{"id":30590,"date":"2019-10-31T21:36:22","date_gmt":"2019-10-31T18:36:22","guid":{"rendered":"https:\/\/prohoster.info\/blog\/customer-development-kak-zhiznennaya-filosofiya\/"},"modified":"2019-10-31T21:36:22","modified_gmt":"2019-10-31T18:36:22","slug":"customer-development-kak-zhiznennaya-filosofiya","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/customer-development-kak-zhiznennaya-filosofiya","title":{"rendered":"Dezvoltarea Clientului ca filosofie de via\u021b\u0103","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Aceasta este o articol de vineri despre aplicarea metodelor moderne de business \u00een via\u021ba de zi cu zi. Te rog s\u0103-l prive\u0219ti cu umor.
\n<\/a><\/noindex>
\nCustomer Development a ap\u0103rut ca o metod\u0103 de identificare a nevoilor clien\u021bilor poten\u021biali \u00een timp ce se creeaz\u0103 produse noi. Cu toate acestea, principiile sale pot fi aplicate \u00een rezolvarea multor probleme personale. Mai mult, CustDev poate face parte din filosofia de via\u021b\u0103 a unei persoane moderne. <\/p>\n

Aplicarea filozofiei CustDev ajut\u0103 la \u00eembun\u0103t\u0103\u021birea rela\u021biilor dintre oameni. Ca principiu de via\u021b\u0103, aceasta poate ar\u0103ta astfel:<\/p>\n

Dac\u0103 vrei s\u0103 ob\u021bii un rezultat bun \u0219i o apreciere, mai \u00eent\u00e2i afl\u0103 ce vor oamenii \u0219i f\u0103 asta, nu ceea ce \u021bi se pare \u021bie c\u0103 este corect.<\/p><\/blockquote>\n

Algoritmul aplic\u0103rii acestui principiu este simplu.<\/p>\n

    \n
  1. \u00cencearc\u0103 s\u0103 te preg\u0103te\u0219ti \u0219i s\u0103 faci cercetarea din timp.<\/li>\n
  2. Aminte\u0219te-\u021bi de afirma\u021biile \u0219i ac\u021biunile oamenilor pentru care inten\u021bionezi s\u0103 faci ceva pe o tem\u0103 dat\u0103.<\/li>\n
  3. G\u00e2nde\u0219te-te la \u00eentreb\u0103rile de clarificare.<\/li>\n
  4. Pune \u00eentreb\u0103rile de clarificare din timp \u0219i treptat, f\u0103r\u0103 a atrage aten\u021bia. <\/li>\n
  5. Dac\u0103 vrei s\u0103 faci o cercetare discret\u0103 \u0219i f\u0103r\u0103 a ridica suspiciuni, atunci \u00eemplete\u0219te \u00een mod natural \u00eentreb\u0103rile tale \u00een timpul altor conversa\u021bii \u0219i discu\u021bii.<\/li>\n
  6. Evit\u0103 sondajele publice, deoarece \u00een public oamenii \u00ee\u0219i exprim\u0103 adesea opinii care nu sunt ale lor, ci se bazeaz\u0103 pe p\u0103reri autoritare.<\/li>\n<\/ol>\n

    \nCum se poate aplica. Exemple.<\/p>\n

    Exemplul nr. 1: Cump\u0103rarea unui cadou pentru o persoan\u0103 apropiat\u0103 sau un coleg.<\/p>\n

    To\u021bi ne confrunt\u0103m din c\u00e2nd \u00een c\u00e2nd cu problema \u2013 ce s\u0103 oferim persoanelor dragi \u00eentr-o mare diversitate de op\u021biuni. Vrem ca darul s\u0103 fie personal, memorabil, sufletesc. Cu alte cuvinte \u2013 a\u0219a cum vrea cel care prime\u0219te cadoul.<\/p>\n

