{"id":35191,"date":"2019-10-31T22:02:53","date_gmt":"2019-10-31T19:02:53","guid":{"rendered":"https:\/\/prohoster.info\/blog\/malyj-biznes-avtomatizirovat-ili-net\/"},"modified":"2019-10-31T22:02:53","modified_gmt":"2019-10-31T19:02:53","slug":"malyj-biznes-avtomatizirovat-ili-net","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/administrirovanie\/malyj-biznes-avtomatizirovat-ili-net","title":{"rendered":"Micile afaceri: s\u0103 automatiz\u0103m sau nu?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Pe o strad\u0103, \u00een case al\u0103turate, locuiesc dou\u0103 femei. Ele nu se cunosc \u00eentre ele, dar le leag\u0103 un lucru pl\u0103cut: ambele preg\u0103tesc pr\u0103jituri. Ambele au \u00eenceput s\u0103 g\u0103teasc\u0103 la comand\u0103 \u00een 2007. Una dintre ele are o afacere, nu reu\u0219e\u0219te s\u0103 fac\u0103 fa\u021b\u0103 comenzilor, a deschis cursuri \u0219i caut\u0103 un atelier permanent, de\u0219i pr\u0103jiturile ei sunt delicioase, dar destul de standard \u2014 asemenea celor dintr-o cafenea obi\u0219nuit\u0103. Cealalt\u0103 prepar\u0103 ceva incredibil de gustos \u0219i de cas\u0103, dar a realizat doar 4 v\u00e2nz\u0103ri \u00een 12 ani \u0219i, \u00een final, g\u0103te\u0219te doar pentru familiile ei. Problema nu este v\u00e2rsta, con\u0219tiin\u021ba sau controalele de s\u0103n\u0103tate. Problema este c\u0103 prima a reu\u0219it s\u0103 automatizeze complet produc\u021bia \u0219i v\u00e2nz\u0103rile, iar a doua \u2014 nu. Acesta a fost factorul decisiv. Este un exemplu simplu, nu? \u0218i \u00eel po\u021bi extinde la orice dimensiune: de la o agen\u021bie de publicitate \u201ede trei persoane\u201d p\u00e2n\u0103 la o super corpora\u021bie. Chiar automatizarea face o diferen\u021b\u0103 at\u00e2t de mare? Haide\u021bi s\u0103 discut\u0103m.<\/p>\n<p><i>P.S.: pentru cititorii hardcore, o introducere alternativ\u0103 mai jos \ud83d\ude42<\/i><\/p>\n<p><noindex><img decoding=\"async\" alt=\"Micile afaceri: s\u0103 automatiz\u0103m sau nu?\" src=\"\/wp-content\/uploads\/2019\/06\/3f40d7cf20c65f5970941269ca25f5af.jpeg\" style=\"display:block;margin: 0 auto;\" \/><\/noindex><br \/>\n<i>Nu, nu, absolut nu. Nu se poate! Niciodat\u0103!<\/i><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\n<b class=\"spoiler_title\">Introducere alternativ\u0103 pentru cei care nu le plac fetele (\u00een urma comentariilor)<\/b>Doi prieteni au decis s\u0103 \u00eenceap\u0103 o afacere \u2014 adic\u0103, o afacere ca oricare alta \u2014 umplerea cartu\u0219elor \u0219i repararea imprimantelor. Au \u00eenceput fiecare afacerea lor \u00een acela\u0219i timp \u0219i, \u00een primele 2 luni, au reu\u0219it s\u0103 \u00eencheie c\u00e2te 20 de contracte cu clien\u021bi corporativi. Primul b\u0103iat f\u0103cea totul singur, era muncitor, mergea la clien\u021bi, executa lucr\u0103rile. Dar, din p\u0103cate, la al 22-lea contract a \u00eenceput s\u0103 \u00eent\u00e2rzie peste tot, s\u0103 uite de \u00eent\u00e2lnirile cu clien\u021bii, nu reu\u0219ea s\u0103 repare echipamentele la timp, iar \u00eentr-o zi a confundat chiar clien\u021bii \u0219i le-a \u00eenm\u00e2nat cartu\u0219e gre\u0219ite. <\/p>\n<p>Cel de-al doilea era lene\u0219, nu voia s\u0103 alerge singur \u0219i a chemat pe\u0219ti\u021ba aurie. Pe\u0219ti\u021ba a privit la el, l-a evaluat \u0219i i-a propus s\u0103 fac\u0103 munca automat\u0103. Astfel, reclama aducea lead-uri, acestea ajungeau pe site, unde \u00een contul personal completau un formular \u0219i deveneau clien\u021bi. Iar de pe site, informa\u021bia ajungea direct \u00een CRM \u2014 un sistem care punea automat sarcini \u0219oferului pentru livrarea echipamentului de birou, iar mai bine, compunea singur foaia de parcurs, tip\u0103rea contractul \u0219i controla respectarea termenelor regulamentare, iar la sosirea echipamentului d\u0103dea