{"id":55216,"date":"2020-01-15T00:00:00","date_gmt":"2020-01-14T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome"},"modified":"2020-02-18T14:03:19","modified_gmt":"2020-02-18T11:03:19","slug":"google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/google-nameren-do-2022-goda-prekratit-podderzhku-storonnih-cookie-v-chrome","title":{"rendered":"Google inten\u021bioneaz\u0103 s\u0103 opreasc\u0103 suportul pentru cookie-urile ter\u021be \u00een Chrome p\u00e2n\u0103 \u00een 2022","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Compania Google a anun\u021bat<\/a><\/noindex> intention de cesser compl\u00e8tement le support des cookies tiers dans Chrome au cours des deux prochaines ann\u00e9es, cookies qui sont utilis\u00e9s lors de la consultation de sites diff\u00e9rents du domaine de la page actuelle. Ces cookies sont utilis\u00e9s pour suivre les d\u00e9placements de l'utilisateur entre les sites dans le code des r\u00e9seaux publicitaires, des widgets de r\u00e9seaux sociaux et des syst\u00e8mes d'analyse web.<\/p>\n

Cum \u0219i d\u00e9clar\u00e9<\/a><\/noindex> hier, l'intention d'unifier l'en-t\u00eate User-Agent, le refus des cookies tiers est promu dans le cadre de l'initiative Privacy Sandbox<\/a><\/noindex>, visant \u00e0 atteindre un compromis entre le besoin des utilisateurs de pr\u00e9server leur confidentialit\u00e9 et le d\u00e9sir des r\u00e9seaux publicitaires et des sites de suivre les pr\u00e9f\u00e9rences des visiteurs. D'ici la fin de cette ann\u00e9e, en mode origin trial<\/a><\/noindex> l'inclusion dans le navigateur d'API suppl\u00e9mentaires<\/a><\/noindex> pour mesurer la conversion et personnaliser la publicit\u00e9 sans recourir aux cookies tiers. <\/p>\n

Pour d\u00e9terminer la cat\u00e9gorie d'int\u00e9r\u00eats de l'utilisateur sans identification individuelle et sans lien avec l'historique de navigation de sites sp\u00e9cifiques, il est propos\u00e9 aux r\u00e9seaux publicitaires d'utiliser l'API Floc<\/a><\/noindex>, pentru evaluarea activit\u0103\u021bii utilizatorului dup\u0103 accesarea reclamei \u2014 API Conversion Measurement<\/a><\/noindex>, iar pentru a separa utilizatorii f\u0103r\u0103 a utiliza identificatori intersite \u2014 API Trust Token<\/a><\/noindex>. Le d\u00e9veloppement des sp\u00e9cifications li\u00e9es \u00e0 la projection de publicit\u00e9 cibl\u00e9e
\nsans compromettre la confidentialit\u00e9, se fait par un groupe de travail d\u00e9di\u00e9<\/a><\/noindex>, cr\u00e9\u00e9 au sein du W3C.<\/p>\n

Actuellement, dans le contexte de la protection contre le transfert de cookies en cas d' attaques CSRF<\/a><\/noindex> se aplic\u0103 atributul SameSite specificat \u00een antetul Set-Cookie, care, \u00eencep\u00e2nd cu Chrome 76, este setat implicit la \u201eSameSite=Lax\u201d, limit\u00e2nd trimiterea Cookie-urilor pentru inser\u021bii de pe site-uri externe, dar site-urile pot anula restric\u021bia set\u00e2nd explicit valoarea SameSite=None atunci c\u00e2nd instaleaz\u0103 Cookie-uri. Atributul SameSite poate avea dou\u0103 valori: 'strict' sau 'lax'. \u00cen modul 'strict', Cookie-urile nu sunt trimise pentru niciun tip de cereri intersite. \u00cen modul 'lax', se aplic\u0103 restric\u021bii mai bl\u00e2nde, iar transmiterea Cookie-urilor este blocat\u0103 doar pentru subcererile intersite, cum ar fi cererile de imagini sau \u00eenc\u0103rc\u0103rile de con\u021binut prin iframe. <\/p>\n

\u00cen Chrome 80, programat pentru 4 februarie, va fi aplicat\u0103 o restric\u021bie mai strict\u0103, interzic\u00e2nd procesarea Cookie-urilor externe pentru cereri f\u0103r\u0103 HTTPS (cu atributul SameSite=None, Cookie-urile pot fi setate doar \u00een modul Secure). \u00cen plus, continua implementarea de mijloace pentru a identifica \u0219i proteja \u00eempotriva utiliz\u0103rii metodelor de ocolire a urm\u0103ririi \u0219i identific\u0103rii ascunse (\u201ebrowser fingerprinting\u201d).<\/p>\n

Reamintim c\u0103, \u00een Firefox, \u00eencep\u00e2nd cu lansarea 69<\/a><\/noindex>, implicit, este asigurat ignorarea cookie-urilor tuturor sistemelor externe de urm\u0103rire a mi\u0219c\u0103rilor. Google consider\u0103 c\u0103 o astfel de blocare este justificat\u0103, dar necesit\u0103 preg\u0103tirea prealabil\u0103 a ecocistemului web \u0219i furnizarea unor API alternative pentru solu\u021bionarea problemelor pentru care anterior se foloseau cookie-urile de ter\u021b\u0103 parte, f\u0103r\u0103 a afecta confiden\u021bialitatea \u0219i f\u0103r\u0103 a submina modelele de monetizare ale site-urilor, finan\u021bate prin intermediul afi\u0219\u0103rii de reclame. Ca r\u0103spuns la blocarea cookie-urilor f\u0103r\u0103 a oferi alternative, re\u021belele de publicitate nu au \u00eencetat urm\u0103rirea, ci au trecut la utilizarea unor metode mai sofisticate bazate pe identificarea ascuns\u0103 a utilizatorilor (fingerprinting) sau prin creat\u0103<\/a><\/noindex> pentru tracker-ul subdomeniilor \u00een domeniul site-ului pe care se afi\u0219eaz\u0103 reclamele. <\/p>\n

<\/a><\/noindex><\/p>\n

Sursa: opennet.ro<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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\u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a User-Agent, \u043e\u0442\u043a\u0430\u0437 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55216","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google inten\u021bioneaz\u0103 s\u0103 \u00eentrerup\u0103 suportul pentru cookie-urile de ter\u021b\u0103 parte \u00een Chrome p\u00e2n\u0103 \u00een 2022 | ProHoster","description":"Compania Google a anun\u021bat inten\u021bia de a renun\u021ba complet 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