{"id":55651,"date":"2020-01-25T00:00:00","date_gmt":"2020-01-24T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kak-liza-shvets-ushla-iz-microsoft-i-ubedila-vseh-chto-pitstseriya-mozhet-byt-it-kompaniej"},"modified":"2020-02-18T14:03:47","modified_gmt":"2020-02-18T11:03:47","slug":"kak-liza-shvets-ushla-iz-microsoft-i-ubedila-vseh-chto-pitstseriya-mozhet-byt-it-kompaniej","status":"publish","type":"post","link":"https:\/\/prohoster.info\/ro\/blog\/news\/kak-liza-shvets-ushla-iz-microsoft-i-ubedila-vseh-chto-pitstseriya-mozhet-byt-it-kompaniej","title":{"rendered":"Cum a plecat Liza Shvets de la Microsoft \u0219i a convins pe toat\u0103 lumea c\u0103 o pizzerie poate fi o companie IT","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"CumFoto: Liza Shvets\/Facebook<\/i><\/p>\n

Liza Shvets \u0219i-a \u00eenceput cariera la o fabric\u0103 de cabluri, a lucrat ca v\u00e2nz\u0103toare \u00eentr-un mic magazin din Orl, iar dup\u0103 c\u00e2\u021biva ani a ajuns la Microsoft. Acum lucreaz\u0103 la brandul IT \u201eDodo Pizza\u201d. Are o sarcin\u0103 ambi\u021bioas\u0103 \u2014 s\u0103 demonstreze c\u0103 \u201eDodo Pizza\u201d nu este doar despre m\u00e2ncare, ci \u0219i despre dezvoltare \u0219i tehnologie. La s\u0103pt\u0103m\u00e2na viitoare, Liza \u00eempline\u0219te 30 de ani \u0219i am decis s\u0103 facem \u00eempreun\u0103 un mic bilan\u021b al parcursului ei profesional \u0219i s\u0103 v\u0103 povestim aceast\u0103 istorie. <\/a><\/noindex><\/p>\n

\u201eTrebuie s\u0103 experimentezi la maximum la \u00eenceputul carierei\u201d<\/h4>\n

\nSunt din Orl, un ora\u0219 mic cu o popula\u021bie de aproximativ 300-400 de mii. Am studiat marketing la institutul local, dar nu inten\u021bionam s\u0103 fiu marketer. Era anul 2007, c\u00e2nd tocmai a \u00eenceput criza. Voiam s\u0103 urmez managementul antiterorist, dar toate locurile bugetate erau ocupate, a\u0219a c\u0103 marketingul a fost cea mai apropiat\u0103 op\u021biune disponibil\u0103 (mama m-a sf\u0103tuit). Atunci nu \u00een\u021belegeam deloc ce \u00eemi doresc \u0219i cine vreau s\u0103 fiu. <\/p>\n

\u00cen \u0219coal\u0103 am urmat cursuri de orientare profesional\u0103 pentru specialitatea \u201esecretar-referent\u201d, am \u00eenv\u0103\u021bat s\u0103 scriu rapid cu cinci degete, de\u0219i \u0219i acum scriu cu unul, pentru c\u0103 este mai convenabil. Oamenii sunt mereu surprin\u0219i.<\/p>\n

A fost ne\u00een\u021belegere din partea rudelor. Spuneau c\u0103 trebuie s\u0103 devin fie jurist, fie economist. <\/p>\n