un aviz c\u0103tre departamentul de garan\u021bie. Ei bine, asta a fost o poveste!!! A\u0219adar, pe\u0219ti\u021ba aurie i-a implementat RegionSoft CRM. Implementat, ce s\u0103 mai... Dintr-o dat\u0103, totul a decolat, s-a pus \u00een mi\u0219care, iar antreprenorul st\u0103tea lini\u0219tit, \u00eemp\u0103r\u021bind sarcini tuturor \u0219i control\u00e2nd executarea acestora. \u0218i i-a pl\u0103cut at\u00e2t de mult s\u0103 se ocupe de afaceri, \u0219i totul i-a ie\u0219it at\u00e2t de bine, \u00eenc\u00e2t a decis s\u0103-\u0219i scaleze afacerea, s\u0103 deschid\u0103 filiale \u00een diferite ora\u0219e \u0219i s\u0103 reunifice toat\u0103 gestionarea \u00eentr-un sistem consolidat. O poveste, spune\u021bi? Dar \u00een ea este o sugestie\u2026 o lec\u021bie pentru tinerii inteligen\u021bi!<\/p>\n<h2>7 elemente fundamentale \u00een via\u021ba unei companii<\/h2>\n<p>\nDezvolt\u0103m <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">universala RegionSoft CRM<\/a><\/noindex> De 13 ani, am acumulat foarte mult\u0103 experien\u021b\u0103 \u0219i am scris deja de mai multe ori despre diferitele aspecte ale automatiz\u0103rii, dar niciodat\u0103 nu am generalizat \u2014 ce aduce aceasta pentru fiecare proces din companie, pentru grupuri de angaja\u021bi? Adic\u0103, prin ce se realizeaz\u0103 at\u00e2ta apreciat\u0103 \u201ecre\u0219tere a eficien\u021bei, productivit\u0103\u021bii \u0219i, \u00een cele din urm\u0103, cre\u0219terea veniturilor\u201d? \u0218i dac\u0103 nu e a\u0219a \u2014 trebuie s\u0103 ne corect\u0103m. S\u0103 nu prelungim \u2014 s\u0103 discut\u0103m despre fiecare aspect \u00een parte.<\/p>\n<p>A\u0219adar, care sunt \u201ecomponentele\u201d din companiile mici \u0219i mijlocii care sunt vitale, determin\u00e2nd existen\u021ba companiei?<\/p>\n<ol>\n<li>Angaja\u021bii sunt cel mai important element, f\u0103r\u0103 de care nu ar fi compania \u00eens\u0103\u0219i. Ace\u0219tia trebuie gestiona\u021bi, munca lor trebuie s\u0103 fie c\u00e2t mai u\u0219oar\u0103 pentru a-\u0219i putea redistribui eforturile pe sarcinile legate de clien\u021bi, dezvoltare etc., \u0219i s\u0103 nu r\u0103m\u00e2n\u0103 prin\u0219i \u00eentr-o rutin\u0103 monoton\u0103.\n<\/li>\n<li>Conducerea \u2014 la fel ca \u0219i angaja\u021bii, dar cu cerin\u021be speciale: le este important s\u0103 vad\u0103 ce rezultate aduce strategia lor, care este dinamica indicatorilor, c\u00e2t de eficien\u021bi sunt angaja\u021bii (KPI). Conducerea are nevoie de un instrument care s\u0103 permit\u0103 analizarea rapid\u0103 \u0219i concis\u0103 \u0219i rezolvarea u\u0219oar\u0103 a problemelor (de exemplu, \u00eemp\u0103r\u021birea lead-urilor sau ascultarea apelurilor problematice \u00een cazul pl\u00e2ngerilor primite de la clien\u021bi).\n<\/li>\n<li>Clien\u021bii \u2014 \u00eei plas\u0103m \u00een mod con\u0219tient deasupra produc\u021biei, pentru c\u0103 oric\u00e2t de tare \u0219i mega sofisticat ar fi produsul t\u0103u, dac\u0103 nu ai pe cineva s\u0103-l vinzi, nu vei ob\u021bine nimic de la acesta (\u00een afar\u0103 de pl\u0103cerea exclusiv\u0103 de a observa opera m\u00e2inilor\/min\u021bii tale, dar aceast\u0103 estetic\u0103 special\u0103 nu \u00ee\u021bi va aduce hran\u0103). Au nevoie de un serviciu excelent, operativ \u0219i acum, de asemenea, personalizat.\n<\/li>\n<li>Produc\u021bia \u2014 cel mai important proces de creare a unui produs, serviciu sau lucru pentru a face schimb cu clien\u021bii \u00een schimbul banilor. Este esen\u021bial s\u0103 reu\u0219e\u0219ti s\u0103 integrezi toate procesele astfel \u00eenc\u00e2t produc\u021bia s\u0103 fie la timp, conform cerin\u021belor clien\u021bilor.