{"id":32400,"date":"2019-10-31T21:46:48","date_gmt":"2019-10-31T18:46:48","guid":{"rendered":"https:\/\/prohoster.info\/blog\/obzor-shest-sposobov-ispolzovaniya-rezidentnyh-proksi-dlya-resheniya-korporativnyh-zadach\/"},"modified":"2019-10-31T21:46:48","modified_gmt":"2019-10-31T18:46:48","slug":"obzor-shest-sposobov-ispolzovaniya-rezidentnyh-proksi-dlya-resheniya-korporativnyh-zadach","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/administrirovanie\/obzor-shest-sposobov-ispolzovaniya-rezidentnyh-proksi-dlya-resheniya-korporativnyh-zadach","title":{"rendered":"Preh\u013ead: \u0161es\u0165 sp\u00f4sobov vyu\u017eitia rezidentn\u00fdch proxy na rie\u0161enie firemn\u00fdch \u00faloh","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/449506\/\"><img decoding=\"async\" alt=\"Preh\u013ead: \u0161es\u0165 sp\u00f4sobov vyu\u017eitia rezidentn\u00fdch proxy na rie\u0161enie firemn\u00fdch \u00faloh\" src=\"\/wp-content\/uploads\/2019\/04\/49b7b2a31f911111b4ac3796e8e3eef4.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p>Maskovanie IP adresy m\u00f4\u017ee by\u0165 potrebn\u00e9 na r\u00f4zne \u00falohy \u2013 od pr\u00edstupu k blokovan\u00e9mu obsahu a\u017e po ob\u00eddenie antibotov\u00fdch syst\u00e9mov vyh\u013ead\u00e1va\u010dov a in\u00fdch online zdrojov. Na\u0161iel som zauj\u00edmav\u00e9 <noindex><a rel=\"nofollow\" href=\"https:\/\/infatica.io\/blog\/how-residential-proxies-are-useful-for-businesses-six-real-use-cases\/\">pr\u00edspevok<\/a><\/noindex> inform\u00e1cie o tom, ako t\u00fato technol\u00f3giu aplikova\u0165 pre rie\u0161enie firemn\u00fdch \u00faloh, a pripravil som jej adaptovan\u00fd preklad.<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<p>Existuje nieko\u013eko variantov realiz\u00e1cie proxy:<\/p>\n<ul>\n<li><b>Rezidentn\u00e9 proxy<\/b> \u2013 rezidentn\u00e9 proxy s\u00fa IP adresy, ktor\u00e9 poskytuj\u00fa internetov\u00ed poskytovatelia vlastn\u00edkom nehnute\u013enost\u00ed. Tieto adresy s\u00fa zaznamenan\u00e9 v datab\u00e1zach region\u00e1lnych internetov\u00fdch registr\u00e1torov (RIR). Rezidentn\u00e9 proxy pou\u017e\u00edvaj\u00fa pr\u00e1ve tak\u00e9to IP, tak\u017ee po\u017eiadavky z nich s\u00fa od t\u00fdch, ktor\u00e9 odosielaj\u00fa skuto\u010dn\u00ed pou\u017e\u00edvatelia, \u0165a\u017eko rozl\u00ed\u0161ite\u013en\u00e9.<\/li>\n<li><b>Serverov\u00e9 proxy (data center proxy)<\/b>. Tieto proxy nijako nes\u00favisia s poskytovate\u013emi internetu pre fyzick\u00e9 osoby. Adresy tohto typu poskytuj\u00fa hostingov\u00ed poskytovatelia, ktor\u00ed nak\u00fapili pr\u00eddely adries. <\/li>\n<li><b>Zdie\u013ean\u00e9 proxy.<\/b> V tomto pr\u00edpade sa jeden proxy pou\u017e\u00edva viacer\u00fdmi pou\u017e\u00edvate\u013emi s\u00fa\u010dasne; m\u00f4\u017eu by\u0165 bu\u010f serverov\u00e9, alebo poskytovan\u00e9 poskytovate\u013emi pre svojich pou\u017e\u00edvate\u013eov.