{"id":32297,"date":"2019-10-31T21:46:12","date_gmt":"2019-10-31T18:46:12","guid":{"rendered":"https:\/\/prohoster.info\/blog\/istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske\/"},"modified":"2019-10-31T21:46:12","modified_gmt":"2019-10-31T18:46:12","slug":"istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske","title":{"rendered":"Povestea unui serviciu t\u00e2n\u0103r Daida (art\u0103 pe baz\u0103 de abonament)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><i>Bun\u0103! \u00cencepem publicarea rapoartelor de la QIWI Kitchen, iar primul va fi raportul lui Absamat despre serviciul s\u0103u de art\u0103 prin abonament. Cuv\u00e2ntul are speakerului.<\/i><\/p>\n<p>M\u0103 numesc Absamat, sunt partener al agen\u021biei de design de servicii Useful, iar pe l\u00e2ng\u0103 aceasta, fac \u0219i serviciul DaiDa, care permite oamenilor s\u0103 \u00eenchirieze obiecte de art\u0103, \u0219i anume - tablouri de la diferi\u021bi arti\u0219ti.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/qiwi\/blog\/449240\/\"><img decoding=\"async\" alt=\"Povestea unui serviciu t\u00e2n\u0103r Daida (art\u0103 pe baz\u0103 de abonament)\" src=\"\/wp-content\/uploads\/2019\/04\/d5d223eabc907791041643c79b54011f.png\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>\u00cen aceast\u0103 postare, voi \u00eemp\u0103rt\u0103\u0219i cu voi experien\u021ba noastr\u0103: de la idee p\u00e2n\u0103 la \u00eenceputul cre\u0103rii produsului, despre gre\u0219elile noastre \u0219i, \u00een general, despre cum a fost.<\/p>\n<p>Exist\u0103 un concept numit PMF, product\/market fit. Exist\u0103 multe defini\u021bii pentru aceasta, pe scurt - este conformitatea produsului t\u0103u cu a\u0219tept\u0103rile pie\u021bei \u0219i audien\u021bei. C\u00e2t de necesar este \u00een general \u0219i dac\u0103 va fi solicitat. Este simplu s\u0103 \u00een\u021belegi dac\u0103 ai atins PMF sau nu - dac\u0103 vezi o cre\u0219tere exponen\u021bial\u0103 \u0219i constant\u0103 a utilizatorilor \u0219i \u00een\u021belegi din ce cauz\u0103 se \u00eent\u00e2mpl\u0103 acest lucru - ai PMF, aici este greu s\u0103 gre\u0219e\u0219ti.<\/p>\n<p>Ca startup, nu am g\u0103sit PMF, suntem \u00eenc\u0103 \u00een proces. \u0218i \u00een ceea ce prive\u0219te ideea, totul a fost a\u0219a.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nAcum un an, \u00een cadrul agen\u021biei noastre, am realizat o mare cercetare de pia\u021b\u0103 \u00een domeniul artei contemporane \u0219i am identificat o serie de tendin\u021be. \u00cen primul r\u00e2nd, am observat democratizarea acestui sector \u00een totalitate. \u00cen al doilea r\u00e2nd, am descoperit o ni\u0219\u0103 pentru arta accesibil\u0103 \u0219i am \u00een\u021beles c\u0103 trebuie s\u0103 aprofund\u0103m aceast\u0103 tem\u0103. Am discutat cu to\u021bi actorii de pe pia\u021b\u0103 - galerii, consumatori, arti\u0219ti, conform tuturor canoanelor designului de_servicii. Rezultatul a fost trei \u00eentreb\u0103ri de baz\u0103 la care am \u00eencercat s\u0103 g\u0103sim r\u0103spunsuri \u00een etapa de prototipare.<\/p>\n<p>Prima \u00eentrebare: cum putem transforma o galerie clasic\u0103 \u00eentr-un stil de art\u0103 contemporan\u0103, adic\u0103 s\u0103 cre\u0103m pe aceast\u0103 pia\u021b\u0103 o alternativ\u0103 la Zara.