{"id":31940,"date":"2019-10-31T21:44:07","date_gmt":"2019-10-31T18:44:07","guid":{"rendered":"https:\/\/prohoster.info\/blog\/menedzher-po-produktu-chem-on-zanimaetsya-i-kak-im-stat\/"},"modified":"2019-10-31T21:44:07","modified_gmt":"2019-10-31T18:44:07","slug":"menedzher-po-produktu-chem-on-zanimaetsya-i-kak-im-stat","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/menedzher-po-produktu-chem-on-zanimaetsya-i-kak-im-stat","title":{"rendered":"Manager de produs: ce face \u0219i cum po\u021bi deveni unul?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Manager de produs: ce face \u0219i cum po\u021bi deveni unul?\" src=\"\/wp-content\/uploads\/2019\/04\/aa1741e2ac67586f2f7d96e3e58b2e72.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nAst\u0103zi am decis s\u0103 dedic\u0103m publica\u021bia noastr\u0103 profesiei de manager de produs. Cu siguran\u021b\u0103 mul\u021bi au auzit despre ea, dar nu toat\u0103 lumea \u0219tie ce face aceast\u0103 persoan\u0103.<\/p>\n<p>De aceea, am realizat un fel de introducere \u00een acest domeniu, dorind s\u0103 discut\u0103m despre calit\u0103\u021bile necesare \u0219i sarcinile pe care le rezolv\u0103 un manager de produs. A deveni profesionist \u00een acest domeniu nu este deloc simplu. Un poten\u021bial manager de produs trebuie s\u0103 \u00eembine \u00een sine multe calit\u0103\u021bi specifice unor profesii diferite.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h1>Calit\u0103\u021bile necesare<\/h1>\n<p>\nManagerul de produs este, \u00een primul r\u00e2nd, un lider eficient. Trebuie s\u0103 poat\u0103 reuni echipe formate din speciali\u0219ti foarte diver\u0219i: manageri, tehnicieni, marketeri. Sarcinile sale includ \u00een totalitate \u00eenso\u021birea procesului de produc\u021bie a produsului: de la generarea ideilor \u0219i formularea ipotezelor p\u00e2n\u0103 la crearea prototipurilor \u0219i lansarea produsului pe pia\u021b\u0103.<\/p>\n<p>Trebuie s\u0103 fie inventiv \u0219i s\u0103 nu \u00eei fie fric\u0103 s\u0103 \u00ee\u0219i asume riscuri, venind cu idei care, la prima vedere, par absurde. Abilit\u0103\u021bile sale de comunicare trebuie s\u0103 fie maxime, altfel nu va reu\u0219i s\u0103 asigure o interac\u021biune eficient\u0103 \u00eentre speciali\u0219tii din echip\u0103. Pentru c\u0103 gestionarea echipei, capacitatea de a lucra \u00een echipe cu structur\u0103 matricial\u0103, este de asemenea o abilitate specific\u0103.<\/p>\n<p>\u0218i, cel mai important, managerul de produs trebuie s\u0103 fie psihologic rezistent \u0219i preg\u0103tit s\u0103 lucreze \u00een condi\u021bii stresante. De ce? Pe m\u0103sur\u0103 ce termenele de livrare ale produsului se apropie, activitatea echipei devine din ce \u00een ce mai intens\u0103 \u0219i apar probleme. \u00centr-o perioad\u0103 scurt\u0103, el se transform\u0103 dintr-un aliat \u00een du\u0219manul \u00eentregii echipe. Cum ar putea fi altfel? Sarcina sa este ca to\u021bi angaja\u021bii s\u0103 lucreze eficient la proiect. Imagineaz\u0103-\u021bi tot fluxul de pl\u00e2ngeri pe care trebuie s\u0103 le aud\u0103 \u00een fiecare zi. \u0218i nu doar c\u0103 trebuie s\u0103 asculte totul, dar \u0219i s\u0103 analizeze, lu\u00e2nd m\u0103suri \u00een acela\u0219i timp pentru rezolvarea situa\u021biilor conflictuale, care cresc ca un bulg\u0103re de z\u0103pad\u0103. \u00cen plus, managerul de produs devine un arbitru, analiz\u00e2nd diversele pl\u00e2ngeri ale membrilor echipei. Oamenii vor veni la el cu toate problemele \u0219i pl\u00e2ngerile lor.