{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: evol\u00facia alebo marketing?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nJe 4K predur\u010den\u00e9, aby sa stalo telev\u00edznym \u0161tandardom, alebo zostane v\u00fdsadou nieko\u013ek\u00fdch? \u010co \u010dak\u00e1 poskytovate\u013eov, ktor\u00ed sp\u00fa\u0161\u0165aj\u00fa UHD slu\u017ebu? V spr\u00e1ve analytikov \u010dasopisu BROADVISION<\/a><\/noindex> n\u00e1jdete odpove\u010f na tieto a \u010fal\u0161ie ot\u00e1zky.
\n<\/a><\/noindex>
\nNa prv\u00fd poh\u013ead sa m\u00f4\u017ee zda\u0165, \u017ee kvalita telev\u00edzneho obrazu priamo z\u00e1vis\u00ed od po\u010dtu: \u010d\u00edm viac pixelov na \u0161tvorcov\u00fd palec, t\u00fdm lep\u0161ie. Na potvrdenie netreba \u00eds\u0165 \u010faleko: spome\u0148te si, s ak\u00fdm nad\u0161en\u00edm div\u00e1ci priv\u00edtali form\u00e1ty HD a FullHD.
\nAv\u0161ak, pokia\u013e ide o 4K, n\u00e1zory sa l\u00ed\u0161ia: niektor\u00ed ho pova\u017euj\u00fa len za marketingov\u00fd \u0165ah, ktor\u00fd takmer nezlep\u0161uje pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok; in\u00ed ho smelo ozna\u010duj\u00fa za evol\u00faciu medi\u00e1lneho priemyslu. <\/p>\n

Snaha v\u00fdrobcov dohna\u0165 rast\u00faci dopyt po telev\u00edzoroch ultravysokej kvality u\u017e viedla nielen k uvedeniu na trh obrovsk\u00e9ho v\u00fdberu 4K prij\u00edma\u010dov a telev\u00edzorov, ale aj k vzniku nov\u00fdch \u0161tandardov kompresie a prenosu d\u00e1t, ako aj technol\u00f3gi\u00ed v\u00fdroby a ukladania 4K obsahu.<\/p>\n

Je 4K form\u00e1t predur\u010den\u00fd, aby sa stal nov\u00fdm technologick\u00fdm prelomom, alebo si ho pou\u017e\u00edvate\u013e st\u00e1le zapam\u00e4t\u00e1 ako pokus n\u00fati\u0165 div\u00e1ka k\u00fapi\u0165 drah\u0161\u00ed telev\u00edzor? Po\u010fme sa pozrie\u0165, \u010do o tom hovoria fakty a \u010d\u00edsla.<\/p>\n

4K telev\u00edzory: hit nadch\u00e1dzaj\u00facich rokov
\n<\/b>
\n4K telev\u00edzory s\u00fa nepochybne najjasnej\u0161ou hviezdou na 4K nebi. Zauj\u00edmaj\u00fa najviac pou\u017e\u00edvate\u013eov a m\u00e9di\u00e1. Pod\u013ea predpoved\u00ed OVUM bude popularita UHD telev\u00edzorov len r\u00e1s\u0165. Do roku 2020 po\u010det telev\u00edzorov ultravysokej kvality na celom svete prekro\u010d\u00ed 540 mili\u00f3nov \u2014 to je takmer desatin\u00e1sobn\u00fd n\u00e1rast v porovnan\u00ed s rokom 2015.
\n \"4K:
\nIHS a Strategy Analytics predpovedaj\u00fa, \u017ee u\u017e tento rok bude preva\u017en\u00e1 v\u00e4\u010d\u0161ina vyr\u00e1ban\u00fdch displejov ve\u013ekej uhloprie\u010dky (50 palcov a viac) podporova\u0165 4K. O nie\u010do nesk\u00f4r sa form\u00e1t udom\u00e1cni aj v men\u0161\u00edch zariadeniach.
\nTo povedie k tomu, \u017ee do roku 2020 bude ka\u017ed\u00fd \u0161tvrt\u00fd domov na svete vlastni\u0165 nov\u00fd UHD telev\u00edzor. Na \u010dele napredovania trhu bude Severn\u00e1 Amerika, kde penetr\u00e1cia 4K prekro\u010d\u00ed 45%. Na druhom mieste bude z\u00e1padoeur\u00f3psky regi\u00f3n, posledn\u00e9 v tomto preteku zostane trh Afriky a Bl\u00edzkeho v\u00fdchodu.
\n \"4K:
\nPokia\u013e ide o jednotliv\u00e9 krajiny, 4K telev\u00edzory najr\u00fdchlej\u0161ie dob\u00fdjaj\u00fa Japonsko. Pod\u013ea \u00fadajov Mitsubishi Research Institute bude do roku 2020 UHD telev\u00edzory ma\u0165 u\u017e polovica japonsk\u00fdch rod\u00edn. <\/p>\n

