Viceprezident Google, ktor\u00fd m\u00e1 na starosti projekt Privacy Sandbox, ozn\u00e1mil rozhodnutie zachova\u0165 s\u00fa\u010dasn\u00fd pr\u00edstup k blokovaniu tret\u00edch str\u00e1n Cookie v Chrome \u2014 Cookie, ktor\u00e9 s\u00fa nastaven\u00e9 pri n\u00e1v\u0161teve dom\u00e9n odli\u0161n\u00fdch od dom\u00e9ny aktu\u00e1lnej str\u00e1nky, bud\u00fa blokovan\u00e9 predvolene iba v re\u017eime \u201einkognito\u201c. Taktie\u017e sa prehodnot\u00ed vyu\u017eitie technol\u00f3gi\u00ed Privacy Sandbox v ekosyst\u00e9me, pl\u00e1n na \u010fal\u0161ie presadzovanie ktor\u00fdch chc\u00fa pripravi\u0165 v najbli\u017e\u0161\u00edch mesiacoch. <\/p>\n
Upozor\u0148uje sa, \u017ee rozhodnutie bolo prijat\u00e9, preto\u017ee od spustenia iniciat\u00edvy Privacy Sandbox v roku 2019 sa mnoho zmenilo, napr\u00edklad sa ur\u00fdchlila implement\u00e1cia technol\u00f3gi\u00ed na ochranu s\u00fakromia, boli vyvinut\u00e9 AI techniky na zabezpe\u010denie pou\u017e\u00edvate\u013eov a po celom svete sa zmenila regula\u010dn\u00e1 z\u00e1klad\u0148a pre regul\u00e1ciu odvetvia. <\/p>\n
V lete minul\u00e9ho roka spolo\u010dnos\u0165 Google odmietla my\u0161lienku \u00fapln\u00e9ho zastavenia podpory tret\u00edch str\u00e1n Cookie v Chrome, ale pl\u00e1novala zavies\u0165 dial\u00f3g na potvrdenie s\u00fahlasu pou\u017e\u00edvate\u013ea so zapnut\u00edm blokovania. Teraz bol tento pl\u00e1n zru\u0161en\u00fd a blokovanie sa bude vykon\u00e1va\u0165 len pri nastaven\u00ed pr\u00edslu\u0161n\u00fdch nastaven\u00ed v sekcii \u201eOchrana s\u00fakromia a bezpe\u010dnos\u0165\u201c, t.j. namiesto zavedenia koncepcie \u201eblokova\u0165 predvolene, ale pou\u017e\u00edvate\u013e m\u00f4\u017ee odmietnu\u0165\u201c ostane sch\u00e9ma \u201etretie strany Cookie s\u00fa povolen\u00e9 predvolene, ale ak si to pou\u017e\u00edvate\u013e \u017eel\u00e1, m\u00f4\u017ee zapn\u00fa\u0165 blokovanie\u201c. <\/p>\n
Pod tret\u00edmi stranami Cookie sa rozumej\u00fa Cookie, ktor\u00e9 s\u00fa nastaven\u00e9 pri n\u00e1v\u0161teve dom\u00e9n odli\u0161n\u00fdch od dom\u00e9ny aktu\u00e1lnej str\u00e1nky. Napr\u00edklad pri blokovan\u00ed tret\u00edch str\u00e1n Cookie k\u00f3d zo str\u00e1nky \u201eC\u201c, vlo\u017een\u00fd cez iframe na str\u00e1nky \u201eA\u201c a \u201eB\u201c, nebude schopn\u00fd spracov\u00e1va\u0165 spolo\u010dn\u00e9 pre tieto str\u00e1nky Cookie, a Cookie nastaven\u00e9 str\u00e1nkou \u201eC\u201c bud\u00fa nedostupn\u00e9 pri na\u010d\u00edtan\u00ed k\u00f3du pri n\u00e1v\u0161teve str\u00e1nok \u201eA\u201c a \u201eB\u201c. Tretie strany Cookie sa zvy\u010dajne pou\u017e\u00edvaj\u00fa na sledovanie pohybov pou\u017e\u00edvate\u013ea medzi str\u00e1nkami v k\u00f3de reklamn\u00fdch siet\u00ed, widgetov soci\u00e1lnych siet\u00ed a syst\u00e9mov webovej analytiky. V Firefox s\u00fa tretie strany Cookie predvolene blokovan\u00e9 od roku 2019, a v Safari od roku 2020. <\/p>\n
