{"id":32297,"date":"2019-10-31T21:46:12","date_gmt":"2019-10-31T18:46:12","guid":{"rendered":"https:\/\/prohoster.info\/blog\/istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske\/"},"modified":"2019-10-31T21:46:12","modified_gmt":"2019-10-31T18:46:12","slug":"istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/news\/istoriya-odnogo-molodogo-servisa-daida-iskusstvo-po-podpiske","title":{"rendered":"Pr\u00edbeh jedn\u00e9ho mlad\u00e9ho servisu Daida (umenie na predplatn\u00e9)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><i>Ahoj! Za\u010d\u00edname publikova\u0165 prezent\u00e1cie z QIWI Kuchyne a prv\u00e1 bude prezent\u00e1cia od Absamata o jeho slu\u017ebe umenia na predplatn\u00e9. Slovo m\u00e1 re\u010dn\u00edk.<\/i><\/p>\n<p>Vol\u00e1m sa Absam\u00e1t, som partnerom v agent\u00fare pre slu\u017eby dizajnu Useful a okrem toho s\u00fa\u010dasne vytv\u00e1ram slu\u017ebu DaiDa, ktor\u00e1 umo\u017e\u0148uje \u013eu\u010fom prenaj\u00edma\u0165 umeleck\u00e9 diela, presne povedan\u00e9 \u2014 obrazy r\u00f4znych umelcov.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/qiwi\/blog\/449240\/\"><img decoding=\"async\" alt=\"Pr\u00edbeh jedn\u00e9ho mlad\u00e9ho servisu Daida (umenie na predplatn\u00e9)\" src=\"\/wp-content\/uploads\/2019\/04\/d5d223eabc907791041643c79b54011f.png\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>V tomto pr\u00edspevku sa s vami podel\u00edm o na\u0161e sk\u00fasenosti: od n\u00e1padu po za\u010diatok vytv\u00e1rania produktu, o na\u0161ich chyb\u00e1ch a vlastne o tom, ako to cel\u00e9 prebiehalo.<\/p>\n<p>Existuje tak\u00e1 vec ako PMF, product\/market fit. T\u00fdchto defin\u00edci\u00ed je mnoho, ak to zhrniem \u2014 je to zhodovanie v\u00e1\u0161ho produktu s o\u010dak\u00e1vaniami trhu a publika. To, do akej miery je vlastne potrebn\u00fd a bude \u017eiadan\u00fd. Pochopi\u0165, \u010di ste dosiahli PMF alebo nie, je jednoduch\u00e9 \u2014 ak vid\u00edte expanz\u00edvny a trval\u00fd rast pou\u017e\u00edvate\u013eov a rozumiete, pre\u010do sa to deje \u2014 m\u00e1te PMF, v tomto sa \u0165a\u017eko m\u00fdli\u0165.<\/p>\n<p>Ako startup sme PMF nena\u0161li, st\u00e1le sme v procese. \u010co sa t\u00fdka n\u00e1padu, tak to cel\u00e9 prebiehalo takto.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nPred rokom sme v na\u0161ej agent\u00fare uskuto\u010dnili ve\u013ek\u00fd prieskum trhu s\u00fa\u010dasn\u00e9ho umenia a identifikovali sme mno\u017estvo trendov. Po prv\u00e9, zaznamenali sme demokratiz\u00e1ciu tohto trhu ako celku. Po druh\u00e9, objavili sme nis\u030cu dostupn\u00e9ho umenia a uvedomili sme si, \u017ee je potrebn\u00e9 sa touto t\u00e9mou zaobera\u0165 hlb\u0161ie. Pod\u013ea v\u0161etk\u00fdch pravidiel dizajnu slu\u017eieb sme sa porozpr\u00e1vali so v\u0161etk\u00fdmi \u00fa\u010dastn\u00edkmi trhu \u2014 gal\u00e9ristami, spotrebite\u013emi, umelcami. V\u00fdsledkom boli tri hlavn\u00e9 ot\u00e1zky, na ktor\u00e9 sme sa sna\u017eili n\u00e1js\u0165 odpovede v r\u00e1mci f\u00e1zy prototypovania.