\n<\/li>\n<li>Datele \u2014 nu sunt doar \u00abnou\u0103 petrol\u00bb, ci o resurs\u0103 valoroas\u0103 care nu trebuie s\u0103 r\u0103m\u00e2n\u0103 neutilizat\u0103: este important s\u0103 colectezi, s\u0103 procesezi \u0219i s\u0103 interpretezi informa\u021biile necesare \u0219i relevante, pentru a nu tr\u0103sni eforturile companiei cu o pu\u0219c\u0103 pentru vr\u0103bii, ci a lovi exact \u00een \u021bint\u0103. \u00a0\n<\/li>\n<li>Modelul de management \u2014 un sistem de rela\u021bii \u0219i interconexiuni care s-au format \u00een cadrul companiei, dac\u0103 dore\u0219ti \u2014 o p\u00e2nz\u0103 a proceselor tale de afaceri. Acesta necesit\u0103 o actualizare continu\u0103 \u0219i ar trebui s\u0103 fie transparent \u0219i clar. \n<\/li>\n<li>Activele \u0219i resursele \u2014 toate celelalte instrumente, mijloace de produc\u021bie \u0219i capitalul necesar, f\u0103r\u0103 de care afacerea nu poate exista. Aici pot fi incluse activele materiale \u00een sens economic, brevetele, know-how-ul, software-ul, internetul \u0219i chiar timpul. \u00cen general, tot mediu care exist\u0103 \u00een companie.\n<\/li>\n<\/ol>\n<p>\nO list\u0103 impresionant\u0103 de 7 elemente, fiecare dintre ele reprezent\u00e2nd un sistem enorm separat. Cu toate acestea, toate cele 7 elemente sunt prezente \u00een orice companie, chiar \u0219i \u00een cea mai mic\u0103. Acestea au nevoie de automatizare. S\u0103 o examin\u0103m prin exemplul utiliz\u0103rii CRM (aici, anticip\u00e2nd comentariile, preciz\u0103m c\u0103 discut\u0103m despre CRM din propria noastr\u0103 perspectiv\u0103, adic\u0103 ca un produs universal, complex, care acoper\u0103 sarcinile de automatizare a \u00eentregii companii, \u0219i nu ca un \u201eprogram de v\u00e2nz\u0103ri\u201d). <\/p>\n<p>Deci, s\u0103 ajungem la subiect.<\/p>\n<h2>\u00cen ce mod automatizarea ajut\u0103 \u0219i \u00een ce mod interfereaz\u0103 cu toate aceste persoane \u0219i date? <\/h2>\n<p><\/p>\n<h3>Angaja\u021bii<\/h3>\n<p><\/p>\n<h4>Cum ajut\u0103?<\/h4>\n<p><\/p>\n<ul>\n<li>Ordoneaz\u0103 \u0219i accelereaz\u0103 activitatea. Am citit \u0219i auzit de multe ori opinia c\u0103 introducerea datelor \u00een CRM\/ERP este o munc\u0103 suplimentar\u0103, care \u00eei ia timp angajatului. Aceasta este, desigur, o pur\u0103 sofisticare. Da, angajatul \u00ee\u0219i petrece timp introduc\u00e2nd datele despre client \u0219i compania sa, dar apoi economise\u0219te \u00een mod constant timp: la generarea ofertelor, contractelor, toat\u0103 documenta\u021bia ini\u021bial\u0103, facturi, c\u0103utarea contactelor, tastarea numerele \u0219i trimiterea de e-mailuri etc. \u0218i aceasta reprezint\u0103 o economie colosal\u0103, iat\u0103 un exemplu simplu: <i>a genera un mic act + o factur\u0103 manual, complet\u00e2nd un formular, dureaz\u0103 aproximativ 10 minute, a le genera \u00een <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\">RegionSoft CRM<\/a><\/noindex> \u2014 1-3 minute \u00een func\u021bie de num\u0103rul de denumiri ale produselor sau lucr\u0103rilor. <\/i>Accelerarea are loc practic din primele zile de utilizare a sistemului.\n<\/li>\n<li>Simplific\u0103 comunicarea cu clien\u021bii: toate informa\u021biile la \u00eendem\u00e2n\u0103, este u\u0219or s\u0103 revede\u021bi istoricul, s\u0103 v\u0103 adresa\u021bi clientului pe nume chiar \u0219i dup\u0103 10 ani de la primul contact. Iar ce este aceasta? Corect \u2014 termenul de marketing \u201eloialitate\u201d, care genereaz\u0103 termenul favorit \u201evenit\u201d.