{"id":34068,"date":"2019-10-31T21:56:14","date_gmt":"2019-10-31T18:56:14","guid":{"rendered":"https:\/\/prohoster.info\/blog\/crm\/"},"modified":"2019-10-31T21:56:14","modified_gmt":"2019-10-31T18:56:14","slug":"crm","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/administrirovanie\/crm","title":{"rendered":"CRM ++","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Existuje n\u00e1zor, \u017ee v\u0161etko multifunk\u010dn\u00e9 je slab\u00e9. A v skuto\u010dnosti, toto tvrdenie sa zd\u00e1 by\u0165 logick\u00e9: \u010d\u00edm viac prepojen\u00fdch a z\u00e1visl\u00fdch uzlov, t\u00fdm vy\u0161\u0161ia je pravdepodobnos\u0165, \u017ee poruchou jedn\u00e9ho z nich sa strat\u00ed hodnota cel\u00e9ho zariadenia. V\u0161etci sme sa viackr\u00e1t stretli s tak\u00fdmi situ\u00e1ciami v kancel\u00e1rskej technike, aut\u00e1ch, gadgetoch. Av\u0161ak v pr\u00edpade softv\u00e9ru je situ\u00e1cia opa\u010dn\u00e1: \u010d\u00edm viac \u00faloh pokr\u00fdva firemn\u00fd softv\u00e9r, t\u00fdm r\u00fdchlej\u0161ia a pohodlnej\u0161ia je pr\u00e1ca, intuit\u00edvnej\u0161ie je rozhranie a jednoduch\u0161ie s\u00fa obchodn\u00e9 procesy. Unifik\u00e1cia a celkov\u00e1 automatiz\u00e1cia v spolo\u010dnosti rie\u0161ia probl\u00e9m za probl\u00e9mom. Ale m\u00f4\u017ee by\u0165 tak\u00fdm \u201emultin\u00e1strojom\u201c CRM syst\u00e9m, ktor\u00e9mu sa u\u017e dlhodobo vytvoril imid\u017e programu na predaj a spr\u00e1vu z\u00e1kazn\u00edckej datab\u00e1zy? Samozrejme, \u017ee m\u00f4\u017ee. Ba \u010do viac, v ide\u00e1lnom svete by mal. Pozrime sa na anatomiu softv\u00e9rovej \u0161trukt\u00fary?<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/452112\/\"><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/914fbdfb2399dda63e75f614d5f96a21.png\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Ka\u017ed\u00fd biznis je in\u00fd<\/h2>\n<p>\nK\u00fdm sa mal\u00e1 alebo stredn\u00e1 firma zaober\u00e1 vytv\u00e1ran\u00edm a predajom slu\u017eieb, softv\u00e9ru, slu\u017eieb, reklamy a in\u00fdch objektov nemateri\u00e1lneho alebo podmiene\u010dne nemateri\u00e1lneho sveta, v\u0161etko je v poriadku: m\u00f4\u017eu by\u0165 n\u00e1ro\u010dn\u00ed, vybera\u0165 si <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">CRM na sledovanie z\u00e1kazn\u00edkov<\/a><\/noindex> pod\u013ea farby rozhrania a formy existencie predajn\u00e9ho lievika, zaobera\u0165 sa farbou r\u00e1mikov a p\u00edsmom funk\u010dn\u00fdch tla\u010didiel a \u017ei\u0165 relat\u00edvne jednoducho. Ale v\u0161etko sa men\u00ed, ke\u010f sa vo firme objav\u00ed v\u00fdroba a sklad. <\/p>\n<p>Faktom je, \u017ee v\u00fdroba je zvy\u010dajne zameran\u00e1 na riadenie a optimaliz\u00e1ciu v\u00fdrobn\u00fdch procesov. V tak\u00fdchto spolo\u010dnostiach, najm\u00e4 