<\/p>\n<p>Prv\u00e1 ot\u00e1zka: ako transformova\u0165 klasick\u00fa gal\u00e9riu na modern\u00e9 umeleck\u00e9 \u0161t\u00fdly, teda vytvori\u0165 na tomto trhu ak\u00fasi alternat\u00edvu k Zare.<\/p>\n<p>Druh\u00e1 ot\u00e1zka: ako vyrie\u0161i\u0165 probl\u00e9m vo\u013en\u00fdch a u\u017e obsaden\u00fdch stien. \u013dudia zvy\u010dajne maj\u00fa vo svojich bytoch celkom obmedzen\u00fd po\u010det stien a vo\u013en\u00e9ho priestoru na t\u00fdchto sten\u00e1ch, kam by sa mohlo nie\u010do zavesi\u0165 a aby to vyzeralo pekne, je e\u0161te menej. Na sten\u00e1ch \u013eud\u00ed sa u\u017e m\u00f4\u017eu nach\u00e1dza\u0165 police, kalend\u00e1re, fotografie, telev\u00edzory a LCD panely. Alebo \u00faplne in\u00e9 obrazy, ktor\u00e9 s\u00fa tam raz a nav\u017edy. To znamen\u00e1, \u017ee \u013eudia nepotrebovali nov\u00e9 obrazy, preto\u017ee ich bu\u010f prosto nikam nezavesili, alebo nevedeli, ako presne vybra\u0165 dielo pre existuj\u00facu pr\u00e1zdnu stenu.<\/p>\n<p>A tret\u00ed ot\u00e1zka: ako posilni\u0165 poz\u00edciu a prida\u0165 publiku ak\u00fasi interaktivitu, preto\u017ee tento trh potrebuje impulz. A dos\u0165 akt\u00edvny.<\/p>\n<h2>Rie\u0161enie<\/h2>\n<p>\nRie\u0161enie sme na\u0161li vo form\u00e1te poskytovania umeleck\u00fdch predmetov na obnovite\u013enej predplatnej b\u00e1ze. \u00c1no, to nie je ni\u010d nov\u00e9, \u010do by nikto pred nami neurobil, tu sme syntetizovali osved\u010den\u00e9 praktiky z existuj\u00facich odvetv\u00ed. Je to marketplace, s\u00fa to spolo\u010dnosti sharing economy (Uber, Airbnb), je to obchodn\u00fd model Netflix, ke\u010f proste plat\u00edte raz mesa\u010dne za pr\u00edstup k obsahu.<\/p>\n<p>Moment\u00e1lne to funguje takto. Pou\u017e\u00edvate\u013e nav\u0161t\u00edvi web, vyberie si zauj\u00edmav\u00fd umeleck\u00fd predmet a my ho donesieme a zaves\u00edme. Potom mesiac vis\u00ed t\u00e1to ma\u013eba u neho doma, a po tomto obdob\u00ed m\u00f4\u017ee bu\u010f pred\u013a\u017ei\u0165 predplatn\u00e9 za t\u00fa ist\u00fa sumu a ponecha\u0165 si predmet umenia e\u0161te na mesiac, alebo nav\u0161t\u00edvi\u0165 web a vybra\u0165 si v r\u00e1mci predplatn\u00e9ho nie\u010do in\u00e9. V takom pr\u00edpade do 3 dn\u00ed odvez\u00fa predch\u00e1dzaj\u00faci obraz a na jeho miesto doru\u010dia nov\u00fd.<\/p>\n<h2>My\u0161lienka<\/h2>\n<p>\nAby ste vybrali my\u0161lienku, s ktorou za\u010dnete vytv\u00e1ra\u0165 produkt a vstupova\u0165 na trh, bude u\u017eito\u010dn\u00e9 za\u010da\u0165 s t\u00fdmto.<\/p>\n<ul>\n<li><b>Presk\u00famajte inovat\u00edvne obchodn\u00e9 modely.