{"id":32484,"date":"2019-10-31T21:47:19","date_gmt":"2019-10-31T18:47:19","guid":{"rendered":"https:\/\/prohoster.info\/blog\/na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov\/"},"modified":"2019-10-31T21:47:19","modified_gmt":"2019-10-31T18:47:19","slug":"na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov","title":{"rendered":"Despre suportul muzicii: cum sunt organizate dona\u021biile pentru streameri","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Despre suportul muzicii: cum sunt organizate dona\u021biile pentru streameri\" src=\"\/wp-content\/uploads\/2019\/04\/afc46d146a90868ce8b73378ed875186.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nAst\u0103zi, po\u021bi g\u0103si stream-uri pentru toate gusturile, de la lec\u021bii de programare p\u00e2n\u0103 la make-up, g\u0103tit \u0219i discu\u021bii lungi ale bloggerilor despre via\u021b\u0103. Streaming-ul este o industrie \u00een plin\u0103 expansiune, cu o audien\u021b\u0103 de milioane, \u00een care advertiserii investesc sume considerabile. \u0218i, dac\u0103 ofertele publicitare sunt de obicei disponibile doar pentru streamerii cu mari audien\u021be, chiar \u0219i streamerii \u00eencep\u0103tori pot c\u00e2\u0219tiga din dona\u021bii. \u00cen acest articol, voi povesti cum dintr-o simpl\u0103 distrac\u021bie, streaming-ul s-a transformat \u00eentr-o industrie de milioane, iar streamerii de top au devenit milionari.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h1>A existat streaming \u00een URSS?<\/h1>\n<p>\nPovestea stream-urilor poate fi datat\u0103 din \u00eenceputul anilor '90, c\u00e2nd \u00een Rusia nu doar internetul, ci chiar un computer obi\u0219nuit era un lux adev\u0103rat. Nu, nu glumesc. Privi\u021bi singuri: de exemplu, dac\u0103 erai primul fericit posesor al unei console de tip Sega sau Dendy \u00een clas\u0103, to\u021bi prietenii \u0219i colegii t\u0103i \u00eencercau s\u0103 ajung\u0103 la tine acas\u0103 dup\u0103 ore pentru a se bucura de o fascinant\u0103 lupt\u0103 \u00eentre Liu Kang \u0219i Sub-Zero sau pentru a observa \u00eempu\u0219carea ra\u021belor pixelate. A\u0219adar, tu erai aici printre primii streamerii, iar prietenii \u0219i colegii t\u0103i erau spectatorii. <\/p>\n<p>Odat\u0103 cu dezvoltarea tehnologiilor \u0219i apari\u021bia accesului universal la internetul de mare vitez\u0103, a sosit vremea jocurilor spectaculoase, unde calitatea grafic\u0103 \u0219i spectaculozitatea se apropiau de cele ale filmelor de Hollywood. \u00cenregistr\u0103rile video ale sesiunilor de joc au \u00eenceput s\u0103 semene tot mai mult cu scene din filme \u0219i au inundat YouTube-ul. Astfel s-a n\u0103scut mi\u0219carea \"let's players\", din care au evoluat streamerii moderni. \"Tat\u0103l\" let\u2019s play-ului rusesc este <noindex><a rel=\"nofollow\" href=\"https:\/\/vk.com\/maddy_zone\">Ilya Maddison<\/a><\/noindex>.<\/p>\n<p>\u00cen 2012, a ap\u0103rut posibilitatea de a transmite un flux video \u00een timp real. Stream-urile au devenit exact a\u0219a cum le \u0219tim ast\u0103zi. \u00cen prezent, po\u021bi transmite orice, dar cele mai largi audien\u021be continu\u0103 s\u0103 fie adunate de transmisii de jocuri.<\/p>\n<p><img decoding=\"async\" alt=\"Despre suportul muzicii: cum sunt organizate dona\u021biile pentru streameri\" src=\"\/wp-content\/uploads\/2019\/04\/6f29b1b473e2be175b310001477a9bcf.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h1>Cum s\u0103 c\u00e2\u0219tigi bani din streaming<\/h1>\n<p>\nFiecare streamer are propriile sale obiective, fie c\u0103 este vorba de interac\u021biunea cu spectatorii sau de dorin\u021ba de a-\u0219i etala abilit\u0103\u021bile de joc, dar \u00eei une\u0219te pe to\u021bi un singur lucru \u2014 dorin\u021ba de a c\u00e2\u0219tiga. \u0218i po\u021bi face acest lucru \u00een mai multe moduri. De exemplu, s\u0103 lu\u0103m cea mai popular\u0103 platform\u0103 \u2014 Twitch.