{"id":33466,"date":"2019-10-31T21:52:43","date_gmt":"2019-10-31T18:52:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla\/"},"modified":"2019-10-31T21:52:43","modified_gmt":"2019-10-31T18:52:43","slug":"vr-ar-na-vooruzhenii-tsifrovogo-ritejla","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/administrirovanie\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla","title":{"rendered":"VRAR v arm\u00e1de digit\u00e1lneho maloobchodu","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u201eVytvoril som O\u00c1ZU, preto\u017ee som sa nec\u00edtil pohodlne vo svete okolo seba. Nevedel som, ako sa zbl\u00ed\u017ei\u0165 s \u013eu\u010fmi. Cel\u00fd svoj \u017eivot som sa b\u00e1l. A\u017e k\u00fdm som si neuvedomil, \u017ee koniec je bl\u00edzko. Len vtedy som pochopil, \u017ee hoci m\u00f4\u017ee by\u0165 realita krut\u00e1 a desiv\u00e1, zost\u00e1va jedin\u00fdm miestom, kde m\u00f4\u017ee\u0161 n\u00e1js\u0165 skuto\u010dn\u00e9 \u0161\u0165astie. Preto\u017ee realita je skuto\u010dn\u00e1. Rozumie\u0161?\u201c. \u201e\u00c1no,\u201c odpovedal som, \u201ezd\u00e1 sa, \u017ee rozumiem.\u201c \u201eDobre,\u201c \u017emurkol. \u201eTak potom neopakuj moju chybu. Nezavri sa sem.\u201c
\nErnest Cline.\n<\/p><\/blockquote>\n

<\/p>\n

1. \u00davod.<\/h3>\n

Prich\u00e1dza \u010das, kedy sa humanitn\u00e9 vedy, rovnako ako obchod, existuj\u00fa v tak tesnom symbi\u00f3ze s informa\u010dn\u00fdmi technol\u00f3giami, \u017ee lingvisti za\u010d\u00ednaj\u00fa p\u00edsa\u0165 k\u00f3d a program\u00e1tori, administr\u00e1tori a in\u017einieri sa za\u010d\u00ednaj\u00fa zaobera\u0165 digit\u00e1lnym marketingom a predajom. A sk\u00f4r alebo nesk\u00f4r tento symbi\u00f3z pohlcuje v\u0161etky zn\u00e1me technol\u00f3gie. Dnes by som chcel hovori\u0165 o tom, ako prostriedky VR a AR sa stali mocnou zbra\u0148ou v arzen\u00e1li digit\u00e1lneho maloobchodu.
\n<\/a><\/noindex>
\nAle najprv si mysl\u00edm, \u017ee bude rozumn\u00e9 uisti\u0165 sa, \u017ee v\u0161etky pojmy rozumieme rovnak\u00fdm jazykom. <\/p>\n

2. Term\u00edny a defin\u00edcie.<\/h3>\n

Najjasnej\u0161ie bude definovanie digit\u00e1lneho maloobchodu. To s\u00fa v\u0161etky predaje a obchody, ktor\u00e9 sa uskuto\u010d\u0148uj\u00fa pou\u017eit\u00edm digit\u00e1lnej komercie alebo ponukou slu\u017eieb a tovaru prostredn\u00edctvom digit\u00e1lneho priestoru. Sn\u00e1\u010f takmer ka\u017ed\u00fd, kto \u010d\u00edta tento \u010dl\u00e1nok, si aspo\u0148 raz objednal tovar z \u010c\u00edny alebo USA, to je digit\u00e1lny maloobchod.
\nS realitami je to zlo\u017eitej\u0161ie. S \u010dasom sa pojem virtu\u00e1lnej reality (virtual reality - \u010falej VR) alebo umel\u00e9ho sveta menil. Teraz je VR svet vytvoren\u00fd \u00faplne technick\u00fdmi prostriedkami, pren\u00e1\u0161an\u00fd \u010dloveku prostredn\u00edctvom ovplyv\u0148ovania jeho zmyslov: hmat, \u010duch, zrak, sluch at\u010f. S rastom \u00farovne technol\u00f3gie sa realita stala nielen modelova\u0165 prostredie, ale aj reakcie na interakciu pou\u017e\u00edvate\u013ea s realitou.
\nDoplnkov\u00e1 realita (augmented reality - \u010falej AR) je v\u00fdsledkom vlo\u017eenia ak\u00fdchko\u013evek in\u00fdch inform\u00e1ci\u00ed do po\u013ea vn\u00edmania, zasahuj\u00fac do ur\u010dit\u00fdch zmyslov s cie\u013eom doplni\u0165 inform\u00e1cie o okol\u00ed. Ka\u017ed\u00fd pravdepodobne r\u00e1d po\u010das dlh\u00fdch prech\u00e1dzok zapne v sl\u00fachadl\u00e1ch nejak\u00fa skladbu, ktor\u00e1 sa hod\u00ed k jeho n\u00e1lade. Tak\u017ee hudba v tomto pr\u00edpade dop\u013a\u0148a audio inform\u00e1cie obsiahnut\u00e9 v realite.
\nTo znamen\u00e1, \u017ee pri virtualiz\u00e1cii reality sa vytv\u00e1ra nov\u00fd priestor, zatia\u013e \u010do pri doplnen\u00ed sa do reality prid\u00e1vaj\u00fa fikt\u00edvne objekty. <\/p>\n