    F\u0103-\u021bi preg\u0103tirile din timp \u2013 observ\u0103 la ce se uit\u0103 persoana care va primi cadoul \u00een magazine, despre ce vorbe\u0219te frecvent, ce obiecte st\u00e2rnesc un interes adev\u0103rat.<\/p>\n

    Metodologia Customer Development este eficient\u0103 atunci c\u00e2nd este folosit\u0103 pentru a cerceta experien\u021bele anterioare. Dac\u0103 \u00een conversa\u021biile tale apare vreodat\u0103 subiectul cadourilor, ar trebui s\u0103 \u00eentrebi \u2013 care a fost cel mai mult cadou care \u021bi-a pl\u0103cut \/ \u021bi-a r\u0103mas \u00een memorie \u00een via\u021b\u0103? De ce?<\/p>\n

    \u00centreab\u0103-i pe cunoscu\u021bi comuni ce interese are persoana pentru care trebuie s\u0103 cumperi un cadou-surpriz\u0103.
    \nDac\u0103 te g\u00e2nde\u0219ti s\u0103 \u00eentrebi direct \u2013 ce s\u0103 \u00ee\u021bi ofer, ri\u0219ti s\u0103 auzi acuza\u021bii de neaten\u021bie sau chiar de avari\u021bie. A\u0219a c\u0103 este mai bine s\u0103 investighezi subiectul \u00een mod discret.<\/p>\n

    Exemplul nr. 2: Amenajarea biroului.<\/p>\n

    Destul de des \u00een mediul HR apare subiectul amenaj\u0103rii biroului \u2013 ce am putea face pentru ca angaja\u021bii no\u0219tri s\u0103 lucreze mai confortabil. Folosind filosofia Customer Development, problema este rezolvat\u0103 destul de simplu.<\/p>\n

    Asculta\u021bi ce formate de relaxare discut\u0103 angaja\u021bii \u00een timp ce se afl\u0103 la o cea\u0219c\u0103 de ceai sau cafea.
    \nCe \u00eei inspir\u0103 pe angaja\u021bii dumneavoastr\u0103? Discut\u0103 despre interioarele birourilor companiilor celebre? Arunca\u021bi-le \u00een chat poze cu birourile companiilor renumite \u0219i asculta\u021bi ce au de spus despre asta.<\/p>\n

    Pute\u021bi pune o \u00eentrebare direct\u0103 \u2013 \u201eCe a\u021bi \u00eembun\u0103t\u0103\u021bi personal \u00een biroul nostru \u0219i cum?\u201d. Este important s\u0103 \u00eentreba\u021bi fiecare angajat \u00een persoan\u0103. Pute\u021bi organiza un sondaj pe Google Forms, dar acesta trebuie s\u0103 fie anonim, iar cererea de a-l completa trebuie s\u0103 fie adresat\u0103 personal fiec\u0103rui angajat. Acest lucru este important, deoarece angaja\u021bii suspicio\u0219i pot suspecta imediat ceva nepl\u0103cut, g\u00e2ndindu-se c\u0103 sunt evalua\u021bi \u0219i c\u0103 ar putea avea loc reduceri de personal sau unii ar putea pierde primele.
    \n
    Sursa:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u042d\u0442\u043e \u043f\u044f\u0442\u043d\u0438\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u043e\u0434\u0438\u043a \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. \u041f\u0440\u043e\u0448\u0443 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0441 \u044e\u043c\u043e\u0440\u043e\u043c. Customer Development \u043f\u0440\u0438\u0448\u0451\u043b \u043a \u043d\u0430\u043c \u043a\u0430\u043a \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e \u0435\u0433\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043f\u0440\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0438\u0447\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, CustDev \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0447\u0430\u0441\u0442\u044c\u044e \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0438 Cust Dev \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-30590","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Customer Development ca filozofie de via\u021b\u0103 | ProHoster","description":"Aceasta este o articol de vineri despre aplicarea metodelor de afaceri moderne \u00een via\u021ba de zi cu 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