{"id":33466,"date":"2019-10-31T21:52:43","date_gmt":"2019-10-31T18:52:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla\/"},"modified":"2019-10-31T21:52:43","modified_gmt":"2019-10-31T18:52:43","slug":"vr-ar-na-vooruzhenii-tsifrovogo-ritejla","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/administrirovanie\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla","title":{"rendered":"VRAR \u00een arsenalul retailului digital","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u201eAm creat OAZIS pentru c\u0103 m\u0103 sim\u021beam inconfortabil \u00een lumea real\u0103. Nu \u0219tiam cum s\u0103 m\u0103 \u00een\u021beleg cu oamenii. M-am temut toat\u0103 via\u021ba. P\u00e2n\u0103 c\u00e2nd am realizat c\u0103 sf\u00e2r\u0219itul se apropie. Abia atunci am \u00een\u021beles c\u0103, de\u0219i realitatea poate fi at\u00e2t de brutal\u0103 \u0219i \u00eenfrico\u0219\u0103toare, r\u0103m\u00e2ne singurul loc unde po\u021bi g\u0103si adev\u0103rata fericire. Pentru c\u0103 realitatea este real\u0103. \u00cen\u021belegi?\u201c \u201eDa,\u201c am r\u0103spuns, \u201epare c\u0103 \u00een\u021beleg.\u201d \u201eBine,\u201c a clintit el din ochi. \u201eAtunci nu repeta gre\u0219eala mea. Nu te \u00eenchide aici.\u201d
\nErnest Cline.\n<\/p><\/blockquote>\n

<\/p>\n

1. Introducere.<\/h3>\n

Vine o vreme c\u00e2nd \u0219tiin\u021bele umaniste, la fel ca \u0219i afacerile, exist\u0103 \u00eentr-o simbioz\u0103 at\u00e2t de str\u00e2ns\u0103 cu lumea tehnologiilor informa\u021biei, \u00eenc\u00e2t lingvi\u0219tii \u00eencep s\u0103 scrie cod, iar programatorii, administratorii \u0219i inginerii incep s\u0103 se ocupe de marketingul digital \u0219i v\u00e2nz\u0103ri. \u0218i mai devreme sau mai t\u00e2rziu, aceast\u0103 simbioz\u0103 va \u00eenghi\u021bi toate tehnologiile cunoscute \u00een prezent. Ast\u0103zi, v\u0103 propun s\u0103 discut\u0103m despre cum instrumentele VR \u0219i AR au devenit o arm\u0103 puternic\u0103 \u00een arsenalul comer\u021bului digital.
\n<\/a><\/noindex>
\nDar mai \u00eent\u00e2i, cred c\u0103 ar fi \u00een\u021belept s\u0103 ne asigur\u0103m c\u0103 \u00een\u021belegem toate conceptele \u00een aceea\u0219i limb\u0103. <\/p>\n

2. Termeni \u0219i defini\u021bii.<\/h3>\n

Cea mai clar\u0103 defini\u021bie pentru comer\u021bul digital este c\u0103 acesta include toate v\u00e2nz\u0103rile \u0219i tranzac\u021biile efectuate folosind comer\u021bul electronic sau oferind servicii \u0219i produse prin utilizarea spa\u021biului digital. Probabil c\u0103 aproape fiecare cititor al acestui articol a comandat m\u0103rfuri din China sau SUA m\u0103car o dat\u0103; iat\u0103, acesta este comer\u021bul digital.
\nCu realit\u0103\u021bile lucrurile sunt mai complexe. De-a lungul timpului, conceptul de realitate virtual\u0103 (virtual reality - pe scurt VR) sau de realitate artificial\u0103 a evoluat. Acum, VR este o lume creat\u0103 complet prin mijloace tehnice, transmis\u0103 omului prin stimularea sim\u021burilor sale: atingere, miros, vedere, auz etc. Odat\u0103 cu cre\u0219terea nivelului tehnologiilor, realitatea nu doar c\u0103 a \u00eenceput s\u0103 modeleze mediul \u00eenconjur\u0103tor, ci \u0219i reac\u021biile la interac\u021biunea utilizatorului cu realitatea.
\nRealitatea augmentat\u0103 (augmented reality - AR) este rezultatul introducerii de date suplimentare \u00een c\u00e2mpul percep\u021biei, influen\u021b\u00e2nd anumite sim\u021buri cu scopul de a completa informa\u021biile despre mediu. Probabil c\u0103 toat\u0103 lumea \u00eei place s\u0103 asculte \u00een c\u0103\u0219ti un melodie potrivit\u0103 pentru starea de spirit \u00een timpul unei plimb\u0103ri lungi. Astfel, muzica completeaz\u0103 informa\u021biile audio existente \u00een realitate.
\nA\u0219adar, \u00een cazul virtualiz\u0103rii realit\u0103\u021bii se creeaz\u0103 un nou spa\u021biu, iar \u00een cazul ad\u0103ug\u0103rii \u2013 se adaug\u0103 obiecte fictive la realitate. <\/p>\n