Nu \u00eemi indic nic\u0103ieri prima mea slujb\u0103, pentru c\u0103 este o poveste foarte nerelevant\u0103 \u0219i ciudat\u0103. Eram \u00een anul doi sau trei \u0219i am decis s\u0103 merg s\u0103 lucrez la o fabric\u0103 de cabluri. M-am g\u00e2ndit \u2014 sunt marketer, acum voi veni \u0219i v\u0103 voi ajuta! Am \u00eenceput s\u0103 lucrez \u00een paralel cu studiile. Plecam la 7 diminea\u021ba la munc\u0103, la cap\u0103tul cel\u0103lalt al ora\u0219ului, iar acolo \u00eemi mai luau bani pentru fiecare 10 minute de \u00eent\u00e2rziere. Prima mea salariu era de aproximativ 2000 de ruble. Am lucrat c\u00e2teva luni \u0219i am realizat c\u0103 nu se \u00eencadreaz\u0103 economia: pe drum cheltuiam mai mul\u021bi bani dec\u00e2t c\u00e2\u0219tigam. \u00cen plus, ei nu credeau \u00een marketing, dar credeau \u00een v\u00e2nz\u0103ri \u0219i \u00eencercau s\u0103 m\u0103 fac\u0103 manager de v\u00e2nz\u0103ri. \u00cemi amintesc un moment epic: m\u0103 duc la \u0219efa mea \u0219i \u00eei spun c\u0103 nu mai pot lucra, \u00eemi pare r\u0103u. \u0218i ea \u00eemi r\u0103spunde: bine, dar mai \u00eent\u00e2i sun\u0103 100 de companii \u0219i afl\u0103 de ce nu vor s\u0103 colaboreze cu noi. Am luat cana mea, m-am \u00eentors \u0219i am plecat.<\/p>\n

\u0218i apoi am lucrat ca v\u00e2nz\u0103toare \u00eentr-un magazin de \u00eembr\u0103c\u0103minte feminin\u0103 \u201eSeduc\u021bie\u201d. Asta mi-a oferit o experien\u021b\u0103 valoroas\u0103 \u00een interac\u021biunea cu oamenii. \u0218i mi-a dezvoltat un principiu bun: c\u00e2nd lucrezi \u00eentr-un ora\u0219 mic, trebuie s\u0103 aju\u021bi oamenii, altfel clien\u021bii nu se vor \u00eentoarce, iar num\u0103rul lor este limitat. <\/p>\n

Dup\u0103 cinci ani de studii, m-am mutat la Moscova \u0219i, printr-o \u00eent\u00e2mplare, am ajuns la startup-ul ITMozg, care la acel moment era un competitor pentru HeadHunter \u2014 ajuta companiile s\u0103 g\u0103seasc\u0103 dezvoltatori \u0219i invers. Aveam atunci 22 de ani. \u00cen paralel, \u00eemi continu\u0103m studiile de masterat, scriind articole \u0219tiin\u021bifice despre marketing, baz\u00e2ndu-m\u0103 pe experien\u021ba mea \u00een startup.<\/p>\n

\u00cen Rusia, povestea cu dezvoltatorii abia \u00eencepea. Fondatorul startup-ului, Artiom Kumpel, a tr\u0103it o perioad\u0103 \u00een America, a \u00een\u021beles trendul HR-ului \u00een IT \u0219i a venit cu aceast\u0103 idee acas\u0103. Atunci, HeadHunter nu avea nicio orientare c\u0103tre IT, iar inova\u021bia noastr\u0103 consta \u00een specializarea resursei pentru publicul IT. De exemplu, pe atunci, pe platformele de angajare nu era posibil s\u0103 selectezi limbajul de programare, iar noi am fost primii care am g\u00e2ndit acest lucru.<\/p>\n

Astfel, am \u00eenceput s\u0103 m\u0103 cufund \u00een pia\u021ba IT, de\u0219i aveam prieteni \u00een Orlu care \u00ee\u0219i scriau programele pe Linux \u0219i citeau Habr. Ne-am f\u0103cut cunoscu\u021bi prin participarea la conferin\u021be, am creat un blog, iar la un moment dat \u2014 pe Habr. Am fi putut deveni o agen\u021bie publicitar\u0103 de succes.<\/p>\n

Aceasta a fost o etap\u0103 cheie care mi-a oferit extrem de multe. \u0218i le recomand studen\u021bilor s\u0103 experimenteze c\u00e2t mai mult la \u00eenceputul carierei, pentru c\u0103, atunci c\u00e2nd \u00eenve\u021bi, nu \u00een\u021belegi ce vrei, iar clarificarea vine doar \u00een timpul muncii. Apropo, o cunoscut\u0103 din State mi-a povestit recent c\u0103 acolo se dezvolt\u0103 un trend \u00een educa\u021bie \u2014 acela de a-i \u00eenv\u0103\u021ba pe copii s\u0103 \u00eenve\u021be. Cuno\u0219tin\u021bele vor veni, dar esen\u021bial este s\u0103 existe un obiectiv.<\/p>\n