<\/b> Znie to zjavne, ale je to d\u00f4le\u017eit\u00e9.<\/li>\n<li><b>Sk\u00famajte pou\u017e\u00edvate\u013eov.<\/b> To je skuto\u010dne nutn\u00e9, s\u00fa to t\u00ed \u013eudia, ktor\u00ed bud\u00fa zabezpe\u010dova\u0165 \u017eivotaschopnos\u0165 v\u00e1\u0161ho servisu. Alebo nebud\u00fa.<\/li>\n<li><b>Pono\u0159te sa do odvetvia.<\/b> Obvykle \u00faspe\u0161n\u00e9 startupy s\u00fa tak\u00e9 preto, \u017ee ich spoluzakladatelia pracovali v odvetviach, ktor\u00e9 s\u00fa viac \u010di menej spojen\u00e9 s tematiku startupu. To znamen\u00e1, \u017ee maj\u00fa potrebn\u00e9 z\u00e1zemie a s\u00fa dobre zapojen\u00ed na trhu.<\/li>\n<\/ul>\n<p>\nNa v\u00fdznamnos\u0165 v\u00fdskumov tie\u017e netreba zab\u00fada\u0165, je to ten pr\u00edpad, ke\u010f je lep\u0161ie str\u00e1vi\u0165 \u010fal\u0161\u00ed mesiac, ale uskuto\u010dni\u0165 nieko\u013eko v\u00fdskumov, ne\u017e tento mesiac u\u0161etri\u0165 v honbe za prv\u00fdmi predajmi.<\/p>\n<p>Po tom, \u010do sme to v\u0161etko vymysleli, uplynul rok. Cel\u00fd rok s touto my\u0161lienkou som ni\u010d nerobil. A ako ukazuje prax, \u010das je dobr\u00fd filter n\u00e1padov. Ak m\u00e1te nejak\u00fd n\u00e1pad, \u017eijete, ako predt\u00fdm, a potom sa po nejakej dobe vr\u00e1tite k tomuto n\u00e1padu a uvedom\u00edte si, \u017ee je to st\u00e1le aktu\u00e1lne a n\u00e1pad je skvel\u00fd \u2014 znamen\u00e1 to, \u017ee rozhodne stoj\u00ed za to tr\u00e1vit na \u0148om \u010das a zdroje.<\/p>\n<h2>Ako sa rozhodn\u00fa\u0165<\/h2>\n<p>\nTu m\u00f4\u017eem uvies\u0165 svoj vlastn\u00fd pr\u00edklad. Prv\u00e9, \u010do som urobil, bolo n\u00e1js\u0165 si podobne zm\u00fd\u0161\u013eaj\u00facich \u013eud\u00ed. To sa zd\u00e1 by\u0165 samozrejm\u00e9, ale bez spr\u00e1vnych \u013eud\u00ed, ktor\u00ed zdie\u013eaj\u00fa tvoje n\u00e1pady a chc\u00fa ich zrealizova\u0165, bude v\u0161etko ove\u013ea \u0165a\u017e\u0161ie. Ak v\u00f4bec nie\u010do z toho bude fungova\u0165.<\/p>\n<p>V na\u0161om t\u00edme je za obsah zodpovedn\u00fd Maxim, \u010dlovek, ktor\u00fd m\u00e1 svoje art zdru\u017eenie Sense. M\u00e1 aj cenn\u00e9 sk\u00fasenosti s dizajnom produktov \u2014 v paralelnom projekte je tie\u017e vlastn\u00edkom produktu. M\u00f4\u017eeme sa pochv\u00e1li\u0165 aj IT odborn\u00edkom, Vadimom, s ktor\u00fdm sme sa stretli na semin\u00e1ri o servisnom dizajne. Fakticky \u017eije n\u00e1\u0161 t\u00edm v dizajn\u00e9rskom form\u00e1te, preto s\u00fa v\u0161etk\u00fdm \u00fa\u010dastn\u00edkom bl\u00edzke my\u0161lienky a ciele, ktor\u00e9 m\u00e1me v s\u00fa\u010dasnej podobe.<\/p>\n<p>Za\u010dali sme zbiera\u0165 MVP (kam by sme bez neho i\u0161li) a rozhodli sme sa robi\u0165 to poriadne. Ke\u010f si na za\u010diatku cesty, v\u0161etko chce\u0161 robi\u0165 \u010do najlep\u0161ie, aby si nesk\u00f4r tr\u00e1vil \u010das len vylep\u0161ovan\u00edm, a nie opravovan\u00edm toho, \u010do si spravil zle. Formulovali sme z\u00e1kladn\u00e9 hypot\u00e9zy a za\u010dali sme ich overova\u0165.