{"id":33472,"date":"2019-10-31T21:52:45","date_gmt":"2019-10-31T18:52:45","guid":{"rendered":"https:\/\/prohoster.info\/blog\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy\/"},"modified":"2019-10-31T21:52:45","modified_gmt":"2019-10-31T18:52:45","slug":"chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/chto-takoe-tsifrovaya-transformatsiya-i-tsifrovye-aktivy","title":{"rendered":"Ce este \u201etransformarea digital\u0103\u201d \u0219i \u201eactivele digitale\u201d?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Ast\u0103zi vreau s\u0103 vorbesc despre ce \u00eenseamn\u0103 \u201edigitizarea\u201d. Transformarea digital\u0103, activele digitale, produsul digital\u2026 Aceste cuvinte se aud peste tot \u00een prezent. \u00cen Rusia, programele na\u021bionale sunt lansate \u0219i chiar ministerele sunt redenumite, dar citind articole \u0219i rapoarte te love\u0219ti de fraze vagi \u0219i defini\u021bii neclare. Recent, la o \u00eent\u00e2lnire \u201ede \u00eenalt nivel\u201d la care am participat pentru lucru, unde reprezentan\u021bii unui institut respectat, care preg\u0103te\u0219te speciali\u0219ti \u00een domeniul tehnologiilor informa\u021biei, la \u00eentrebarea \u201eCare este diferen\u021ba dintre informatizare \u0219i digitalizare\u201d au r\u0103spuns c\u0103 \u201eeste acela\u0219i lucru \u2014 doar c\u0103 digitalizarea este un cuv\u00e2nt la mod\u0103\u201d.<\/p>\n

Mi se pare c\u0103 a venit vremea s\u0103 ne clarific\u0103m.<\/a><\/noindex><\/p>\n

Dac\u0103 \u00eencerca\u021bi s\u0103 g\u0103si\u021bi defini\u021bii clare, nu ve\u021bi g\u0103si. De obicei, se porne\u0219te de la tehnologii (de exemplu, acolo unde se implementeaz\u0103 big data, inteligen\u021ba artificial\u0103 \u0219i a\u0219a mai departe \u2014 acolo este transformare digital\u0103). Uneori, se pune accentul pe implicarea omului (de parc\u0103, dac\u0103 robo\u021bii \u00eenlocuiesc oamenii, asta ar fi digitalizarea). <\/p>\n

Totu\u0219i, eu am o alt\u0103 propunere. Propun s\u0103 g\u0103sim un criteriu care s\u0103 ne ajute s\u0103 distinge \u201edigitalul\u201d de \u201eobi\u015fnuit\u201d. G\u0103sind acest criteriu, vom ajunge la o defini\u021bie simpl\u0103 \u0219i clar\u0103.<\/p>\n

Pentru a nu r\u0103m\u00e2ne \u00een urm\u0103, acest criteriu nu trebuie s\u0103 fac\u0103 apel nici la tehnologii (care apar ca ciupercile dup\u0103 ploaie), nici la implicarea oamenilor \u00een procesul tehnologic (aceasta istorie este deja \u201eexploatat\u0103\u201d de revolu\u021bia tehnologic\u0103).<\/p>\n

S\u0103 ne concentr\u0103m pe modelul de afacere \u0219i produs. Prin produs \u00een\u021beleg ceva (bun sau serviciu) care aduce valoare (de exemplu, un tort, o ma\u0219in\u0103 sau o coafur\u0103 la frizerie), iar prin modelul de afacere \u00een\u021beleg un set de procese destinate producerii valorii \u0219i livr\u0103rii acesteia consumatorului.<\/p>\n

