{"id":35305,"date":"2019-10-31T22:03:31","date_gmt":"2019-10-31T19:03:31","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-my-nashli-krutoj-sposob-svyazat-biznes-i-devops\/"},"modified":"2019-10-31T22:03:31","modified_gmt":"2019-10-31T19:03:31","slug":"kak-my-nashli-krutoj-sposob-svyazat-biznes-i-devops","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/administrirovanie\/kak-my-nashli-krutoj-sposob-svyazat-biznes-i-devops","title":{"rendered":"Cum am g\u0103sit o modalitate interesant\u0103 de a conecta afacerea \u0219i DevOps","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Filozofia DevOps, c\u00e2nd dezvoltarea se \u00eembin\u0103 cu \u00eentre\u021binerea software-ului, nu mai surprinde pe nimeni. Un nou trend c\u00e2\u0219tig\u0103 for\u021b\u0103 \u2014 DevOps 2.0 sau BizDevOps. \u00cen acesta, se reunesc trei componente: afacerea, dezvoltarea \u0219i suportul. A\u0219a cum \u00een DevOps practicile ingineresti stau la baza leg\u0103turii dintre dezvoltare \u0219i suport, \u00een BizDevOps analitica \u00ee\u0219i asum\u0103 rolul de \"lipici\", unind dezvoltarea cu afacerea.<\/p>\n

Vreau s\u0103 m\u0103rturisesc din start: c\u0103 avem un adev\u0103rat BizDevOps, am aflat abia acum, citind c\u0103r\u021bi inteligente. Totul s-a aranjat de la sine datorit\u0103 ini\u021biativei angaja\u021bilor \u0219i a pasiunii lor ne\u00eencetate pentru \u00eembun\u0103t\u0103\u021biri. Acum, analitica este parte a procesului de dezvoltare, reduc\u00e2nd semnificativ buclele de feedback \u0219i furniz\u00e2nd \u00een mod regulat informa\u021bii utile. Voi detalia cum este organizat totul la noi.<\/p>\n

\"Cum
\n<\/a><\/noindex><\/p>\n

Dezavantajele DevOps-ului clasic<\/h3>\n

\nC\u00e2nd se g\u00e2ndesc la noi produse pentru clien\u021bi, afacerea creeaz\u0103 un model ideal de comportament al clien\u021bilor \u0219i se a\u0219teapt\u0103 la o conversie bun\u0103, pe baza c\u0103reia \u00ee\u0219i construie\u0219te obiectivele \u0219i rezultatele de afaceri. Echipa de dezvoltare, pe de alt\u0103 parte, \u00ee\u0219i dore\u0219te s\u0103 scrie un cod de foarte bun\u0103 calitate. Suportul, \u00eens\u0103, sper\u0103 la automatizarea complet\u0103 a proceselor, la simplitate \u0219i confort \u00een \u00eentre\u021binerea noului produs.<\/p>\n

Realitatea se prezint\u0103, de cele mai multe ori, \u00een felul urm\u0103tor: clien\u021bii primesc un proces destul de complicat, afacerea se confrunt\u0103 cu o conversie sc\u0103zut\u0103, echipele de dezvoltare lanseaz\u0103 fixuri dup\u0103 fixuri, iar suportul se \u00eeneac\u0103 \u00een fluxul de solicit\u0103ri din partea clien\u021bilor. \u00ce\u021bi sun\u0103 cunoscut?<\/p>\n