<\/p>\n<p>A doua \u00eentrebare: cum s\u0103 rezolv\u0103m problema pere\u021bilor liberi \u0219i deja ocupa\u021bi. \u00cen apartamentele oamenilor, de obicei, exist\u0103 un num\u0103r destul de limitat de pere\u021bi \u00een principiu, iar spa\u021biul liber pe ace\u0219ti pere\u021bi, unde se poate ag\u0103\u021ba ceva pentru a fi frumos, este \u0219i mai pu\u021bin. Pe pere\u021bii oamenilor pot exista deja rafturi, calendare, fotografii, televizoare \u0219i panouri LCD. Sau chiar alte tablouri, care sunt acolo o dat\u0103 pentru totdeauna. Asta \u00eenseamn\u0103 c\u0103 oamenii nu aveau nevoie de tablouri noi, deoarece fie pur \u0219i simplu nu aveau unde s\u0103 le pun\u0103, fie nu \u0219tiau cum s\u0103 potriveasc\u0103 lucrarea cu pere\u021bii existen\u021bi goi.<\/p>\n<p>\u0218i a treia \u00eentrebare: cum s\u0103 ne consolid\u0103m pozi\u021bia \u0219i s\u0103 ad\u0103ug\u0103m publicului o anumit\u0103 interactivitate, deoarece aceast\u0103 pia\u021b\u0103 are nevoie de un impuls. Un impuls destul de activ.<\/p>\n<h2>Solu\u021bie<\/h2>\n<p>\nSolu\u021bia pe care am g\u0103sit-o este formatul de a oferi obiecte de art\u0103 printr-un abonament re\u00eennoibil. Da, nu este nimic complet nou, ce nu a mai fost f\u0103cut p\u00e2n\u0103 acum; aici am sintetizat cele mai bune practici din industrii existente. Este un marketplace, este companii din economia colaborativ\u0103 (Uber, Airbnb), este modelul de afaceri Netflix, c\u00e2nd pl\u0103te\u0219ti o dat\u0103 pe lun\u0103 pentru a folosi con\u021binutul.<\/p>\n<p>Func\u021bioneaz\u0103 \u00een acest fel \u00een prezent. Utilizatorul acceseaz\u0103 site-ul, alege un obiect de art\u0103 care \u00eei place \u0219i noi \u00eel aducem \u0219i \u00eel mont\u0103m. Apoi, acest tablou va fi expus \u00een casa lui timp de o lun\u0103; dup\u0103 aceea poate fie s\u0103 re\u00eennoiasc\u0103 abonamentul pentru aceea\u0219i sum\u0103 \u0219i s\u0103 p\u0103streze obiectul de art\u0103 pentru \u00eenc\u0103 o lun\u0103, fie s\u0103 acceseze site-ul \u0219i s\u0103 aleag\u0103 ceva diferit \u00een cadrul abonamentului. Atunci, \u00een termen de 3 zile, tabloul anterior va fi dus, iar \u00een locul lui va fi livrat unul nou.<\/p>\n<h2>Ideea<\/h2>\n<p>\nPentru a alege ideea cu care s\u0103 \u00eencepi crearea produsului \u0219i s\u0103 intri pe pia\u021b\u0103, va fi util s\u0103 \u00eencepi cu urm\u0103toarele.<\/p>\n<ul>\n<li><b>Studiaz\u0103 modele inovatoare de afaceri.<\/b> Sun\u0103 evident, dar este important.<\/li>\n<li><b>Cerceteaz\u0103 utilizatorii.<\/b> Acesta este un must-have, deoarece aceste persoane vor asigura viabilitatea serviciului t\u0103u. Sau nu vor.<\/li>\n<li><b>Ad\u00e2nce\u0219te-te \u00een industrie.<\/b> De obicei, startup-urile de succes sunt a\u0219a deoarece co-fondatorii lor au lucrat \u00een industriile legate de tema startup-ului. Asta \u00eenseamn\u0103 c\u0103 au fundalul necesar \u0219i sunt bine integra\u021bi \u00een pia\u021b\u0103.<\/li>\n<\/ul>\n<p>\nImportan\u021ba cercet\u0103rilor nu ar trebui subestimat\u0103; este cazul \u00een care este mai bine s\u0103 aloci o lun\u0103 suplimentar\u0103 pentru a efectua o serie de cercet\u0103ri, dec\u00e2t s\u0103 economise\u0219ti acea lun\u0103 \u00een goana dup\u0103 primele v\u00e2nz\u0103ri.