{"id":52945,"date":"2019-11-20T00:00:00","date_gmt":"2019-11-19T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/crm-s-chelovecheskim-litsom"},"modified":"2020-02-18T14:00:46","modified_gmt":"2020-02-18T11:00:46","slug":"crm-s-chelovecheskim-litsom","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/administrirovanie\/crm-s-chelovecheskim-litsom","title":{"rendered":"CRM cu fa\u021b\u0103 uman\u0103","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>\u00abImplement\u0103m un CRM? E clar, suntem sub supraveghere, acum doar control \u0219i rapoarte\u00bb, a\u0219a g\u00e2nde\u0219te majoritatea angaja\u021bilor companiilor c\u00e2nd afl\u0103 c\u0103, \u00een cur\u00e2nd, munca se va muta \u00een CRM. Se consider\u0103 c\u0103 CRM-ul este un program destinat managerului \u0219i exclusiv intereselor lui. Nu este adev\u0103rat. G\u00e2ndi\u021bi-v\u0103 c\u00e2t de des:<\/p>\n<ul>\n<li>a\u021bi uitat s\u0103 face\u021bi o sarcin\u0103 sau s\u0103 reveni\u021bi la vreun task\n<\/li>\n<li>a\u021bi uitat s\u0103 suna\u021bi un client sau s\u0103 trimite\u021bi informa\u021bii unui coleg\n<\/li>\n<li>a\u021bi str\u00e2ns din nou datele necesare pentru munc\u0103\n<\/li>\n<li>a\u021bi cerut date de la colegi \u0219i a\u021bi a\u0219teptat trei zile pentru ele\n<\/li>\n<li>a\u021bi c\u0103utat responsabilul pentru \u00eent\u00e2rzierea muncii colegului\n<\/li>\n<li>a\u021bi apelat la colegi sau la \u0219ef, dar a\u021bi primit refuz din cauza ocup\u0103rii lor.<\/li>\n<\/ul>\n<p>\nDac\u0103 vi s-a \u00eent\u00e2mplat, continua\u021bi s\u0103 citi\u021bi, organizarea muncii nu \u00eenseamn\u0103 doar s\u0103 citi\u021bi c\u0103r\u021bi despre procrastinare \u0219i gestionarea timpului, ci \u0219i un instrument excelent \u00een m\u00e2inile voastre. \u0218i dac\u0103 nu vi s-a \u00eent\u00e2mplat \u2014 naiba s\u0103 m\u0103 ia, cine sunte\u021bi?!<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/476310\/\"><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/baa5fbcde8d23e770d0502fb2476ea36.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nPotrivit Insight Managing Consulting, 64% din succesul implement\u0103rii CRM-ului depinde de suportul angaja\u021bilor organiza\u021biei. 42% din problemele cu CRM-ul apar tot din cauza angaja\u021bilor. \u0218i \u0219ti\u021bi, nu suntem surprin\u0219i de aceast\u0103 statistic\u0103. Nu c\u0103 am v\u0103zut totul \u00een cei 13 ani de dezvoltare \u0219i implementare, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\"><b>RegionSoft CRM<\/b><\/a><\/noindex> dar \u0219tim 3 motive principale pentru care sistemul CRM \u0219i angaja\u021bii companiei ajung s\u0103 fie pe p\u0103r\u021bi opuse ale \u00abfrontului\u00bb.<\/p>\n<ol>\n<li>CRM-ul este v\u0103zut doar ca o solu\u021bie tehnologic\u0103. Dup\u0103 p\u0103rerea multor utilizatori, este doar un program care ar trebui s\u0103 fac\u0103 ceva \u0219i care consum\u0103 timp pentru completarea datelor. \u00cen realitate, sistemul CRM este, \u00een primul r\u00e2nd, oamenii care \u00eel folosesc \u0219i \u00eel aplic\u0103 ca un instrument. Dac\u0103 pune\u021bi un fer\u0103str\u0103u pe mas\u0103 (chiar \u0219i pornit), nu va face nimic, doar va consuma electricitate. Dac\u0103 \u00eel da\u021bi \u00een m\u00e2inile unui me\u0219ter, ve\u021bi ob\u021bine o lucrare magnific\u0103. Exact a\u0219a, un manager priceput va extrage tot ce poate din CRM pentru a ob\u021bine maximum de venit, iar un v\u00e2nz\u0103tor lene\u0219 va strica baza cu date incorecte.