La startup, am reu\u0219it s\u0103 experimentez \u00een roluri absolut diferite, mi-au fost atribuite diverse sarcini. Dup\u0103 facultate, aveam o baz\u0103 de marketing, dar nu aveam experien\u021b\u0103 practic\u0103. Iar acolo, \u00een \u0219ase luni, mi-am definit ceea ce \u00eemi place \u0219i ceea ce nu. \u0218i \u00een via\u021b\u0103 m\u0103 ghidez dup\u0103 teoria bomboanelor de ciocolat\u0103. Oamenii se \u00eempart \u00een dou\u0103 categorii: unii sunt capabili s\u0103 fac\u0103 aceste bomboane, iar al\u021bii \u0219tiu cum s\u0103 le \u00eempacheteze excelent! Eu \u0219tiu s\u0103 fac ambalajul, iar asta se leag\u0103 foarte bine de marketing. <\/p>\n

\u201eCorpora\u021biile ofer\u0103 experien\u021ba g\u00e2ndirii structurate.\u201d<\/h4>\n

\nDup\u0103 startup, am schimbat c\u00e2teva locuri de munc\u0103, am lucrat la o agen\u021bie digital\u0103 fain\u0103 \u0219i am \u00eencercat s\u0103 m\u0103 integrez \u00eentr-un co-working. De fapt, c\u00e2nd am plecat din startup, eram convins\u0103 c\u0103 sunt specialist \u00een PR, dar s-a dovedit c\u0103 \u00een realitate sunt marketer. Vroiam planuri grandioase. Am decis c\u0103 trebuie s\u0103 g\u0103sesc din nou un startup. A fost un proiect de e-commerce care realiza instrumente pentru marketeri. Acolo am crescut p\u00e2n\u0103 la o pozi\u021bie \u00eenalt\u0103, definind strategia de dezvoltare \u0219i stabilind sarcini pentru dezvoltatori. <\/p>\n

La acel moment, eram prieten\u0103 cu Microsoft \u00een ceea ce prive\u0219te parteneriatul de informare. Iar o fat\u0103 de acolo mi-a sugerat s\u0103 m\u0103 duc la un interviu pentru un post de SMM. Am mers la interviu, am discutat, apoi a urmat o t\u0103cere. Engleza mea era atunci la nivelul de \"how are you?\". Mai erau \u0219i g\u00e2nduri \u2014 s\u0103 plec de la un loc unde e\u0219ti st\u0103p\u00e2n, la un post de SMM, o pozi\u021bie superminim\u0103 \u00eentr-o corpora\u021bie. A fost o alegere dificil\u0103.<\/p>\n

Am avut norocul s\u0103 ajung \u00eentr-o divizie care era un mini-startup \u00een interiorul Microsoft. Se numea DX. Aceast\u0103 divizie se ocup\u0103 cu toate tehnologiile strategice noi care ies pe pia\u021b\u0103. Acestea ajungeau la noi, iar sarcina noastr\u0103 era s\u0103 \u00een\u021belegem despre ce este vorba. \u00cen acest departament lucrau evangheli\u0219ti Microsoft, tehnicieni care povesteau despre tot. Acum doi sau trei ani, ne g\u00e2ndeam cum s\u0103 ajungem la dezvoltatori. Atunci a ap\u0103rut ideea comunit\u0103\u021bilor \u0219i influencerilor. Acum aceasta abia ia av\u00e2nt, iar noi eram la \u00eenceputuri. <\/p>\n

Noi am elaborat un plan de dezvoltare personal\u0103. A ap\u0103rut obiectivul de a \u00eenv\u0103\u021ba engleza pentru a comunica cu colegii, plus c\u0103 trebuia s\u0103 traduc articole \u0219i s\u0103 citesc \u0219tirile companiei. \u0218i \u00eencepi s\u0103 te implici \u0219i s\u0103 absorbi, f\u0103r\u0103 a te preocupa foarte mult de subtilit\u0103\u021bile gramaticii. \u0218i, cu timpul, realizezi \u2014 se pare c\u0103 pot s\u0103 vorbesc cu un coleg din Polonia.<\/p>\n