<\/p>\n<h1>Ce profesii se aseam\u0103n\u0103 cu munca managerilor de produs?<\/h1>\n<p>\n\u00cen opinia noastr\u0103, o \u00eencercare excelent\u0103 de a \u00een\u021belege cine este, de fapt, un manager de produs modern, a fost realizat\u0103 de Dean Peters. De\u0219i aceste compara\u021bii sunt f\u0103cute \u00een glum\u0103, merit\u0103m s\u0103 ascult\u0103m opinia lui, mai ales c\u0103, datorit\u0103 activit\u0103\u021bii sale profesionale, \u201ea p\u0103strat ap\u0103rarea de ambele p\u0103r\u021bi ale baricadei\u201d. A fost anterior programator \u0219i acum lucreaz\u0103 ca senior product manager.<\/p>\n<p>\u00centreaga activitate a \u00abprodusului\u00bb a fost \u00eemp\u0103r\u021bit\u0103 de Peters \u00een 16 domenii, fiecare av\u00e2nd scurte caracteriz\u0103ri. Cu toate c\u0103 aceast\u0103 clasificare nu este foarte serioas\u0103, ea arat\u0103 c\u00e2t de mult trebuie s\u0103 \u0219tie \u0219i s\u0103 poat\u0103 un manager de produs.<\/p>\n<p><img decoding=\"async\" alt=\"Manager de produs: ce face \u0219i cum po\u021bi deveni unul?\" src=\"\/wp-content\/uploads\/2019\/04\/b73340a498cd5e972c483435c71cb72e.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<ul>\n<li><b>Investigatoare<\/b>. Analizeaz\u0103 \u0219i sistematizeaz\u0103 constant dovezile circumstan\u021biale. \u00cen munc\u0103, va trebui s\u0103 cerceteze constant o cantitate mare de fapte \u0219i date, c\u0103ut\u00e2nd detalii m\u0103runte, dar importante, care sunt invizibile pentru ochiul neexperimentat.\n<\/li>\n<li><b>Psihoterapeut\u0103<\/b>. Trebuie s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 aprecieze capacit\u0103\u021bile tuturor membrilor echipei. \u00cen cazul \u00een care apar probleme \u00een echip\u0103 sau la un angajat individual, ea trebuie s\u0103 arate c\u0103i eficiente de solu\u021bionare.\n<\/li>\n<li><b>Inovator<\/b>. Genereaz\u0103 cu \u00eendr\u0103zneal\u0103 diverse idei. Chiar \u0219i cele mai incredibile dintre ele nu ar trebui respinse. Cine \u0219tie, poate c\u0103 tocmai acestea te vor ajuta s\u0103 creezi un produs unic \u0219i de succes!\n<\/li>\n<li><b>Asistent\u0103 medical\u0103 senior<\/b>. Pozi\u021bioneaz\u0103 corect priorit\u0103\u021bile \u00een sarcini \u0219i, dac\u0103 este necesar, particip\u0103 la solu\u021bionarea problemelor. Managerul de produs, spre deosebire de ceilal\u021bi angaja\u021bi, nu poate doar s\u0103 stea \u0219i s\u0103 a\u0219tepte ca problema s\u0103 se rezolve de la sine f\u0103r\u0103 contribu\u021bia sa.\n<\/li>\n<li><b>Maestru<\/b>. A\u0219a cum un dirijor talentat, conduc\u00e2nd o orchestr\u0103, creeaz\u0103 un capodoper\u0103 muzical\u0103 pe scen\u0103, tot astfel \u0219i managerul de produs, cre\u00e2nd o echip\u0103 \u0219i unind angaja\u021bii, trebuie s\u0103 realizeze un produs excelent. \n<\/li>\n<li><b>Mijloca\u0219<\/b>. \u00cencep\u00e2nd jocul \u0219i oferind mingea (contur\u00e2nd func\u021biile \u0219i serviciile necesare), trebuie s\u0103 o fac\u0103 c\u00e2t mai eficient. To\u021bi juc\u0103torii trebuie s\u0103 \u00ee\u0219i rezolve exact sarcinile \u201epe teren\u201d.