\n<\/li>\n<li>Fiecare angajat devine o persoan\u0103 responsabil\u0103 \u0219i punctual\u0103 \u2014 datorit\u0103 planific\u0103rii, notific\u0103rilor \u0219i mementourilor, nici o sarcin\u0103, nici un apel nu vor trece neobservate chiar \u0219i de cel mai dispersat manager. Iar dac\u0103, dintr-o dat\u0103, managerul este foarte \u00eenc\u0103p\u0103\u021b\u00e2nat \u00een dezorganizarea sa, \u00eel po\u021bi prinde, \u00eemping\u00e2ndu-l cu nasul \u00een calendar \u0219i \u00eentreb\u00e2ndu-l de ce nu prime\u0219te notific\u0103ri (nu face\u021bi asta, don\u2019t be evil). \n<\/li>\n<li>Ajut\u0103 la creare rapid\u0103, clar\u0103 \u0219i perfect\u0103 a documenta\u021biei, chiar \u0219i a celei mai nepl\u0103cute sarcini. Nu \u00een toate, bine\u00een\u021beles, dar \u00een CRM-urile mari po\u021bi forma cu u\u0219urin\u021b\u0103 tot ce \u00ee\u021bi trebuie \u0219i preg\u0103ti formulare de tip\u0103rire frumoase \u0219i corecte \u00een c\u00e2teva click-uri pe baza datelor introduse anterior. \u00centr-un num\u0103r chiar mai mic de sisteme exist\u0103 posibilitatea de a genera contracte \u0219i oferte comerciale. La dezvoltare, <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\">RegionSoft CRM<\/a><\/noindex> am mers p\u00e2n\u0103 la cap\u0103t: la noi po\u021bi calcula \u0219i crea chiar \u0219i Oferte Tehnico-Comerciale (OTC) \u2014 un document complex, dar foarte necesar.\n<\/li>\n<li>Ajut\u0103 la distribuirea sarcinilor \u00een echip\u0103 \u2014 datorit\u0103 instrumentelor de planificare. Acest lucru faciliteaz\u0103 considerabil munca, c\u00e2nd po\u021bi accesa calendarul, vedea disponibilitatea \u00eentregii companii sau a departamentului \u0219i \u00een trei click-uri s\u0103 aloci sarcini sau s\u0103 programezi o \u00eent\u00e2lnire. F\u0103r\u0103 apeluri, \u00eent\u00e2lniri \u0219i alte comunic\u0103ri secundare care consum\u0103 timp.\n<\/li>\n<\/ul>\n<p>\nSe pot lista \u00eenc\u0103 c\u00e2teva zeci de func\u021bii, dar am men\u021bionat cele mai importante \u2014 cele pe care chiar \u0219i cel mai aprig opozant al automatiz\u0103rii le va aprecia.<\/p>\n<h4>Ce d\u0103uneaz\u0103?<\/h4>\n<p>\nOrice automatizare \u00eei \u00eempiedic\u0103 pe angaja\u021bi s\u0103 lucreze la munc\u0103, ocup\u00e2ndu-se de sarcinile lor, organiz\u00e2ndu-\u0219i aproape propriul business independent: clien\u021bii s\u0103i, tranzac\u021biile sale, acordurile sale. Aceea\u0219i CRM face ca baza de date a clien\u021bilor s\u0103 fie un activ al companiei \u0219i nu al angaja\u021bilor individuali \u2014 este corect, av\u00e2nd \u00een vedere c\u0103 angajatul prime\u0219te salariu \u0219i bonusuri de la companie. Altminteri, ar fi ca \u00een gluma cu poli\u021bistul care credea c\u0103 i-au dat un pistol \u0219i s\u0103 se descurce cum vrea.<\/p>\n<h3>Conducere<\/h3>\n<p><\/p>\n<h4>Cum ajut\u0103?<\/h4>\n<p>\nPe l\u00e2ng\u0103 aspectele men\u021bionate pentru to\u021bi angaja\u021bii, exist\u0103 avantaje distincte pentru lideri.<\/p>\n<ul>\n<li>Analiz\u0103 puternic\u0103 pentru luarea deciziilor \u2014 chiar dac\u0103 ai un software destul de mediocru, tot se acumuleaz\u0103 informa\u021bii pe care trebuie s\u0103 le aduni, analizezi \u0219i folose\u0219ti. Management bazat pe date \u2014 acesta este un mod profesionist, \u00een timp ce gestionarea pe baza intui\u021biei este de evul mediu. Mai mult, dac\u0103 \u0219eful t\u0103u are o intui\u021bie excelent\u0103, probabil c\u0103 are un sistem analitic sau un fel de catalog secret cu tabele. \n<\/li>\n<li>Po\u021bi evalua angaja\u021bii \u00een func\u021bie de munca lor real\u0103 \u2014 m\u0103car privindu-le ac\u021biunile \u0219i log-urile \u00een sistem. De exemplu, am creat un constructor KPI uimitor \u2014 \u0219i \u00een RegionSoft CRM po\u021bi configura cel mai complex \u0219i ingenios sistem de indicatori cheie pentru to\u021bi cei c\u0103rora le poate fi aplicat.\n<\/li>\n<li>Acces simplu la orice informa\u021bie opera\u021bional\u0103.\n<\/li>\n<li>Baza de cuno\u0219tin\u021be pentru o adaptare rapid\u0103 \u0219i formare a noilor angaja\u021bi.\n<\/li>\n<li>Po\u021bi verifica u\u0219or munca \u0219i evalua calitatea acesteia \u00een cazul \u00een care apar pl\u00e2ngeri sau situa\u021bii conflictuale.\n<\/li>\n<\/ul>\n<p><\/p>\n<h4>Ce d\u0103uneaz\u0103?