{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Compania Google a lansat ini\u021biativa Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Compania Google a ap\u0103rut<\/a><\/noindex> ini\u021biativa Privacy Sandbox<\/a><\/noindex>, \u00een cadrul c\u0103reia a propus implementarea \u00een browsere a mai multor API-uri, care permit g\u0103sirea unui compromis \u00eentre nevoia utilizatorilor de a-\u0219i p\u0103stra confiden\u021bialitatea \u0219i dorin\u021ba re\u021belelor publicitare \u0219i a site-urilor de a urm\u0103ri preferin\u021bele vizitatorilor. <\/p>\n

Practicile arat\u0103 c\u0103 confruntarea agraveaz\u0103 doar situa\u021bia. De exemplu, implementarea bloc\u0103rii cookie-urilor utilizate pentru urm\u0103rire a dus la o utilizare mai intens\u0103 a tehnicilor alternative, cum ar fi metodele de identificare indirect\u0103 (fingerprinting-ul browser-ului), care \u00eencearc\u0103 s\u0103 disting\u0103 utilizatorul dintr-o mas\u0103 general\u0103, baz\u00e2ndu-se pe set\u0103rile specifice utilizate (fonturi instalate, tipuri MIME, moduri de criptare etc.) \u0219i pe particularit\u0103\u021bile hardware-ului (rezolu\u021bia ecranului, artefactele specifice la randare etc.). <\/p>\n

Google propune s\u0103 ofere un Floc API<\/a><\/noindex>, care va permite re\u021belelor de publicitate s\u0103 determine categorie de interese a utilizatorului, dar nu va permite identificarea individual\u0103. API-ul va opera cu grupuri generale de interese, acoperind mase mari depersonalizate de utilizatori (de exemplu, \u201e\u00eendr\u0103gosti\u021bi de muzica clasic\u0103\u201d), dar nu va permite manipularea datelor la nivelul istoricului vizitelor pe site-uri specifice. <\/p>\n

Pentru a m\u0103sura eficacitatea publicit\u0103\u021bii \u0219i a evalua conversiile clicurilor, se dezvolt\u0103 Conversion Measurement API<\/a><\/noindex>, care ofer\u0103 informa\u021bii generale despre activitatea utilizatorilor pe site, dup\u0103 ce ace\u0219tia au f\u0103cut clic pe publicitate.<\/p>\n

Pentru a distinge fluxul general de activitate al escrocilor \u0219i spammerilor (de exemplu, clicuri false sau efectuarea de tranzac\u021bii false pentru a \u00een\u0219ela advertiserii \u0219i proprietarii de site-uri) a fost preg\u0103tit Trust Token API<\/a><\/noindex>, bazat pe utilizarea protocolului Privacy Pass, care este deja aplicat de CloudFlare pentru clasificarea utilizatorilor Tor. API-ul permite separarea utilizatorilor \u00een cei de \u00eencredere \u0219i cei care nu sunt de \u00eencredere, f\u0103r\u0103 a utiliza identificatori intersite.<\/p>\n

Pentru a preveni identificarea indirect\u0103, se propune o tehnic\u0103 Privacy Budget<\/a><\/noindex>Metoda const\u0103 \u00een faptul c\u0103 browserul ofer\u0103 informa\u021bii care pot fi utilizate poten\u021bial pentru identificare, doar \u00eentr-un anumit volum. Dac\u0103 limita num\u0103rului de apeluri la API este dep\u0103\u0219it\u0103 \u0219i furnizarea de informa\u021bii suplimentare poate duce la \u00eenc\u0103lcarea anonimatului, accesul suplimentar la anumite API-uri este blocat.<\/p>\n

<\/a><\/noindex><\/p>\n

Sursa: opennet.ro<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37412","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Compania Google a prezentat ini\u021biativa Privacy Sandbox | ProHoster","description":"Compania Google a lansat o ini\u021biativ\u0103.","canonical_url":"https:\/\/prohoster.info\/ro\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"ro_RO","og:site_name":"ProHoster | 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