{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201cEvolu\u021bia omnichannel IoT\u201d sau cum Internetul Lucrurilor poate afecta omnicanalitatea","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201cEvolu\u021bia
\n
\nLumea ecom este \u00eemp\u0103r\u021bit\u0103 \u00een dou\u0103 jum\u0103t\u0103\u021bi: unii cunosc omnicanalitatea \u00een detaliu; al\u021bii se \u00eentreab\u0103 ce beneficii poate aduce aceast\u0103 tehnologie afacerilor. Primii discut\u0103 despre cum internetul obiectelor (IoT) poate forma o nou\u0103 abordare a omnicanalit\u0103\u021bii. Am tradus un articol intitulat The IoT Brings New Meaning to the Omnichannel Customer Experience \u0219i \u00eemp\u0103rt\u0103\u0219im principalele puncte.<\/p>\n

Una dintre ipotezele companiei Ness Digital Engineering este c\u0103 p\u00e2n\u0103 \u00een 2020 experien\u021ba utilizatorului va fi factorul decisiv \u00een alegerea produsului, dep\u0103\u0219ind caracteristici precum pre\u021bul \u0219i produsul \u00een sine. Din aceasta reiese c\u0103, pentru a atrage clien\u021bi \u0219i a cre\u0219te loialitatea fa\u021b\u0103 de brand, companiile ar trebui s\u0103 studieze cu aten\u021bie customer journey (harta interac\u021biunii client-produs) \u0219i s\u0103 stabileasc\u0103 mesajele cheie ale brandului \u00een toate canalele de comunicare. Numai astfel se poate crea un contact \"f\u0103r\u0103 cusur\" (seamless) cu clientul.
\n<\/a><\/noindex><\/p>\n

Bariere pe calea evolu\u021biei Omnichannel IoT<\/h4>\n

\nAutorul articolului nume\u0219te conexiunea dintre internetul obiectelor \u0219i omnicanalitate evolu\u021bia IoT omnichannel. Este evident c\u0103 internetul obiectelor va contribui la crearea unei experien\u021be \u00eembun\u0103t\u0103\u021bite a clientului. Cu toate acestea, exist\u0103 o \u00eentrebare deschis\u0103 cu privire la procesarea cantit\u0103\u021bilor mari de date care apar odat\u0103 cu integrarea IoT \u00een modelul de afaceri. Cum putem crea percep\u021bii realmente valoroase pe baza analizei acestor date? Autorul subliniaz\u0103 3P pentru acest lucru.<\/p>\n

Experien\u021ba proactiv\u0103<\/h4>\n

\n\u00cen general, interac\u021biunea dintre companie \u0219i client \u00eencepe cu ini\u021biativa clientului (achizi\u021bie, utilizare a serviciului). \u00cen cazul utiliz\u0103rii IoT \u00een companie, situa\u021bia poate fi \u00eentoars\u0103 datorit\u0103 monitoriz\u0103rii continue cu ajutorul dispozitivelor IoT. De exemplu, \u00een produc\u021bie, acest lucru poate prezice durata de func\u021bionare \u0219i \u00eentre\u021binerea planificat\u0103. Acest lucru va permite evitarea timpilor de nefunc\u021bionare costisitori \u0219i neplanifica\u021bi. Un alt exemplu, senzorii pot avertiza clien\u021bii cu privire la defec\u021biuni ale anumitor piese \u00een autovehicule sau pot calcula perioada de \u00eenlocuire planificat\u0103. <\/p>\n

Experien\u021ba predictiv\u0103<\/h4>\n

\nIoT poate prezice \u0219i anticipa ac\u021biunile utilizatorului prin schimbul de date \u00een timp real cu servicii cloud, \u00een care sunt construite modele de ac\u021biuni bazate pe comportamentul tuturor utilizatorilor. \u00cen viitor, astfel de aplica\u021bii IoT, folosind datele de la camerele de supraveghere, radare \u0219i senzori din ma\u0219ini, vor face automobilele autonome mai sigure \u0219i vor reduce riscul accidentelor rutiere pentru \u0219oferi.<\/p>\n

Experien\u021b\u0103 personalizat\u0103<\/h4>\n

\nPersonalizarea con\u021binutului bazat\u0103 pe scenarii comportamentale ale clientului.
\nPersonalizarea este posibil\u0103 datorit\u0103 monitoriz\u0103rii continue \u0219i analizei comportamentului consumatorului. De exemplu, dac\u0103 un cump\u0103r\u0103tor a c\u0103utat un anumit produs pe internet cu o zi \u00eenainte, magazinul \u00eei poate oferi, pe baza datelor c\u0103ut\u0103rii anterioare, produse \u0219i accesorii complementare utiliz\u00e2nd marketingul de proximitate smart \u00een magazinul offline. Aceste oferte de marketing folosesc at\u00e2t datele de la senzorii bluetooth care analizeaz\u0103 mi\u0219carea clientului \u00een offline, c\u00e2t \u0219i datele ob\u021binute de la dispozitivele IoT: ceasuri inteligente \u0219i alte dispozitive tehnice. <\/p>\n

\u00cen concluzie, trebuie subliniat c\u0103 IoT nu este o solu\u021bie magic\u0103 pentru afaceri. R\u0103m\u00e2ne \u00eentrebarea privind capacitatea \u0219i viteza de procesare a datelor mari, iar \u00een acest moment, doar gigan\u021bii precum Google, Amazon, Apple pot gestiona aceast\u0103 tehnologie. Cu toate acestea, autorul observ\u0103 c\u0103 pentru utilizarea IoT nu trebuie s\u0103 fii un gigant, ci s\u0103 fii o companie smart atunci c\u00e2nd vine vorba de strategie \u0219i maparea c\u0103l\u0103toriei clientului.
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\u201cEvolu\u021bia omnichannel IoT\u201d sau cum poate internetul lucrurilor s\u0103 influen\u021beze omnicanalitatea | 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