<\/h4>\n<p>\nOrice instrument de automatizare este problematic pentru conducere exact \u00een acel singur caz: dac\u0103 trebuie s\u0103 pl\u0103te\u0219ti pentru el (sau a fost pl\u0103tit o singur\u0103 dat\u0103), \u0219i \u00een acela\u0219i timp st\u0103 nefolosit, este boicotat de angaja\u021bi sau exist\u0103 doar de form\u0103. Banii se pierd, investi\u021biile \u00een software sau \u00een sisteme fizice de automatizare a muncii nu se amortizeaz\u0103. De un astfel de activ, desigur, trebuie s\u0103 scapi. Sau s\u0103 \u00een\u021belegi ce faci gre\u0219it \u0219i s\u0103 corectezi situa\u021bia c\u00e2t mai repede posibil.<\/p>\n<h3>Clien\u021bi<\/h3>\n<p><\/p>\n<h4>Cum ajut\u0103?<\/h4>\n<p>\nClientul nu se g\u00e2nde\u0219te dac\u0103 ai CRM sau nu \u2014 el pur \u0219i simplu simte asta pe propria piele \u00een func\u021bie de nivelul serviciului \u0219i pe baza acestui lucru decide dac\u0103 s\u0103 \u00ee\u021bi aduc\u0103 bani \u021bie sau competitorului t\u0103u complet automatizat.<\/p>\n<ul>\n<li>Automatizarea cre\u0219te viteza de servicire a clien\u021bilor: a sunat compania ta, iar el nu trebuie s\u0103 mai spun\u0103 c\u0103 este Ivan Ivanovici din Vologda, c\u0103 acum un an a cump\u0103rat de la tine o combin\u0103, apoi a achizi\u021bionat o sem\u0103n\u0103toare \u0219i acum are nevoie de un tractor. Managerul vede \u00eentreaga istorie \u0219i imediat \u00eentreab\u0103, ce anume \u00ee\u021bi dore\u0219ti, Ivan Ivanovici, e\u0219ti mul\u021bumit de combin\u0103 \u0219i sem\u0103n\u0103toare? Clientul este \u00eenc\u00e2ntat, timpul este economisit, + 1 la probabilitatea de a \u00eencheia o nou\u0103 tranzac\u021bie.\n<\/li>\n<li>Automatizarea personalizeaz\u0103 \u2014 datorit\u0103 CRM, ERP \u0219i chiar sistemelor de automatizare a mailing-urilor, po\u021bi aborda fiecare client \u00een func\u021bie de nevoile, cheltuielile, istoricul s\u0103u etc. \u0218i dac\u0103 e\u0219ti personalizat, e\u0219ti prieten, iar de ce s\u0103 nu cumperi de la prieteni? U\u0219or exagerat \u0219i simplificat, dar cam a\u0219a func\u021bioneaz\u0103.\n<\/li>\n<li>Clientului \u00eei place c\u00e2nd totul se desf\u0103\u0219oar\u0103 la timp: livrarea lucr\u0103rilor, apeluri, \u00eent\u00e2lniri, livr\u0103ri etc. Datorit\u0103 automatiz\u0103rii proceselor de lucru \u00een CRM sau BPM, se poate garanta o munc\u0103 mai bine organizat\u0103.\n<\/li>\n<\/ul>\n<p><\/p>\n<h4>Ce d\u0103uneaz\u0103?<\/h4>\n<p>\nAutomatizarea le d\u0103uneaz\u0103 clien\u021bilor doar atunci c\u00e2nd nu exist\u0103 sau nu este complet implementat\u0103. Un exemplu simplu: A\u021bi comandat o pizza pe site, a\u021bi marcat c\u0103 ve\u021bi pl\u0103ti cu cardul \u0219i c\u0103 dori\u021bi livrarea la 17:00. Iar c\u00e2nd v-a sunat managerul pizzeriei, s-a dovedit c\u0103 aceasta accept\u0103 doar numerar, iar informa\u021bia despre ora livr\u0103rii nu a fost v\u0103zut\u0103 de manager, deoarece \u201eaceast\u0103 informa\u021bie nu este transmis\u0103 \u00een cerere\u201d. Rezultatul \u2014 la urm\u0103toarea comand\u0103, probabil ve\u021bi prefera s\u0103 comanda\u021bi pizza online de la pizzeria unde totul func\u021bioneaz\u0103 eficient, cu condi\u021bia ca, desigur, pizza de la prima pizzerie s\u0103 nu fie at\u00e2t de gustoas\u0103 \u00eenc\u00e2t s\u0103 nu mai conteze celelalte detalii!<\/p>\n<h3>Produse \u0219i depozit<\/h3>\n<p><\/p>\n<h4>Cum ajut\u0103?<\/h4>\n<p><\/p>\n<ul>\n<li>Controlul resurselor \u2014 \u00een cazul \u00een care automatizarea gestion\u0103rii produc\u021biei \u0219i depozitului este bine configurat\u0103, stocurile sunt \u00eentotdeauna reumplute la timp, iar activitatea se desf\u0103\u0219oar\u0103 f\u0103r\u0103 \u00eent\u00e2rzieri.\n<\/li>\n<li>Automatizarea depozitului ajut\u0103 la controlul mi\u0219c\u0103rii m\u0103rfurilor, deprecierii, sortimentului, evalu\u00e2nd relevan\u021ba produsului \u0219i cererea pentru acesta, ceea ce \u00eenseamn\u0103 minimizarea celor mai grave probleme ale unei companii cu depozit: furturile \u0219i supraaglomerarea.