\n<\/li>\n<li><b>Pilot de test<\/b>. La fel ca un pilot de test, trebuie s\u0103 avem dorin\u021ba \u0219i talentul de a lucra cu tehnologia nou\u0103. \u00cens\u0103, spre deosebire de el, managerul de produs nu va fi afectat fizic \u00een cazul unui accident. Ei bine, poate c\u0103 clien\u021bii sup\u0103ra\u021bi ar putea s\u0103-l loveasc\u0103.\n<\/li>\n<li><b>Negociator de criz\u0103<\/b>. Managerul de produs, ca negociator profesionist, trebuie s\u0103 manifeste o aten\u021bie deosebit\u0103 \u0219i diploma\u021bie, navig\u00e2nd \u00eentre interesele echipei \u0219i ale clientului, pentru a nu pierde bani \u0219i a nu-\u0219i compromite reputa\u021bia profesional\u0103.\n<\/li>\n<li><b>Controlor de zbor<\/b>. Gestioneaz\u0103 profesional toat\u0103 echipa de zbor, evit\u00e2nd coliziunile interne \u0219i externe \u0219i dep\u0103\u0219ind turbulen\u021bele, f\u0103r\u0103 a intra \u00een picaj.\n<\/li>\n<li><b>Ambasador<\/b>. Sarcina principal\u0103 a misiunii de produs este de a atinge \u0219i men\u021bine rela\u021bii excelente \u00eentre toate p\u0103r\u021bile interesate: conducerea, membrii echipei \u0219i clien\u021bii.\n<\/li>\n<li><b>Scriitor<\/b>. Ca un bun scriitor de fic\u021biune, product managerul trebuie s\u0103 anticipeze viitorul \u0219i s\u0103 fie capabil s\u0103 transmit\u0103 idealurile sale luminoase tuturor membrilor echipei, pentru a le insufla dorin\u021ba de a muta mun\u021bii.\n<\/li>\n<li><b>Suporter<\/b>. La fel ca un suporter pasionat, el \u00eencurajeaz\u0103 constant membrii echipei sale. \u0218i, \u00een acela\u0219i timp, inspir\u0103 speciali\u0219tii din v\u00e2nz\u0103ri \u0219i marketing.\n<\/li>\n<li><b>Marketolog<\/b>. Trebuie s\u0103 fie capabil s\u0103 eviden\u021bieze calit\u0103\u021bile produsului \u00eentr-o lumin\u0103 favorabil\u0103 tuturor participan\u021bilor din lan\u021bul de promovare \u0219i v\u00e2nzare.\n<\/li>\n<li><b>Jongleur<\/b>. Jongl\u00e2nd corect informa\u021bia, trebuie s\u0103 men\u021bii constant interesul pentru produsul viitor. Dar uneori va trebui s\u0103 arunci bile de foc sau fer\u0103straie. F\u0103r\u0103 risc, nu exist\u0103 victorie, doar s\u0103 nu ui\u021bi de reguli de siguran\u021b\u0103!\n<\/li>\n<li><b>Cercet\u0103tor<\/b>. Diverse experimente, inclusiv participarea \u00een grupuri de focus, sondaje \u0219i teste, seam\u0103n\u0103 mai mult cu colectarea de date \u0219tiin\u021bifice \u0219i experimente. Dar tocmai acestea ajut\u0103 la realizarea unui nou produs de o calitate \u0219i eficien\u021b\u0103 mai bun\u0103.\n<\/li>\n<li><b>Sortator<\/b>. La fel cum Cenu\u0219\u0103reasa a sortat boabele \u00eempr\u0103\u0219tiate, a\u0219a \u0219i product managerul va trebui s\u0103 selecteze constant din fluxul general de informa\u021bii esen\u021biale, elimin\u00e2nd ceea ce este de prisos.\n<\/li>\n<\/ul>\n<p><\/p>\n<h1>\u00cen loc de concluzie<\/h1>\n<p>\n<img decoding=\"async\" alt=\"Manager de produs: ce face \u0219i cum po\u021bi deveni unul?\" src=\"\/wp-content\/uploads\/2019\/04\/0f7a95b79f2499e8faaf5d5134d381d0.