{"id":39204,"date":"2019-10-31T22:28:25","date_gmt":"2019-10-31T19:28:25","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis\/"},"modified":"2019-10-31T22:28:25","modified_gmt":"2019-10-31T19:28:25","slug":"kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","title":{"rendered":"Cum am intrat pe pia\u021ba online (\u0219i nu am realizat nimic special)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Cum
\n
\nCompania Variti se specializeaz\u0103 \u00een filtrarea traficului, adic\u0103 dezvolt\u0103m solu\u021bii de protec\u021bie \u00eempotriva bot-urilor \u0219i atacurilor DDoS pentru magazine online, b\u0103nci, mass-media \u0219i altele. Cu ceva timp \u00een urm\u0103, ne-am g\u00e2ndit s\u0103 oferim func\u021bionalit\u0103\u021bi limitate ale serviciului utilizatorilor din diferite marketplace-uri. Aceast\u0103 decizie trebuia s\u0103 atrag\u0103 aten\u021bia companiilor mici, a c\u0103ror activitate nu depinde at\u00e2t de mult de online \u0219i care nu pot sau nu doresc s\u0103 pl\u0103teasc\u0103 pentru protec\u021bia \u00eempotriva tuturor tipurilor de atacuri bot.<\/p>\n

Alegerea marketplace-urilor<\/h4>\n

\nLa \u00eenceput, am ales Plesk<\/a><\/noindex>, unde am desc\u0103rcat aplica\u021bia pentru combaterea atacurilor DDoS. Printre cele mai populare aplica\u021bii Plesk se num\u0103r\u0103 WordPress, Joomla \u0219i antivirusul \u201eKaspersky\u201d. Extensia noastr\u0103, pe l\u00e2ng\u0103 filtrarea traficului, ofer\u0103 statistici despre site-uri, permi\u021b\u00e2nd astfel monitorizarea v\u00e2rfurilor de trafic \u0219i, respectiv, a atacurilor.
\nDup\u0103 un timp, am creat o aplica\u021bie ceva mai simpl\u0103, de data aceasta pentru CloudFlare<\/a><\/noindex>. Aplica\u021bia analizeaz\u0103 traficul \u0219i arat\u0103 propor\u021bia bot-urilor pe site, precum \u0219i raportul utilizatorilor cu diferite sisteme de operare. Ideea era c\u0103 utilizatorii marketplace-ului pot vedea propor\u021bia de trafic nelegitim de pe site \u0219i s\u0103 decid\u0103 dac\u0103 au nevoie de versiunea complet\u0103 de protec\u021bie \u00eempotriva atacurilor.<\/p>\n

Realitatea crunt\u0103<\/h4>\n

<\/a><\/noindex>
\nLa \u00eenceput, ni s-a p\u0103rut c\u0103 utilizatorii ar trebui s\u0103 fie interesa\u021bi de aplica\u021bii, av\u00e2nd \u00een vedere c\u0103 propor\u021bia bot-urilor \u00een traficul global a dep\u0103\u0219it deja 50%, iar problema utilizatorilor nelegitimi este discutat\u0103 destul de frecvent. A\u0219a au considerat \u0219i investitorii no\u0219tri, care au spus c\u0103 trebuie s\u0103 ne orient\u0103m spre servicii \u00een cloud \u0219i s\u0103 c\u0103ut\u0103m noi utilizatori pe marketplace-uri. Dar, \u00een timp ce Plesk aduce un venit mic, dar constant (c\u00e2teva sute de dolari pe lun\u0103), CloudFlare, unde am f\u0103cut aplica\u021bia gratuit\u0103, ne-a dezam\u0103git. Acum, la c\u00e2teva luni dup\u0103 lansare, aplica\u021bia a fost instalat\u0103 doar de aproximativ zece persoane. <\/p>\n

Problema este \u00eenainte de toate \u00een num\u0103rul sc\u0103zut de vizualiz\u0103ri. Este interesant c\u0103, \u00een procente, totul este bine: dou\u0103 treimi dintre persoanele care au accesat pagina aplica\u021biei au instalat-o \u0219i au \u00eenceput s\u0103 analizeze traficul. Totu\u0219i, nu este clar cum stau lucrurile la celelalte servicii prezente pe marketplace, av\u00e2nd \u00een vedere c\u0103 nici CloudFlare, nici Plesk nu ofer\u0103 contoare deschise, ceea ce face imposibil\u0103 vizualizarea num\u0103rului de desc\u0103rc\u0103ri \u0219i, cu at\u00e2t mai pu\u021bin, a vizitelor pe paginile altor extensii. <\/p>\n