\n<\/li>\n<li>CRM \u2014 un program pentru v\u00e2nz\u0103ri. C\u00e2ndva, a\u0219a era. Acum, solu\u021biile de acest fel aproape c\u0103 nu mai exist\u0103, cele minime \u201e\u00eenchid\u201d sarcinile de v\u00e2nz\u0103ri \u0219i marketing, cele avansate sunt universale \u2014 pentru v\u00e2nz\u0103ri, marketing, produc\u021bie, stocuri \u0219i altele. CRM-ul de ast\u0103zi este un ecosistem corporativ care simplific\u0103 munca aproape fiec\u0103rui angajat, reduce comunica\u021bia direct\u0103 \u0219i simplific\u0103 cele mai multe procese. Dar pentru aceasta, trebuie s\u0103 te g\u00e2nde\u0219ti, s\u0103 depui eforturi, s\u0103 refaci procesele. E mai simplu s\u0103 spui c\u0103 \u201enimic nu func\u021bioneaz\u0103, degeaba am instalat\u201d.\u00a0\n<\/li>\n<li>CRM \u2014 un program pentru \u0219ef, prin care acesta va impune controlul \u0219i va r\u0103sp\u00e2ndi m\u0103suri draconice asupra fiec\u0103ruia. Aceasta este o minciun\u0103: majoritatea CRM-urilor nu au func\u021bii de control fizic \u0219i informa\u021bional, cum ar fi controlul introducerii datelor, tracker de timp lucrat la minut, controlul inactivit\u0103\u021bii angajatului sau \u00eenregistrarea istoricului de vizionare a paginilor web. Tot controlul se realizeaz\u0103 la acela\u0219i nivel ca \u0219i f\u0103r\u0103 CRM: rapoarte, logare a ac\u021biunilor \u00een cadrul sistemului, KPI etc.\n<\/li>\n<\/ol>\n<p>\nAceste trei concep\u021bii gre\u0219ite reduc semnificativ interesul antreprenorilor ru\u0219i fa\u021b\u0103 de CRM, formeaz\u0103 mituri ciudate f\u0103r\u0103 temei \u0219i adesea devin motivul renun\u021b\u0103rii la implementare.\u00a0<\/p>\n<p>Desigur, nu este a\u0219a. CRM-ul este necesar \u00een primul r\u00e2nd angaja\u021bilor. Mai mult, acesta \u00eei ajut\u0103 foarte mult.<\/p>\n<blockquote><p><b>Cinci linii de publicitate<\/b><\/p>\n<p>Suntem \u00eempotriva controlului timpului \u0219i a oric\u0103ror trackere la locul de munc\u0103 \u2014 suntem \u00een favoarea instrumentelor de lucru convenabile pentru angaja\u021bi. Software-ul nostru <b>nou<\/b> <noindex><a rel=\"nofollow\" href=\"https:\/\/www.zedline.ru\/\"><b>helpdesk \u00een Cloud ZEDLine Support<\/b><\/a><\/noindex>\u00a0 \u2014 un software util pentru orice serviciu de asisten\u021b\u0103, intern sau pentru clien\u021bi. Crearea propriului portal dureaz\u0103 doar 5 minute, iar setarea ini\u021bial\u0103 \u2014 10-15 minute. Al\u0103tura\u021bi-v\u0103! Iar dac\u0103 ave\u021bi nevoie de CRM, este aici \u2014 <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex>.<\/p><\/blockquote>\n<h2>CRM \u2014 prietenul angajatului din companie<\/h2>\n<p><\/p>\n<h4>Cu clien\u021bii \u2014 mai simplu<\/h4>\n<p>\nCeea ce conteaz\u0103 \u00een CRM \u2014 este munca cu clien\u021bii, indiferent de aspect: tehnic sau comercial. Este convenabil, transparent, informativ, mai simplu dec\u00e2t f\u0103r\u0103 vreo automatizare. C\u00e2nd un angajat are CRM-ul ca centru de cuno\u0219tin\u021be \u0219i informa\u021bii relevante despre client, este mult mai simplu s\u0103 par\u0103 o companie loial\u0103, care apreciaz\u0103, \u00ee\u0219i aminte\u0219te \u0219i iube\u0219te fiecare client.