Acolo mi s-a \u00eemplinit visul \u2014 am scris primul meu post<\/a><\/noindex> pe Habr. A fost un vis din vremea ITMozg. Mi-a fost foarte fric\u0103, dar primul post a fost un succes, a fost incredibil.<\/p>\n

\"CumFoto: Liza Shvets\/Facebook<\/i><\/p>\n

A\u0219 recomanda tuturor s\u0103 lucreze \u00eentr-o corpora\u021bie. Aceasta ofer\u0103 experien\u021b\u0103 \u00een g\u00e2ndirea structurat\u0103, inclusiv \u00een g\u00e2ndirea global\u0103. Procesele care sunt bine stabilite acolo sunt o chestiune foarte valoroas\u0103, oferind 30% din succes.<\/p>\n

Este complet real, dac\u0103 e\u0219ti o persoan\u0103 care, \u00eenainte de toate, se aliniaz\u0103 valorilor companiei Microsoft \u0219i, bine\u00een\u021beles, este un bun specialist. Nu e complicat, ci mai degrab\u0103, e un proces lung. Nu trebuie s\u0103 te prefaci \u00een timpul interviului.<\/p>\n

Cred c\u0103 valorile cheie la Microsoft, care te fac s\u0103 te sim\u021bi confortabil acolo, sunt dorin\u021ba de a te dezvolta \u0219i asumarea responsabilit\u0103\u021bii. Chiar \u0219i un proiect mic este realizarea ta. To\u021bi avem scopuri egoiste \u00een munca noastr\u0103. \u00cenc\u0103 simt acel impuls din momentul c\u00e2nd am lucrat la cercetarea instrumentelor de marketing. La Microsoft trebuie s\u0103 faci nu doar ceva interesant, ci ceva cu adev\u0103rat fantastic, iar cerin\u021bele sunt ini\u021bial foarte ridicate.<\/p>\n

\u00cen plus, trebuie s\u0103 \u00een\u021belegi corect feedback-ul, critica, s\u0103 o folose\u0219ti pentru propria ta dezvoltare.<\/p>\n

\u201eMergeam \u0219i m\u0103 pl\u00e2ngeam de to\u021bi cei care \u00eencercau s\u0103 scrie m\u0103car un cuv\u00e2nt despre pizza\u201d
\n<\/h4>\n

\nAm realizat c\u0103 va trebui s\u0103 repet povestea dezvolt\u0103rii comunit\u0103\u021bilor, dar pentru alte \u021b\u0103ri. \u0218i m-am g\u00e2ndit c\u0103 trebuie s\u0103 revin la un startup. <\/p>\n

\u201eDodo\u201d era \u00een acel moment partener al Microsoft, folosind cloud-ul companiei. Am consultat \u201eDodo\u201d despre colaborarea cu comunitatea dezvoltatorilor. \u0218i m-au invitat \u2014 vino la noi. \u00cenainte, am fost la petrecerea lor \u0219i am sim\u021bit un super impuls de la atmosfera din birou. <\/p>\n

A trebuit s\u0103 trec prin interviul cu CEO-ul. Nu am crezut c\u0103 se va \u00eent\u00e2mpla asta p\u00e2n\u0103 c\u00e2nd nu accept oferta de munc\u0103 nou\u0103. Dar, \u00een final, totul s-a aranjat. \u00cen plus, am fost foarte motivat\u0103 de sarcina de a prezenta pizzeriile ca fiind companii IT. \u00cemi amintesc de primul nostru articol pe Habr. \u0218i comentariile de genul \u2014 \u00een ce sens, ce dezvoltatori, mai \u00eent\u00e2i \u00eenv\u0103\u021ba\u021bi s\u0103 livra\u021bi pizza! <\/p>\n

S-au r\u0103sp\u00e2ndit zvonuri \u00een industrie: totul e r\u0103u cu persoana, a p\u0103r\u0103sit corpora\u021bia pentru o pizzerie.<\/p>\n

