{"id":145889,"date":"2025-10-20T17:11:54","date_gmt":"2025-10-20T15:11:54","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/chrome-i-android-prekratyat-ispolzovanie-mnogih-tehnologij-sozdannyh-proektom-privacy-sandbox"},"modified":"2025-10-20T17:11:54","modified_gmt":"2025-10-20T15:11:54","slug":"chrome-i-android-prekratyat-ispolzovanie-mnogih-tehnologij-sozdannyh-proektom-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/news\/chrome-i-android-prekratyat-ispolzovanie-mnogih-tehnologij-sozdannyh-proektom-privacy-sandbox","title":{"rendered":"Chrome a Android prestan\u00fa pou\u017e\u00edva\u0165 mnoh\u00e9 technol\u00f3gie vytvoren\u00e9 projektom Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Viceprezident Google spravuj\u00faci projekt Privacy Sandbox ozn\u00e1mil ukon\u010denie v\u00fdvoja a vyl\u00fa\u010denie \u010dasti technol\u00f3gi\u00ed z Chrome a Android, ktor\u00e9 boli vyvinut\u00e9 na dosiahnutie kompromisu medzi potrebou pou\u017e\u00edvate\u013eov chr\u00e1ni\u0165 s\u00fakromie a t\u00fa\u017ebou reklamn\u00fdch siet\u00ed a webov\u00fdch str\u00e1nok sledova\u0165 preferencie n\u00e1v\u0161tevn\u00edkov. V\u00e4\u010d\u0161ina API, ktor\u00e9 projekt Privacy Sandbox vyvinul, bola ur\u010den\u00e1 na pou\u017eitie namiesto tret\u00edch str\u00e1n Cookie, ktor\u00fdch podporu pl\u00e1novali zastavi\u0165 v Chrome.         <\/p>\n<p>P\u00f4vodne sa pl\u00e1novalo implementova\u0165 blokovanie tret\u00edch str\u00e1n Cookie predvolen\u00fdm sp\u00f4sobom do roku 2022, ale blokovanie sa odkladalo ka\u017ed\u00fd rok kv\u00f4li odporu priemyslu a n\u00edzkemu stup\u0148u implement\u00e1cie technol\u00f3gi\u00ed vyvinut\u00fdch na nahradenie met\u00f3d sledovania pou\u017e\u00edvate\u013eov zalo\u017een\u00fdch na Cookie. Na jar tohto roku sa spolo\u010dnos\u0165 Google rozhodla vzda\u0165 sa tejto iniciat\u00edvy a zachova\u0165 existuj\u00faci pr\u00edstup. Teraz, po polroku, sa navy\u0161e rozhodlo vzda\u0165 sa aj propag\u00e1cie mnoh\u00fdch API a technol\u00f3gi\u00ed vyvinut\u00fdch na zv\u00fd\u0161enie s\u00fakromia a zabezpe\u010denie zobrazenia rekl\u00e1m bez identifik\u00e1cie pou\u017e\u00edvate\u013eov na z\u00e1klade tret\u00edch str\u00e1n Cookie.          <\/p>\n<p>API a technol\u00f3gie, ktor\u00fdch podpora bude ukon\u010den\u00e1:  <\/p>\n<ul>\n<li class=\"l\"> Ochrana IP \u2014 umo\u017e\u0148uje skry\u0165 IP adresu pou\u017e\u00edvate\u013ea pred vlastn\u00edkmi webov\u00fdch str\u00e1nok, preto\u017ee prenos d\u00e1t prebieha nie priamo, ale cez re\u0165azec proxy serverov. Po aktiv\u00e1cii ochrany IP vid\u00ed cie\u013eov\u00fd server ako prich\u00e1dzaj\u00facu IP adresu iba adresu proxy, podobne ako pri pou\u017e\u00edvan\u00ed <a class=\"wpil_keyword_link\" href=\"https:\/\/prohoster.info\/sk\/vpn\/\"   title=\"VPN\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"286\">VPN<\/a>.\n<li class=\"l\"> API Topics (nahradil API FLoC) \u2014 poskytuje mo\u017enos\u0165 definova\u0165 kateg\u00f3rie z\u00e1ujmov pou\u017e\u00edvate\u013ea, ktor\u00e9 je mo\u017en\u00e9 vyu\u017ei\u0165 na vy\u010dlenenie skup\u00edn pou\u017e\u00edvate\u013eov so podobn\u00fdmi z\u00e1ujmami bez identifik\u00e1cie jednotliv\u00fdch pou\u017e\u00edvate\u013eov pomocou sledovac\u00edch cookie. Z\u00e1ujmy sa vypo\u010d\u00edtavaj\u00fa na z\u00e1klade aktivity pou\u017e\u00edvate\u013ea v prehliada\u010di a ukladaj\u00fa sa na zariaden\u00ed pou\u017e\u00edvate\u013ea. Pomocou API Topics m\u00f4\u017ee reklamn\u00e1 sie\u0165 z\u00edska\u0165 v\u0161eobecn\u00e9 inform\u00e1cie o jednotliv\u00fdch z\u00e1ujmoch bez potreby inform\u00e1ci\u00ed o konkr\u00e9tnej aktivite pou\u017e\u00edvate\u013ea.