<\/li>\n<li><b>S\u00fakromn\u00e9 proxy<\/b>. V pr\u00edpade s\u00fakromn\u00e9ho alebo vyhraden\u00e9ho (dedicated) proxy m\u00e1 k IP adrese pr\u00edstup iba jeden pou\u017e\u00edvate\u013e. Tak\u00e9to proxy poskytuj\u00fa ako \u0161pecializovan\u00e9 slu\u017eby, tak aj hostitelia, poskytovatelia internetu a VPN slu\u017eby. <\/li>\n<\/ul>\n<p>\nV\u0161etky tieto varianty maj\u00fa svoje v\u00fdhody, ale pre firemn\u00e9 pou\u017eitie sa \u010doraz \u010dastej\u0161ie pou\u017e\u00edvaj\u00fa rezidentn\u00e9 proxy. Hlavnou pr\u00ed\u010dinou je to, \u017ee tieto proxy pou\u017e\u00edvaj\u00fa skuto\u010dn\u00e9 adresy r\u00f4znych internetov\u00fdch poskytovate\u013eov v r\u00f4znych lokalit\u00e1ch (krajin\u00e1ch, \u0161t\u00e1toch\/regionoch a mest\u00e1ch). Nakoniec, s k\u00fdmko\u013evek, s k\u00fdm sa interaguje, to vyzer\u00e1, akoby ho vykon\u00e1val skuto\u010dn\u00fd pou\u017e\u00edvate\u013e. \u017diadny online servis by nemal na um blokova\u0165 po\u017eiadavky z re\u00e1lnych adries, preto\u017ee to m\u00f4\u017ee by\u0165 kontakt od potenci\u00e1lneho klienta.<\/p>\n<p>To otv\u00e1ra pre spolo\u010dnosti cel\u00fa radu mo\u017enos\u0165\u00ed. Porozpr\u00e1vajme sa o tom, ako vyu\u017e\u00edvaj\u00fa rezidentn\u00e9 proxy na rie\u0161enie podnikov\u00fdch \u00faloh.<\/p>\n<h2>Pre\u010do potrebuje podnik proxy<\/h2>\n<p>\nPod\u013ea \u00fadajov spolo\u010dnosti Distil Networks, ktor\u00e1 sa zaober\u00e1 bojom proti botov\u00e9mu trafiku, v dne\u0161nom internete generuje a\u017e 40 % webov\u00e9ho trafficu ne\u013eudia. <\/p>\n<p>Nie v\u0161etky roboty s\u00fa dobr\u00e9 (ako napr\u00edklad crawleri vyh\u013ead\u00e1va\u010dov); mnoh\u00ed vlastn\u00edci str\u00e1nok sa sna\u017eia chr\u00e1ni\u0165 pred mnoh\u00fdmi robotmi, aby im zabr\u00e1nili v pr\u00edstupe k d\u00e1tam z ich zdroja alebo v z\u00edskan\u00ed d\u00f4le\u017eit\u00fdch inform\u00e1ci\u00ed pre podnikanie. <\/p>\n<p>Po\u010det robotov, ktor\u00fdm sa zvy\u010dajne nebr\u00e1ni, v roku 2017 predstavoval 20,40%, zatia\u013e \u010do 21,80% robotov sa pova\u017eovalo za \"zl\u00fdch\": vlastn\u00edci str\u00e1nok sa sna\u017eili ich zablokova\u0165. <\/p>\n<p><img decoding=\"async\" alt=\"Preh\u013ead: \u0161es\u0165 sp\u00f4sobov vyu\u017eitia rezidentn\u00fdch proxy na rie\u0161enie firemn\u00fdch \u00faloh\" src=\"\/wp-content\/uploads\/2019\/04\/9539a12dac34c3e38eec708663e7d446.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nPre\u010do sa spolo\u010dnosti pok\u00fa\u0161aj\u00fa obch\u00e1dza\u0165 tieto blok\u00e1cie?