3. Kedy za\u010dali meni\u0165 realitu?<\/h3>\n

\n\"VRAR
\nAk\u00e1ko\u013evek rozvinut\u00e1 technol\u00f3gia m\u00e1lo odli\u0161uje od m\u00e1gie, v\u0161etci si to pam\u00e4t\u00e1me, \u017ee? Tak\u017ee \"\u010d\u00e1rova\u0165\" v oblasti VR a AR za\u010dali \u013eudia viac ako pred 100 rokmi pred uveden\u00edm prv\u00e9ho po\u010d\u00edta\u010da. Predkom v\u0161etk\u00fdch okuliarov virtu\u00e1lnej reality boli stereoskopick\u00e9 okuliare Charlesa Winstona z roku 1837. Do zariadenia sa pod r\u00f4znymi uhlami umiestnili dve identick\u00e9 ploch\u00e9 obr\u00e1zky, a mozog \u010dloveka ich vn\u00edmal ako trojrozmern\u00fd statick\u00fd obr\u00e1zok.
\n\u010cas plynul a po 120 rokoch sa vytvoril Sensorama \u2013 zariadenie, ktor\u00e9 umo\u017e\u0148uje vidie\u0165 dynamick\u00fd trojrozmern\u00fd obraz. \"VRAR
\n
\nN\u00e1sledne sa priemysel rozh\u00fdbal a doslova za 50 rokov sa objavili pohybliv\u00e9 platformy, mobiln\u00e9 okuliare a helmy, ovl\u00e1da\u010de a \u0161peci\u00e1lne programy, ktor\u00e9 sa vytv\u00e1rali na modelovanie reality.
\nA\u017e v 2010-tych rokoch sa o VR \u0161iroko hovorilo medzi predstavite\u013emi hern\u00e9ho priemyslu. Predt\u00fdm existovali aj hry, ale neboli tak roz\u0161\u00edren\u00e9. Hlavn\u00fdm pou\u017e\u00edvate\u013eom tejto technol\u00f3gie v polovici XX. storo\u010dia boli chlapci z NASA, ktor\u00ed tr\u00e9novali astronautov, organizovali sk\u00fa\u0161ky na znalos\u0165 vybavenia pilotovan\u00fdch a bezpilotn\u00fdch modulov at\u010f.
\nBohu\u017eia\u013e, doplnkov\u00e1 realita nem\u00e1 tak\u00fa r\u00fdchlos\u0165 v\u00fdvoja technol\u00f3gie a vizu\u00e1lne objekty p\u00f4sobia smie\u0161ne a ve\u013emi 'rozpr\u00e1vkovo'. <\/p>\n