Hlavn\u00fdmi \u0165a\u017ekoton\u00e1\u017enymi hr\u00e1\u010dmi na trhu v\u00fdrobcov 4K telev\u00edzorov bud\u00fa \u010c\u00edna a Ju\u017en\u00e1 K\u00f3rea. Na \u00fazem\u00ed t\u00fdchto kraj\u00edn funguj\u00fa najv\u00e4\u010d\u0161ie z\u00e1vody na v\u00fdrobu UHD displejov. Hlavn\u00fdm export\u00e9rom v tomto p\u00e1re sa stane Ju\u017en\u00e1 K\u00f3rea, preto\u017ee \u010d\u00ednski v\u00fdrobcovia pred\u00e1vaj\u00fa v\u00e4\u010d\u0161inu produkcie na dom\u00e1com trhu.
\n \"4K:
\nTV set-top boxy s podporou 4K: v\u00fdznamn\u00fd podiel na trhu <\/b><\/p>\n

\u0160tvorn\u00e1sobn\u00fd rast o\u010dak\u00e1va aj trh set-top boxov. Do roku 2020 bud\u00fa tvori\u0165 \u0161tvrtinu v\u0161etk\u00fdch pred\u00e1van\u00fdch 4K zariaden\u00ed. <\/p>\n

Predaje UHD set-top boxov rast\u00fa o 10 mili\u00f3nov jednotiek ro\u010dne, pl\u00e1nuje sa, \u017ee do roku 2020 bude predan\u00fdch viac ako 50 mili\u00f3nov t\u00fdchto zariaden\u00ed. <\/p>\n

Pod\u013ea \u00fadajov OVUM, do roku 2020 bud\u00fa 4K set-top boxy nain\u0161talovan\u00e9 vo viac ako 225 mili\u00f3noch dom\u00e1cnost\u00ed po celom svete. UHD obsah cez set-top box bud\u00fa konzumova\u0165 80 mili\u00f3nov div\u00e1kov zo Severnej Ameriky a po 65 mili\u00f3nov div\u00e1kov z Eur\u00f3py a \u00c1zie.<\/p>\n