<\/p>\n<p>Prvou hypot\u00e9zou bolo, \u017ee Hedonista (jeden z profilov na\u0161ej cie\u013eovej skupiny) bude ochotn\u00fd plati\u0165 za pou\u017e\u00edvanie slu\u017eby 3 000 rub\u013eov mesa\u010dne. Od toho sme po\u010d\u00edtali aj metriky \u2014 predpokladajme, \u017ee v prv\u00fdch troch t\u00fd\u017ed\u0148och dosiahneme 7 n\u00e1kupov. To znamen\u00e1, \u017ee m\u00f4\u017eeme pokra\u010dova\u0165 v prieskume pou\u017e\u00edvate\u013eov, zis\u0165ova\u0165 r\u00f4zne kontexty a in\u00e9. Na\u0161imi najjednoduch\u0161\u00edmi kan\u00e1lmi boli landing page a Facebook, len aby sme pos\u00fadili, \u010di to niekoho v\u00f4bec zauj\u00edma. <\/p>\n<p>Mimochodom, mali sme dos\u0165 spr\u00e1vny backlog, n\u00e1\u0161 produktov\u00fd dizajn\u00e9r vykon\u00e1val UX\/UI testy a ja som zodpovedal za testovanie samotn\u00e9ho produktu. Tak\u00fdto CJM a blueprintov\u00fd servis sa u n\u00e1s vytvoril. Toto je jeden z krokov, ktor\u00fd odpor\u00fa\u010dam v\u0161etk\u00fdm \u2014 takto m\u00f4\u017eete dobre synchronizova\u0165 t\u00edm. Okam\u017eite si v\u0161imnete slab\u00e9 a siln\u00e9 str\u00e1nky, pochop\u00edte, kde m\u00f4\u017eete zaost\u00e1va\u0165, \u010do ste zle premysleli a podobne. A blueprint v\u00e1m pom\u00f4\u017ee prisp\u00f4sobi\u0165 vn\u00fatorn\u00e9 procesy firmy ceste pou\u017e\u00edvate\u013ea.<\/p>\n<h2>Spustenie produktu<\/h2>\n<p>\nPo v\u0161etk\u00fdch t\u00fdchto pr\u00edprav\u00e1ch sme sa rozhodli pre spustenie. Zlat\u00e9 pravidlo produktov\u00e9ho vlastn\u00edka hovor\u00ed \u2014 \u201eAk si spustil svoj produkt a nie je ti za\u0148 hanba, znamen\u00e1 to, \u017ee si spustil neskoro\u201c. Preto sme sa sna\u017eili spusti\u0165 \u010do najsk\u00f4r. Aby n\u00e1m bolo trochu tr\u00e1pne, ale nie ve\u013emi.<\/p>\n<p>Z\u00edskali sme mno\u017estvo pozit\u00edvnych sp\u00e4tnej v\u00e4zby a presne to, \u010do obvykle rob\u00ed, sa stalo \u2014 zamotalo n\u00e1m to hlavy. Chv\u00e1lili n\u00e1s v\u0161etci, ktor\u00ed sa dozvedeli o slu\u017ebe, dokonca aj u\u017e etablovan\u00ed podnikatelia. Spustila sa vlna repostov, za\u010dali o n\u00e1s p\u00edsa\u0165, pri\u010dom to neboli platen\u00e9 publik\u00e1cie, ale spr\u00e1vy od n\u00e1s vo forme: \u201eChlapci, ste skvel\u00ed, m\u00f4\u017eeme o v\u00e1s nap\u00edsa\u0165?\u201c<\/p>\n<p>Takto to trvalo tri t\u00fd\u017edne, a potom sme sa pozreli na v\u00fdsledky tohto cel\u00e9ho.<\/p>\n<p><img decoding=\"async\" alt=\"Pr\u00edbeh jedn\u00e9ho mlad\u00e9ho servisu Daida (umenie na predplatn\u00e9)\" src=\"\/wp-content\/uploads\/2019\/04\/580b133dd4e6ba6b6a80fc07116f7fcc.