4. Digit\u00e1lny maloobchod a VR\/AR. Predpoklady, pr\u00edpady, cesty rozvoja. <\/h3>\n

Dobre, vr\u00e1\u0165me sa do roku 2019. Technol\u00f3gie \u0161iroko napreduj\u00fa, zasahuj\u00fa do r\u00f4znych oblast\u00ed, vr\u00e1tane maloobchodu. Niekedy sa m\u00f4\u017ee zda\u0165, \u017ee jednoduch\u00e9 za\u010datie v podnikan\u00ed m\u00f4\u017ee vies\u0165 k ve\u013ek\u00fdm finan\u010dn\u00fdm probl\u00e9mom.
\nPredstavte si situ\u00e1ciu, ste majite\u013eom n\u00e1bytk\u00e1rskeho obchodu, m\u00e1te sklad za mestom, kam dod\u00e1vatelia priv\u00e1\u017eaj\u00fa hotov\u00fd n\u00e1bytok. Na spustenie podnikania sa rozhodujete otvori\u0165 nieko\u013eko predajn\u00fdch miest. Av\u0161ak dov\u00e1\u017ea\u0165 do ka\u017ed\u00e9ho miesta kusy pred\u00e1van\u00e9ho n\u00e1bytku je n\u00e1kladn\u00e9 a prenaj\u00edma\u0165 ve\u013ek\u00e9 priestory nie je tie\u017e pr\u00e1ve lacn\u00e9, najm\u00e4 na za\u010diatku. M\u00f4\u017eete v\u0161ak v men\u0161ej kancel\u00e1rii pon\u00faknu\u0165 z\u00e1kazn\u00edkovi vybra\u0165 si z katal\u00f3gu zauj\u00edmav\u00e9 vzory, a potom s klientom nav\u0161t\u00edvi\u0165 jeho dom alebo kancel\u00e1riu a \u201evysk\u00fa\u0161a\u0165\u201c skri\u0148u alebo pohovku v re\u00e1lnom priestore cez AR okuliare. Ve\u010f to je zauj\u00edmav\u00e9 a to je bud\u00facnos\u0165. S\u00fahlas\u00edm, \u017ee 100 % z\u00e1kazn\u00edkov sa s tak\u00fdmi n\u00e1padmi nem\u00f4\u017ee stoto\u017eni\u0165, ve\u010f mnoh\u00ed chc\u00fa \u201evidie\u0165 na vlastn\u00e9 o\u010di\u201c.
\nT.j. z h\u013eadiska podnikania, \u017eia\u013e, mo\u017eno nazva\u0165 ako predpoklady sk\u00f4r nie chu\u0165 po technol\u00f3giach, ale t\u00fa\u017ebu u\u0161etri\u0165. A ak hovor\u00edme nie o skrini, ale napr\u00edklad o hotovom interi\u00e9rovom rie\u0161en\u00ed alebo renov\u00e1cii, tak je zauj\u00edmav\u00e9 nanies\u0165 text\u00fary tapiet na steny, usporiada\u0165 n\u00e1bytok z katal\u00f3gu, vybra\u0165 koberce a pozrie\u0165 sa na z\u00e1vesy, bez toho, aby ste vy\u0161li z domu... To je zauj\u00edmav\u00e9, nemysl\u00edte?
\nH\u013ead\u00e1te \u0161aty, ale nem\u00e1te \u010das na sk\u00fa\u0161anie? Potrebujete nov\u00fd obal na auto? To v\u0161etko m\u00f4\u017eete vybra\u0165 pomocou vy\u0161\u0161ie spomenut\u00fdch technol\u00f3gi\u00ed. Av\u0161ak zatia\u013e je okruh pred\u00e1van\u00e9ho tovaru pomocou AR obmedzen\u00fd. Preda\u0165 potraviny, suroviny pre v\u00fdrobu a mnoh\u00e9 \u010fal\u0161ie s pomocou roz\u0161\u00edrenej reality je \u0165a\u017ek\u00e9 a pravdepodobne nemo\u017en\u00e9.
\nDigit\u00e1lny retail v\u0161ak nie je len o tovaroch, ale, ako som u\u017e povedal, aj o slu\u017eb\u00e1ch. Pri v\u00fdbere z\u00e1jazdu na zauj\u00edmav\u00e9 miesta by bolo zauj\u00edmav\u00e9 vidie\u0165 tieto miesta e\u0161te pred zak\u00fapen\u00edm l\u00edstkov, a ak je kupuj\u00faci osobou s \u0161peci\u00e1lnymi po\u017eiadavkami (osoby so zdravotn\u00fdm postihnut\u00edm), virtu\u00e1lna realita m\u00f4\u017ee by\u0165 niekedy jedin\u00fdm sp\u00f4sobom, ako vidie\u0165 \u010c\u00ednsku ze\u010f alebo vodop\u00e1d Vikt\u00f3ria. Ve\u010f ide o predaj slu\u017eby, a teda retail. Slu\u017eba je poskytovan\u00e1 prostredn\u00edctvom modern\u00fdch technol\u00f3gi\u00ed, a preto ide o digit\u00e1lny retail. <\/p>\n

5. Rozvoj? <\/h3>\n

\n\"VRAR
\nUr\u010dite existuje rozvoj t\u00fdchto technol\u00f3gi\u00ed v oblasti predaja. Tento rozvoj zo strany technol\u00f3gi\u00ed vyzer\u00e1 ako Mixed Reality, ke\u010f neexistuj\u00face objekty bud\u00fa nerozoznate\u013en\u00e9 od re\u00e1lnych, a zo strany podnikania \u2013 v\u00fdvoj nov\u00fdch predajn\u00fdch met\u00f3d.
\nNie je \u010faleko bud\u00facnos\u0165, ke\u010f na n\u00e1v\u0161tevu obchodu budete potrebova\u0165 len vzia\u0165 do r\u00fak headset virtu\u00e1lnej reality a na ruky si nasadi\u0165 hmatov\u00e9 rukavice. Izba sa okam\u017eite premen\u00ed a ocitnete sa medzi reg\u00e1lmi a s virtu\u00e1lnymi nakupuj\u00facimi zbehnut\u00fdmi sem a tam.
\n\u010co mysl\u00edte, nevybudujeme predsa len O\u00e1zu? (p.s. Toto je Easter egg)
\n
Zdroj: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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Nevedel som, ako sa dohadova\u0165 s \u013eu\u010fmi. Cel\u00fd svoj \u017eivot som sa b\u00e1l. A\u017e k\u00fdm som si neuvedomil, \u017ee koniec je bl\u00edzko.","canonical_url":"https:\/\/prohoster.info\/sk\/blog\/administrirovanie\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sk_SK","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47VRAR \u043d\u0430 \u0432\u043e\u043e\u0440\u0443\u0436\u0435\u043d\u0438\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0438\u0442\u0435\u0439\u043b\u0430 | ProHoster","og:description":"\u00ab\u042f \u0441\u043e\u0437\u0434\u0430\u043b \u041e\u0410\u0417\u0418\u0421, 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