mal\u00fdch, sa absol\u00fatna priorita kladie na pr\u00e1cu s v\u00fdrobou, a na predaj a marketing u\u017e nezost\u00e1va dos\u0165 s\u00edl, r\u00fak, n\u00e1padov, pe\u0148az\u00ed a niekedy ani len in\u0161pir\u00e1cie. Ale, ako je zn\u00e1me, v kapitalistickom syst\u00e9me je m\u00e1lo vyr\u00e1ba\u0165, treba aj pred\u00e1va\u0165, a ke\u010f\u017ee konkurenti nespia, treba ich predbehn\u00fa\u0165 v z\u00e1krute \u2014 samozrejme, s pomocou propag\u00e1cie a marketingu. Hlavn\u00e1 \u00faloha je teda zavies\u0165 CRM, ktor\u00e1 bude kombinova\u0165 v\u0161etky komponenty: v\u00fdrobu, sklad, n\u00e1kupy, predaje a marketing. Ale ako by mala vlastne vyzera\u0165 a hlavne \u2014 ko\u013eko by mala st\u00e1\u0165?<\/p>\n<p>Vo v\u00fdrobn\u00fdch spolo\u010dnostiach, na rozdiel od obchodn\u00fdch, je \u00faplne in\u00fd pr\u00edstup k softv\u00e9ru: pozornos\u0165 sa ostro pres\u00fava z vizu\u00e1lnych aspektov na funk\u010dnos\u0165, prepojenie a univerz\u00e1lnos\u0165. Ka\u017ed\u00e1 automatiz\u00e1cia by mala pracova\u0165 ako hodinky a podporova\u0165 zlo\u017eit\u00e9 podnikov\u00e9 procesy, a nie len \"obsluhova\u0165 z\u00e1kazn\u00edkov\". Tak\u017ee ak padol v\u00fdber na CRM syst\u00e9m, tento \"CRM pre v\u00fdrobu\" by mal zvl\u00e1da\u0165 nielen vedenie datab\u00e1zy klientov a predajn\u00e9ho funnelu, ale aj obsahova\u0165 zlo\u017eit\u00e9 mechanizmy riadenia v\u00fdroby, integrovan\u00e9 so skladov\u00fdm hospod\u00e1rstvom a be\u017en\u00fdmi operat\u00edvnymi funkciami ka\u017edej spolo\u010dnosti.<\/p>\n<p>Existuj\u00fa tak\u00e9 CRM pre v\u00fdrobu? \u00c1no. Ako vyzeraj\u00fa, ak\u00fa maj\u00fa cenu, v akom jazyku s\u00fa? Sk\u00f4r sa na to pozrieme ni\u017e\u0161ie, ale zatia\u013e sa zastavme pri ot\u00e1zke, \u010di sa v\u00f4bec oplat\u00ed zaobera\u0165 sa \"CRM pre v\u00fdrobu\" alebo je lep\u0161ie pracova\u0165 v roztrhnut\u00fdch zdrojoch.<\/p>\n<h2>CRM pre v\u00fdrobu \u2014 pre\u010do?<\/h2>\n<p>\nSme dod\u00e1vate\u013e CRM syst\u00e9mov, ktor\u00fd sa u\u017e nieko\u013ekokr\u00e1t stretol s implement\u00e1ciou v v\u00fdrobn\u00fdch spolo\u010dnostiach mal\u00e9ho a stredn\u00e9ho podnikania a vieme, \u017ee zavedenie CRM v takejto spolo\u010dnosti je zlo\u017eit\u00fd proces, ktor\u00fd si vy\u017eaduje \u010das, prostriedky a ochotu pracova\u0165 s podnikov\u00fdmi procesmi zvn\u00fatra. Existuje v\u0161ak cel\u00fd rad d\u00f4vodov na za\u010datie implement\u00e1cie a jej dokon\u010denie. <\/p>\n<ul>\n<li>Prv\u00fd a najd\u00f4le\u017eitej\u0161\u00ed d\u00f4vod zavedenia CRM v akejko\u013evek spolo\u010dnosti je akumul\u00e1cia, systematiz\u00e1cia a uchovanie datab\u00e1zy klientov. Pre v\u00fdrobn\u00e9 spolo\u010dnosti je dobre organizovan\u00e1 datab\u00e1za klientov