{"id":42161,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-17T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kto-chto-smotrit"},"modified":"2020-02-18T13:44:58","modified_gmt":"2020-02-18T10:44:58","slug":"kto-chto-smotrit","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/administrirovanie\/kto-chto-smotrit","title":{"rendered":"Cine ce vizioneaz\u0103?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Cine
\n
\nPict\u0103m portretul spectatorului modern din col\u021buri diferite ale lumii. Sim\u021bi\u021bi diferen\u021ba dintre Statele Unite \u0219i America Latin\u0103 \u00een raportul anali\u0219tilor BROADVISION. <\/p>\n

Cine este spectatorul modern? Cine se adun\u0103 seara \u00een cercul celor dragi \u0219i prietenilor pentru a viziona o transmisie a meciului sau a unui show favorit? C\u00e2t de bine v\u0103 cunoa\u0219te\u021bi abona\u021bii? Am str\u00e2ns date despre audien\u021be din \u00eentreaga lume pentru a v\u0103 ajuta s\u0103 r\u0103spunde\u021bi la aceste \u00eentreb\u0103ri.
\n\u00cen prima parte a cercet\u0103rii, vom analiza emisfera vestic\u0103, adic\u0103: SUA \u0219i America Latin\u0103.
\n<\/a><\/noindex>
\nPreferin\u021bele spectatorilor<\/p>\n

Indiferent de cum suna, dup\u0103 o zi de munc\u0103 grea, o persoan\u0103 prefer\u0103 s\u0103 nu fie stresat\u0103. Prefer\u0103 ca alegerea s\u0103 fie f\u0103cut\u0103 pentru el. Dac\u0103 ne g\u00e2ndim, anun\u021burile moderne \u0219i furnizorii de servicii de\u021bin deja o baz\u0103 de cuno\u0219tin\u021be necesar\u0103: date despre timpul petrecut vizion\u00e2nd TV, preferin\u021be, munc\u0103 sau timpul liber - aceste informa\u021bii sunt suficiente pentru a \u00een\u021belege ceea ce este necesar abona\u021bilor.<\/p>\n

Nu trebuie s\u0103 pierdem din vedere c\u0103, \u00een lumea dinamic\u0103, oamenii resimt lipsa timpului petrecut cu cei dragi, \u0219i pre\u021buiesc momentele \u00een care familia se adun\u0103 \u00een fa\u021ba televizorului.<\/p>\n

\"Cine
\n
\nExperimentul numit \"TV Detox\" a ar\u0103tat dependen\u021ba oamenilor de vizionarea TV. Viacom Global Insights, \u00een parteneriat cu compania de cercetare Think, au realizat un studiu neobi\u0219nuit. Scopul s\u0103u a fost s\u0103 examina\u021bi senza\u021biile \u0219i comportamentul persoanelor care au fost izolate timp de c\u00e2teva zile de la vizionarea con\u021binutului TV pe orice dispozitive.<\/p>\n

La experiment au participat peste 16.000 de persoane cu v\u00e2rste cuprinse \u00eentre 6 \u0219i 44 de ani din 14 \u021b\u0103ri. \u00cen primele cinci zile, responden\u021bilor le-a fost interzis s\u0103 vizioneze aproape orice program TV: platit, gratuit, transmis prin aer, cablu, video la cerere, TV \u00een aplica\u021biile canalelor \u0219i furnizorilor. A fost permis\u0103 doar utilizarea abonamentelor de streaming - SVOD.
\n Urm\u0103toarele cinci zile au fost invers: participan\u021bii la studiu nu au avut acces la vizionarea video prin abonament, dar le-a fost permis s\u0103 vizioneze TV.<\/p>\n

La finalizarea experimentului, spectatorii au r\u0103spuns c\u0103, \u00een timpul celor cinci zile de izolare de televizor, le-au lipsit emo\u021biile \u0219i senza\u021biile pe care le ofer\u0103 TV-ul: sentimentul de relaxare, conexiunea cu familia, interesele comune \u0219i timpul petrecut \u00eempreun\u0103, dorin\u021ba de a fi la curent cu ceea ce se \u00eent\u00e2mpl\u0103 \u0219i de a \u00eenv\u0103\u021ba lucruri noi. Cu toate acestea, majoritatea au remarcat c\u0103 f\u0103r\u0103 vizionarea de videoclipuri prin abonament le-a fost mult mai u\u0219or, comparativ cu absen\u021ba posibilit\u0103\u021bii de a viziona TV-ul \u00een mod obi\u0219nuit.<\/p>\n