<\/p>\n<p>Dup\u0103 ce am g\u00e2ndit totul, a trecut un an. Un an \u00een care nu am f\u0103cut nimic cu aceast\u0103 idee. \u0218i, a\u0219a cum arat\u0103 practica, timpul este un bun filtru pentru idei. Dac\u0103 ai o idee, continui s\u0103 tr\u0103ie\u0219ti ca \u00eenainte, apoi, dup\u0103 un timp, te \u00eentorci la acea idee \u0219i realizezi c\u0103 este \u00eenc\u0103 relevant\u0103 \u0219i ideea este grozav\u0103, atunci este cu siguran\u021b\u0103 demn\u0103 de a-\u021bi investi timpul \u0219i resursele.<\/p>\n<h2>Cum s\u0103 iei decizia<\/h2>\n<p>\nAici pot oferi propriul meu exemplu. Primul lucru pe care l-am f\u0103cut a fost s\u0103 g\u0103sesc oameni cu aceea\u0219i viziune. Pare evident, dar f\u0103r\u0103 persoanele potrivite care \u00eemp\u0103rt\u0103\u0219esc ideile tale \u0219i doresc la fel de mult s\u0103 le transfome \u00een realitate, totul va fi mult mai greu. Dac\u0103 va func\u021biona deloc.<\/p>\n<p>\u00cen echipa noastr\u0103, Maxim este responsabil pentru con\u021binut, el are propria sa asocia\u021bie artistic\u0103 Sense. De asemenea, are experien\u021b\u0103 util\u0103 \u0219i \u00een designul produselor \u2014 el este \u0219i proprietar de produs \u00eentr-un proiect paralel. Avem un specialist IT, Vadim, cu care ne-am \u00eent\u00e2lnit la un jam de design de servicii. De facto, \u00eentreaga noastr\u0103 echip\u0103 tr\u0103ie\u0219te \u00een format de design, a\u0219a c\u0103 to\u021bi participan\u021bii sunt apropia\u021bi de ideea \u00een forma ei actual\u0103.<\/p>\n<p>Am \u00eenceput s\u0103 construim un MVP (cum altfel), \u0219i am decis s\u0103 facem asta corect. De fapt, c\u00e2nd e\u0219ti la \u00eenceput de parcurs, vrei s\u0103 faci totul c\u00e2t mai bine, pentru a petrece mai t\u00e2rziu timp doar pe \u00eembun\u0103t\u0103\u021biri, nu pe corectarea gre\u0219elilor. Am formulat principalele ipoteze \u0219i le-am testat.<\/p>\n<p>Prima ipotez\u0103 a fost c\u0103 Hedonistul (una dintre imaginile audien\u021bei noastre \u021bint\u0103) va fi dispus s\u0103 pl\u0103teasc\u0103 3.000 de ruble pe lun\u0103 pentru a utiliza serviciul. Aici am calculat metricile \u2014 presupunem c\u0103 vor fi 7 achizi\u021bii \u00een primele 3 s\u0103pt\u0103m\u00e2ni. Asta \u00eenseamn\u0103 c\u0103 putem s\u0103 interac\u021bion\u0103m cu utilizatorii, s\u0103 descoperim diferite contexte \u0219i altele. Pentru canale, am folosit cele mai simple, landing pages \u0219i Facebook, doar pentru a evalua dac\u0103 e cineva interesat de asta sau nu. <\/p>\n<p>Apropo, am avut un backlog relativ corect, designerul nostru de produs f\u0103cea teste UX\/UI, iar eu m\u0103 ocupam de testarea propriu-zis\u0103 a produsului. A\u0219a s-a conturat CJM-ul nostru \u0219i serviciul de blueprint. Acesta este un pas pe care \u00eel recomand tuturor \u2014 astfel v\u0103 pute\u021bi sincroniza bine echipa. Ve\u021bi observa imediat punctele slabe \u0219i puternice, ve\u021bi \u00een\u021belege \u00een ce zone a\u021bi putea avea sl\u0103biciuni, ce lucruri nu a fost bine g\u00e2ndit, \u0219i altele. Iar blueprint-ul v\u0103 va ajuta s\u0103 adaptez procesele interne ale companiei la parcursul utilizatorului.