R\u0103d\u0103cina problemelor se afl\u0103 \u00een bucla lung\u0103 \u0219i de proast\u0103 calitate de feedback, \u00eenr\u0103d\u0103cinat\u0103 \u00een proces. Afacerea \u0219i dezvoltatorii, atunci c\u00e2nd adun\u0103 cerin\u021be \u0219i primesc feedback \u00een timpul sprinturilor, comunic\u0103 cu un num\u0103r limitat de clien\u021bi care au un impact semnificativ asupra destinului produsului. Adesea, ceea ce este important pentru unul, nu este deloc caracteristic pentru \u00eentreaga audien\u021b\u0103 \u021bint\u0103.
\n\u00cen\u021belegerea dac\u0103 direc\u021bia \u00een care evolueaz\u0103 produsul este corect\u0103 apare \u00eempreun\u0103 cu rapoartele financiare \u0219i rezultatele studiilor de pia\u021b\u0103 la c\u00e2teva luni dup\u0103 lansare. Chiar \u0219i acestea, din cauza dimensiunii limitate a e\u0219antionului, nu ofer\u0103 posibilitatea de a verifica ipoteze pe un volum mare de clien\u021bi. \u00cen general, procesul devine lung, imprecis \u0219i ineficient.<\/p>\n

Instrumentul trofeu<\/h3>\n

\nAm g\u0103sit o modalitate bun\u0103 de a sc\u0103pa de asta. Un instrument care anterior ajuta doar marketerii a ajuns acum \u00een m\u00e2inile afacerilor \u0219i dezvoltatorilor. Am \u00eenceput s\u0103 folosim activ web-analitica pentru a observa procesul \u00een timp real, pentru a \u00een\u021belege aici \u0219i acum ce se \u00eent\u00e2mpl\u0103. Pe baza acestui lucru, planific\u0103m produsul \u00eensu\u0219i, precum \u0219i desf\u0103\u0219urarea acestuia pentru un num\u0103r mare de clien\u021bi.
\nDac\u0103 se preconizeaz\u0103 \u00eembun\u0103t\u0103\u021biri ale produsului, putem verifica imediat cu ce metrici sunt corelate \u0219i cum influen\u021beaz\u0103 aceste metrici v\u00e2nz\u0103rile, caracteristicile importante pentru afacere. Astfel, putem elimina instantaneu ipotezele cu efect redus. Sau, de exemplu, putem lansa o nou\u0103 func\u021bie pentru un num\u0103r semnificativ de utilizatori \u0219i, \u00een timp real, urm\u0103ri metricile pentru a ne asigura c\u0103 totul func\u021bioneaz\u0103 a\u0219a cum ne-am propus. Nu a\u0219tept\u0103m feedback sub form\u0103 de apeluri sau rapoarte, ci urm\u0103rim singuri \u0219i corect\u0103m rapid procesul de crea\u021bie a produsului. Putem lansa o nou\u0103 func\u021bie, iar dup\u0103 trei zile putem aduna date statistice corecte, putem face modific\u0103ri \u00een \u00eenc\u0103 trei zile \u2014 \u0219i iat\u0103 c\u0103 \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103 avem un nou produs excelent.<\/p>\n

Putem urm\u0103ri \u00eentregul funnel, to\u021bi clien\u021bii care au intrat \u00een contact cu noul produs, putem descoperi punctele \u00een care funnelul s-a restr\u00e2ns brusc \u0219i s\u0103 analiz\u0103m cauzele. At\u00e2t dezvoltatorii, c\u00e2t \u0219i afacerea urm\u0103resc acum acest lucru, face parte din munca zilnic\u0103. Ei v\u0103d aceea\u0219i c\u0103l\u0103torie a clientului \u0219i \u00eempreun\u0103 pot genera idei \u0219i ipoteze pentru \u00eembun\u0103t\u0103\u021bire.<\/p>\n

Aceast\u0103 integrare a afacerii \u0219i dezvolt\u0103rii \u00eempreun\u0103 cu analiza ofer\u0103 posibilitatea de a crea produse continuu, de a optimiza constant, de a c\u0103uta \u0219i a vedea punctele slabe, \u00eentregul proces \u00een ansamblu.<\/p>\n