<\/p>\n<p>Putem da oferim un exemplu bazat pe propria noastr\u0103 experien\u021b\u0103. Deseori, \u00een biroul nostru sun\u0103 telefoane de la oameni care spun: \u201eAm colaborat cu voi acum 5 sau 7 ani, dar probabil nu v\u0103 aminti\u021bi...\u201d. Iar ca r\u0103spuns, ei aud: \u201eCum s\u0103 nu ne amintim, Dmitri Sergeevici, avem un sistem CRM, pot chiar s\u0103 v\u0103 spun c\u00e2nd \u0219i ce produse v-au interesat, c\u00e2te ori am discutat cu voi la telefon \u0219i ce subiecte am abordat... Totu\u0219i, angajatul care v-a coordonat atunci nu mai lucreaz\u0103 cu noi de 3 ani... \ud83d\ude42 \u0218i asta este doar o parte din capacit\u0103\u021bile de baz\u0103 ale sistemului CRM.<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/064c9c6eb0518c335eb33f7d33181b29.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Fi\u0219a clientului \u00een <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex>. Blocul de sus con\u021bine toate informa\u021biile despre client pe care teoretic le po\u021bi introduce \u0219i acumula. Blocul de jos \u2013 activitatea opera\u021bional\u0103, rutina \u0219i interac\u021biunile cu clientul. Dac\u0103 totul este completat, aceasta va fi aproape cel mai bun compendiu de afaceri \ud83d\ude09<\/i><\/p>\n<h4>F\u0103r\u0103 \u00eent\u00e2rziere \u0219i e\u0219ecuri<\/h4>\n<p>\nSe reduc riscurile de imagine ale companiei \u0219i dispare frica angajatului de a fi responsabil pentru problemele de reputa\u021bie. Dac\u0103 un manager rateaz\u0103 o \u00eent\u00e2lnire sau uit\u0103 de un apel, aceasta apare ca o incompeten\u021b\u0103 a companiei, lips\u0103 de interes pentru afacere. Ce ar putea fi mai r\u0103u? CRM-ul asigur\u0103 respectarea termenelor, transparen\u021ba sarcinilor angaja\u021bilor, trimite singur memento-uri, astfel \u00eenc\u00e2t s\u0103 ratezi un eveniment devine pur \u0219i simplu imposibil.\u00a0<\/p>\n<p>\u00cen plus, calendarele \u0219i planificatoarele corporative permit vizualizarea \u00eenc\u0103rc\u0103turii colegului dorit \u0219i respectarea timpului s\u0103u sau solicitarea unei p\u0103r\u021bi din timpul liber \u2013 aceast\u0103 comunicare reduce conflictele, dar nu formalizeaz\u0103 rela\u021biile, deoarece ne-am obi\u0219nuit cu calendarele \u0219i pluginurile \u0219i \u00een via\u021ba personal\u0103, acestea nu sunt asociate cu rela\u021bii de munc\u0103 riguroase.<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/1228214fdc2c5ef623a1441e85544877.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Pe biroul de lucru CRM-ul afi\u0219eaz\u0103 sarcinile curente (le numim continue, deoarece nu sunt legate de date specifice) \u0219i, de asemenea, insigne pe panoul Asistentului \u2013 cifrele care \u00ee\u021bi spun unde s\u0103 mergi \u00een interfa\u021b\u0103 \u0219i cu ce s\u0103 te ocupi. \u0218i mai exist\u0103 memento-uri pop-up, SMS-uri \u0219i notific\u0103ri prin e-mail. \u00cencearc\u0103 s\u0103 ui\u021bi!<\/i><\/p>\n<h4>Viteza de func\u021bionare<\/h4>\n<p>\nViteza de lucru cre\u0219te semnificativ. La prima vedere, pare c\u0103 introducerea datelor \u00een sistemul CRM cre\u0219te timpul dedicat activit\u0103\u021bilor opera\u021bionale. Aceasta este o capcan\u0103 logic\u0103 folosit\u0103 de cei care se opun CRM-ului \u00een scopuri egoiste. \u00cen realitate, lucrurile func\u021bioneaz\u0103 altfel: informa\u021biile necesare despre client sunt introduse o singur\u0103 dat\u0103, ceea ce ulterior permite economisirea semnificativ\u0103 de timp: datele ini\u021biale se formeaz\u0103 pe baza \u0219abloanelor preg\u0103tite anterior, \u00een c\u00e2teva secunde, apelurile primite \u0219i efectuate sunt \u00eenregistrate \u0219i pot fi ascultate direct din fi\u0219a clientului, iar e-mailul de companie este organizat \u0219i distribuit \u00eentre persoanele de contact \u0219i clien\u021bi (cel pu\u021bin, a\u0219a func\u021bioneaz\u0103 RegionSoft CRM).