<\/p>\n<h2>Lansarea produsului<\/h2>\n<p>\nDup\u0103 toate acestea, am decis s\u0103 ne lans\u0103m. Regula de aur a unui product owner spune \u2014 \u201eDac\u0103 ai lansat produsul t\u0103u \u0219i \u00ee\u021bi este ru\u0219ine de el, \u00eenseamn\u0103 c\u0103 ai lansat prea t\u00e2rziu\u201d. A\u0219a c\u0103 am \u00eencercat s\u0103 ne lans\u0103m mai devreme. S\u0103 ne fie ru\u0219ine, dar nu foarte mult.<\/p>\n<p>Am primit multe feedbackuri pozitive, iar el a f\u0103cut exactamente ceea ce face de obicei \u2014 ne-a orbit. To\u021bi cei care au auzit de serviciu ne-au l\u0103udat, chiar \u0219i antreprenorii d\u00e9j\u00e0 stabili\u021bi. A \u00eenceput o avalan\u0219\u0103 de repost\u0103ri, despre noi au \u00eenceput s\u0103 scrie, \u0219i nu erau articole pl\u0103tite, ci mesaje de genul \u201eB\u0103ie\u021bi, sunte\u021bi grozavi, putem s\u0103 scriem despre voi?\u201d.<\/p>\n<p>A\u0219a a continuat timp de trei s\u0103pt\u0103m\u00e2ni, iar apoi ne-am uitat la rezultatul tot acestuia.<\/p>\n<p><img decoding=\"async\" alt=\"Povestea unui serviciu t\u00e2n\u0103r Daida (art\u0103 pe baz\u0103 de abonament)\" src=\"\/wp-content\/uploads\/2019\/04\/580b133dd4e6ba6b6a80fc07116f7fcc.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nA avut un efect destul de revigorant \u0219i ne-a readus cu picioarele pe p\u0103m\u00e2nt. Desigur, c\u00e2nd toat\u0103 lumea spune c\u0103 serviciul este grozav, e un lucru bun. Dar dac\u0103 nimeni nu cump\u0103r\u0103 nimic, trebuie s\u0103 facem ceva.<\/p>\n<h2>Erorile<\/h2>\n<p>\nDin punctul meu de vedere, prima eroare a fost c\u0103 ne-am setat obiectivele \u00een metrici \u00een loc de feedback. Adic\u0103, dac\u0103 7 oameni cump\u0103r\u0103 un abonament, atunci ipoteza noastr\u0103 este valid\u0103, \u0219i ne-am ghidat de la asta. Dar trebuia s\u0103 \u00een\u021belegem cum s\u0103 ac\u021bion\u0103m \u00een acel moment pentru a \u00eembun\u0103t\u0103\u021bi ipoteza \u00een sine. A\u0219a trebuie s\u0103 func\u021bioneze un serviciu. <\/p>\n<p>A doua gre\u0219eal\u0103 este legat\u0103 de site. Aici ne-am bazat pe referin\u021bele site-urilor concuren\u021bilor direc\u021bi din pia\u021ba artei. \u0218i nu erau cele mai avansate site-uri. Am decis s\u0103 corect\u0103m acest lucru, lu\u00e2nd ca referin\u021be cele mai inovatoare site-uri pe tema respectiv\u0103. Asta ne-a ajutat, de fapt, s\u0103 cre\u0219tem conversia.<\/p>\n<p>Am \u00eencercat s\u0103 \u00een\u021belegem de ce, \u00een ciuda acestui fapt, num\u0103rul v\u00e2nz\u0103rilor \u00een continuare se \u00eencadra \u00eentr-un num\u0103r rotund (0). Aveam pu\u021bine date \u0219i am \u00eencercat s\u0103 test\u0103m tot ce era posibil. \u0218i publicitatea pe Facebook, \u0219i cererea de feedback de la prieteni, chiar dac\u0103 nu erau publicul nostru \u021bint\u0103, tot de la ei am ob\u021binut feedback util. Principalul \u2014 maximul de feedback, nu este niciodat\u0103 prea mult. Mai mult feedback \u2014 mai multe ipoteze noi de testat \u2014 un serviciu mai bun.