Statele Unite<\/p>\n

Noile studii arat\u0103 c\u0103, \u00een medie, o persoan\u0103 din Statele Unite petrece aproape cinci ore pe zi la televizor, cu un ceas mai mult dec\u00e2t media din cele mai mari \u021b\u0103ri din lume.
\nDe fapt, v\u00e2rful vizion\u0103rii televizorului a fost \u00een intervalul 2009-2010. Atunci, o familie american\u0103 obi\u0219nuit\u0103 petrecea 8 ore \u0219i 55 de minute \u00een fa\u021ba televizorului \u00een fiecare zi. Anii '00 au constatat cea mai semnificativ\u0103 cre\u0219tere a timpului petrecut la TV \u00een decada respectiv\u0103. \u00cen ultimii opt ani, surse de con\u021binut precum Facebook, YouTube, Netflix \u0219i alte platforme au redus timpul de vizionare a televizorului cu doar o or\u0103. Totu\u0219i, o familie american\u0103 continu\u0103 s\u0103 petreac\u0103 mai mult de 7 ore \u0219i 50 de minute pe zi \u00een fa\u021ba televizorului.<\/p>\n

\u00cen ciuda previziunilor exper\u021bilor, \u00abt\u0103ierea cablului\u00bb \u2014 adic\u0103 renun\u021barea la abonamentele tradi\u021bionale de TV pl\u0103tit \u00een favoarea serviciilor de streaming la cerere \u2014 nu a devenit \u00eenc\u0103 un fenomen de mas\u0103 \u00een Statele Unite.<\/p>\n

De\u0219i sc\u0103derea din trimestrul 2 al anului 2009 este de peste trei milioane de abona\u021bi, aceasta nu reprezint\u0103 o tendin\u021b\u0103 de mas\u0103 pe care mul\u021bi o a\u0219teptau dup\u0103 ce Netflix, Amazon Prime \u0219i alte servicii online au atins v\u00e2rful dezvolt\u0103rii lor.
\n\u00cen timp ce cre\u0219terea videoclipurilor online nu a u\u0219urat activitatea furnizorilor de TV pl\u0103tit, majoritatea consumatorilor nu par s\u0103 aib\u0103 de g\u00e2nd s\u0103 renun\u021be la abonamentele la TV pl\u0103tit.<\/p>\n

71% dintre consumatorii din SUA urm\u0103resc TV prin cablu sau satelit \u0219i nu pl\u0103nuiesc s\u0103 renun\u021be. R\u0103spunz\u00e2nd la \u00eentrebarea despre principalul motiv pentru care nu \u00abtaie cablul\u00bb, 18% dintre responden\u021bi au declarat c\u0103 pur \u0219i simplu s-au obi\u0219nuit cu el, iar 16% au subliniat confortul de a viziona multe canale \u00eentr-un singur loc.<\/p>\n

\"Cine
\n
\nAmerica Latin\u0103<\/p>\n

\u00cen cadrul unei cercet\u0103ri extinse, TGI Latin a \u00eentrebat responden\u021bii dac\u0103 inten\u021bioneaz\u0103 s\u0103 urm\u0103reasc\u0103 televizorul. 32,6% au r\u0103spuns c\u0103 acesta face parte din programul lor zilnic. Acest lucru ar trebui s\u0103 fie interpretat ca un fenomen remarcabil, \u00een care o treime din popula\u021bie \u00ee\u0219i planific\u0103 via\u021ba \u00een jurul programelor televizate.<\/p>\n