<\/p>\n<h2>Z\u00edskavanie re\u00e1lnych inform\u00e1ci\u00ed zo str\u00e1nok konkurentov<\/h2>\n<p>\nJedn\u00fdm z hlavn\u00fdch pou\u017eit\u00ed reziden\u010dn\u00fdch proxy je konkuren\u010dn\u00e9 \u0161pehovanie. Dnes existuj\u00fa n\u00e1stroje, ktor\u00e9 umo\u017e\u0148uj\u00fa \u013eahko sledova\u0165 vyu\u017eitie serverov\u00fdch proxy \u2013 pooly adries proxy poskytovate\u013eov s\u00fa zn\u00e1me, a preto je mo\u017en\u00e9 ich bez probl\u00e9mov zablokova\u0165. Mnoh\u00e9 popul\u00e1rne online slu\u017eby \u2013 ako Amazon, Netflix, Hulu \u2013 implementuj\u00fa blokovacie syst\u00e9my na z\u00e1klade rozsahov IP adries hostingov\u00fdch poskytovate\u013eov. <\/p>\n<p>Pri pou\u017eit\u00ed reziden\u010dn\u00e9ho proxy vyzer\u00e1 ak\u00fdko\u013evek dopyt, akoby ho poslal be\u017en\u00fd pou\u017e\u00edvate\u013e. Ak je potrebn\u00e9 odosiela\u0165 ve\u013ek\u00e9 mno\u017estvo dopytov, pomocou reziden\u010dn\u00fdch proxy je mo\u017en\u00e9 ich posiela\u0165 z adries z r\u00f4znych kraj\u00edn, miest a s nimi s\u00favisiacich internetov\u00fdch poskytovate\u013eov. <\/p>\n<h2>Ochrana zna\u010dky<\/h2>\n<p>\n\u010eal\u0161\u00edm praktick\u00fdm pou\u017eit\u00edm reziden\u010dn\u00fdch proxy je ochrana zna\u010dky a boj proti fal\u0161ovaniu. Napr\u00edklad v\u00fdrobcovia liekov \u2013 povedzme, lieku Viagra \u2013 neust\u00e1le bojuj\u00fa s predajcami falzifik\u00e1tov generick\u00fdch liekov. <\/p>\n<p>Predajcovia tak\u00fdchto repl\u00edk zvy\u010dajne obmedzuj\u00fa pr\u00edstup na svoje str\u00e1nky z kraj\u00edn, kde sa nach\u00e1dzaj\u00fa ofici\u00e1lne zast\u00fapenia v\u00fdrobcu: to s\u0165a\u017euje identifik\u00e1ciu predajcov falzifik\u00e1tov a pod\u00e1vanie pr\u00e1vnych n\u00e1rokov. Pomocou reziden\u010dn\u00fdch proxy s adresami z tej istej krajiny, kde je predajn\u00fd web falzifik\u00e1tu, je mo\u017en\u00e9 tento probl\u00e9m \u013eahko vyrie\u0161i\u0165.<\/p>\n<h2>Testovanie nov\u00fdch funkci\u00ed a monitorovanie v\u00fdkonu <\/h2>\n<p>\nIn\u00e1 d\u00f4le\u017eit\u00e1 oblas\u0165 vyu\u017eitia rezidentn\u00fdch proxy - testovanie nov\u00fdch funkci\u00ed na vlastn\u00fdch str\u00e1nkach alebo v aplik\u00e1ci\u00e1ch - umo\u017e\u0148uje vidie\u0165, ako to v\u0161etko funguje z poh\u013eadu be\u017en\u00e9ho pou\u017e\u00edvate\u013ea. Odosielanie ve\u013ek\u00e9ho mno\u017estva po\u017eiadaviek z IP adries z r\u00f4znych kraj\u00edn a miest taktie\u017e umo\u017e\u0148uje testova\u0165 v\u00fdkon aplik\u00e1ci\u00ed pri vysok\u00fdch z\u00e1\u0165a\u017eiach.<\/p>\n<p>T\u00e1to funkcia je tie\u017e u\u017eito\u010dn\u00e1 na monitorovanie v\u00fdkonu. Medzin\u00e1rodn\u00fdm slu\u017eb\u00e1m je d\u00f4le\u017eit\u00e9 pochopi\u0165, ako r\u00fdchlo sa na\u010d\u00edtava str\u00e1nka pre pou\u017e\u00edvate\u013eov z konkr\u00e9tnych kraj\u00edn. Pou\u017eitie rezidentn\u00fdch proxy v syst\u00e9me monitorovania v\u00fdkonu pom\u00e1ha z\u00edska\u0165 najrelevantnej\u0161ie inform\u00e1cie.