priamou cestou k bud\u00facim ziskom: v pr\u00edpade v\u00fdvoja nov\u00fdch produktov, komponentov alebo s\u00favisiacich slu\u017eieb je v\u017edy mo\u017en\u00e9 dodato\u010dne preda\u0165 produkty existuj\u00facim z\u00e1kazn\u00edkom. \n<\/li>\n<li>CRM pom\u00e1ha organizova\u0165 predaj. A predaj \u2014 to je rie\u0161enie mnoh\u00fdch probl\u00e9mov v spolo\u010dnosti. Dobr\u00e9 predajn\u00e9 ukazovatele znamenaj\u00fa zisk, pe\u0148a\u017en\u00fd tok, a teda dobr\u00fa n\u00e1ladu \u0161\u00e9fa a vzpru\u017een\u00e9ho t\u00edmov\u00e9ho ducha. Samozrejme, tu trochu preh\u00e1\u0148am, ale tento postul\u00e1t nie je \u010faleko od pravdy. Ke\u010f sa v\u00e1m predaje dar\u00ed, \u013eah\u0161ie sa d\u00fdcha, m\u00e1te prostriedky na rozvoj, moderniz\u00e1ciu, pril\u00e1kanie najlep\u0161\u00edch odborn\u00edkov na trhu \u2014 to znamen\u00e1, \u017ee m\u00e1te v\u0161etko, aby ste dosiahli e\u0161te v\u00e4\u010d\u0161\u00ed zisk.\n<\/li>\n<li>Ke\u010f nie\u010do vyr\u00e1bate a m\u00e1te CRM syst\u00e9m, fakticky zhroma\u017e\u010fujete v\u0161etky \u00fadaje o objedn\u00e1vkach a predajoch, tak\u017ee m\u00f4\u017eete presne predpoveda\u0165 dopyt a r\u00fdchlo sa prisp\u00f4sobi\u0165 nov\u00fdm po\u017eiadavk\u00e1m na trhu, zmeni\u0165 ceny alebo objemy, v\u010das stiahnu\u0165 produkt alebo slu\u017ebu z ponuky. Pl\u00e1novanie a predpovedanie predaja tie\u017e pom\u00e1ha vytvori\u0165 z\u00e1soby a vypracova\u0165 v\u00fdrobn\u00fd pl\u00e1n \u2014 kedy, ko\u013eko a ak\u00e9ho produktu potrebujete vyrobi\u0165. A spr\u00e1vny v\u00fdrobn\u00fd pl\u00e1n je z\u00e1rukou finan\u010dn\u00e9ho zdravia spolo\u010dnosti: budete schopn\u00ed napl\u00e1nova\u0165 n\u00e1klady, n\u00e1kupy, moderniz\u00e1ciu vybavenia a dokonca aj n\u00e1bor zamestnancov.\n<\/li>\n<li>Op\u00e4\u0165, na z\u00e1klade zhroma\u017eden\u00fdch inform\u00e1ci\u00ed sa daj\u00fa analyzova\u0165 reklam\u00e1cie a odstra\u0148ova\u0165 chyby. Navy\u0161e, CRM syst\u00e9m je ve\u013ek\u00fdm pr\u00ednosom a z\u00e1rukou kvalifikovanej pr\u00e1ce pre servis a technick\u00fa podporu: m\u00f4\u017eete prezera\u0165 profily z\u00e1kazn\u00edkov, zaznamen\u00e1va\u0165 ich po\u017eiadavky priamo v karte, ako aj vytv\u00e1ra\u0165 a uklada\u0165 datab\u00e1zu znalost\u00ed pre r\u00fdchlu pr\u00e1cu s po\u017eiadavkami.\n<\/li>\n<li>CRM syst\u00e9m je v\u017edy meranie a hodnotenie v\u00fdsledku: \u010do sa vyrobilo, ako sa predalo, pre\u010do sa nepredalo, kto bol najslab\u0161\u00edm \u010dl\u00e1nkom v procese a podobne. V RegionSoft CRM sme i\u0161li \u010falej a implementovali sme siln\u00fd syst\u00e9m KPI, ktor\u00fd sa d\u00e1 prisp\u00f4sobi\u0165 tak, ako to potrebuje ka\u017ed\u00e9 oddelenie ak\u00e9hoko\u013evek podniku. To