Namiesto tret\u00edch Cookies spolo\u010dnos\u0165 Google propagovala mno\u017estvo \u0161pecializovan\u00fdch API, ktor\u00e9 zoh\u013ead\u0148uj\u00fa potrebu pou\u017e\u00edvate\u013eov o ochranu s\u00fakromia, ako napr\u00edklad FedCM (Federated Credential Management, umo\u017e\u0148uje vytv\u00e1ra\u0165 kombinovan\u00e9 slu\u017eby identifik\u00e1cie), Private State Tokens (umo\u017e\u0148uje rozde\u013eova\u0165 pou\u017e\u00edvate\u013eov bez pou\u017eitia medzi-webov\u00fdch identifik\u00e1torov), Topics (umo\u017e\u0148uje hodnoti\u0165 pou\u017e\u00edvate\u013eov pod\u013ea z\u00e1ujmov\u00fdch skup\u00edn), Protected Audience (cielenie a sk\u00famanie publika) a Attribution Reporting (hodnotenie efektivity reklamy). <\/p>\n
Napriek rokom snahy Google o propag\u00e1ciu technol\u00f3gi\u00ed Privacy Sandbox sa priemysel internetovej reklamy uk\u00e1zal ako nepripraven\u00fd na odst\u00fapenie od pou\u017e\u00edvania sledovac\u00edch Cookies. Zmena tie\u017e vyvolala obavy regul\u00e1torov, \u017ee blokovanie tret\u00edch Cookies m\u00f4\u017ee Google vyu\u017ei\u0165 na potla\u010denie konkurencie a zneu\u017eitie dominantn\u00e9ho postavenia Chrome na trhu prehliada\u010dov, aby zabezpe\u010dil v\u00fdhody pre svoje reklamn\u00e9 slu\u017eby. <\/p>\n
Okrem toho iniciat\u00edva Google vyvolala odpor v komunite a kritiku, \u017ee met\u00f3dy, ktor\u00e9 nahr\u00e1dzaj\u00fa sledovacie Cookies, nevyrie\u0161ia v\u0161etky probl\u00e9my a vytv\u00e1raj\u00fa nov\u00e9 rizik\u00e1, ako je vytv\u00e1ranie podmienok pre diskrimin\u00e1ciu pou\u017e\u00edvate\u013eov a vznik dodato\u010dn\u00e9ho faktora pre skryt\u00fa identifik\u00e1ciu a sledovanie pohybu pou\u017e\u00edvate\u013ea. <\/p>\n
V ozn\u00e1men\u00ed sa tie\u017e spom\u00edna \u00famysel aktivova\u0165 v re\u017eime \u201einkognito\u201c mechanizmus IP Protection. Aktiv\u00e1cia je pl\u00e1novan\u00e1 na tret\u00ed \u0161tvr\u0165rok tohto roka. IP Protection umo\u017en\u00ed skry\u0165 IP adresu pou\u017e\u00edvate\u013ea pred vlastn\u00edkmi str\u00e1nok, v\u010faka odoslaniu dopravy nie priamo, ale cez proxy.servery<\/a>. Po aktiv\u00e1cii IP Protection bude cie\u013eov\u00fd server vidie\u0165 ako prich\u00e1dzaj\u00facu IP adresu iba adresu proxy, obdobne ako pri pou\u017eit\u00ed VPN<\/a>. Na anonymiz\u00e1ciu po\u017eiadavky sa spom\u00edna mo\u017enos\u0165 presmerovania po\u017eiadavky postupne cez nieko\u013eko proxy serverov. V tomto pr\u00edpade bude inform\u00e1cia o IP adrese klienta zn\u00e1ma iba prv\u00e9mu proxy, zatia\u013e \u010do druh\u00fd proxy v re\u0165azci bude vidie\u0165 adresu prv\u00e9ho proxy. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google sa vzdal navrhovania blokovania tret\u00edch Cookies v Chrome | ProHoster","description":"Viceprezident Google, ktor\u00fd m\u00e1 na starosti projekt Privacy Sandbox, ozn\u00e1mil rozhodnutie zachova\u0165 existuj\u00faci pr\u00edstup k blokovaniu tret\u00edch Cookies v Chrome - 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Zdroj: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"