\n<\/li>\n<li>Men\u021binerea registrului furnizorilor, nomenclaturii \u0219i pre\u021burilor ajut\u0103 la calcularea rapid\u0103 \u0219i corect\u0103 a costului de produc\u021bie \u0219i pre\u021bului produsului, pentru a forma oferte tehnico-comerciale pentru clien\u021bi.\n<\/li>\n<\/ul>\n<p><\/p>\n<h4>Ce d\u0103uneaz\u0103?<\/h4>\n<p>\nUneori apar coliziuni \u00een integrarea sistemelor clasice de gestionare a produc\u021biei \u0219i a software-ului corporate \u2014 \u00een astfel de cazuri, este uneori avantajos s\u0103 scrie\u021bi conectori \u0219i totu\u0219i s\u0103 combina\u021bi un arici cu un \u0219arpe, dar, de cele mai multe ori, este mai bine s\u0103 folosi\u021bi dou\u0103 sisteme: unul ca SCPAP, cel\u0103lalt pentru activit\u0103\u021bi opera\u021bionale (comenzi, documenta\u021bie, contabilitate a depozitului etc.). Totu\u0219i, la micile afaceri, astfel de coliziuni apar rar, \u00een majoritatea cazurilor fiind suficient un sistem complex pentru gestionarea produc\u021biei \u0219i depozitului, precum <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Enterprise<\/a><\/noindex>. <\/p>\n<h3>Date<\/h3>\n<p><\/p>\n<h4>Cum ajut\u0103?<\/h4>\n<p>\nSistemul automat trebuie s\u0103 colecteze date \u2014 dac\u0103 nu o face, este deja altceva, cu un nume nepotrivit. <\/p>\n<ul>\n<li>Datele din CRM, ERP, BPM sunt, de obicei, unificate, cur\u0103\u021bate de duplicate \u0219i normalizate pentru prelucrare \u0219i analiz\u0103 (\u00een sensul c\u0103, dac\u0103 managerul se gr\u0103be\u0219te \u0219i introduce \u00een c\u00e2mpul \u201epre\u021b\u201d \u00een loc de 12 900 de ruble 12 900%, sistemul se va pl\u00e2nge \u0219i nu va permite o astfel de eroare). Astfel, nu se pierde timp cu toat\u0103 acea sortare nebun\u0103 \u0219i formatare \u00een Excel, de exemplu.\n<\/li>\n<li>Datele sunt stocate cu o ad\u00e2ncime maxim\u0103 \u0219i, datorit\u0103 rapoartelor gata f\u0103cute (mai mult de <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\">RegionSoft CRM<\/a><\/noindex> o sut\u0103) \u0219i filtrelor, sunt disponibile pentru orice perioad\u0103 \u0219i \u00een orice structur\u0103.\n<\/li>\n<li>Datele din software sunt destul de greu de furat sau de compromis, a\u0219a c\u0103 software-ul este un element important al infrastructurii de securitate a informa\u021biilor. \u00a0\n<\/li>\n<\/ul>\n<p><\/p>\n<h4>Ce d\u0103uneaz\u0103?<\/h4>\n<p>\nDac\u0103 software-ul nu are modalit\u0103\u021bi de control al datelor (de exemplu, m\u0103\u0219ti de introducere sau verific\u0103ri prin expresii regulate), atunci datele pot fi destul de haotice \u0219i necorespunz\u0103toare pentru analiz\u0103. Nu este de a\u0219teptat prea mult\u0103 utilitate dintr-un astfel de software.<\/p>\n<h3>Model de management<\/h3>\n<p><\/p>\n<h4>Cum ajut\u0103?<\/h4>\n<p><\/p>\n<ul>\n<li>Dac\u0103 software-ul vostru poate automatiza procesele, considera\u021bi c\u0103 a\u021bi c\u00e2\u0219tigat jackpotul \u0219i singurul lucru pe care trebuie s\u0103-l face\u021bi este s\u0103 \u00een\u021belege\u021bi procesele, s\u0103 elimina\u021bi tot ce este inutil \u0219i, \u00eempreun\u0103 cu furnizorul, s\u0103 \u00eencepe\u021bi gradual automatizarea. Atunci, fiecare proces de rutin\u0103 din companie va avea responsabili, termene, etape etc. E foarte convenabil s\u0103 lucra\u021bi \u2014 degeaba micile afaceri se tem de constructorii de procese (de exemplu, la noi \u00een RegionSoft CRM nu exist\u0103 nicio notare \u2014 un editor de procese clar \u0219i u\u0219or de \u00een\u021beles pentru oameni \u0219i un maestru al proceselor).