samozrejme +100 k merate\u013enosti a transparentnosti pr\u00e1ce t\u00fdch zamestnancov, na ktor\u00fdch sa daj\u00fa aplikova\u0165 KPI. \n<\/li>\n<li>CRM sp\u00e1ja \u00abfrontend\u00bb spolo\u010dnosti (obchod, podpora, financie, vedenie) s \u00abbackendom\u00bb (v\u00fdroba, sklad, logistika). Samozrejme, samostatne to tie\u017e bude fungova\u0165, ale v kancel\u00e1rii sa \u010dasto oz\u00fdvaj\u00fa slov\u00e1 \u00abhor\u00ed\u00bb, \u00abpeklo schva\u013eovania\u00bb, \u00abkde je podpis tohto ****ra\u00bb, \u00ab*diera s term\u00ednmi\u00bb a nevyhnutne sa zmie\u0148uj\u00fa polym\u00e9ry (ve\u010f ste ich nezabudli, pravda?). Bez \u017eartov, samotn\u00e1 CRM za v\u00e1s samozrejme ni\u010d neurob\u00ed, ale ak nastav\u00edte obchodn\u00e9 procesy a nebudete leniv\u00ed venova\u0165 sa individu\u00e1lnemu a kolekt\u00edvnemu pl\u00e1novaniu, spolo\u010dnosti sa bude v\u00fdrazne jednoduch\u0161ie a pokojnej\u0161ie pracova\u0165. Rozv\u00fdja\u0165 alebo nerozv\u00edja\u0165 automatiz\u00e1ciu \u010falej \u2014 bude va\u0161\u00edm rozhodnut\u00edm.\n<\/li>\n<\/ul>\n<p>\nKe\u010f s\u00fa v\u0161etky obchodn\u00e9 procesy vo vn\u00fatri spolo\u010dnosti zalo\u017een\u00e9 na jednej softv\u00e9rovej platforme (\u010di u\u017e ide o CRM, ERP alebo nejak\u00fd prepracovan\u00fd APUPP), z\u00edskavate o\u010dividn\u00e9 v\u00fdhody.<\/p>\n<ul>\n<li>Bezpe\u010dnos\u0165 \u2013 v\u0161etky d\u00e1ta s\u00fa ulo\u017een\u00e9 v zabezpe\u010denej s\u00fastave, \u010dinnosti pou\u017e\u00edvate\u013eov s\u00fa zaznamen\u00e1van\u00e9 a pr\u00e1va pr\u00edstupu s\u00fa rozdelen\u00e9. Tak\u017ee ak by k \u00faniku d\u00e1t predsa len do\u0161lo, nezostane to bez pov\u0161imnutia a bez n\u00e1sledkov, a v pr\u00edpade straty \u00fadajov v\u00e1s zachr\u00e1ni z\u00e1loha. \n<\/li>\n<li>Konzistencia \u2013 v\u0161etky \u010dinnosti v r\u00e1mci spolo\u010dnosti s\u00fa organizovan\u00e9 a napl\u00e1novan\u00e9, v\u010faka biznis procesom a riadeniu projektov sa v\u00fdrazne skracuj\u00fa lehota vykonania pr\u00e1ce alebo poskytnutia slu\u017eby.\n<\/li>\n<li>Odborn\u00e9 riadenie zdrojov \u2013 pl\u00e1novanie a predpovedanie umo\u017e\u0148uj\u00fa spr\u00e1vne formova\u0165 z\u00e1soby, nezastavova\u0165 v\u00fdrobu a regulova\u0165 za\u0165a\u017eenie zamestnancov.\n<\/li>\n<li>Bodov\u00e9 \u00faspory \u2013 v\u010faka CRM producenti r\u00fdchlo reaguj\u00fa na zmeny dopytu, u\u010dia sa fixova\u0165 sez\u00f3nnos\u0165 a t\u00fdm podstatne \u0161etria, vyh\u00fdbaj\u00fac sa nadv\u00fdrobe a prebytku. \n<\/li>\n<li>\u00dapln\u00e1 analytika pre riadenie a strat\u00e9giu \u2013 dnes je neprijate\u013en\u00e9 prij\u00edma\u0165 rozhodnutia bez anal\u00fdzy inform\u00e1ci\u00ed. Zber, uchov\u00e1vanie a interpret\u00e1cia