<\/p>\n<h2>Optimaliz\u00e1cia marketingu a reklamy<\/h2>\n<p>\n\u010eal\u0161\u00edm vyu\u017eit\u00edm rezidentn\u00fdch proxy je testovanie reklamn\u00fdch kampan\u00ed. S rezidentn\u00fdm proxy m\u00f4\u017eete vidie\u0165, ako sa zobrazuje konkr\u00e9tna reklama, napr\u00edklad vo vyh\u013ead\u00e1vac\u00edch v\u00fdsledkoch pre obyvate\u013eov ur\u010dit\u00e9ho regi\u00f3nu a \u010di sa v\u00f4bec zobrazuje. <\/p>\n<p>Okrem toho, pri propag\u00e1cii na r\u00f4znych trhoch, rezidentn\u00e9 proxy pom\u00e1haj\u00fa pochopi\u0165, ako efekt\u00edvne funguje napr\u00edklad optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de: \u010di sa str\u00e1nka dost\u00e1va do top vyh\u013ead\u00e1va\u010dov na po\u017eadovan\u00e9 dopyty v cie\u013eov\u00fdch jazykoch a ako sa jej poz\u00edcie menia v \u010dase. <\/p>\n<p>Vyh\u013ead\u00e1va\u010de maj\u00fa extr\u00e9mne negat\u00edvny postoj k zbieraniu \u00fadajov pomocou ich zdrojov. Preto neust\u00e1le zdokona\u013euj\u00fa mechanizmy na identifik\u00e1ciu zbera\u010dov \u00fadajov a efekt\u00edvne ich blokuj\u00fa. V d\u00f4sledku toho je v s\u00fa\u010dasnosti zbieranie \u00fadajov z vyh\u013ead\u00e1va\u010dov \u00faplne nemo\u017en\u00e9.<\/p>\n<p>Vykonanie ve\u013ek\u00e9ho po\u010dtu rovnak\u00fdch vyh\u013ead\u00e1vac\u00edch dopytov cez rezidentn\u00e9 proxy nie je mo\u017en\u00e9 zablokova\u0165 - vyh\u013ead\u00e1va\u010de nem\u00f4\u017eu obmedzova\u0165 pr\u00edstup pre skuto\u010dn\u00fdch pou\u017e\u00edvate\u013eov. Preto je tento n\u00e1stroj skvel\u00fd na garantovan\u00e9 zbieranie \u00fadajov z vyh\u013ead\u00e1va\u010dov.<\/p>\n<p>Rezidentn\u00e9 proxy s\u00fa u\u017eito\u010dn\u00e9 aj na anal\u00fdzu reklamn\u00fdch a marketingov\u00fdch aktiv\u00edt konkurencie a ich efektivity. T\u00fato technol\u00f3giu vyu\u017e\u00edvaj\u00fa ako samotn\u00e9 spolo\u010dnosti, tak aj agent\u00fary, ktor\u00e9 sa zaoberaj\u00fa propag\u00e1ciou na objedn\u00e1vku.<\/p>\n<h2>Agreg\u00e1cia obsahu<\/h2>\n<p>\nV \u00e9re Big Data je mno\u017estvo firiem postaven\u00fdch na agreg\u00e1cii obsahu z r\u00f4znych str\u00e1nok a jeho sp\u00e1jan\u00ed na vlastnej platforme. Tieto spolo\u010dnosti \u010dasto musia pou\u017e\u00edva\u0165 rezidentn\u00e9 proxy, inak bude \u0165a\u017ek\u00e9 udr\u017eiava\u0165 aktu\u00e1lnu datab\u00e1zu cien, napr\u00edklad na produkty ur\u010dit\u00fdch kateg\u00f3ri\u00ed v r\u00f4znych internetov\u00fdch obchodoch: riziko zablokovania je pr\u00edli\u0161 ve\u013ek\u00e9.<\/p>\n<p>Napr\u00edklad, na vytvorenie pravidelne aktualizovanej porovn\u00e1vacej tabu\u013eky cien vys\u00e1va\u010dov v internetov\u00fdch obchodoch je potrebn\u00fd bot, ktor\u00fd neust\u00e1le nav\u0161tevuje pr\u00edslu\u0161n\u00e9 str\u00e1nky t\u00fdchto zdrojov a aktualizuje ich. Na ob\u00eddenie syst\u00e9mov proti botom bude v takom pr\u00edpade najefekt\u00edvnej\u0161ie vyu\u017ei\u0165 tento n\u00e1stroj.