0103 standardul televizion\u0103rii sau va r\u0103m\u00e2ne doar o tendin\u021b\u0103?","canonical_url":"https:\/\/prohoster.info\/ro\/blog\/4k-evolyutsiya-ili-marketing","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"ro_RO","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd474K: \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044f \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? | ProHoster","og:description":"\u0421\u0443\u0436\u0434\u0435\u043d\u043e \u043b\u0438 4K \u0441\u0442\u0430\u0442\u044c \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c, \u0438\u043b\u0438 \u043e\u043d \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0441\u044f.","og:url":"https:\/\/prohoster.info\/ro\/blog\/4k-evolyutsiya-ili-marketing","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-10-31T18:34:30+00:00","article:modified_time":"2019-10-31T18:34:30+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"30248","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-21 00:19:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-03-01 03:38:39","updated":"2026-01-21 00:19:20","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts\/30248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/comments?post=30248"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/posts\/30248\/revisions"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/media?parent=30248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/categories?post=30248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/ro\/wp-json\/wp\/v2\/tags?post=30248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}