{"id":34244,"date":"2019-10-31T21:57:10","date_gmt":"2019-10-31T18:57:10","guid":{"rendered":"https:\/\/prohoster.info\/blog\/o-lokalizatsii-produktov-chast-pervaya-s-chego-nachat\/"},"modified":"2019-10-31T21:57:10","modified_gmt":"2019-10-31T18:57:10","slug":"o-lokalizatsii-produktov-chast-pervaya-s-chego-nachat","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/o-lokalizatsii-produktov-chast-pervaya-s-chego-nachat","title":{"rendered":"Despre localizarea produselor. Partea \u00eent\u00e2i: de unde s\u0103 \u00eencep?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

A\u021bi creat propriul program sau joc \u0219i acum dori\u021bi s\u0103-l vinde\u021bi \u00een \u00eentreaga lume. Cel mai probabil, va fi necesar s\u0103 localiza\u021bi interfa\u021ba grafic\u0103 \u0219i - de preferat - documenta\u021bia.<\/p>\n

De unde s\u0103 \u00eencepe\u021bi? Cum s\u0103 alege\u021bi pe cineva care s\u0103 efectueze traducerea? Cum se va forma pre\u021bul? Acestea sunt subiectele discutate \u00een articolul scris de tehnicianul nostru, Andrei Starovoitov.<\/p>\n

\"Despre <\/a><\/noindex><\/p>\n

Pasul 1 \u2013 stabili\u021bi \u00een ce limbi ve\u021bi traduce<\/h3>\n

\n\u00cen primul r\u00e2nd, trebuie s\u0103 v\u0103 decide\u021bi pe ce pie\u021be dori\u021bi s\u0103 intra\u021bi. Acest lucru va determina setul de limbi \u00een care va trebui s\u0103 v\u0103 localiza\u021bi produsul. Dac\u0103 este dificil s\u0103 decide\u021bi din start, pute\u021bi \u00eencepe cu engleza - aceast\u0103 limb\u0103 este \u00eenv\u0103\u021bat\u0103 \u00een \u00eentreaga lume ca un mijloc universal de comunicare. Pentru a extinde prezen\u021ba \u00een Europa, pute\u021bi, de asemenea, s\u0103 lua\u021bi \u00een considerare principalele limbi ale Vechiului Continent - german\u0103, francez\u0103, spaniol\u0103, italian\u0103.<\/p>\n

Dac\u0103 planifica\u021bi s\u0103 intra\u021bi pe pia\u021ba asiatic\u0103, atunci, \u00een primul r\u00e2nd, v\u0103 va trebui japonez\u0103 (multe dintre clien\u021bii japonezi cer cu t\u0103rie ca produsul s\u0103 fie tradus \u00een japonez\u0103), precum \u0219i chinez\u0103 \u0219i coreean\u0103.<\/p>\n

Pasul 2 \u2013 stabili\u021bi cine va efectua traducerea<\/h3>\n

\nDup\u0103 ce a\u021bi stabilit \u00een ce limbi trebuie s\u0103 traduce\u021bi documenta\u021bia, apare urm\u0103toarea \u00eentrebare important\u0103 - cine o va face?<\/p>\n

\"Despre
\n
\nSunt 3 op\u021biuni - traduc\u0103tori interni, freelanceri, companie de traduceri. S\u0103 analiz\u0103m avantajele \u0219i dezavantajele fiec\u0103rei op\u021biuni:<\/p>\n

1) Traduc\u0103tori interni:<\/b><\/p>\n

Pro: <\/i><\/p>\n

++ ace\u0219ti traduc\u0103tori, de obicei, cunosc bine produsul; \u00een\u021beleg mai bine cum s\u0103 formuleze o fraz\u0103 mai clar, unde trebuie s\u0103 traduc\u0103 mai scurt, iar unde s\u0103 p\u0103streze detalii pentru a face textul mai u\u0219or de \u00een\u021beles pentru utilizator;<\/p>\n