<\/p>\n<ul>\n<li><b>Publicitate integrat\u0103<\/b>. Twitch \"a\u0219eaz\u0103\" publicitate pe stream-urile cu un num\u0103r mare de spectatori. Aici este simplu: cu c\u00e2t mai mul\u021bi spectatori v\u0103d reclama, cu at\u00e2t mai mult vei c\u00e2\u0219tiga.\n<\/li>\n<li><b>Acces pl\u0103tit la streaming<\/b>. Abona\u021bii nu vor vedea reclame \u0219i vor primi emoticoane \u00een chat, dar se va pierde o parte semnificativ\u0103 a audien\u021bei. \n<\/li>\n<li><b>Publicitate direct\u0103 \u00een streaming<\/b>. Odat\u0103 ce se atinge un anumit prag al audien\u021bei, streamerul devine interesant pentru advertiseri. Po\u021bi vorbi despre produs \u00een timpul streaming-ului sau po\u021bi pune un link la acesta sub transmisie.\n<\/li>\n<li><b>Programe de parteneriat<\/b>. Se deosebe\u0219te de varianta anterioar\u0103 prin lipsa unei acorduri directe. Te \u00eenscrii singur \u0219i ob\u021bii posibilitatea de a atrage oameni prin link-uri de referin\u021b\u0103.\n<\/li>\n<li><b>Donatii<\/b>. Dona\u021bia unui spectator c\u0103tre streamer. \u00cen prezent, acesta este cel mai r\u0103sp\u00e2ndit mod de monetizare a streaming-ului. \u0218i aici nu exist\u0103 nicio limit\u0103: c\u00e2t de mult \u00eei va pl\u0103cea spectatorului, at\u00e2ta va dona.\n<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Despre suportul muzicii: cum sunt organizate dona\u021biile pentru streameri\" src=\"\/wp-content\/uploads\/2019\/04\/816c21772fe51d97d479e2b5bc42067a.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nStreamingurile de jocuri aduc cele mai multe dona\u021bii. Audien\u021ba LoL, Dota2, Hearthstone, Overwatch, Counter-Strike se num\u0103r\u0103 \u00een milioane de utilizatori. Evident, ace\u0219tia nu doar iubesc s\u0103 joace, ci \u0219i s\u0103 observe cum joac\u0103 al\u021bii. Pentru ei, streamingul jocului preferat este o oportunitate nu doar de a descoperi noi trucuri, ci \u0219i de a interac\u021biona cu cei care \u00eemp\u0103rt\u0103\u0219esc acelea\u0219i interese.<\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"cHMOrESEB_I\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/cHMOrESEB_I\/hqdefault.jpg\" alt=\"Reda\u021bi video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"3Z3Uh3pqP-g\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/3Z3Uh3pqP-g\/hqdefault.jpg\" alt=\"Reda\u021bi video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"sBLNJUcRypg\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/sBLNJUcRypg\/hqdefault.jpg\" alt=\"Reda\u021bi video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><br \/>\nStreamerii de jocuri c\u00e2\u0219tig\u0103 cele mai mari onorarii. Iat\u0103 c\u00e2teva statistici publice:<\/p>\n<ul>\n<li>Ninja \u2014 5.100.000 USD pe an. Cea mai mare parte ($4.000.000) provine din abonamentele pl\u0103tite.\n<\/li>\n<li>Shroud \u2014 3.100.000 USD pe an.\n<\/li>\n<li>TimTheTatman \u2014 2.700.000 USD pe an.\n<\/li>\n<\/ul>\n<p>\n\u00cen Rusia, cea mai mare sum\u0103 de dona\u021bie unic\u0103 este de 200.000 de ruble. Au primit astfel de dona\u021bii 'grase' mai mul\u021bi streameri: <noindex><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/channel\/UCnQBjLBbZ6TXMwM_D_iaXjQ\">Yuri Khovansky<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/official_viking\">official_viking<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/aktep\">AkTep<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/mjutix\">MJUTIX<\/a><\/noindex> \u0219i <noindex><a rel=\"nofollow\" href=\"https:\/\/www.twitch.tv\/bullkin_tv\">Bullkin_TV<\/a><\/noindex>. Iar cel mai generos a fost un spectator, care a trimis \u00een cea mai scurt\u0103 zi streamerilor 315.000 de ruble. De altfel, oricine poate c\u00e2\u0219tiga din streaming-uri, indiferent de ocupatie sau trecut. De exemplu, unul dintre cei mai 'impresionan\u021bi' streameri este <noindex><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/channel\/UCErYNylQlYYX3piVQocJlWQ\">Mops d\u0103 uncle Pes<\/a><\/noindex>, fost \u00eenchis \u00een penitenciar. Principalul \u2014 este s\u0103-\u021bi g\u0103se\u0219ti spectatorul.