\"4K:
\n
\nTrh slu\u017eieb: v \u00falohe dobiehaj\u00facich<\/b><\/p>\n

Predaje 4K telev\u00edzorov a set-top boxov nezadr\u017eate\u013ene rast\u00fa. Av\u0161ak, ich vlastn\u00edci u\u017e \u010delili v\u00fdznamn\u00e9mu probl\u00e9mu: nemaj\u00fa \u010do sledova\u0165. D\u00f4vodov je nieko\u013eko:
\n\u25cf Technologick\u00fd: v\u00fdroba 4K obsahu je zlo\u017eit\u00e1 a drah\u00e1, pri\u010dom obsah vo FullHD je st\u00e1le popul\u00e1rny a dobre sa pred\u00e1va.
\n\u25cf Logistick\u00fd: vo v\u00e4\u010d\u0161ine dom\u00e1cnost\u00ed nie je vysokor\u00fdchlostn\u00fd internet.
\n\u25cf Ekonomick\u00fd: pou\u017e\u00edvatelia nechc\u00fa kupova\u0165 predplatn\u00e9, preto\u017ee je dos\u0165 drah\u00e9 a v\u00fdber obsahu je obmedzen\u00fd.
\nNapriek v\u0161etk\u00fdm \u0165a\u017ekostiam bude v bl\u00edzkej bud\u00facnosti tento probl\u00e9m vyrie\u0161en\u00fd. Medi\u00e1lny priemysel u\u017e \u010delil podobnej situ\u00e1cii, ke\u010f sa objavil form\u00e1t FullHD. Vlastn\u00edci vtedy e\u0161te nov\u00fdch zariaden\u00ed museli \u010daka\u0165 nieko\u013eko rokov, k\u00fdm sa objav\u00ed dostatok obsahu na sledovanie.<\/p>\n

Rast\u00faci v\u00fdber vide\u00ed v UHD, pokles cien telev\u00edzorov, 4K set-top boxov a predplatn\u00fdch neust\u00e1le povedie k exploz\u00edvnemu rastu po\u010dtu pou\u017e\u00edvate\u013eov. V\u00e4\u010d\u0161ina z nich bude poch\u00e1dza\u0165 z radov strednej a vy\u0161\u0161ej triedy \u017eij\u00facej v severoamerickej, tichomorskej a z\u00e1padoeur\u00f3pskej oblasti. <\/p>\n

V roku 2021 bude v\u00e4\u010d\u0161ina predplatite\u013eov pripadn\u00fa\u0165 na slu\u017eby k\u00e1blovej, satelitnej a IPTV vysielania. Terestri\u00e1lna TV, s mal\u00fdmi v\u00fdnimkami, nebude m\u00f4c\u0165 div\u00e1kom pon\u00faknu\u0165 UHD rozl\u00ed\u0161enie.<\/p>\n

Internetov\u00e1 telev\u00edzia v 4K<\/b><\/p>\n

4K IPTV
\nAj ke\u010f maj\u00fa IPTV slu\u017eby st\u00e1le menej predplatite\u013eov ako ich k\u00e1blov\u00ed a satelitn\u00ed konkurenti, IPTV poskytovatelia m\u00f4\u017eu z\u00edska\u0165 vy\u0161\u0161ie zisky od jednotliv\u00fdch div\u00e1kov. Hlavn\u00fdm d\u00f4vodom rozptylu zisku je to, \u017ee IPTV poskytovatelia r\u00fdchlej\u0161ie zav\u00e1dzaj\u00fa do svojich slu\u017eieb nov\u00e9 popul\u00e1rne funkcie, \u010do pri\u0165ahuje najviac solventn\u00fdch pou\u017e\u00edvate\u013eov.<\/p>\n

\"4K:
\n
\nPod\u013ea predpoved\u00ed OVUM do roku 2021 prekro\u010d\u00ed po\u010det predplatite\u013eov IPTV slu\u017eieb s 4K 10 mili\u00f3nov. To je viac ne\u017e dvadsa\u0165n\u00e1sobn\u00fd n\u00e1rast v porovnan\u00ed s 450 tis\u00edc v roku 2017. Najakt\u00edvnej\u0161ie sa k t\u00fdmto slu\u017eb\u00e1m bud\u00fa prip\u00e1ja\u0165 div\u00e1ci zo Z\u00e1padnej Eur\u00f3py: v roku 2021 dosiahne po\u010det predplatite\u013eov v tomto regi\u00f3ne viac ako 3 mili\u00f3ny. T\u00edto prines\u00fa oper\u00e1torom 1,2 miliardy dol\u00e1rov pr\u00edjmu, \u010do je takmer polovica celosvetov\u00fdch tr\u017eieb.
\n\"4K:
\n4K-OTT <\/b>
\nPod\u013ea Juniper Research v nasleduj\u00facich 5 rokoch z\u00edska zvl\u00e1\u0161tnu popularitu OTT slu\u017eby poskytuj\u00face pr\u00edstup k 4K obsahu. Predpoklad\u00e1 sa, \u017ee do roku 2021 dosiahne po\u010det unik\u00e1tnych spotrebite\u013eov \u201eover the top\u201c obsahu v 4K 190 mili\u00f3nov a tr\u017eby slu\u017eieb prekro\u010dia hranicu 5 mili\u00e1rd dol\u00e1rov. <\/p>\n