++ ve\u021bi fi siguri c\u0103 textele sunt traduse consecutiv de aceea\u0219i persoan\u0103; ve\u021bi putea gestiona mai eficient procesul - s\u0103 corecta\u021bi traduc\u0103torul \u00een cazul \u00een care vi se pare c\u0103 ceva nu merge bine. Cu alte cuvinte, aceste traduceri vor fi cele mai calitative.<\/p>\n

Dezavantaje:<\/i><\/p>\n

\u2014 \u2014 traduc\u0103torii permanen\u021bi trebuie angaja\u021bi cu un salariu fix, pachet social + loc de munc\u0103 - \u00een total va fi foarte costisitor.<\/p>\n

Concluzie: dac\u0103 ave\u021bi o companie mare \u0219i ave\u021bi constant texte de tradus, trebuie s\u0103 angaja\u021bi un traduc\u0103tor intern. Iar dac\u0103 nu, ar trebui s\u0103 lua\u021bi \u00een considerare alte op\u021biuni.<\/p>\n

2) Freelanceri. <\/b><\/p>\n

Dac\u0103 trebuie s\u0103 traduce\u021bi un pic de text (de exemplu, s\u0103 localiza\u021bi un joc mic pentru smartphone), \u0219i a\u021bi g\u0103sit un specialist bun, atunci aceast\u0103 op\u021biune ar putea fi cea mai potrivit\u0103 pentru dumneavoastr\u0103.<\/p>\n

Pro:<\/i>
\n++ va costa relativ pu\u021bin. C\u00e2t a\u021bi cerut pentru traducere \u2013 at\u00e2t a\u021bi pl\u0103tit.<\/p>\n

Dezavantaje: <\/i>
\n\u00cen cazul unui translator freelancer, trebuie s\u0103 ave\u021bi \u00een vedere urm\u0103toarele aspecte:<\/p>\n

a) Dac\u0103 va exista o \u00eenc\u0103rc\u0103tur\u0103 maxim\u0103 \u00eenainte de lansare \u0219i va fi necesar s\u0103 traduce\u021bi rapid mult text \u2013 va putea freelancerul s\u0103 fac\u0103 aceasta?<\/p>\n

b) Dac\u0103 v\u0103 place specialistul \u0219i ve\u021bi apela periodic la el, atunci la un moment dat, sim\u021bind c\u0103 este solicitat, poate cre\u0219te semnificativ pre\u021burile serviciilor.<\/p>\n

c) Atunci c\u00e2nd lucra\u021bi cu un freelancer, trebuie s\u0103 redacta\u021bi \u0219i s\u0103 discuta\u021bi cu aten\u021bie contractul \u2013 pre\u021burile pentru traducere; termenele de livrare; va corecta acest specialist textul gratuit, dac\u0103 ceva nu v\u0103 va pl\u0103cea \u00een traducere, se va utiliza un sistem de traducere automatizat, \u0219i dac\u0103 da, care; v\u0103 va returna memoriile de traducere, dac\u0103 decide\u021bi s\u0103 schimba\u021bi specialistul.<\/p>\n

d) deoarece freelancerul nu este foarte familiarizat cu produsul dumneavoastr\u0103, va trebui s\u0103 oferi\u021bi comentarii detaliate (\u00een special pentru textele din interfe\u021be) \u2013 unde este folosit\u0103 fiecare fraz\u0103, ce trebuie tradus la infinitiv \u0219i ce la imperativ, unde trebuie s\u0103 fie mai scurt \u0219i unde poate fi mai lung, ce \u00eenseamn\u0103 un termen sau altul \u0219i a\u0219a mai departe. Toate acestea trebuie s\u0103 fie obligatorii pentru a ob\u021bine o traducere de calitate.<\/p>\n

Concluzie: dac\u0103 este vorba de a traduce pu\u021bin \u0219i dori\u021bi s\u0103 economisi\u021bi, poate merit\u0103 s\u0103 apela\u021bi la un freelancer \u2013 privi\u021bi situa\u021bia.<\/p>\n