inform\u00e1ci\u00ed v\u00e1m poskytn\u00fa \u00fapln\u00e9 porozumenie tomu, \u010do sa deje vo va\u0161ej firme, a budete schopn\u00ed prij\u00edma\u0165 rozhodnutia podlo\u017een\u00e9 faktami, a nie intu\u00edciou alebo princ\u00edpom, ako sa karta oto\u010d\u00ed. \n<\/li>\n<li>Dodato\u010dn\u00e9 predaje otv\u00e1raj\u00fa cestu k dosiahnutiu vysokej mar\u017ee z predaja nov\u00fdch produktov a slu\u017eieb, preto\u017ee nemus\u00edte investova\u0165 do vyh\u013ead\u00e1vania, z\u00edskavania a udr\u017eania klientov \u2013 to je va\u0161a star\u00e1 invest\u00edcia, v\u0161etci s\u00fa u\u017e vo va\u0161ej elektronickej datab\u00e1ze.\n<\/li>\n<\/ul>\n<p>\nVr\u00e1\u0165me sa k ot\u00e1zke, ktor\u00fa sme polo\u017eili na za\u010diatku \u010dl\u00e1nku \u2013 ak\u00fd CRM syst\u00e9m zavies\u0165?<\/p>\n<h2>Zaveste syst\u00e9m, ktor\u00fd funguje okam\u017eite pre v\u0161etk\u00fdch.<\/h2>\n<p>\nA zd\u00e1 sa, \u017ee s h\u013eadan\u00edm syst\u00e9mov na riadenie v\u00fdrobn\u00fdch procesov a predaja nie s\u00fa prakticky \u017eiadne probl\u00e9my: predov\u0161etk\u00fdm je to SAP, potom Microsoft Dynamics, Sugar CRM. Existuj\u00fa aj dom\u00e1ci v\u00fdrobcovia ERP. Tieto syst\u00e9my s\u00fa zlo\u017eit\u00fdmi a objemn\u00fdmi, \u010di u\u017e z poh\u013eadu implement\u00e1cie, alebo prev\u00e1dzky, ale s\u00fa schopn\u00e9 rie\u0161i\u0165 ot\u00e1zky komplexnej automatiz\u00e1cie. Ich mo\u017enosti s\u00fa impozantn\u00e9, viac impozantn\u00e1 je len cena. Napr\u00edklad pod\u013ea priemern\u00fdch odhadov odborn\u00edkov, cena SAP pre mal\u00e9 a stredn\u00e9 podniky predstavuje 400 tis. USD (pribli\u017ene 25,5 mil. RUB) a je od\u00f4vodnen\u00e1 pre firmy s obratom od 2,5 miliardy. Pren\u00e1jom stredn\u00e9ho tarifu Microsoft Dynamics by st\u00e1l pribli\u017ene 1,5 mil. RUB ro\u010dne pre firmu s 10 zamestnancami (nepo\u010d\u00edtali sme implement\u00e1ciu a konektory, bez ktor\u00fdch by tento CRM nemalo zmysel). <\/p>\n<p>A \u010do maj\u00fa robi\u0165 mal\u00e9 v\u00fdrobn\u00e9 spolo\u010dnosti v celej Rusku: v\u00fdrobcovia priemyseln\u00e9ho zariadenia, n\u00e1bytku, reklamno-v\u00fdrobn\u00e9 agent\u00fary a \u010fal\u0161\u00ed v\u00fdrobcovia, ktor\u00fdch obrat je ni\u017e\u0161\u00ed ako 3 miliardy, a pre ktor\u00fdch je 1,5 mili\u00f3na predplatn\u00e9ho aj ke\u010f mo\u017eno zvl\u00e1dnute\u013en\u00e1, ale ve\u013emi citeln\u00e1 invest\u00edcia?