\n<\/li>\n<li>Atunci c\u00e2nd este configurat corect, un sistem de automatizare de tip CRM sau ERP copiaz\u0103 modelul vostru de management \u0219i permite excluziunea din procese a tot ce este redundant, inutil, \u00eenvechit. A privi compania voastr\u0103 din exterior este minunat, chiar dac\u0103 privi\u021bi doar \u00een sistemul vostru CRM.\n<\/li>\n<\/ul>\n<p><\/p>\n<h4>Ce d\u0103uneaz\u0103?<\/h4>\n<p>\nDac\u0103 automatiz\u0103m haosul, rezultatul va fi un haos automatizat. Aceasta este o vraj\u0103 sacr\u0103 a tuturor dezvoltatorilor de CRM. <\/p>\n<h2>C\u00e2nd nu este necesar\u0103 automatizarea?<\/h2>\n<p>\nDa, exist\u0103 cazuri \u00een care automatizarea nu este necesar\u0103 sau nu merit\u0103 s\u0103 fie implementat\u0103.<\/p>\n<ul>\n<li>Dac\u0103 automatizarea cost\u0103 mai mult dec\u00e2t venitul poten\u021bial: p\u00e2n\u0103 nu \u00een\u021belege\u021bi c\u00e2t de profitabil este afacerea voastr\u0103 \u0219i dac\u0103 este preg\u0103tit\u0103 s\u0103 investeasc\u0103 \u00een automatizare, nu ar trebui s\u0103 v\u0103 apuca\u021bi de implementare.\n<\/li>\n<li>Dac\u0103 ave\u021bi foarte pu\u021bini clien\u021bi \u0219i specificul afacerii implic\u0103 un num\u0103r mic de tranzac\u021bii (industria tehnologic\u0103 complex\u0103, companii de stat cu un ciclu opera\u021bional lung etc.).\n<\/li>\n<li>Dac\u0103 nu sunte\u021bi capabili s\u0103 asigura\u021bi o automatizare eficient\u0103: nu doar achizi\u021bionarea de licen\u021be, ci \u0219i implementarea, personalizarea, instruirea etc.\n<\/li>\n<li>Dac\u0103 afacerea dvs. se preg\u0103te\u0219te pentru o restructurare.\n<\/li>\n<li>Dac\u0103 nu ave\u021bi \u00een\u021belegerea modului de func\u021bionare a proceselor, rela\u021bii bine stabilite \u0219i sunte\u021bi mul\u021bumi\u021bi de acest haos corporativ. Dac\u0103 dori\u021bi s\u0103 schimba\u021bi situa\u021bia \u2014 automatizarea proceselor v\u0103 va fi de ajutor.\n<\/li>\n<\/ul>\n<p>\n\u00cen general, automatizarea companiei este \u00eentotdeauna un lucru bun, dar cu o singur\u0103 condi\u021bie \u2014 trebuie s\u0103 lucra\u021bi la automatizare, nu este o baghet\u0103 magic\u0103 \u0219i nici un buton \u00abF\u0103-l grozav\u00bb. <\/p>\n<h2>Cum s\u0103 automatiza\u021bi: sfaturi scurte<\/h2>\n<p>\nLa finalul articolului, vom prezenta o list\u0103 de articole profunde \u0219i detaliate despre diferitele aspecte ale implement\u0103rii sistemelor CRM, din care pute\u021bi extrage multe informa\u021bii utile pentru automatizare \u00een general. Aici, vom oferi un foarte scurt checklist al principiilor unei automatiz\u0103ri corecte. S\u0103 fie zece porunci.<\/p>\n<ol>\n<li>Trebuie s\u0103 v\u0103 preg\u0103ti\u021bi pentru automatizare: revizui\u021bi procesele din companie, aduna\u021bi cerin\u021bele angaja\u021bilor \u0219i departamentelor, crea\u021bi un grup de lucru, revizui\u021bi infrastructura IT, alege\u021bi exper\u021bi interni \u0219i analiza\u021bi ofertele de pe pia\u021b\u0103.\n<\/li>\n<li>Trebuie s\u0103 automatiza\u021bi \u00eempreun\u0103 cu furnizorul \u2014 ave\u021bi \u00eencredere \u00een companiile dezvoltatoare, asculta\u021bi-le: au o experien\u021b\u0103 enorm\u0103 \u0219i, uneori, pot chiar s\u0103 ridice din umeri la ceea ce vi se pare o problem\u0103 corporativ\u0103.\n<\/li>\n<li>Nu trebuie s\u0103 v\u0103 gr\u0103bi\u021bi \u2014 automatiza\u021bi treptat.\n<\/li>\n<li>Nu economisi\u021bi pe instruire: nu este cel mai scump serviciu din lista de pre\u021buri a furnizorului \u0219i este greu de supraestimat. Un angajat instruit = un angajat f\u0103r\u0103 fric\u0103 \u0219i care lucreaz\u0103 repede.\n<\/li>\n<li>Nu lucra\u021bi f\u0103r\u0103 un caiet de sarcini (CS) \u2014 acesta este garan\u021bia c\u0103 a\u021bi \u00een\u021beles corect unul cu altul cu furnizorul \u0219i c\u0103 vorbi\u021bi aceea\u0219i limb\u0103. O cantitate mare de nervi economisit\u0103 \u2014 100%.