Istoric, produsul a fost \u201eobi\u0219nuit\u201d (dac\u0103 dori\u021bi \u2014 spune\u021bi \u201eanalogic\u201d, dar pentru mine \u201eo c\u0103r\u0103mid\u0103 de p\u00e2ine analogic\u0103\u201d sun\u0103 preten\u021bios). \u00cen lume exist\u0103 \u0219i vor exista o mul\u021bime de produse \u0219i servicii obi\u0219nuite. Toate acestea au \u00een comun faptul c\u0103 pentru a produce fiecare copie a unui astfel de produs este nevoie de resurse (cum spunea motanul Matroskin, pentru a vinde ceva inutil, trebuie s\u0103 cumperi ceva inutil). Pentru a face o p\u00e2ine este nevoie de f\u0103in\u0103 \u0219i ap\u0103, pentru a face o ma\u0219in\u0103 este nevoie de multe lucruri, iar pentru a tunde pe cineva este necesar s\u0103 se aloce timp. <\/p>\n

De fiecare dat\u0103, pentru fiecare copie.<\/p>\n

Exist\u0103 produse a c\u0103ror cost de produc\u021bie pentru fiecare nou\u0103 copie este egal cu zero (sau tinde c\u0103tre zero). De exemplu, ai \u00eenregistrat o melodie, ai f\u0103cut o fotografie, ai dezvoltat un program pentru iPhone sau Android \u0219i gata... Le vinzi din nou \u0219i din nou, iar acestea, pe de o parte, nu se termin\u0103, iar pe de alt\u0103 parte, fiecare nou\u0103 copie nu \u00ee\u021bi cost\u0103 nimic.<\/p>\n

Ideea nu este nou\u0103. \u00cen istoria mondial\u0103 exist\u0103 multe exemple de produse a c\u0103ror produc\u021bie a fiec\u0103rei copie nu a costat nimic. De exemplu, v\u00e2nzarea de parcele lunare sau, mai apropiate de noi, ac\u021biunile dintr-o piramid\u0103 financiar\u0103 (de exemplu, biletele MMM). De obicei, acestea au fost ceva ilegal (iar eu nu m\u0103 refer doar la codul penal, ci la aceea\u0219i lege a conserv\u0103rii \u201eenergiei-materiei-via\u021b\u0103-universului-\u0219i-tot-celelalte\u201d, men\u021bionat\u0103 de motanul Matroskin).<\/p>\n

Cu toate acestea, odat\u0103 cu dezvoltarea tehnologiilor (apari\u021bia calculatoarelor, re\u021belelor de calculatoare \u0219i tot ceea ce deriv\u0103 din acestea - tehnologiile cloud, inteligen\u021ba artificial\u0103, big data etc.), a ap\u0103rut oportunitatea unic\u0103 de a copia produse infinit \u0219i gratuit. Cineva a perceput aceasta \u00een mod literal \u0219i a copiat bani pe un xerox (dar acest lucru este, de asemenea, ilegal), iar v\u00e2nzarea de melodii digitalizate pe iTunes, fotografii digitale \u00een b\u0103nci de imagini, aplica\u021bii pe Google Play sau App Store - toate acestea sunt legale \u0219i destul de profitabile, deoarece, dup\u0103 cum \u00ee\u021bi aminte\u0219ti, fiecare nou\u0103 copie aduce bani \u0219i nu cost\u0103 nimic. Acesta este produsul digital.<\/p>\n

Activele digitale sunt cele care permit producerea unui produs (reproducerea unei bunuri sau furnizarea unui serviciu), costul de produc\u021bie al fiec\u0103rei urm\u0103toare copii tinde c\u0103tre zero (de exemplu, magazinul t\u0103u online, prin care vinzi ceva sau baza de date a senzorilor unui reactor atomic, care permite construirea de previziuni \u0219i efectuarea de experimente).<\/p>\n

Transformarea digital\u0103 este tranzi\u021bia de la produc\u021bia de produse materiale la produc\u021bia de produse digitale, precum \u0219i (\u0219i\/sau) tranzi\u021bia c\u0103tre modele de afaceri care folosesc active digitale.<\/p>\n

Dup\u0103 cum vezi, este simplu. A\u0219a se face aceast\u0103 transformare.
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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