3. C\u00e2nd a \u00eenceput schimbarea realit\u0103\u021bii?<\/h3>\n

\n\"VRAR
\nOrice tehnologie avansat\u0103 nu se deosebe\u0219te mult de magie, ne amintim cu to\u021bii, nu? A\u0219adar, \u201ea face magie\u201d \u00een direc\u021bia VR \u0219i AR a \u00eenceput cu mai bine de 100 de ani \u00eenainte de lansarea primului computer. Str\u0103mo\u0219ul tuturor ochelarilor de realitate virtual\u0103 au fost ochelarii stereoscopici crea\u021bi de Charles Winston \u00een 1837. \u00cen dispozitiv erau plasate dou\u0103 imagini identice din unghiuri diferite, iar creierul uman le percepea ca o imagine static\u0103 tridimensional\u0103.
\nTimpul a trecut \u0219i dup\u0103 120 de ani a fost creat Sensorama \u2013 un dispozitiv care permitea vizualizarea unor imagini tridimensionale dinamice. \"VRAR
\n
\n\u00centre timp, industria a f\u0103cut progrese \u0219i \u00een doar 50 de ani au ap\u0103rut platforme mobile, ochelari \u0219i c\u0103\u0219ti, controllere \u0219i programe speciale, care erau create pentru modelarea realit\u0103\u021bii.
\nAbia \u00een anii 2010, VR a \u00eenceput s\u0103 fie discutat pe larg de reprezentan\u021bii industriei de jocuri. P\u00e2n\u0103 atunci existau \u0219i jocuri, dar nu erau at\u00e2t de r\u0103sp\u00e2ndite. Principalul utilizator al acestei tehnologii la mijlocul secolului XX erau cei de la NASA, care instruiau astronau\u021bi, organiza\u021bi examene pe cuno\u0219tin\u021bele despre echipamentele modulului pilotat \u0219i nepilotat etc.
\nDin p\u0103cate, realitatea augmentat\u0103 nu beneficiaz\u0103 de aceea\u0219i vitez\u0103 de dezvoltare a tehnologiei \u0219i obiectele vizuale par ridicole \u0219i foarte \u201ecartoonish\u201d. <\/p>\n

