{"id":30590,"date":"2019-10-31T21:36:22","date_gmt":"2019-10-31T18:36:22","guid":{"rendered":"https:\/\/prohoster.info\/blog\/customer-development-kak-zhiznennaya-filosofiya\/"},"modified":"2019-10-31T21:36:22","modified_gmt":"2019-10-31T18:36:22","slug":"customer-development-kak-zhiznennaya-filosofiya","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/news\/customer-development-kak-zhiznennaya-filosofiya","title":{"rendered":"Customer Development ako \u017eivotn\u00e1 filozofia","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Toto je piatkov\u00fd \u010dl\u00e1nok o vyu\u017e\u00edvan\u00ed modern\u00fdch obchodn\u00fdch met\u00f3d v ka\u017edodennom \u017eivote. Pros\u00edm, ber to s humorom.
\n<\/a><\/noindex>
\nCustomer Development pri\u0161iel k n\u00e1m ako metodika ur\u010dovania potrieb potenci\u00e1lnych z\u00e1kazn\u00edkov pri vytv\u00e1ran\u00ed nov\u00fdch produktov. Av\u0161ak jeho princ\u00edpy je mo\u017en\u00e9 uplatni\u0165 aj pri rie\u0161en\u00ed mnoh\u00fdch osobn\u00fdch \u00faloh. Navy\u0161e, CustDev m\u00f4\u017ee by\u0165 s\u00fa\u010das\u0165ou \u017eivotnej filozofie modern\u00e9ho \u010dloveka. <\/p>\n

Aplik\u00e1cia filozofie Cust Dev pom\u00e1ha zlep\u0161i\u0165 vz\u0165ahy medzi \u013eu\u010fmi. Ako \u017eivotn\u00fd princ\u00edp to m\u00f4\u017ee vyzera\u0165 takto:<\/p>\n

Ak chce\u0161 dosiahnu\u0165 dobr\u00fd v\u00fdsledok a v\u010fa\u010dn\u00e9 uznanie, najprv zisti, \u010do chc\u00fa \u013eudia a urob to, a nie to, \u010do sa ti zd\u00e1 spr\u00e1vne osobne.<\/p><\/blockquote>\n

Algoritmus uplatnenia tohto princ\u00edpu je jednoduch\u00fd.<\/p>\n

    \n
  1. Sna\u017e sa pripravi\u0165 a uskuto\u010dni\u0165 v\u00fdskum vopred.<\/li>\n
  2. Pam\u00e4taj na v\u00fdroky a \u010diny \u013eud\u00ed, pre ktor\u00fdch sa chyst\u00e1\u0161 nie\u010do urobi\u0165 na dan\u00fa t\u00e9mu.<\/li>\n
  3. Premysli si dopl\u0148uj\u00face ot\u00e1zky.<\/li>\n
  4. Kladi dopl\u0148uj\u00face ot\u00e1zky vopred a postupne, bez toho, aby si na seba pritiahla pozornos\u0165. <\/li>\n
  5. Ak chce\u0161 uskuto\u010dni\u0165 v\u00fdskum potichu a bez podozrenia, organicky za\u010dle\u0148uj svoje ot\u00e1zky po\u010das in\u00fdch rozhovorov a diskusi\u00ed.<\/li>\n
  6. Vyh\u00fdbaj sa verejn\u00fdm prieskumom, preto\u017ee na verejnosti \u010dasto \u013eudia nevyjadruj\u00fa svoj n\u00e1zor, ale sk\u00f4r sa prikl\u00e1\u0148aj\u00fa k n\u00e1zorom autor\u00edt.<\/li>\n<\/ol>\n

    \nAko mo\u017eno aplikova\u0165. Pr\u00edklady.<\/p>\n

    Pr\u00edklad \u010d. 1: N\u00e1kup dar\u010deka bl\u00edzkej osobe alebo kolegovi.<\/p>\n

    V\u0161etci sa ob\u010das stret\u00e1vame s probl\u00e9mom \u2014 \u010do darova\u0165 bl\u00edzkym osob\u00e1m v podmienkach obrovsk\u00e9ho rozmanitosti mo\u017enost\u00ed. Chceme, aby dar\u010dek bol osobn\u00fd, zapam\u00e4tate\u013en\u00fd, du\u0161evn\u00fd. In\u00fdmi slovami \u2014 tak\u00fd, ak\u00fd chce obdarovan\u00fd.<\/p>\n

    Pripravte sa vopred \u2013 venujte pozornos\u0165 tomu, na \u010do sa obdarovan\u00fd pozer\u00e1 v obchodoch, o \u010dom \u010dasto hovor\u00ed, ak\u00e9 predmety vyvol\u00e1vaj\u00fa \u017eiv\u00fd z\u00e1ujem.<\/p>\n