Totul \u021bine de complexitate<\/h3>\n

\nC\u00e2nd cre\u0103m un nou produs, nu \u00eencepem de la o pagin\u0103 goal\u0103, ci \u00eel integr\u0103m \u00een deja existentul labirint de servicii. De obicei, clientul interac\u021bioneaz\u0103 cu mai multe departamente. El poate discuta cu angaja\u021bii centrului de contact, cu managerii din birou, poate contacta suportul, poate intra \u00een chat-uri online. Folosind metricile, putem observa, de exemplu, ce \u00eenc\u0103rcare are centrul de contact, cum s\u0103 gestion\u0103m mai bine solicit\u0103rile primite. Putem \u00een\u021belege c\u00e2\u021bi oameni ajung la birou \u0219i le putem sugera cum s\u0103 continue consultarea clientului.<\/p>\n

Cu sistemele informa\u021bionale este tot la fel. Banca noastr\u0103 exist\u0103 deja de peste 20 de ani, timp \u00een care s-a creat \u0219i func\u021bioneaz\u0103 \u00een continuare un volum mare de sisteme diverse. Interac\u021biunea dintre sistemele backend poate fi uneori imprevizibil\u0103. De exemplu, \u00eentr-un sistem vechi exist\u0103 anumite limit\u0103ri ale num\u0103rului de caractere pentru un anumit c\u00e2mp, iar uneori acest lucru provoac\u0103 blocarea noului serviciu. Identificarea bug-urilor cu metode standard este destul de dificil\u0103, \u00een schimb, cu ajutorul web-analiticii, este elementar. <\/p>\n

Am ajuns \u00een punctul \u00een care am \u00eenceput s\u0103 extragem \u0219i s\u0103 analiz\u0103m textele de eroare din toate sistemele implicate, care sunt afi\u0219ate clientului. S-a demonstrat c\u0103 multe dintre acestea sunt \u00eenvechite \u0219i nu ne-am putut imagina c\u0103 acestea particip\u0103 cumva la procesul nostru. <\/p>\n

Lucrul cu analiza<\/h3>\n

\nAvem web-analitici \u0219i echipe SCRUM de dezvoltatori \u00eentr-o singur\u0103 camer\u0103. Ei interac\u021bioneaz\u0103 constant \u00eentre ei. Atunci c\u00e2nd este nevoie, speciali\u0219tii ajut\u0103 la configurarea metricilor sau la ob\u021binerea datelor, \u00een principal \u00eens\u0103, membrii echipelor lucreaz\u0103 cu serviciul de analiz\u0103, acolo nu este nimic complicat. <\/p>\n

Asisten\u021ba este necesar\u0103, dac\u0103, de exemplu, sunt necesare anumite dependen\u021be, filtre suplimentare pe un tip restric\u021bionat de clien\u021bi sau surse. Dar \u00een arhitectura actual\u0103, ne confrunt\u0103m rar cu acest lucru.<\/p>\n

Este interesant c\u0103 implementarea analizei nu a necesitat instalarea unui nou sistem IT. Folosim acela\u0219i software cu care au lucrat anterior marketerii. A fost doar necesar s\u0103 acord\u0103m utilizarea acestuia \u0219i s\u0103-l integr\u0103m \u00een afacere \u0219i dezvoltare. Desigur, nu am putut pur \u0219i simplu s\u0103 lu\u0103m ce are marketingul, a trebuit s\u0103 reconfigur\u0103m totul din nou \u0219i s\u0103 oferim marketingului acces \u00eentr-un nou mediu, astfel \u00eenc\u00e2t s\u0103 fim \u00eempreun\u0103 pe acela\u0219i teren informa\u021bional.<\/p>\n

\u00cen viitor, inten\u021bion\u0103m s\u0103 achizi\u021bion\u0103m o versiune \u00eembun\u0103t\u0103\u021bit\u0103 a software-ului pentru web-analiz\u0103, care ne va permite s\u0103 facem fa\u021b\u0103 volumelor \u00een cre\u0219tere de sesiuni procesate.<\/p>\n

De asemenea, avem \u00een desf\u0103\u0219urare un proces activ de integrare a web-analizei cu bazele de date interne din CRM \u0219i sistemele de contabilitate. Prin unificarea datelor, ob\u021binem o imagine complet\u0103 a clientului din toate perspectivele necesare: dup\u0103 surse, tipuri de clien\u021bi, produse. Serviciile BI care ajut\u0103 la vizualizarea datelor vor fi disponibile \u00een cur\u00e2nd tuturor departamentelor. <\/p>\n