Se poate presupune c\u0103 pe marketplace-uri \u00een general sunt pu\u021bini utilizatori. Cu un an sau doi \u00een urm\u0103, am discutat cu un investitor care a investit \u00een Plesk, \u0219i ne-a spus c\u0103 a v\u00e2ndut o parte din ac\u021biuni la prima ocazie din cauza a\u0219tept\u0103rilor ne\u00eemplinite. Investitorul presupunea c\u0103 aceste marketplace-uri au viitor, iar serviciul va decola, dar acest lucru nu s-a \u00eent\u00e2mplat. Experimentele noastre au confirmat \u0219i falsitatea acestor speran\u021be. <\/p>\n

Desigur, exist\u0103 posibilitatea ca, dac\u0103 \u00eencepem s\u0103 lucr\u0103m cu traficul aplica\u021biilor \u0219i s\u0103 atragem noi clien\u021bi prin marketing, interesul pentru extensii va cre\u0219te, iar veniturile vor deveni mai semnificative, dar este evident c\u0103 f\u0103r\u0103 eforturi considerabile, nu va exista nicio magie, iar aceste servicii nu vor func\u021biona pe deplin. Cu toate acestea, c\u00e2nd povestim cuiva despre aplica\u021bii, toat\u0103 lumea este de acord c\u0103 ideea este interesant\u0103 \u0219i util\u0103. <\/p>\n

Poate c\u0103 este vorba despre specificul serviciului nostru: suntem concuren\u021bi cu CloudFlare \u0219i nu este exclus c\u0103 compania nu permite serviciilor similare s\u0103 creasc\u0103 \u00een rezultatele c\u0103ut\u0103rilor. Poate c\u0103 este \u0219i din cauza concuren\u021bei mari: acum toat\u0103 lumea spune c\u0103 trebuie s\u0103 mergi pe marketplace-uri, iar din cauza ofertei mari de alte extensii, utilizatorii nu pot s\u0103 ne g\u0103seasc\u0103 pe noi.<\/p>\n

Ce urmeaz\u0103<\/h4>\n

\n\u00cen prezent, ne g\u00e2ndim s\u0103 actualiz\u0103m func\u021bionalitatea aplica\u021biei \u0219i s\u0103 deschidem accesul clien\u021bilor CloudFlare nu doar la analiz\u0103, ci \u0219i la protec\u021bia \u00eempotriva botilor, dar av\u00e2nd \u00een vedere situa\u021bia actual\u0103, nu are prea mult sens. Deocamdat\u0103, ne-am oprit la concluzia c\u0103 eficien\u021ba marketplace-ului a fost o verificare a ipotezei dac\u0103 extensia va func\u021biona f\u0103r\u0103 o promovare suplimentar\u0103 din partea noastr\u0103 \u2014 \u0219i s-a dovedit c\u0103 nu. Acum trebuie s\u0103 \u00een\u021belegem cum s\u0103 atragem utilizatori \u0219i dac\u0103 va fi util traficul suplimentar, sau dac\u0103 ar fi mai simplu s\u0103 renun\u021b\u0103m la astfel de platforme.
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u044b \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Variti \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u0441\u044f \u043d\u0430 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0442\u043e \u0435\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u0437\u0430\u0449\u0438\u0442\u0443 \u043e\u0442 \u0431\u043e\u0442\u043e\u0432 \u0438 DDoS-\u0430\u0442\u0430\u043a \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, \u0431\u0430\u043d\u043a\u043e\u0432, \u0421\u041c\u0418 \u0438 \u043f\u0440\u043e\u0447\u0438\u0445. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0437\u0430\u0434 \u043c\u044b \u0437\u0430\u0434\u0443\u043c\u0430\u043b\u0438\u0441\u044c \u043d\u0430\u0434 \u0442\u0435\u043c, \u0447\u0442\u043e\u0431\u044b 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