Hlavn\u00fdm pou\u017e\u00edvate\u013esk\u00fdm zariaden\u00edm na sledovanie 4K-OTT obsahu ostan\u00fa telev\u00edzory, av\u0161ak roz\u0161\u00edrenie technol\u00f3gie mult obrazovky spr\u00edstupn\u00ed UHD obsah aj na smartf\u00f3noch, tablet\u00e1ch a desktopoch. <\/p>\n

Zhrnutie<\/b>
\n \"4K:
\nM\u00f4\u017eeme s ur\u010ditos\u0165ou poveda\u0165, \u017ee 4K obsah sa nedo\u010dk\u00e1 dlh\u00e9ho \u010dakania a jeho popularita bude len r\u00e1s\u0165. Pozrime sa v\u0161ak na hlavn\u00e9 faktory, ktor\u00e9 ovplyv\u0148uj\u00fa r\u00fdchlos\u0165 zav\u00e1dzania technol\u00f3gie:
\nFaktory rastu
\n\u25cf Dopyt po high-end elektronike.
\n\u25cf Vznik nov\u00fdch UHD kan\u00e1lov a slu\u017eieb.
\n\u25cf Zn\u00ed\u017eenie n\u00e1kladov na 4K zariadenia.
\n\u25cf Rozvoj kompresn\u00fdch algoritmov a technol\u00f3gie prenosu d\u00e1t.
\nBrzdn\u00e9 faktory
\n\u25cf Zatia\u013e je UHD zariadenie mimo finan\u010dn\u00e9 mo\u017enosti v\u00e4\u010d\u0161iny obyvate\u013estva.
\n\u25cf Ke\u010f\u017ee sa trh len formuje, nie v\u0161etci investori maj\u00fa odvahu do\u0148 vlo\u017ei\u0165 prostriedky.
\n\u25cf Vytvorenie 4K obsahu je nieko\u013ekokr\u00e1t drah\u0161ie ako vytvorenie FullHD.
\n\u25cf Sie\u0165ov\u00e1 infra\u0161trukt\u00fara potrebn\u00e1 na pren\u00e1\u0161anie 4K videa je nedostato\u010dne rozvinut\u00e1.
\n\u25cf Obyvatelia vzdialen\u00fdch alebo mal\u00fdch obc\u00ed nemaj\u00fa pr\u00edstup k r\u00fdchlemu internetu, tak\u017ee 4K obsah bude pre nich e\u0161te dlho nedostupn\u00fd.<\/p>\n

U\u017e teraz sa pred oper\u00e1tormi nach\u00e1dza \u0165a\u017ek\u00e9 rozhodnutie: vytvori\u0165 vlastn\u00fd 4K servis, k\u00fdm je konkurencia minim\u00e1lna a dopyt neust\u00e1le rastie; alebo sa zamera\u0165 na FullHD, k\u00fdm siete ich div\u00e1kov nebud\u00fa pripraven\u00e9 na 4K vysielanie.
\nKvalitn\u00fd obraz nesta\u010d\u00ed na to, aby si z\u00edskal l\u00e1sku pou\u017e\u00edvate\u013eov. Obsah mus\u00ed by\u0165 zauj\u00edmav\u00fd. To potvrdzuj\u00fa rel\u00e1cie, ktor\u00e9 boli nato\u010den\u00e9 s pomocou smartf\u00f3nu, ale dok\u00e1zali si z\u00edska\u0165 mili\u00f3nov\u00e9 publikum.
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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