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p>A\u0219a cum vede\u021bi, munca unui manager de produs poate fi considerat\u0103 extrem\u0103. Dac\u0103 p\u00e2n\u0103 la citirea acestui articol credea\u021bi c\u0103 managerul de produs \u00ee\u0219i vede via\u021ba doar din fereastra biroului sau a ma\u0219inii lui, v-a\u021bi \u00een\u0219elat.<\/p>\n<p>Am lansat o nou\u0103 serie de proiecte educa\u021bionale gratuite MADE. Primii care vor fi instrui\u021bi vor fi tocmai managerii de produs. \u00centreaga programare de formare este planificat\u0103 pe dou\u0103 luni. Cererile pentru cursuri <noindex><a rel=\"nofollow\" href=\"https:\/\/pm.mail.ru\/pages\/index\/?utm_source=habr&amp;utm_medium=post\">sunt acceptate chiar acum<\/a><\/noindex> p\u00e2n\u0103 pe 26 aprilie 2019. Candidatii pentru cursuri vor trebui s\u0103 sus\u021bin\u0103 un examen de admitere: un test \u0219i un interviu fa\u021b\u0103 \u00een fa\u021b\u0103.<br \/>\n<br \/>Sursa: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/mailru\/blog\/405759\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u043d\u0430\u0448 \u043f\u043e\u0441\u0442 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0441\u0432\u044f\u0442\u0438\u0442\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443. \u041d\u0430\u0432\u0435\u0440\u043d\u044f\u043a\u0430 \u043c\u043d\u043e\u0433\u0438\u0435 \u0441\u043b\u044b\u0448\u0430\u043b\u0438 \u043f\u0440\u043e \u043d\u0435\u0433\u043e, \u043d\u043e \u043d\u0435 \u0432\u0441\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442, \u0447\u0435\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u044d\u0442\u043e\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0441\u0432\u043e\u0435\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0435 \u0432\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0440\u0435\u0448\u0438\u043b\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430\u0445 \u0438 \u0440\u0435\u0448\u0430\u0435\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u043c \u0437\u0430\u0434\u0430\u0447\u0430\u0445. \u0421\u0442\u0430\u0442\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u043c \u0432 \u044d\u0442\u043e\u0439 \u0441\u0444\u0435\u0440\u0435 \u043e\u0447\u0435\u043d\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e. \u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0434\u043e\u043b\u0436\u0435\u043d \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0442\u044c \u0432 \u0441\u0435\u0431\u0435 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":23797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-31940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0421\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u043d\u0430\u0448 \u043f\u043e\u0441\u0442 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/ro\/blog\/news\/menedzher-po-produktu-chem-on-zanimaetsya-i-kak-im-stat\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"ro_RO\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\ud83e\udd47\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443: \u0447\u0435\u043c \u043e\u043d \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0438 \u043a\u0430\u043a \u0438\u043c \u0441\u0442\u0430\u0442\u044c? 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