Rezultatele sondajului ajut\u0103 la o \u00een\u021belegere mai bun\u0103 a spectatorilor \u0219i a preferin\u021belor lor. De exemplu, \u00een orice grup de v\u00e2rst\u0103, femeile au un nivel mai ridicat de atrac\u021bie fa\u021b\u0103 de TV. Printre b\u0103rba\u021bi, cel mai \u00eenalt nivel de angajament se observ\u0103 \u00een r\u00e2ndul adolescen\u021bilor. Interesant este c\u0103 cele mai ridicate valori se refer\u0103 la cele mai tinere \u0219i cele mai \u00een v\u00e2rst\u0103 grupuri.<\/p>\n

\"Cine
\n
\nUrm\u0103toarea diagram\u0103 reprezint\u0103 indicatorii nivelului socio-economic al vie\u021bii.<\/p>\n

Cel mai \u00eenalt \u2014 A = 10%,
\nCel mai sc\u0103zut \u2014 D = 40%.<\/p>\n

Se poate concluziona c\u0103 nivelul general de vizionare a televizorului scade odat\u0103 cu cre\u0219terea nivelului socio-economic. \u00cen timp ce televiziunea este principala form\u0103 de divertisment pentru clasa de jos, aceasta nu este la fel de important\u0103 pentru straturile sociale superioare.
\nTimpul petrecut la televizor este legat direct de nivelul de trai din \u021bar\u0103. Mexicul are cel mai sc\u0103zut nivel. Totodat\u0103, Mexicul este cel mai mare exportator de programe \u00een limba spaniol\u0103 pentru toat\u0103 America Latin\u0103.<\/p>\n

\"Cine
\n
\n\u00cen urma cercet\u0103rii, se pot trasa concluzii despre tipurile de con\u021binut video care vor fi mai relevante \u00eentr-o \u021bar\u0103 sau alta. De exemplu, oamenii care sunt mai predispu\u0219i s\u0103 urm\u0103reasc\u0103 televiziunea conform unui program au o probabilitate mai mare de a urm\u0103ri desf\u0103\u0219urarea unui serial, un talk-show sau programe religioase.<\/p>\n

\nTeleviziunea \u00een Brazilia<\/p>\n

\"Cine
\n Brazilienii petrec mai mult de cinci ore pe zi \u00een fa\u021ba televizorului.<\/p>\n

\n\u00cen Brazilia, de\u021binerea unui televizor semnific\u0103 implicare social\u0103. Este cea mai popular\u0103 surs\u0103 de con\u021binut din \u021bar\u0103: m\u0103car un televizor exist\u0103 \u00een 95% dintre gospod\u0103riile braziliene. Brazilienii leag\u0103 direct TV-ul de statut: cu c\u00e2t televizorul este mai mare \u0219i mai avansat, cu at\u00e2t familia este mai bogat\u0103.<\/p>\n

Brazilienii se bucur\u0103 s\u0103 vizioneze practic orice tip de con\u021binut: de la fotbal la seriale, pe care b\u0103rba\u021bii le urm\u0103resc la fel de mult ca \u0219i femeile, f\u0103r\u0103 a considera c\u0103 este ceva ru\u0219inos.<\/p>\n

\nIe\u0219ire<\/p>\n

\"Cine
\n
\nTeleviziunea a devenit de mult timp o parte important\u0103 a vie\u021bii noastre. Totu\u0219i, oamenii consum\u0103 con\u021binut \u00een moduri diferite. Genera\u021bia \u00een v\u00e2rst\u0103 aproape c\u0103 nu se distrage cu alte activit\u0103\u021bi \u0219i nu schimb\u0103 canalele. B\u0103rba\u021bii sunt spontani, \u00een timp ce femeile \u00ee\u0219i planific\u0103 mai des timpul liber dinainte. Cu toate acestea, nu exist\u0103 grupuri care s\u0103 nu urm\u0103reasc\u0103 deloc TV - \u00eentr-un fel sau altul, el este prezent pretutindeni.<\/p>\n

Publicul nu are \u00eentotdeauna nevoie de op\u021biuni. \u00cen fa\u021ba televizorului, vrei s\u0103 te relaxezi, s\u0103 te odihne\u0219ti \u0219i s\u0103 petreci timp cu familia. De aceea, importan\u021ba televiziunii \u00een via\u021ba omului modern este greu de supraevaluat, chiar \u0219i \u00een ciuda diferen\u021belor dintre genera\u021bii \u0219i mentalit\u0103\u021bi.<\/p>\n

Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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