<\/p>\n<p>My v <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> Nie len vyv\u00edjame softv\u00e9r, ale ako ka\u017ed\u00e1 obchodn\u00e1 spolo\u010dnos\u0165 m\u00e1me aj misiu. Na\u0161a misia: zabezpe\u010di\u0165 funk\u010dn\u00e9 a dostupn\u00e9 prostriedky automatiz\u00e1cie pre mikro-, mal\u00e9 a stredn\u00e9 podniky, aby mohli \u010do najr\u00fdchlej\u0161ie za\u010da\u0165 intenz\u00edvne pracova\u0165. Maxim\u00e1lne zni\u017eujeme n\u00e1klady na v\u00fdvoj a propag\u00e1ciu, \u010d\u00edm zni\u017eujeme cenu na\u0161ej CRM v porovnan\u00ed s konkurenciou v rovnakom segmente - tak, najdrah\u0161ia verzia <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Enterprise Plus<\/a><\/noindex> bude st\u00e1\u0165 firmu so 10 zamestnancami 202 tis\u00edc rub\u013eov (za licencie), a t\u00fato sumu plat\u00edte jednorazovo a nav\u017edy, bez predplatn\u00e9ho. No dobre, prid\u00e1me e\u0161te to\u013eko na \u00fapravy a implement\u00e1ciu (\u010do nie je v\u017edy nevyhnutn\u00e9) - aj tak je to trikr\u00e1t menej, ne\u017e len pren\u00e1jom licenci\u00ed ro\u010dne u in\u00fdch podobn\u00fdch dod\u00e1vate\u013eov.<\/p>\n<p>Vst\u00e1va in\u00e1 ot\u00e1zka - \u010do t\u00e1 spolo\u010dnos\u0165 dostane za t\u00fato cenu? Be\u017en\u00fa CRM s nejakou stabilnou bezpe\u010dnos\u0165ou v\u010faka desktopu? NIE. Tu s\u00fa veci, ktor\u00e9 neust\u00e1le dod\u00e1vame v\u00fdrobn\u00fdm spolo\u010dnostiam:<\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/4e2ddbbf367b03fc274a1a00f9977d99.png\" style=\"display:block;margin: 0 auto;\" \/><i>A z\u00e1rove\u0148 si m\u00f4\u017eeme paralelne modelova\u0165, ako by sme mohli vyu\u017ei\u0165 v\u0161etku t\u00fato funk\u010dnos\u0165. Predstavme si mal\u00fa fikt\u00edvnu tov\u00e1re\u0148 na v\u00fdrobu kon\u0161trukt\u00e9rov a robotov novej gener\u00e1cie pre \u0161koly robotiky. Modely budeme vyr\u00e1ba\u0165 \u0161tandardn\u00e9 a na objedn\u00e1vku. <\/i><\/p><\/blockquote>\n<p> <b>CUP \u2014 centrum riadenia predaja a objedn\u00e1vok.<\/b> To je logistick\u00fd mechanizmus, ktor\u00fd spracov\u00e1va a sleduje procesy s\u00favisiace s objedn\u00e1vkami z\u00e1kazn\u00edkov. V r\u00e1mci centra riadenia predaja je mo\u017en\u00e9 registrova\u0165 objedn\u00e1vky z\u00e1kazn\u00edkov, evidova\u0165 sprievodn\u00e9 dokumenty k transakcii, odosiela\u0165 tovar z\u00e1kazn\u00edkom, vykon\u00e1va\u0165 logistick\u00fa anal\u00fdzu a generova\u0165 objedn\u00e1vky na v\u00fdrobu a objedn\u00e1vky dod\u00e1vate\u013eom (pritom s\u00fa analyzovan\u00e9 ponuky dod\u00e1vate\u013eov), zrealizovan\u00e1 je doprava. CUP inteligentne navrhuje najpopul\u00e1rnej\u0161ie poz\u00edcie pri spracovan\u00ed objedn\u00e1vky z\u00e1kazn\u00edka.<\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/55effdd538b76589ed8c68344fd7b034.png\" style=\"display:block;margin: 0 auto;\" \/><i>Dostali sme objedn\u00e1vku od \u0161koly robotiky \u201eRobokids\u201c na n\u00e1kup 10 \u0161tandardn\u00fdch robotov, 5 kon\u0161trukt\u00e9rov a 4 robotov na objedn\u00e1vku \u2014 inej ve\u013ekosti a s nov\u00fdm softv\u00e9rom pre star\u0161\u00edch \u017eiakov. Zaznamen\u00e1vame objedn\u00e1vku do CUP a t\u00e1 je zaslan\u00e1 mana\u017e\u00e9rom na v\u00fdrobu, in\u017einierom a ekon\u00f3mom. Ekon\u00f3movia maj\u00fa vypo\u010d\u00edta\u0165 n\u00e1klady na 4 atypick\u00e9 roboty. Ako to spravi\u0165?