<\/p>\n<p>Ce este interesant, nu doar video-urile sunt solicitate \u00een streaming-uri, ci \u0219i con\u021binutul audio. De exemplu, f\u0103r\u0103 ASMR, mul\u021bi nu \u00ee\u0219i pot imagina seara. <\/p>\n<p><center><div class=\"youtube-placeholder\" data-id=\"CKL0nh9U9ik\" onclick=\"loadVideo(this)\">\r\n        <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/CKL0nh9U9ik\/hqdefault.jpg\" alt=\"Reda\u021bi video\" loading=\"lazy\" width=\"480\" height=\"360\" style=\"width:100%;height:auto;\">\r\n        <div class=\"play-button\"><\/div>\r\n    <\/div><\/center><br \/>\nP\u00e2n\u0103 la apari\u021bia unor servicii speciale pentru colectarea dona\u021biilor, streamerii colectau dona\u021bii direct pe carduri sau portofele electronice. Este de spus c\u0103 acest lucru era incomod din mai multe motive. \u00cen primul r\u00e2nd, aten\u021bia era distras\u0103 at\u00e2t de streamer, c\u00e2t \u0219i de spectator. \u00cen al doilea r\u00e2nd, nu exista nicio interactivitate cu streamerul: el verifica o dat\u0103 pe or\u0103 \u00een banca online \u0219i mul\u021bumea tuturor. Evident, acest lucru nu putea dura mult timp \u0219i au \u00eenceput s\u0103 apar\u0103 instrumente care c\u0103utau s\u0103 fac\u0103 via\u021ba streamerilor mai confortabil\u0103. Acum, \u00een Vest, acestea sunt Streamlabs \/ Twitchalerts, Streamelements \u0219i Tipeeestream.<\/p>\n<p>Apari\u021bia unui astfel de serviciu \u00een Rusia nu a \u00eent\u00e2rziat s\u0103 apar\u0103. Cu c\u00e2\u021biva ani \u00een urm\u0103, un programator autodidact din Omsk pe nume Serghei Trifonov urm\u0103rea streamuri str\u0103ine \u0219i i-a pl\u0103cut c\u00e2t de simplu \u0219i convenabil era totul organizat: c\u00e2teva clicuri - \u0219i banii erau la streamer. Serviciile str\u0103ine nu aveau localizare \u0219i suport pentru sistemele noastre de plat\u0103. Atunci Serghei a decis s\u0103 scrie propriul s\u0103u serviciu, adaptat pentru Rusia, acesta a devenit <noindex><a rel=\"nofollow\" href=\"https:\/\/www.donationalerts.com\/\">Donation Alerts<\/a><\/noindex> \u2014 ast\u0103zi este cel mai popular instrument din Runet. <\/p>\n<p><img decoding=\"async\" alt=\"Despre suportul muzicii: cum sunt organizate dona\u021biile pentru streameri\" src=\"\/wp-content\/uploads\/2019\/04\/4e3e12c10a936a848212278aa5f7c5a0.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nServiciul este lipsit de toate dezavantajele colect\u0103rii \u201emanuale\u201d de dona\u021bii \u0219i adaug\u0103 c\u00e2teva caracteristici utile \u0219i convenabile, combin\u00e2nd un interfa\u021b\u0103 prietenoas\u0103, u\u0219or de utilizat:<\/p>\n<ul>\n<li><b>Economisirea timpului \u0219i confort<\/b>. Streamerul trebuie doar s\u0103 plaseze un link pentru dona\u021bie sub video, iar spectatorul \u2014 s\u0103 fac\u0103 clic. Nu este nevoie s\u0103 treci la fiecare dat\u0103 printr-un sistem complicat de autentificare. Serviciul suport\u0103 toate sistemele de plat\u0103 posibile.\n<\/li>\n<li><b>Creditarea instantanee a fondurilor \u0219i simplitatea retragerii acestora<\/b>. Veniturile de la to\u021bi utilizatorii sunt colectate \u00eentr-un singur loc \u0219i sunt retrase automat o dat\u0103 pe zi.