Ce am realizat \u00een final? Practic, am f\u0103cut din analiz\u0103 \u0219i luarea deciziilor pe baza acesteia o parte a procesului de produc\u021bie, ceea ce a avut un efect vizibil. <\/p>\n

Analiz\u0103: nu repeta\u021bi gre\u0219elile.<\/h3>\n

\n\u0218i, \u00een \u00eencheiere, vreau s\u0103 \u00eemp\u0103rt\u0103\u0219esc c\u00e2teva sfaturi care v\u0103 vor ajuta s\u0103 evita\u021bi ob\u021binerea unor rezultatele nefericite \u00een procesul de construire a bizdevops-ului.<\/p>\n

    \n
  1. Dac\u0103 analiza nu poate fi realizat\u0103 rapid, \u00eenseamn\u0103 c\u0103 nu face\u021bi analiza corect. Trebuie s\u0103 urma\u021bi calea simpl\u0103 de la un produs \u0219i apoi s\u0103 scala\u021bi.<\/li>\n
  2. Trebuie s\u0103 ave\u021bi neap\u0103rat o echip\u0103 sau o persoan\u0103 care \u00een\u021belege bine arhitectura viitoare a analizei. Este important s\u0103 clarifica\u021bi din timp cum ve\u021bi scala analiza, integrarea acesteia \u00een alte sisteme \u0219i reutilizarea datelor.<\/li>\n
  3. Nu genera\u021bi date inutile. Statistica web este, pe l\u00e2ng\u0103 informa\u021biile utile, o mare de\u0219euri cu date de proast\u0103 calitate \u0219i inutile. Aceste gunoaie vor \u00eempiedica luarea deciziilor \u0219i evaluarea, dac\u0103 nu ave\u021bi obiective clare.<\/li>\n
  4. Nu face\u021bi analiza doar de dragul analizei. Mai \u00eent\u00e2 \u00eent\u00e2i obiectivele, alegerea instrumentului, \u0219i doar apoi - analiza acolo unde va aduce efecte.<\/li>\n<\/ol>\n

    \nMaterialul a fost preg\u0103tit \u00eempreun\u0103 cu Olya Chebotari (olga_cebotari<\/a><\/noindex>).
    \n
    Sursa:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0424\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0435\u0439 DevOps, \u043a\u043e\u0433\u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0435\u0442\u0441\u044f \u0441 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0435\u043c \u041f\u041e, \u0443\u0436\u0435 \u043d\u0438\u043a\u043e\u0433\u043e \u043d\u0435 \u0443\u0434\u0438\u0432\u0438\u0448\u044c. \u041d\u0430\u0431\u0438\u0440\u0430\u0435\u0442 \u0441\u0438\u043b\u0443 \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0435\u043d\u0434 \u2014 DevOps 2.0 \u0438\u043b\u0438 BizDevOps. \u0412 \u043d\u0435\u043c \u0432 \u0435\u0434\u0438\u043d\u043e\u0435 \u0446\u0435\u043b\u043e\u0435 \u0441\u043b\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0443\u0436\u0435 \u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0430: \u0431\u0438\u0437\u043d\u0435\u0441, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430. \u0418 \u043a\u0430\u043a \u0432 DevOps\u2019e \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u044b\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043b\u043e\u0436\u0430\u0442\u0441\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u0443 \u0441\u0432\u044f\u0437\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438, \u0442\u0430\u043a \u0438 \u0432 \u0431\u0438\u0437\u0434\u0435\u0432\u043e\u043f\u0441\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0431\u0435\u0440\u0435\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":26501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-35305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Cum am g\u0103sit o modalitate grozav\u0103 de a conecta afacerea \u0219i DevOps | ProHoster","description":"Filosofia DevOps, c\u00e2nd dezvoltarea se \u00eembin\u0103 cu \u00eentre\u021binerea software-ului, nu mai surprinde pe nimeni. 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