3) Compania de traduceri. <\/b>
\nDac\u0103 ave\u021bi volume suficiente pentru traducere, dar cu o sarcin\u0103 de v\u00e2rf variabil\u0103 (uneori mult, uneori mediu, uneori pu\u021bin), atunci poate merit\u0103 s\u0103 \u00eencheia\u021bi un contract cu o companie de traduceri (men\u021bionez de la \u00eenceput c\u0103 noi, la Parallels, am ales exact aceast\u0103 cale.)<\/p>\n

Pro:<\/i><\/p>\n

++ Aceste companii de obicei au propriul personal de traductori.<\/p>\n

++ Semna\u021bi un acord de confiden\u021bialitate (NDA \u2013 non-disclosure agreement), \u00een care specifica\u021bi clar toate aspectele: drepturile, obliga\u021biile, pre\u021burile, termenele.<\/p>\n

++ Cel mai adesea, pre\u021bul din contract este stabilit pentru \u00eentregul pachet de servicii. Asta \u00eenseamn\u0103 c\u0103 vi se aloc\u0103 un manager personal, care se va ocupa exclusiv de firma dvs. Dac\u0103 ave\u021bi nevoie s\u0103 traduce\u021bi ceva - \u00eei trimite\u021bi. Iar el, la r\u00e2ndul s\u0103u, va preg\u0103ti fi\u0219ierele pentru traduc\u0103tori (despre acest aspect voi povesti mai \u00een detaliu mai t\u00e2rziu), va decide cine anume dintre traduc\u0103tori se va ocupa de comanda dvs., va distribui sarcinile, va aduna \u00eentreb\u0103rile din partea traduc\u0103torilor \u0219i le va transmite r\u0103spunsurile dvs., v\u0103 va trimite fi\u0219ierele traduse. Cu alte cuvinte, a\u021bi trimis ceva la traducere, iar mai departe to\u021bi vor decide \u00een cadrul companiei de traduceri.<\/p>\n

Dezavantaje:<\/i><\/p>\n

\u2014 Traducrile printr-o astfel de companie vor costa mai mult dec\u00e2t printr-un freelancer (de\u0219i \u0219i mai ieftin dec\u00e2t printr-un traduc\u0103tor angajat).<\/p>\n

\u2014 La fel ca \u00een cazul freelancerilor, traduc\u0103torii din companie nu cunosc produsul dvs. \u0219i v\u0103d frazele\/textul f\u0103r\u0103 contextul general. De aceea, pentru a ob\u021bine o traducere de calitate, va trebui s\u0103 oferi\u021bi comentarii detaliate cu capturi de ecran, s\u0103 furniza\u021bi acces de la distan\u021b\u0103, s\u0103 realiza\u021bi un video demonstrativ despre produs \u0219i a\u0219a mai departe.<\/p>\n

Pasul 3 \u2013 alege\u021bi cine va traduce \u00een mod specific<\/h3>\n

\nDeoarece colabor\u0103m cu o companie de traduceri, acord\u0103m o aten\u021bie deosebit\u0103 acestei probleme, dar unele dintre cele de mai jos pot fi folosite \u0219i \u00een cazul alegerii unui freelancer sau a unui traduc\u0103tor angajat.<\/p>\n

Desigur, este bine dac\u0103 cineva v\u0103 poate recomanda personal. Dac\u0103 nu, atunci pute\u021bi g\u0103si diferite companii de traduceri \u00een Google, s\u0103 compune\u021bi o list\u0103 scurt\u0103 \u0219i apoi s\u0103 alege\u021bi. <\/p>\n

C\u00e2nd alege\u021bi, acorda\u021bi aten\u021bie urm\u0103toarelor aspecte:<\/p>\n