\n<\/li>\n<li><b>Vizualizare <\/b>\u2014 un element esen\u021bial al interactivit\u0103\u021bii \u00een stream. Toate dona\u021biile sunt afi\u0219ate \u00een direct, st\u00e2rnind reac\u021bii entuziaste din partea prezentatorului. De asemenea, pe stream se pot ad\u0103uga voturi, vizion\u0103ri media \u0219i afi\u0219area abonamentelor pl\u0103tite.\n<\/li>\n<\/ul>\n<p>\nPentru a te \u00eenregistra la Donation Alerts, este suficient s\u0103 te autentifici cu contul t\u0103u de pe re\u021belele sociale. Serviciul nu este un portofel electronic \u0219i nu p\u0103streaz\u0103 bani mai mult de o zi, astfel \u00eenc\u00e2t \u00een fiecare noapte toate fondurile sunt retrase automat \u0219i trimise utilizatorului prin sistemul de plat\u0103 ales de acesta.<\/p>\n<p>\u00cen timpul transmisiunii, pot fi str\u00e2nse dona\u021bii pentru un anumit scop \u0219i poate fi \u00eenregistrat\u0103 suma final\u0103 (de exemplu, achizi\u021bionarea unui nou instrument sau dispozitiv, upgrade-ul computerului \u2014 ceea ce dore\u0219te sufletul). Indicatorul progresului sumei necesare va fi vizibil pentru to\u021bi participan\u021bii. Se pot stabili mai multe obiective deodat\u0103, iar spectatorul va decide singur pentru ce s\u0103 doneze. \u00cen panoul de control al statisticilor, se poate analiza activitatea audien\u021bei \u00een anumite momente ale transmisiunii \u0219i se pot ajusta func\u021bionarea widget-urilor. Acest lucru va ajuta la cre\u0219terea eficien\u021bei transmisiunilor tale \u0219i la evaluarea \u0219i remedierea deficien\u021belor.<\/p>\n<h1>\u00cen concluzie<\/h1>\n<p>\nAn de an, segmentul transmisiunilor live cre\u0219te, iar odat\u0103 cu el cre\u0219te \u0219i interesul audien\u021bei. \u0218i dac\u0103 acum c\u00e2\u021biva ani majoritatea streamerilor erau din domeniul gaming-ului, acum majoritatea dintre ei \u00eembin\u0103 transmisiunile de jocuri cu cele de tip conversa\u021bional sau IRL. Acest lucru le ofer\u0103 spectatorilor ocazia de a se ad\u00e2nci mai mult \u00een via\u021ba prezentatorului preferat \u0219i de a sim\u021bi o anumit\u0103 apartenen\u021b\u0103. \u00cen plus, practica mondial\u0103 sugereaz\u0103 c\u0103 streamingul se \u00eendreapt\u0103 spre o interactivitate maxim\u0103, motiv pentru care necesitatea de a crea din ce \u00een ce mai multe instrumente pentru streameri r\u0103m\u00e2ne constant\u0103.<br \/>\n<br \/>Sursa: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/mailru\/blog\/449670\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u0442\u0440\u0438\u043c\u044b \u043d\u0430 \u043b\u044e\u0431\u043e\u0439 \u0432\u043a\u0443\u0441 \u043e\u0442 \u0443\u0440\u043e\u043a\u043e\u0432 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\u043d\u0435\u043c\u0430\u043b\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438. \u0418 \u0435\u0441\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0441\u0442\u0440\u0438\u043c\u0435\u0440\u0430\u043c \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u0442\u043e \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u0434\u043e\u043d\u0430\u0442\u0430\u0445 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0436\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0441\u0442\u0440\u0438\u043c\u0435\u0440. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":24288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-32484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u0442\u0440\u0438\u043c\u044b \u043d\u0430.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/ro\/blog\/news\/na-podderzhku-muzy-kak-ustroeny-pozhertvovaniya-dlya-strimerov\" \/>\n\t<meta name=\"generator\" content=\"All in 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