<\/p>\n<p>Un moment distinct a fost colectarea informa\u021biilor prin intermediul bloggerilor. C\u00e2nd am \u00eenceput s\u0103 le facem publicitate, ei ne-au propus s\u0103 fac\u0103 ceva \u00een plus pentru noi. A\u0219a c\u0103 i-am rugat s\u0103 plaseze chestionare, \u00eentreb\u00e2nd utilizatorii de ce au venit pe site, dar nu au cump\u0103rat nimic? \u0218i aproape \u00een fiecare feedback, indiferent de surs\u0103, a ie\u0219it la iveal\u0103 principal\u0103 problem\u0103 \u2014 pu\u021bin con\u021binut. <\/p>\n<p>A\u0219a c\u0103 ave\u021bi \u00een vedere, dac\u0103 lucra\u021bi \u00een cadrul proiectului vostru cu orice fel de con\u021binut \u2014 con\u021binutul este primul lucru la care ar trebui s\u0103 acorda\u021bi aten\u021bie. <\/p>\n<h2>A doua itera\u021bie<\/h2>\n<p>\nConcentr\u00e2ndu-ne pe con\u021binut, am f\u0103cut un pas \u00eenapoi. Ne-am amintit ce face o platform\u0103 platform\u0103 \u2014 acela este atunci c\u00e2nd doar leag\u0103 publicul. Adic\u0103, arti\u0219tii \u00ee\u0219i \u00eencarc\u0103 lucr\u0103rile pe site, iar utilizatorii aleg ce doresc s\u0103 cumpere. Noi nu particip\u0103m deloc la produc\u021bia acestui con\u021binut. Iar principiul platformei a permis ca noi s\u0103 vindem, ceea ce reprezint\u0103 unitatea noastr\u0103 de valoare (operele de art\u0103).<\/p>\n<p>Dup\u0103 asta, am reu\u0219it s\u0103 ajust\u0103m c\u00e2teva lucruri cu ajutorul lean canvas, \u00een special ceea ce a fost nefinalizat \u00een cadrul canalelor. Acum am formulat c\u00e2teva ipoteze \u00een plus, permi\u021b\u00e2nd consumatorului s\u0103 voteze pentru lucr\u0103rile preferate de pe site, verific\u0103m toate acestea \u00een cadrul dezvolt\u0103rii client. Pe platform\u0103, lucrul este acum complet \u00een m\u00e2inile utilizatorului. Am creat un sistem astfel \u00eenc\u00e2t oamenii s\u0103 \u00ee\u0219i aleag\u0103 singuri ce este interesant pentru ei, ce le place, iar acest lucru formeaz\u0103 acum fluxul lor de impresii. Dar \u00een acest proces noi nu intervenim \u0219i nu \u00eel monitoriz\u0103m deloc.<\/p>\n<p>Autoservirea ca entitate este acum aplicat\u0103 tocmai \u00een calitate de moderare a lucr\u0103rilor \u2014 curatorul analizeaz\u0103 fluxul de cereri \u0219i accept\u0103 (sau nu) o anumit\u0103 lucrare pe platform\u0103. Iar dac\u0103 are \u00eendoieli, lans\u0103m un test \u2014 public\u0103m lucrarea pe Instagram \u0219i oferim utilizatorilor oportunitatea de a vota dac\u0103 aceast\u0103 lucrare ar trebui s\u0103 fie pe site sau nu. Dac\u0103 ob\u021bine 50 de like-uri \u2014 intr\u0103 pe platform\u0103.<\/p>\n<p>\u00cen prototipul actual, test\u0103m \u00eenc\u0103 c\u00e2teva teme. C\u00e2nd se acumuleaz\u0103 suficiente lucr\u0103ri pentru analiz\u0103, folosind tehnologiile Google, putem recomanda utilizatorilor \u0219i alte lucr\u0103ri care le-ar putea pl\u0103cea \u0219i care se potrivesc cel mai bine alegerilor lor.<\/p>\n<h2>Nu doar online<\/h2>\n<p>\nServiciul de acest tip implic\u0103, de asemenea, interac\u021biunea offline cu utilizatorul. Pentru noi, aceast\u0103 experien\u021b\u0103 este la fel de semnificativ\u0103 ca proiectarea interfe\u021belor \u0219i altele. Iat\u0103 <noindex><a rel=\"nofollow\" href=\"https:\/\/youtu.be\/LUedDp5LWPw?t=5457\">cum<\/a><\/noindex> livr\u0103m lucr\u0103rile clien\u021bilor no\u0219tri.