\u00a0<\/p>\n<p>\u00cens\u0103, principalul avantaj al acceler\u0103rii muncii cu CRM nu const\u0103 doar \u00een rutina opera\u021bional\u0103, ci \u00een faptul c\u0103, dup\u0103 ce \u00eenve\u021bi s\u0103 folose\u0219ti sistemul CRM, productivitatea cre\u0219te \u0219i timpul ciclic de via\u021b\u0103 al procesului de v\u00e2nz\u0103ri se reduce \u00een ansamblu, ceea ce \u00eenseamn\u0103 c\u0103 exist\u0103 loc pentru cre\u0219terea veniturilor. Aceasta are un impact indirect asupra cre\u0219terii salariului sau asupra form\u0103rii premiilor.<\/p>\n<h4>KPI<\/h4>\n<p>\nDac\u0103 vei stabili un set adecvat de KPI, m\u0103surabil \u0219i care depinde realmente de eforturile angajatului, CRM-ul cu sistemul de calcul al KPI integrat va deveni un excelent motivator pentru angajat, deoarece acesta va avea \u00een permanen\u021b\u0103 \u00een fa\u021b\u0103 barele de progres ale \u00eendeplinirii obiectivelor \u0219i va putea s\u0103-\u0219i redistribuie eforturile pentru a maximiza coeficientul \u0219i a ob\u021bine premiul meritat. Astfel, vei avea un mecanism de control al \u00eendeplinirii obiectivelor, at\u00e2t generale, c\u00e2t \u0219i pentru fiecare subdiviziune\/angajat, iar angajatul va putea s\u0103-\u0219i automatizeze munca \u0219i s\u0103 fie mai eficient.<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/64edc48c09cbc9b4937b3db534527aca.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Monitorul nostru preferat KPI \u00een <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> \u2014 toate obiectivele, la \u00eendem\u00e2n\u0103. Obiectivele \u00een sine pot fi personalizate, iar num\u0103rul lor este limitat doar de limitele ra\u021bionale.<\/i><\/p>\n<h4>Lucru \u00een echip\u0103 f\u0103r\u0103 fric\u0103 \u0219i repro\u0219uri<\/h4>\n<p>\nCRM-ul este o form\u0103 de lucru \u00een echip\u0103. Aceast\u0103 capacitate este determinat\u0103 de arhitectura software-ului: o baz\u0103 de date unic\u0103 furnizeaz\u0103 informa\u021bii interfe\u021bei utilizatorului pentru v\u00e2nz\u0103tor, suport, marketer, depozitar etc. Acum, marketerul sau managerul nu trebuie s\u0103 cear\u0103 care produs s-a v\u00e2ndut cel mai slab \u0219i care s-a acumulat \u00een depozit \u2013 ei pot accesa informa\u021bii comerciale relevante \u0219i pot trasa concluzii, construi planuri. \u00centreaga echip\u0103 lucreaz\u0103 pentru a men\u021bine informa\u021biile actualizate.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/b02291268f6923abaec32c6558279725.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Planificatorul de grup \u2013 practic o diagram\u0103 Gantt, vizibile responsabilii, gradul de realizare, termenele \u0219i altele.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/7dab95648b901d4398f1ee71847b40cb.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nPlanificatorul continuu pentru trei s\u0103pt\u0103m\u00e2ni \u2013 o privire de ansamblu asupra ocup\u0103rii \u00eentregii echipe pentru urm\u0103toarele trei s\u0103pt\u0103m\u00e2ni.