1) Calitatea traducerii<\/b> <\/p>\n

Asigura\u021bi-v\u0103 c\u0103 solicita\u021bi s\u0103 traduc\u0103 ceva din domeniul dvs. ca test.
\nDesigur, ar fi bine s\u0103 ave\u021bi un specialist care s\u0103 poat\u0103 evalua calitatea traducerii.
\nPractic, pute\u021bi evalua singuri calitatea traducerii \u00een rus\u0103 (dac\u0103 dezvolta\u021bi produsul \u00een englez\u0103). Sau calitatea traducerii \u00een englez\u0103 - cu siguran\u021b\u0103 cineva dintre prietenii\/ cuno\u0219tin\u021bele\/ rudele dvs. \u0219tie bine engleza.<\/p>\n

\u00cen cazul altor limbi (\u00een special asiatice), poate fi necesar s\u0103 apela\u021bi la o persoan\u0103 extern\u0103. O pute\u021bi c\u0103uta prin intermediul cunoscu\u021bilor sau pe re\u021belele sociale. Pute\u021bi \u00eencerca, de asemenea, s\u0103 contacta\u021bi o alt\u0103 companie de traduceri, dar exist\u0103 un mic detaliu \u2013 este posibil s\u0103 vi se spun\u0103 c\u0103 totul este prost, pentru a v\u0103 oferi propriile servicii.<\/p>\n

2) Formatul fi\u0219ierelor pentru traducere<\/b><\/p>\n

Stabili\u021bi din timp \u00een ce format v\u0103 va fi comod s\u0103 trimite\u021bi \u0219i s\u0103 primi\u021bi fi\u0219iere pentru traducere (xml, xliff, po etc.) \u0219i verifica\u021bi dac\u0103 acel format este acceptat de compania de traduceri.<\/p>\n

3) Termenele de traducere <\/b><\/p>\n

\u00centreba\u021bi c\u00e2t dureaz\u0103 \u00een medie traducerea. Bine\u00een\u021beles, totul depinde de volumul \u0219i complexitatea textului, dar \u00een orice caz, trebuie s\u0103 discuta\u021bi termenele, de exemplu, 2-4 zile.
\nDe asemenea, asigura\u021bi-v\u0103 c\u0103 ve\u021bi putea accelera procesul \u00een caz de for\u021b\u0103 major\u0103, pentru a evita situa\u021biile \u00een care trebuie s\u0103 traduce\u021bi ceva c\u00e2t mai repede pentru o actualizare urgent\u0103 \u0219i vi se spune c\u0103, conform contractului, totul se poate \u00eentinde pe o perioad\u0103 de p\u00e2n\u0103 la 5 zile.<\/p>\n

4) Volumul minim de cuvinte pentru traducere<\/b> <\/p>\n

\u00centreba\u021bi care trebuie s\u0103 fie volumul minim de cuvinte pentru traducere, la care pre\u021bul pentru localizare se va forma \u201epe cuv\u00e2nt\u201d, \u0219i nu \u201epe or\u0103 lingvistic\u0103\u201d. Vom discuta mai multe despre pre\u021bul \u201epe cuv\u00e2nt\u201d \u0219i \u201epe or\u0103\u201d mai departe.<\/p>\n

5) Pre\u021b <\/b><\/p>\n

Aceasta este o \u00eentrebare destul de complex\u0103. Atunci c\u00e2nd cere\u021bi s\u0103 vi se spun\u0103 pre\u021burile pentru servicii, cu siguran\u021b\u0103 vi se vor trimite pre\u021buri at\u00e2t pentru cuvintele noi, c\u00e2t \u0219i pentru cuvintele care se \u00eencadreaz\u0103 \u00een diverse categorii \u2013 context match, repetitions, low fuzzy, high fuzzy\u2026<\/p>\n

Despre toate aceste categorii, ce \u00eenseamn\u0103, de unde provin, cum se calculeaz\u0103 pre\u021bul, vom discuta similar \u00een partea a doua a acestui articol. <\/p>\n