<\/p>\n<h2>Zber a anal\u00fdza d\u00e1t na objedn\u00e1vku<\/h2>\n<p>\nV posledn\u00fdch nieko\u013ek\u00fdch rokoch sa aktivizovali spolo\u010dnosti, ktor\u00e9 profesion\u00e1lne zaoberaj\u00fa zberom a anal\u00fdzou d\u00e1t na objedn\u00e1vku. Jeden z v\u00fdrazn\u00fdch hr\u00e1\u010dov tohto trhu \u2013 projekt PromptCloud \u2013 vyv\u00edja vlastn\u00e9 n\u00e1stroje na crawling, ktor\u00e9 zbieraj\u00fa inform\u00e1cie na \u010fal\u0161ie vyu\u017eitie v marketingu, predaji alebo konkurencnej anal\u00fdze.<\/p>\n<p>Je logick\u00e9, \u017ee boty t\u00fdchto spolo\u010dnost\u00ed s\u00fa tie\u017e neust\u00e1le blokovan\u00e9, ale v\u010faka pou\u017e\u00edvaniu rezidentn\u00fdch IP adries je efekt\u00edvne to robi\u0165 nemo\u017en\u00e9.<\/p>\n<h2>\u00daspora na z\u00edskavan\u00ed lok\u00e1lnych zliav<\/h2>\n<p>\nOkrem in\u00e9ho m\u00f4\u017ee ma\u0165 pr\u00edtomnos\u0165 s\u00fakromn\u00fdch lok\u00e1lnych IP adries za n\u00e1sledok \u00fasporu zdrojov. Napr\u00edklad, mnoh\u00e9 str\u00e1nky na rezerv\u00e1ciu l\u00edstkov a hotelov zobrazuj\u00fa geograficky cielen\u00e9 akcie. M\u00f4\u017eu ich vyu\u017ei\u0165 len klienti z konkr\u00e9tnych regi\u00f3nov. <\/p>\n<p>Ak spolo\u010dnos\u0165 potrebuje zorganizova\u0165 slu\u017eobn\u00fa cestu do takej krajiny, m\u00f4\u017ee pomocou rezidentn\u00e9ho proxy sk\u00fasi\u0165 n\u00e1js\u0165 v\u00fdhodnej\u0161ie ceny a u\u0161etri\u0165.<\/p>\n<h2>Z\u00e1ver<\/h2>\n<p>\nMo\u017enos\u0165 imitova\u0165 \u017eiadosti od skuto\u010dn\u00fdch pou\u017e\u00edvate\u013eov s pravou lok\u00e1lnou IP adresou sa ukazuje ako ve\u013emi u\u017eito\u010dn\u00e1, vr\u00e1tane pre podnikanie. Spolo\u010dnosti pou\u017e\u00edvaj\u00fa rezidentn\u00e9 proxy na zber d\u00e1t, r\u00f4zne testy, pr\u00e1cu s potrebn\u00fdmi, ale zablokovan\u00fdmi zdrojmi a podobne.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/449506\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041c\u0430\u0441\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 IP-\u0430\u0434\u0440\u0435\u0441\u0430 \u043c\u043e\u0436\u0435\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u2013 \u043e\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0434\u043e \u043e\u0431\u0445\u043e\u0434\u0430 \u0430\u043d\u0442\u0438\u0431\u043e\u0442-\u0441\u0438\u0441\u0442\u0435\u043c \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432. \u042f \u043d\u0430\u0448\u0435\u043b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u043f\u043e\u0441\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u044d\u0442\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447, \u0438 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b \u0435\u0433\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 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