<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/29415e8d2b5841397f2845ef2b19cb62.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nPlanul vizual al zilei pentru un angajat individual, se poate trece direct din planificatoare.<\/i><\/p>\n<p>Angaja\u021bii folosesc un mediu unic al CRM-ului pentru a schimba informa\u021bii, a delega sarcini \u0219i a colabora la proiecte, astfel rela\u021biile interne devin productive. Eforturile echipei sunt unite \u00een cadrul CRM-ului ca instrument de gestionare a rela\u021biilor cu clien\u021bii, iar aceast\u0103 abordare ofer\u0103 un efect sinergic, care nu poate fi ob\u021binut \u00een cadrul \u00eent\u00e2lnirilor standard de solicitare-discu\u021bie.<\/p>\n<h4>Responsabilii nu se pierd.<\/h4>\n<p>\nProbabil, cel mai nepl\u0103cut aspect al muncii \u00een echip\u0103 este c\u0103utarea vinovatului pentru o stagnare sau \u00eent\u00e2rziere a unui proces de afaceri. Angaja\u021bii \u00eencep s\u0103 \u00ee\u0219i paseze vina unii altora, \u00eencearc\u0103 s\u0103 se exclud\u0103 \u0219i s\u0103 dea vina pe colegi, dilu\u00e2nd responsabilitatea \u00een fa\u021ba colectivului. CRM-ul se lupt\u0103 \u0219i cu aceast\u0103 problem\u0103: procesele de afaceri cu constructor vizual, protocolare complet\u0103 a mi\u0219c\u0103rilor pe etape, controlul termenelor normative de execu\u021bie \u0219i parametrii interactivi rezolv\u0103 problema r\u0103spunderii angaja\u021bilor \u0219i transparen\u021bei muncii la r\u0103d\u0103cin\u0103. Procesul este protocolat \u0219i se poate vedea \u00eentotdeauna cine a provocat \u00eent\u00e2rzierea sau oprirea.\u00a0<\/p>\n<p>Prin urmare, nu trebuie s\u0103 te temi de procesele de afaceri chiar \u0219i \u00een companiile mici \u2013 acestea se vor dovedi utile \u0219i vor influen\u021ba semnificativ ordinele din companie.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM cu fa\u021b\u0103 uman\u0103\" src=\"\/wp-content\/uploads\/2019\/11\/a2b1b4e013ed550ece1ffcd777fe78e8.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Procesul de afaceri \u00een RegionSoft CRM \u2013 u\u0219or de construit, u\u0219or de gestionat.<\/i><\/p>\n<h4>Companie, las\u0103-m\u0103 s\u0103 conduc.<\/h4>\n<p>\nCRM le permite fiec\u0103rui angajat s\u0103 se simt\u0103 la c\u00e2rma procesului de afaceri: cu c\u00e2t angaja\u021bii dvs. au mai multe cuno\u0219tin\u021be, cu at\u00e2t au mai multe autoritate \u0219i oportunit\u0103\u021bi. Datele actuale, acumulate \u0219i procesate \u00eentr-un CRM modern, ajut\u0103 la rezolvarea problemelor clien\u021bilor \u00eentr-un mod elegant, de exemplu, prin consultarea istoricului rela\u021biilor, revenind la \u00eentreb\u0103rile problematice, evalu\u00e2nd clientul nu doar din perspectiva tranzac\u021biei curente, ci \u0219i prin prisma istoricului interac\u021biunii. Din exterior, arat\u0103 foarte bine \u0219i este atr\u0103g\u0103tor. \u00ce\u021bi spun asta ca \u0219i client \u2014 pot identifica cu u\u0219urin\u021b\u0103 o companie cu un CRM bun doar prin comunicarea cu managerii \ud83d\ude42 \u0218i, desigur, aceast\u0103 posibilitate de \u201ea conduce\u201d este foarte motivant\u0103.