\u00centre timp, \u00eencerca\u021bi s\u0103 evalua\u021bi nivelul general al pre\u021burilor \u00een raport cu capacit\u0103\u021bile dumneavoastr\u0103 financiare \u0219i cu nivelul de confort \u00een colaborarea cu traduc\u0103torii.<\/p>\n

Uneori, un pre\u021b sc\u0103zut poate indica faptul c\u0103 firma practic\u0103 deliberate dumping, neav\u00e2nd \u00een echip\u0103 speciali\u0219ti califica\u021bi \u0219i, ca urmare, oferind traduceri de proast\u0103 calitate. Dar poate fi \u0219i altfel \u2013 compania lucreaz\u0103 cu seriozitate, iar pre\u021bul mic este doar o \u00eencercare de a se impune pe pia\u021ba serviciilor de traducere. Uneori, companiile au pre\u021buri diferite pentru traducerea diferitelor categorii de cuvinte. De exemplu, o companie poate oferi traduceri la $0.23 pe cuv\u00e2nt, iar o alta la $0.21. Ar p\u0103rea c\u0103 a doua este mai ieftin\u0103, dar pentru c\u0103 traducerea high fuzzy matches cost\u0103 mai mult la aceasta dec\u00e2t la prima, \u00een final, pre\u021bul va fi acela\u0219i sau chiar mai mare (o analiz\u0103 detaliat\u0103 a diverselor categorii \u2013 context match, repetitions, low fuzzy, high fuzzy \u2013 va fi realizat\u0103 \u00een a doua parte a articolului.)<\/p>\n

6) Afla\u021bi cum calculeaz\u0103 compania pre\u021bul pentru traducere <\/b>
\nSolicita\u021bi companiei o evaluare a costului traducerii textului dorit \u0219i examina\u021bi cu aten\u021bie cum va fi redactat quotation-ul \u2013 detalierea listei de pre\u021buri.<\/p>\n

Dac\u0103 vi se trimite un tabel simplu, evident realizat pe fug\u0103, \u00een Excel, format din 2 r\u00e2nduri: \u201ecuvinte at\u00e2t \u0219i pre\u021b a\u0219a\u201d \u2013 acesta este un motiv de a v\u0103 \u00eendoi de seriozitatea acelei companii. Problema este c\u0103 traduc\u0103torii folosesc \u00een principal diverse CAT tools \u2013 sisteme automate care ajut\u0103 la realizarea traducerilor. Aceasta nu \u00eenseamn\u0103 c\u0103 ei fac traduceri automate. Aceste sisteme permit doar analizarea fi\u0219ierelor dumneavoastr\u0103, determin\u00e2nd c\u00e2te fragmente de text trebuie traduse \u0219i ce poate fi \u00eemprumutat din traducerile anterioare (translation memory), cum s\u0103 traduce\u021bi cel mai bine un anumit termen \u0219i a\u0219a mai departe. Dup\u0103 o astfel de analiz\u0103, aceste sisteme \u00eempart textul \u00een categorii \u0219i, \u00een func\u021bie de num\u0103rul de cuvinte din fiecare categorie, calculeaz\u0103 automat pre\u021bul final pentru traducere. Aceast\u0103 abordare reduce semnificativ riscul de eroare uman\u0103.<\/p>\n

Mai jos este un exemplu al unei astfel de evalu\u0103ri:<\/b><\/p>\n

\"Despre
\n
\n\"Despre
\n
\n\"Despre
\n
\n\"Despre
\n
\n\u00cen partea urm\u0103toare a articolului, vom analiza \u00een detaliu cum va decurge interac\u021biunea cu compania de traduceri, pentru ce servicii se va percepe tax\u0103, \u00een ce categorii va fi \u00eemp\u0103r\u021bit textul care trebuie tradus \u0219i cum se calculeaz\u0103 pre\u021bul final pentru traducere. <\/p>\n

Continuarea urmeaz\u0103\u2026<\/i>
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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