\"CumFoto: Liza Shvets\/Facebook<\/i><\/p>\n

Sincer, tot anul trecut am mers \u0219i m-am pl\u00e2ns de to\u021bi cei care \u00eencercau s\u0103 scrie m\u0103car un cuv\u00e2nt despre pizza. Este foarte tentant s\u0103 scrii despre asta, dar nu. Chiar \u0219i \u00een\u021beleg\u00e2nd c\u0103 este, \u00eentr-adev\u0103r, o companie de pizza, m\u0103 g\u0103sesc pe balan\u021b\u0103, pe care st\u0103m noi \u2014 o companie IT.<\/p>\n

Evaluarea situa\u021biei este una ra\u021bional\u0103. Am propriile mele puncte forte, iar dezvoltarea are altele. Nu \u00eencerc s\u0103 spun c\u0103 sunt la fel ca ei, ci c\u0103 sunt ni\u0219te tipuri fantastice, deoarece cred cu adev\u0103rat c\u0103 sunt oamenii care construiesc viitorul. Nu am sarcina de a c\u0103uta ad\u00e2nc \u00een cod, ci s\u0103 \u00een\u021beleg tendin\u021bele generale \u0219i s\u0103 \u00eei ajut s\u0103 dezv\u0103luie pove\u0219tile. C\u00e2nd \u00eencep detaliile tehnice, \u00eencerc s\u0103 pun \u00eentreb\u0103rile corecte \u0219i s\u0103 ajut s\u0103 \u00eembrac informa\u021bia \u00eentr-un ambalaj frumos (vorbind despre teoria bomboanelor). Nu trebuie s\u0103 \u00eencerci s\u0103 fii dezvoltator, trebuie s\u0103 colaborezi \u0219i s\u0103 acorzi aten\u021bie motiva\u021biei, s\u0103 nu fugi de cuvintele bune. \u00cen fluxul sarcinilor, este important s\u0103 existe o persoan\u0103 care s\u0103 spun\u0103 c\u0103 ai f\u0103cut ceva grozav. \u0218i \u00eencerc s\u0103 nu vorbesc despre ceea ce nu sunt sigur\u0103, folosind fact-checking. Uneori te afli \u00eentr-o pozi\u021bie \u00een fa\u021ba dezvoltatorului, \u00een care nu po\u021bi recunoa\u0219te c\u0103 nu \u0219tii, dar apoi alergi \u0219i cau\u021bi cu s\u00e2rguin\u021b\u0103 informa\u021bii.<\/p>\n

Un an \u00eentreg am avut \u00een proiecte site-ul de dezvoltare<\/a><\/noindex>, \u0219i am considerat c\u0103 este e\u0219ecul meu major. Am desf\u0103\u0219urat o mul\u021bime de experimente diferite pentru a ne face remarca\u021bi la lansare. \u00cen final, am decis c\u0103 site-ul trebuie s\u0103 fie realizat cu adev\u0103rat excelent, am c\u0103utat idei timp de \u0219ase luni, am intervievat dezvoltatorii, am angajat un designer principal \u0219i \u00eentreaga echip\u0103. \u0218i am lansat.<\/p>\n

Cel mai important lucru pe care l-am \u00eenv\u0103\u021bat este principiul \u201enu exist\u0103 idio\u021bi\u201d, care mi-a fost de mare ajutor \u00een via\u021b\u0103. Dac\u0103 te apropii de to\u021bi cu bun\u0103voin\u021b\u0103, atunci oamenii se deschid. De asemenea, cu mult timp \u00een urm\u0103, mi-a r\u0103mas \u00een minte o fraz\u0103 de-a lui Werber: \u201eUmorul este ca o spad\u0103, iar dragostea este ca un scut\u201d. \u0218i asta func\u021bioneaz\u0103 cu adev\u0103rat. <\/p>\n

Am realizat c\u0103 nu po\u021bi s\u0103 te concentrezi doar pe strategie, trebuie s\u0103 aplici \u0219i intui\u021bia. Iar echipa este foarte important\u0103.<\/p>\n