    Metodika Customer Development je efekt\u00edvna, ke\u010f sa pou\u017e\u00edva na v\u00fdskum minul\u00fdch sk\u00fasenost\u00ed. Ak sa v tvojom rozhovore niekedy objav\u00ed t\u00e9ma dar\u010dekov, stoj\u00ed za to sa op\u00fdta\u0165 \u2013 ak\u00fd dar\u010dek sa ti najviac p\u00e1\u010dil\/zapam\u00e4tal, a pre\u010do?<\/p>\n

    P\u00fdtaj sa spolo\u010dn\u00fdch zn\u00e1mych, \u010d\u00edm sa zauj\u00edma osoba, ktorej treba k\u00fapi\u0165 dar\u010dek-prekvapenie.
    \nAk sa odv\u00e1\u017eite priamo sp\u00fdta\u0165 \u2013 \u010do by si chcel na dar\u010dek, riskujete, \u017ee dostanete obvinenia z nepozornosti alebo dokonca z chamtivosti. Preto je lep\u0161ie presk\u00fama\u0165 t\u00e9mu potichu.<\/p>\n

    Pr\u00edklad \u010d. 2: Zlep\u0161enie kancel\u00e1rie.<\/p>\n

    Pomerne \u010dasto sa v HR prostred\u00ed preber\u00e1 t\u00e9ma zlep\u0161enia kancel\u00e1rie \u2013 \u010do e\u0161te urobi\u0165, aby sa na\u0161im zamestnancom pracovalo pohodlnej\u0161ie. S pomocou filozofie Customer Development sa \u00faloha pomerne jednoducho rie\u0161i.<\/p>\n

    Po\u010d\u00favajte, o ak\u00fdch form\u00e1toch relax\u00e1cie sa zamestnanci bavia pri \u0161\u00e1lke \u010daju alebo k\u00e1vy.
    \n\u010co in\u0161piruje va\u0161ich zamestnancov? Diskutuj\u00fa o interi\u00e9roch kancel\u00e1ri\u00ed zn\u00e1mych spolo\u010dnost\u00ed? Po\u0161lite im do chatu fotky kancel\u00e1ri\u00ed zn\u00e1mych spolo\u010dnost\u00ed a po\u010dkajte, \u010do o tom bud\u00fa hovori\u0165.<\/p>\n

    M\u00f4\u017eete priamo polo\u017ei\u0165 ot\u00e1zku \u2013 \u201e\u010co by ste osobne zlep\u0161ili v na\u0161ej kancel\u00e1rii a ako?\u201c. P\u00fdtajte sa osobne, tv\u00e1rou v tv\u00e1r. M\u00f4\u017eete usporiada\u0165 anketu na Google Forms, ale mala by by\u0165 anonymn\u00e1 a prosba o jej vyplnenie by mala by\u0165 vyjadren\u00e1 ka\u017ed\u00e9mu zamestnancovi osobne. Je to d\u00f4le\u017eit\u00e9, preto\u017ee podozrievav\u00ed zamestnanci m\u00f4\u017eu hne\u010f podozrieva\u0165 nie\u010do zl\u00e9, myslie\u0165 si, \u017ee ich takto hodnotia, \u017ee \u010doskoro m\u00f4\u017ee d\u00f4js\u0165 k prep\u00fa\u0161\u0165aniu alebo niekto pr\u00edde o pr\u00e9miu.
    \n
    Zdroj:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u042d\u0442\u043e \u043f\u044f\u0442\u043d\u0438\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u043e\u0434\u0438\u043a \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. \u041f\u0440\u043e\u0448\u0443 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0441 \u044e\u043c\u043e\u0440\u043e\u043c. Customer Development \u043f\u0440\u0438\u0448\u0451\u043b \u043a \u043d\u0430\u043c \u043a\u0430\u043a \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e \u0435\u0433\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043f\u0440\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0438\u0447\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, CustDev \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0447\u0430\u0441\u0442\u044c\u044e \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0438 Cust Dev \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-30590","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Customer Development ako \u017eivotn\u00e1 filozofia | ProHoster","description":"Toto je piatkov\u00fd \u010dl\u00e1nok o pou\u017eit\u00ed modern\u00fdch obchodn\u00fdch metod\u00edk v ka\u017edodennom \u017eivote.","canonical_url":"https:\/\/prohoster.info\/sk\/blog\/news\/customer-development-kak-zhiznennaya-filosofiya","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sk_SK","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47Customer Development \u043a\u0430\u043a \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044f | ProHoster","og:description":"\u042d\u0442\u043e \u043f\u044f\u0442\u043d\u0438\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 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