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nToto malo celkom prebudzuj\u00faci \u00fa\u010dinok a vr\u00e1tilo n\u00e1s na zem. Samozrejme, ke\u010f v\u0161etci hovoria, \u017ee slu\u017eba je skvel\u00e1, je to dobr\u00e9. Ale ak nikto ni\u010d nekupuje \u2014 treba nie\u010do robi\u0165.<\/p>\n<h2>Chyby<\/h2>\n<p>\nPod\u013ea m\u00f4jho n\u00e1zoru bola prvou chybou t\u00e1, \u017ee sme si stanovili ako cie\u013e metriky namiesto sp\u00e4tnej v\u00e4zby. To znamen\u00e1, ak 7 \u013eud\u00ed k\u00fapi predplatn\u00e9, tak sa n\u00e1\u0161 hypot\u00e9za potvrd\u00ed, a my sme sa od toho odv\u00edjali. Ale mali sme pochopi\u0165, ako kona\u0165 v tejto chv\u00edli, aby sme doladili samotn\u00fa hypot\u00e9zu. To je sp\u00f4sob, ak\u00fdm by mala slu\u017eba fungova\u0165. <\/p>\n<p>Druh\u00fd probl\u00e9m s\u00favis\u00ed so str\u00e1nkou. Zobrali sme si za referencie weby priamych konkurentov na trhu s umen\u00edm. A to boli str\u00e1nky, ktor\u00e9 nie s\u00fa najintuit\u00edvnej\u0161ie. Rozhodli sme sa to napravi\u0165 a zobrali za referencie maxim\u00e1lne inovat\u00edvne str\u00e1nky na t\u00e9mu. To n\u00e1m naozaj pomohlo zv\u00fd\u0161i\u0165 konverziu.<\/p>\n<p>Sna\u017eili sme sa pochopi\u0165, pre\u010do sa napriek v\u0161etk\u00e9mu mno\u017estvo predajov vtesnalo do kulat\u00e9ho \u010d\u00edsla (0). \u00dadajov sme mali m\u00e1lo a sna\u017eili sme sa testova\u0165 v\u0161etko, \u010do bolo mo\u017en\u00e9. A reklama na facebooku, \u017eiados\u0165 o sp\u00e4tn\u00fa v\u00e4zbu od priate\u013eov, dokonca aj t\u00fdch, ktor\u00ed nie s\u00fa cie\u013eovou skupinou, bude od nich st\u00e1le u\u017eito\u010dn\u00e1 sp\u00e4tn\u00e1 v\u00e4zba. Hlavn\u00e9 je \u2014 maxim\u00e1lne mno\u017estvo sp\u00e4tnej v\u00e4zby, nikdy nie je prive\u013ea. Viac sp\u00e4tnej v\u00e4zby \u2014 viac nov\u00fdch hypot\u00e9z na overenie \u2014 lep\u0161ia slu\u017eba.<\/p>\n<p>Jedn\u00fdm z m\u00ed\u013enikov bol zber inform\u00e1ci\u00ed pomocou blogerov. Ke\u010f sme za\u010dali u nich inzerova\u0165, pon\u00fakali n\u00e1m spravi\u0165 pre n\u00e1s e\u0161te nie\u010do. Preto sme ich po\u017eiadali, aby umiestnili dotazn\u00edky, hovor\u00edm, pou\u017e\u00edvatelia, pre\u010do ste pri\u0161li na str\u00e1nku, ale ni\u010d nek\u00fapili? A takmer vo v\u0161etkej sp\u00e4tnej v\u00e4zbe, nez\u00e1visle od zdrojov, sa vyn\u00e1rala hlavn\u00e1 probl\u00e9m \u2014 m\u00e1lo obsahu. <\/p>\n<p>Preto majte na pam\u00e4ti, ak pracujete vo svojom projekte s ak\u00fdmko\u013evek obsahom \u2014 obsah je prv\u00e9, na \u010do by ste mali venova\u0165 pozornos\u0165. <\/p>\n<h2>Druh\u00e1 iter\u00e1cia<\/h2>\n<p>\nZameraj\u00fac sa na obsah, sme spravili krok sp\u00e4\u0165. Pripomenuli sme si, \u010do rob\u00ed platformu platformou \u2014 to je, ke\u010f jednoducho prep\u00e1jate cie\u013eov\u00fa skupinu. Teda umelci jednoducho nahr\u00e1vaj\u00fa na str\u00e1nku svoje diela a pou\u017e\u00edvatelia vyberaj\u00fa, \u010do chc\u00fa k\u00fapi\u0165. My sa v\u00f4bec nezap\u00e1jame do v\u00fdroby tohto obsahu. A princ\u00edp platformy n\u00e1m umo\u017enil, \u017ee presne my pred\u00e1vame, ak\u00e1 je na\u0161a hodnota (umenie).