\n<li class=\"l\"> API Attribution Reporting \u2014 umo\u017e\u0148uje hodnoti\u0165 tak\u00e9 charakteristiky efekt\u00edvnosti reklamy, ako s\u00fa kliknutia a konverzia (n\u00e1kup na webovej str\u00e1nke po prechode). Na ur\u010denie \u00fa\u010dinnosti zobrazovanej reklamy bez poru\u0161enia s\u00fakromia jednotliv\u00fdch pou\u017e\u00edvate\u013eov organiz\u00e1cia W3C v spolupr\u00e1ci s v\u00fdrobcami r\u00f4znych prehliada\u010dov vyv\u00edja nov\u00fd API Ad Attribution, ktor\u00fd zabezpe\u010duje zhroma\u017e\u010fovanie agregovan\u00fdch \u0161tatistick\u00fdch \u00fadajov o konverzii zobrazen\u00fdch rekl\u00e1m. Spolo\u010dnos\u0165 Google bude tento API pou\u017e\u00edva\u0165 namiesto vlastnej verzie.\n<li class=\"l\"> Priv\u00e1tna agreg\u00e1cia \u2014 na agregovanie a z\u00edskavanie inform\u00e1ci\u00ed o d\u00e1tach pou\u017e\u00edvan\u00fdch r\u00f4znymi webov\u00fdmi str\u00e1nkami (cross-site). Napr\u00edklad, API umo\u017e\u0148uje vytv\u00e1ra\u0165 s\u00fahrnn\u00e9 spr\u00e1vy o jedine\u010dnosti n\u00e1v\u0161tevn\u00edkov (prv\u00fdch a opakovan\u00fdch otvoreniach webovej str\u00e1nky) a demografii pou\u017e\u00edvate\u013eov.\n<li class=\"l\"> API Shared Storage \u2014 ukladanie d\u00e1t vo form\u00e1te k\u013e\u00fa\u010d-hodnota, bez viazania na <a class=\"wpil_keyword_link\" href=\"https:\/\/prohoster.info\/sk\/domain\/\"   title=\"dom\u00e9ne\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"1244\">dom\u00e9ne<\/a> a s mo\u017enos\u0165ou pr\u00edstupu k \u00falo\u017eisku z r\u00f4znych str\u00e1nok.\n<li class=\"l\"> API Protected Audience \u2014 rie\u0161enie \u00faloh retargetingu a hodnotenia vlastn\u00e9ho publika (pr\u00e1ca s pou\u017e\u00edvate\u013emi, ktor\u00ed u\u017e nav\u0161t\u00edvili web).\n<li class=\"l\"> API Related Website Sets \u2014 definovanie vz\u0165ahu medzi webov\u00fdmi str\u00e1nkami, na z\u00e1klade ktor\u00e9ho m\u00f4\u017eu prehliada\u010de povo\u013eova\u0165 obmedzen\u00fd medzi-webov\u00fd pr\u00edstup k \u00fadajom.\n<li class=\"l\"> requestStorageAccessFor \u2014 roz\u0161\u00edrenie k API Storage Access na po\u017eiadanie o opr\u00e1vnenia na medzi-webov\u00fd pr\u00edstup k ulo\u017een\u00fdm \u00fadajom.\n<li class=\"l\"> API Related Website Partition \u2014 umo\u017e\u0148uje extern\u00fdm skriptom pracova\u0165 s skupinou s\u00favisiacich webov\u00fdch str\u00e1nok.\n<li class=\"l\"> API Select URL \u2014 umo\u017e\u0148uje vybera\u0165 zobrazen\u00e9 URL na z\u00e1klade medziwebov\u00fdch \u00fadajov v \u00falo\u017eisku Shared Storage, bez odhalenia t\u00fdchto \u00fadajov.\n<li class=\"l\"> API Protected App Signals \u2014 uchov\u00e1vanie inform\u00e1ci\u00ed o aktivite pou\u017e\u00edvate\u013ea pri pr\u00e1ci s aplik\u00e1ciami, \u010do m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00e9 na zobrazovanie reklamy zoh\u013ead\u0148uj\u00facej z\u00e1ujmy pou\u017e\u00edvate\u013ea. Napr\u00edklad, API umo\u017e\u0148uje zhroma\u017e\u010fova\u0165 inform\u00e1cie o po\u010dte in\u0161tal\u00e1ci\u00ed, prvom spusten\u00ed, \u010dase str\u00e1venom v aplik\u00e1cii, vykonan\u00fdch n\u00e1kupoch a uskuto\u010dnen\u00fdch akci\u00e1ch.\n<li class=\"l\"> SDK Runtime \u2014 umo\u017e\u0148uje sp\u00fa\u0161\u0165a\u0165 extern\u00e9 kni\u017enice v izolovanom procese oddelene od procesu aplik\u00e1cie pre Android, \u010d\u00edm sa zabr\u00e1ni funkci\u00e1m kni\u017enice v pr\u00edstupe k zdrojom a pam\u00e4ti procesu.