<\/p>\n<p>La ce bun toate acestea. Este important s\u0103 \u00een\u021belege\u021bi unde \u00eencepe \u0219i unde se termin\u0103 produsul dumneavoastr\u0103. Designerii de ast\u0103zi se concentreaz\u0103 adesea exclusiv pe digital, ignor\u00e2nd experien\u021ba utilizatorului \u00een spa\u021biul fizic. \u00cen opinia mea, aceasta este o abordare insuficient\u0103. Prin urmare, a\u0219 dori s\u0103 \u00eencurajez designerii s\u0103 \u00eei extind\u0103 limitele, proiect\u00e2nd modele de afaceri pentru platforme \u0219i experien\u021be digitale. Ve\u021bi observa cum se va schimba percep\u021bia dumneavoastr\u0103 asupra produsului. <\/p>\n<p>\u0218i ve\u021bi vedea utilizatori mul\u021bumi\u021bi.<\/p>\n<h2>Ce se \u00eent\u00e2mpl\u0103 acum:<\/h2>\n<p><\/p>\n<ul>\n<li>Am dezvoltat <noindex><a rel=\"nofollow\" href=\"http:\/\/daida.me\/pricing\">o re\u021bea de tarife<\/a><\/noindex>, unde un abonament lunar cost\u0103 990 RON, 3 luni \u2013 2490 RON, iar 6 luni \u2013 4900 RON.<\/li>\n<li>\u00cen cadrul custdeva, am realizat c\u0103 serviciul nostru este foarte relevant pentru cei care s-au mutat recent \u00eentr-un nou loc sau au f\u0103cut renov\u0103ri.<\/li>\n<li>Am \u00eenceput s\u0103 lucr\u0103m cu spa\u021bii de birouri.<\/li>\n<li>Am ad\u0103ugat con\u021binut \u0219i <noindex><a rel=\"nofollow\" href=\"http:\/\/daida.me\/works\">am realizat filtre<\/a><\/noindex> \u00een catalog pentru a simplifica utilizatorilor procesul de descoperire.<\/li>\n<\/ul>\n<p>\nMul\u021bumesc!<br \/>\n<br \/>Sursa: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/qiwi\/blog\/449240\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u041c\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0441 QIWI \u041a\u0443\u0445\u043d\u0438, \u0438 \u043f\u0435\u0440\u0432\u044b\u043c \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u043a\u043b\u0430\u0434 \u0410\u0431\u0441\u0430\u043c\u0430\u0442\u0430 \u043f\u0440\u043e \u0435\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435. \u0421\u043b\u043e\u0432\u043e \u0441\u043f\u0438\u043a\u0435\u0440\u0443. \u041c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 \u0410\u0431\u0441\u0430\u043c\u0430\u0442, \u044f \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0441\u0435\u0440\u0432\u0438\u0441-\u0434\u0438\u0437\u0430\u0439\u043d \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Useful, \u0430 \u0435\u0449\u0435 \u044f \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0434\u0435\u043b\u0430\u044e \u0441\u0435\u0440\u0432\u0438\u0441 DaiDa, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043b\u044e\u0434\u044f\u043c \u0431\u0440\u0430\u0442\u044c \u0432 \u0430\u0440\u0435\u043d\u0434\u0443 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430, \u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u2014 \u043a\u0430\u0440\u0442\u0438\u043d\u044b \u0440\u0430\u0437\u043d\u044b\u0445 \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u043e\u0432. \u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u044f \u043f\u043e\u0434\u0435\u043b\u044e\u0441\u044c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":24114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-32297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442! 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