\n<\/li>\n<li>Ave\u021bi grij\u0103 de securitate: controla\u021bi modul de livrare al sistemului, \u00eentreba\u021bi furnizorul despre metodele de protec\u021bie, verifica\u021bi dac\u0103 exist\u0103 un minim \u2014 separarea nivelurilor de acces ale angaja\u021bilor la sec\u021biunile sistemului.\n<\/li>\n<li>Organiza\u021bi procesele \u00eenainte de implementare \u2014 ve\u021bi vedea c\u00e2t de mult mai rapid \u0219i transparent va deveni munca. \n<\/li>\n<li>Face\u021bi automatizarea continu\u0103: actualiza\u021bi software-ul instalat, introduce\u021bi toate modific\u0103rile care au avut loc \u00een companie, comanda\u021bi ajust\u0103ri dac\u0103 ave\u021bi cerin\u021be de business specifice. \n<\/li>\n<li>Nu economisi\u021bi pe chibrituri. Dac\u0103 a\u021bi \u00eenceput un proiect de implementare, utiliza\u021bi toate resursele de care ave\u021bi nevoie \u2014 o \u00een\u021belegere t\u00e2rzie a nevoilor poate costa mai mult.\n<\/li>\n<li>Face\u021bi backup-uri. Uneori, aceasta salveaz\u0103 \u00eentreaga companie.\n<\/li>\n<\/ol>\n<p>\nAutomatizarea este necesar\u0103 pentru orice afacere, \u00een special pentru micile \u0219i mijlociile \u2014 nu este doar software-ul vostru intern, ci un avantaj competitiv datorat avansurilor semnificative \u00een interac\u021biunea cu clien\u021bii. \u00cen cele din urm\u0103, dac\u0103 o cal\u0103 tras\u0103 de o tr\u0103sur\u0103 ar fi fost suficient\u0103, cu siguran\u021b\u0103 nu ar fi fost inventat automobilul. Perspectivele sunt \u00een evolu\u021bie.<\/p>\n<blockquote>\n<h4>\u00centre 10 \u0219i 23 iunie avem o promo\u021bie <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/loader.php?src=discount\/discount_2019_06\">\u00ab<b>13 ani de RegionSoft CRM. Uita\u021bi de supersti\u021bii \u2014 mul\u021bumim pentru \u00eencredere! <\/b>cu condi\u021bii avantajoase de achizi\u021bie \u0219i discounturi.<\/a><\/noindex><\/h4>\n<\/blockquote>\n<h3>Articolele noastre utile <\/h3>\n<p><\/p>\n<h4>Despre RegionSoft CRM<\/h4>\n<p>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/452112\/\">CRM ++<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/419557\/\">Fugim-fugim \u0219i \u00een produc\u021bie. Am lansat RegionSoft CRM 7.0<\/a><\/noindex><\/p>\n<h4>Implementarea CRM<\/h4>\n<p>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/335336\/\">Sistemul CRM: algoritmul complet de implementare<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/444142\/\">Cum s\u0103 e\u0219uezi implementarea unui sistem CRM?<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/438006\/\">CRM pentru micile afaceri: secretele implement\u0103rii de succes<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/433642\/\">Nu iubi\u021bi sistemele CRM? Pur \u0219i simplu nu \u0219ti\u021bi s\u0103 le preg\u0103ti\u021bi<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/431018\/\">Implementa\u021bi un sistem CRM? \u00cendep\u0103rta\u021bi ochelarii roz<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/428339\/\">Nu automatiza\u021bi asta: sfaturi d\u0103un\u0103toare pentru afaceri<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/438884\/\">Poveste adev\u0103rat\u0103 a unei agen\u021bii de publicitate din provincie: ascensiuni, c\u0103deri \u0219i implementarea CRM<\/a><\/noindex><\/p>\n<h4>Despre KPI \u00een mod serios<\/h4>\n<p>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/308800\/\">Sistemul KPI \u00een companie: cum s\u0103 nu ajungi pe calea gre\u0219it\u0103<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/422241\/\">KPI \u2014 trei litere de obstacol<\/a><\/noindex><\/p>\n<h4>Diverse interesante<\/h4>\n<p>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/445582\/\">Sistemele CRM: protec\u021bie sau amenin\u021bare?<\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/422243\/\">CRM pentru micile afaceri. 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