<\/p>\n<p>Po tomto sme nieko\u013eko vec\u00ed doladili pomocou lean canvas, najm\u00e4 to, \u010do nebolo dostato\u010dne rozpracovan\u00e9 v r\u00e1mci kan\u00e1lov. Teraz sme vytvorili \u010fal\u0161ie hypot\u00e9zy, umo\u017e\u0148ujeme spotrebite\u013eom hlasova\u0165 za ob\u013e\u00faben\u00e9 diela na str\u00e1nke, overujeme to v\u0161etko v r\u00e1mci z\u00e1kazn\u00edckeho v\u00fdskumu. Na platforme je pr\u00e1ca teraz \u00faplne v ruk\u00e1ch pou\u017e\u00edvate\u013ea. Urobili sme to tak, aby si \u013eudia sami vyberali, \u010do ich zauj\u00edma, \u010do sa im p\u00e1\u010di, a to teraz formuje ich tok z\u00e1\u017eitkov. Ale pritom do tohto procesu v\u00f4bec nezasahujeme a nekontrolujeme ho.<\/p>\n<p>Samotn\u00e9 kur\u00e1torstvo ako entita sa teraz uplat\u0148uje pr\u00e1ve v kvalite vstupnej moder\u00e1cie diel \u2014 kur\u00e1tor posudzuje prich\u00e1dzaj\u00faci tok \u017eiadost\u00ed a povo\u013euje (alebo nepovo\u013euje) konkr\u00e9tne dielo na platformu. A ak m\u00e1 pochybnosti, spust\u00edme test \u2014 zverejn\u00edme dielo na Instagrame a umo\u017en\u00edme pou\u017e\u00edvate\u013eom hlasova\u0165, \u010di je toto dielo potrebn\u00e9 na str\u00e1nke alebo nie. Z\u00edska 50 lajkov \u2014 dostane sa na platformu.<\/p>\n<p>V aktu\u00e1lnom prototypa testujeme e\u0161te nieko\u013eko t\u00e9m. Ke\u010f sa nazbiera dostatok diel na ich anal\u00fdzu, pomocou Googlov\u00fdch technol\u00f3gi\u00ed m\u00f4\u017eeme doporu\u010di\u0165 pou\u017e\u00edvate\u013eom aj \u010fal\u0161ie diela, ktor\u00e9 by sa im mohli p\u00e1\u010di\u0165 a maxim\u00e1lne zodpovedaj\u00fa ich v\u00fdberu.<\/p>\n<h2>Nielen online<\/h2>\n<p>\nSlu\u017eba podobn\u00e9ho typu \u2014 to je aj offline interakcia s pou\u017e\u00edvate\u013eom. Pre n\u00e1s je tento z\u00e1\u017eitok rovnako v\u00fdznamn\u00fd, ako navrhovanie rozhran\u00ed a \u010fal\u0161ie. Takto <noindex><a rel=\"nofollow\" href=\"https:\/\/youtu.be\/LUedDp5LWPw?t=5457\">ako<\/a><\/noindex> doru\u010dujeme na\u0161im klientom diela.<\/p>\n<p>Na \u010do to v\u0161etko. Je d\u00f4le\u017eit\u00e9 pochopi\u0165, kde sa v\u00e1\u0161 produkt za\u010d\u00edna a kde kon\u010d\u00ed. Dizajn\u00e9ri sa dnes ve\u013emi \u010dasto s\u00fastre\u010fuj\u00fa len na digit\u00e1lne aspekty a ignoruj\u00fa pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok vo fyzickom priestore. Pod\u013ea m\u0148a je to zl\u00fd pr\u00edstup. Preto by som chcel vyzva\u0165 dizajn\u00e9rov, aby roz\u0161\u00edrili svoje hranice a navrhovali obchodn\u00e9 modely platforiem a digit\u00e1lne z\u00e1\u017eitky. Uvid\u00edte, ako sa zmen\u00ed va\u0161e vn\u00edmanie produktu. <\/p>\n<p>A e\u0161te uvid\u00edte spokojn\u00fd pou\u017e\u00edvate\u013eov.