4. Retail digital \u0219i VRAR. Premise, cazuri, c\u0103i de dezvoltare. <\/h3>\n

Bine, s\u0103 ne \u00eentoarcem \u00een 2019. Tehnologiile avanseaz\u0103 rapid, cuprinz\u00e2nd diverse domenii, inclusiv retailul. Uneori, pare c\u0103 o ini\u021biativ\u0103 simpl\u0103 \u00een afaceri poate duce la o problem\u0103 financiar\u0103 mare.
\nS\u0103 lu\u0103m un exemplu: e\u0219ti proprietar de magazin de mobil\u0103, ai un depozit la marginea ora\u0219ului, unde furnizorii livreaz\u0103 mobilierul gata. Pentru a-\u021bi deschide afacerea, decizi s\u0103 deschizi c\u00e2teva puncte de v\u00e2nzare. Dar a aduce la fiecare punct exemplare ale produselor v\u00e2ndute este costisitor, iar chiria pentru spa\u021bii mari nu este tocmai ieftin\u0103, mai ales la \u00eenceput. \u00cens\u0103 po\u021bi oferi \u00eentr-un birou mic unei persoane s\u0103 aleag\u0103 din catalog modelele care \u00eei intereseaz\u0103, iar apoi, folosind ochelari AR cu un model scalat preg\u0103tit dinainte, s\u0103 te duci cu clientul la el acas\u0103 sau la birou \u0219i s\u0103 'probi' un dulap sau o canapea \u00een camera real\u0103. Este interesant \u0219i aceasta este viitorul. Sunt de acord c\u0103 100% din clien\u021bi nu vor fi de acord cu astfel de idei, deoarece mul\u021bi vor s\u0103 'vad\u0103 cu m\u00e2inile'.
\nDeci, \u00een calitate de premise din partea afacerii, din p\u0103cate, putem numi nu at\u00e2t dorin\u021ba de tehnologie, c\u00e2t dorin\u021ba de a economisi. \u0218i dac\u0103 nu vorbim de dulap, ci, de exemplu, de o solu\u021bie de interior gata sau de renovare, ar fi interesant s\u0103 aplici texturi de tapet pe pere\u021bi, s\u0103 aranjezi mobilierul din catalog, s\u0103 alegi covoare \u0219i s\u0103 cau\u021bi perdele, f\u0103r\u0103 a ie\u0219i din cas\u0103\u2026 este interesant, nu-i a\u0219a?
\n\u00ce\u021bi alegi o rochie, dar nu ai timp pentru prob\u0103? Ai nevoie de un nou kit pentru ma\u0219in\u0103? Toate acestea pot fi alese folosind tehnologiile men\u021bionate mai sus. Totu\u0219i, deocamdat\u0103, gama de produse v\u00e2ndute folosind AR este limitat\u0103. V\u00e2nzarea de produse alimentare, materii prime pentru produc\u021bie \u0219i multe altele cu modific\u0103ri ale realit\u0103\u021bii este dificil\u0103 \u0219i, probabil, imposibil\u0103.
\nCu toate acestea, retailul digital nu este doar despre produse, ci, dup\u0103 cum am spus anterior, \u0219i despre servicii. Aleg\u00e2nd un tur \u00een locuri interesante, ar fi interesant s\u0103 vezi acele locuri \u00eenainte de a cump\u0103ra bilete, iar dac\u0103 cump\u0103r\u0103torul are cerin\u021be mai mari (persoane cu dizabilit\u0103\u021bi), atunci realitatea virtual\u0103 poate deveni uneori singura modalitate de a vedea Marele Zid Chinezesc sau cascada Victoria. Aceasta este, de fapt, v\u00e2nzarea unui serviciu, deci este retail. Serviciul este oferit prin intermediul tehnologiilor avansate, deci este retail digital. <\/p>\n

5. Dezvoltare? <\/h3>\n

\n\"VRAR
\nExist\u0103, desigur, dezvoltare \u00een aceste tehnologii \u00een contextul v\u00e2nz\u0103rilor. Aceast\u0103 dezvoltare din partea tehnologiilor apare ca Mixed Reality, c\u00e2nd obiectele fictive nu vor mai fi deosebite de cele reale, iar din perspectiva afacerii \u2013 dezvoltarea de noi metode de v\u00e2nzare.
\nNu este departe viitorul \u00een care va fi suficient s\u0103 iei un c\u0103\u0219ti de realitate virtual\u0103 \u00een m\u00e2n\u0103 \u0219i s\u0103 \u00ee\u021bi pui m\u0103nu\u0219i tactile pentru a vizita un magazin. Camera se va transforma imediat, iar tu te vei afla \u00een mijlocul rafturilor \u0219i al cump\u0103r\u0103torilor virtuali care se mi\u0219c\u0103 \u00een sus \u0219i \u00een jos.
\nCe p\u0103rere ave\u021bi, oare nu vom construi totu\u0219i Oasis? (p.s. Este un Easter egg)
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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