\n<li class=\"l\"> On-Device Personalization \u2014 technol\u00f3gia personaliz\u00e1cie pr\u00e1ce pou\u017e\u00edvate\u013ea na zariaden\u00ed Android, vyu\u017e\u00edvaj\u00faca lok\u00e1lne ulo\u017een\u00e9 \u00fadaje, ktor\u00e9 sa neodosielaj\u00fa na extern\u00e9 servery.    <\/ul>\n<p>API, ktor\u00e9 sa rozhodlo zachova\u0165, preto\u017ee u\u017e z\u00edskali roz\u0161\u00edrenie a s\u00fa implementovan\u00e9 v in\u00fdch prehliada\u010doch:  <\/p>\n<ul>\n<li class=\"l\"> FedCM (Federated Credential Management) umo\u017e\u0148uje vytv\u00e1ra\u0165 kombinovan\u00e9 identifika\u010dn\u00e9 slu\u017eby, ktor\u00e9 zabezpe\u010duj\u00fa ochranu s\u00fakromia a funguj\u00fa bez extern\u00fdch cookies.\n<li class=\"l\"> CHIPS (Cookies Having Independent Partitioned State) \u2014 umo\u017e\u0148uje izolova\u0165 Cookie viazan\u00e9 na dom\u00e9nu vy\u0161\u0161ieho stup\u0148a, pou\u017e\u00edvan\u00edm atrib\u00fatu \u201ePartitioned\u201c. Ak za norm\u00e1lnych okolnost\u00ed m\u00f4\u017ee extern\u00fd k\u00f3d z webu \u201eC\u201c, vlo\u017een\u00fd na str\u00e1nky \u201eA\u201c a \u201eB\u201c, spracov\u00e1va\u0165 spolo\u010dn\u00e9 Cookie pre tieto str\u00e1nky, pri nastaven\u00ed atrib\u00fatu \u201ePartitioned\u201c bud\u00fa Cookie nastaven\u00e9 webom \u201eC\u201c, pri na\u010d\u00edtan\u00ed k\u00f3du zo str\u00e1nok \u201eA\u201c a \u201eB\u201c, \u00faplne oddelen\u00e9.\n<li class=\"l\"> Private State Token \u2014 umo\u017e\u0148uje oddeli\u0165 r\u00f4znych pou\u017e\u00edvate\u013eov bez pou\u017eitia medziwebov\u00fdch identifik\u00e1torov a pren\u00e1\u0161a\u0165 inform\u00e1cie o autentifik\u00e1cii pou\u017e\u00edvate\u013ea medzi r\u00f4znymi kontextami. API je u\u017eito\u010dn\u00e9 na oddelenie botov od skuto\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov bez zjavn\u00e9ho prenosu identifika\u010dn\u00fdch \u00fadajov. Podstata pr\u00e1ce s API spo\u010d\u00edva v tom, \u017ee konkr\u00e9tny web, na ktorom pou\u017e\u00edvate\u013e vykonal autentifik\u00e1ciu alebo overenie CAPTCHA, m\u00f4\u017ee vygenerova\u0165 token, ulo\u017een\u00fd na strane prehliada\u010da. Tento token m\u00f4\u017eu pou\u017ei\u0165 in\u00e9 weby na overenie, \u017ee pou\u017e\u00edvate\u013e je \u010dlovek a nie bot.         <\/ul>\n<p>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/www.opennet.ru\/opennews\/art.shtml?num=64080\">opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0441\u0432\u043e\u0440\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0438 \u0438\u0437 Chrome \u0438 Android \u0447\u0430\u0441\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u043c\u044b\u0445 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u0430 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0436\u0435\u043b\u0430\u043d\u0438\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0441\u0430\u0439\u0442\u043e\u0432 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e API, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c Privacy Sandbo\u0445, \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0430\u043b\u0438\u0441\u044c \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u043c\u0435\u0441\u0442\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432 Chrome. \u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-145889","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0441\u0432\u043e\u0440\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0438 \u0438\u0437 Chrome \u0438 Android 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