\u00a0<\/p>\n<h4>Metod\u0103 eficient\u0103 de lucru<\/h4>\n<p>\nFiecare manager competent, lucr\u00e2nd cu CRM, devine pu\u021bin mai mult un om de \u0219tiin\u021b\u0103 \u0219i experimentator. Software-ul ajut\u0103 la urm\u0103rirea procesului de v\u00e2nz\u0103ri, ob\u021binerea \u0219i analizarea datelor despre tranzac\u021bii, pe baza c\u0103rora exist\u0103 posibilitatea de a-\u0219i forma propriul stil inovator de comunicare cu clien\u021bii. \u00cen consecin\u021b\u0103, se pot eviden\u021bia cele mai productive modele de comportament \u0219i, folosindu-le, se poate cre\u0219te rezultatul.<\/p>\n<h4>Schimbare pe teren<\/h4>\n<p>\n\u00cen cazul absen\u021bei sau concedierii unui angajat, transferul atribu\u021biilor c\u0103tre un alt coleg se desf\u0103\u0219oar\u0103 rapid, \u00eempreun\u0103 cu oferirea accesului \u00een CRM. Acest lucru reduce semnificativ riscurile \u00een cazul unei concedieri \u201enepl\u0103cute\u201d, boicotului angajatului etc. Datorit\u0103 faptului c\u0103 superadministratorul poate transfera cu u\u0219urin\u021b\u0103 drepturile, procesele negative din cadrul echipei sunt stinse \u0219i intr\u0103 \u00een sfera interpersonal\u0103, f\u0103r\u0103 a afecta activitatea.<\/p>\n<p>Implementarea CRM este \u00eentotdeauna asociat\u0103 cu a\u0219tept\u0103ri mari. Managerii \u0219i angaja\u021bii sper\u0103 c\u0103 sistemul CRM va cre\u0219te productivitatea, va cre\u0219te v\u00e2nz\u0103rile, va simplifica opera\u021biunile, va economisi bani. Totul este corect, orice schimbare ar trebui s\u0103 fie \u00eenso\u021bit\u0103 de a\u0219tept\u0103ri. Numai c\u0103 ar trebui s\u0103 a\u0219tepta\u021bi nu de la CRM, ci de la persoanele care vor lucra \u00een el. \u0218i mai bine, nu a\u0219tepta\u021bi, ci implementa\u021bi \u0219i ac\u021biona\u021bi. Atunci sistemul CRM va fi mult mai grozav dec\u00e2t un feronier de noroc. Care, de altfel, ar trebui \u0219i el s\u0103 fie b\u0103tut \u00een copita \u0219i folosit \u2014 atunci vor veni at\u00e2t norocul, c\u00e2t \u0219i banii! \ud83d\ude42<br \/>\n<br \/>Sursa: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/476310\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u00ab\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c CRM? \u041d\u0443 \u044f\u0441\u043d\u043e, \u043c\u044b \u043f\u043e\u0434 \u043a\u043e\u043b\u043f\u0430\u043a\u043e\u043c, \u0442\u0435\u043f\u0435\u0440\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u043e\u0442\u0447\u0451\u0442\u044b\u00bb, \u2014 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0442\u0430\u043a \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0443\u0441\u043b\u044b\u0448\u0430\u0432 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043a\u043e\u0440\u043e \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u0441\u0442\u0438\u0442\u0441\u044f \u0432 CRM. \u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e CRM \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432. \u042d\u0442\u043e \u043d\u0435 \u0442\u0430\u043a. \u041f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u0432\u044b: \u0437\u0430\u0431\u044b\u0432\u0430\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0443 \u0438\u043b\u0438 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-52945","post","type-post","status-publish","format-standard","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00ab\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c CRM? 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