<\/p>\n<h2>\u010co je teraz:<\/h2>\n<p><\/p>\n<ul>\n<li>Vyvinuli sme <noindex><a rel=\"nofollow\" href=\"http:\/\/daida.me\/pricing\">cenn\u00edk slu\u017eieb<\/a><\/noindex>, kde mesa\u010dn\u00e9 predplatn\u00e9 stoj\u00ed 990 RUB, 3 mesiace \u2014 2490 RUB a 6 mesiacov \u2014 4900 RUB.<\/li>\n<li>V r\u00e1mci custdeva sme zistili, \u017ee n\u00e1\u0161 servis je ve\u013emi relevantn\u00fd pre t\u00fdch, ktor\u00ed sa ned\u00e1vno pres\u0165ahovali na nov\u00e9 miesto alebo zrenovovali.<\/li>\n<li>Za\u010dali sme pr\u00e1cu s kancel\u00e1rskymi priestormi.<\/li>\n<li>Pridali sme obsah a <noindex><a rel=\"nofollow\" href=\"http:\/\/daida.me\/works\">vytvorili filtre<\/a><\/noindex> v katal\u00f3gu, aby sme pou\u017e\u00edvate\u013eom zjednodu\u0161ili proces objavovania.<\/li>\n<\/ul>\n<p>\n\u010eakujeme!<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/qiwi\/blog\/449240\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u041c\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0441 QIWI \u041a\u0443\u0445\u043d\u0438, \u0438 \u043f\u0435\u0440\u0432\u044b\u043c \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u043a\u043b\u0430\u0434 \u0410\u0431\u0441\u0430\u043c\u0430\u0442\u0430 \u043f\u0440\u043e \u0435\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435. \u0421\u043b\u043e\u0432\u043e \u0441\u043f\u0438\u043a\u0435\u0440\u0443. \u041c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 \u0410\u0431\u0441\u0430\u043c\u0430\u0442, \u044f \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0441\u0435\u0440\u0432\u0438\u0441-\u0434\u0438\u0437\u0430\u0439\u043d \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Useful, \u0430 \u0435\u0449\u0435 \u044f \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0434\u0435\u043b\u0430\u044e \u0441\u0435\u0440\u0432\u0438\u0441 DaiDa, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043b\u044e\u0434\u044f\u043c \u0431\u0440\u0430\u0442\u044c \u0432 \u0430\u0440\u0435\u043d\u0434\u0443 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430, \u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u2014 \u043a\u0430\u0440\u0442\u0438\u043d\u044b \u0440\u0430\u0437\u043d\u044b\u0445 \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a\u043e\u0432. \u0412 \u044d\u0442\u043e\u043c \u043f\u043e\u0441\u0442\u0435 \u044f \u043f\u043e\u0434\u0435\u043b\u044e\u0441\u044c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":24114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-32297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442! 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