\u00cen acest an am intrat pe pia\u021ba dezvoltatorilor, 80% din publicul nostru \u021bint\u0103 de dezvoltatori ne cunoa\u0219te. <\/p>\n

\r\n \"Reda\u021bi\r\n
<\/div>\r\n <\/div><\/center>
\nNu am avut ca obiectiv s\u0103 recrut\u0103m exact 250 de dezvoltatori, ci mai degrab\u0103 scopul a fost s\u0103 schimb\u0103m mentalitatea. Este o chestiune s\u0103 vorbe\u0219ti despre 30 de dezvoltatori \u0219i s\u0103 ai nevoie de \u00eenc\u0103 5, \u0219i alta este s\u0103 selectezi 250 de speciali\u0219ti \u00een 2 ani. Am angajat 80 de persoane, num\u0103rul dezvoltatorilor s-a dublat, iar totalul companiei a crescut cu o treime \u00een decurs de un an. Acestea sunt cifre impresionante. <\/p>\n

Nu lu\u0103m pe oricine, este important pentru noi s\u0103 avem valori compatibile cu ale companiei. Eu sunt specialist \u00een marketing, nu \u00een recrutare; dac\u0103 unei persoane \u00eei place ce facem, va veni. Valorile noastre sunt deschiderea \u0219i sinceritatea. \u00cen general, valorile tale la locul de munc\u0103 ar trebui s\u0103 se potriveasc\u0103 bine cu rela\u021biile personale \u2014 \u00eencredere, onestitate, credin\u021b\u0103 \u00een oameni.<\/p>\n

\u201eO persoan\u0103 bun\u0103 iube\u0219te fiecare moment al vie\u021bii\u201d<\/h4>\n

\nDac\u0103 vorbim despre activit\u0103\u021bi care nu \u021bin de spa\u021biul de lucru, am c\u00e2ini \u0219i uneori \u00eencerc s\u0103-i antrenez. La 15 ani, credeam c\u0103 nu pot c\u00e2nta. Acum merg la cursuri de c\u00e2ntat, pentru c\u0103 provoc\u0103rile le cre\u0103m noi \u00een\u0219ine. Pentru mine, c\u00e2ntatul este o form\u0103 de relaxare, iar vocea mi-a \u00eenceput s\u0103 se formeze. \u00cemi place s\u0103 c\u0103l\u0103toresc. Dac\u0103 mi-ar spune \u201es\u0103 mergem m\u00e2ine \u00een Cape Town\u201d, a\u0219 r\u0103spunde \u201eok, trebuie s\u0103-mi planific sarcinile, \u0219i am nevoie de internet\u201d. \u00cemi place s\u0103 fotografiez, deoarece aceast\u0103 activitate \u00eemi schimb\u0103 perspectivele. Am jucat jocuri online: WOW, Dota. \u00cemi place s\u0103 alternez c\u0103r\u021bile \u2014 mai \u00eent\u00e2i citesc non-fic\u021biune, apoi beletristic\u0103.<\/p>\n

M\u0103 inspir foarte mult din bunicul meu. Nu a existat o persoan\u0103 care s\u0103 poat\u0103 spune ceva r\u0103u despre el. Recent am vorbit cu mama, care m-a \u00eentrebat: de ce ai crescut a\u0219a? Te-am \u00eenv\u0103\u021bat s\u0103 m\u0103n\u00e2nci oul cu cu\u021bit \u0219i furculi\u021b\u0103! I-am r\u0103spuns: pentru c\u0103 am crescut cu bunicul, puteam sta la mas\u0103 \u0219i s\u0103 m\u00e2nc\u0103m cu m\u00e2inile, \u0219i era normal, oamenii fac a\u0219a. Pentru mine, o persoan\u0103 bun\u0103 este cea care se \u00een\u021belege pe ea \u00eens\u0103\u0219i, se accept\u0103 \u0219i este sincer\u0103 cu ceilal\u021bi, poate critica din cele mai bune inten\u021bii, iube\u0219te fiecare moment al vie\u021bii \u0219i transmite acest lucru \u0219i altora.
\n
Sursa: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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