<\/p>\n<p><b>M\u00f4\u017eeme vypracova\u0165 technicko-obchodn\u00fa ponuku (TKP)<\/b> \u2014 zanesieme do \u0161peci\u00e1lnych formul\u00e1rov vn\u00fatri <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> potrebn\u00e9 komponenty pre na\u0161ich \u201eexkluz\u00edvnych\u201c robotov pod\u013ea ich konfigur\u00e1cie a automaticky vypo\u010d\u00edtame cenu v\u00fdrobku. Tak v dokumente z uzlov a diel vznikne n\u00e1\u0161 robot a z\u00e1kazn\u00edk dostane e-mailom kompletn\u00fd preh\u013ead n\u00e1kladov na v\u00fdrobok spolu s n\u00e1kladmi na v\u00fdvoj a mont\u00e1\u017e. S\u00fa\u010dasne na v\u00fdrobe u\u017e prebehla anal\u00fdza dostupnosti hotov\u00fdch robotov, kon\u0161trukt\u00e9rov a potrebn\u00fdch komponentov \u2014 a ak je nie\u010do potrebn\u00e9, objedn\u00e1vky na n\u00e1kup ch\u00fdbaj\u00facich komponentov boli zaslan\u00e9 dod\u00e1vate\u013eom. <\/i>\n<\/p><\/blockquote>\n<p> <img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/96ef65150b0ce3f3f90ea452c5a31e8b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<i>Rozhranie v\u00fdpo\u010dtu TKP<\/i><\/p>\n<p><b>Pop\u00edsan\u00fd vy\u0161\u0161ie prvok <\/b>\u2014 to je mechanizmus TKP (technicko-komer\u010dn\u00fdch pon\u00fak). TKP je n\u00e1stroj na pr\u00edpravu komer\u010dn\u00fdch pon\u00fak na dod\u00e1vku zlo\u017eit\u00fdch technick\u00fdch zariaden\u00ed. V podstate ide o kon\u0161truktora, v ktorom si m\u00f4\u017eete vybra\u0165 konfigur\u00e1ciu zariadenia vr\u00e1tane volite\u013enej v\u00fdbavy a vypo\u010d\u00edta\u0165 jej cenu. Ak mana\u017e\u00e9r pou\u017e\u00edva TKP, m\u00f4\u017ee nastavi\u0165 kompatibilitu uzlov a \u010dast\u00ed s objektom konfigur\u00e1cie, ur\u010di\u0165 z\u00e1kladn\u00fa konfigur\u00e1ciu, po\u010det potrebn\u00fdch komponentov, ich technick\u00e9 parametre a dokonca aj s\u00fabor reklamn\u00fdch inform\u00e1ci\u00ed. Takto m\u00f4\u017ee r\u00fdchlo pripravi\u0165 ponuku na dod\u00e1vku zariaden\u00ed s podrobnos\u0165ami o komponentoch, za zoh\u013eadnenia v\u0161etk\u00fdch zliav a prir\u00e1\u017eok, harmonogramu platieb a reklamn\u00fdm materi\u00e1lom, ak je to potrebn\u00e9. Pri tom sa cena objektu a komponentov vypo\u010d\u00edtava dynamicky v momente zmeny\/formovania konfigur\u00e1cie \u2014 nie je potrebn\u00e9 zhroma\u017e\u010fova\u0165 inform\u00e1cie z pr\u00edru\u010diek, tabuliek a podobne.<\/p>\n<p>Potom je mo\u017en\u00e9 vytvori\u0165 preh\u013eadn\u00fd a podrobn\u00fd tla\u010den\u00fd formul\u00e1r TKP, vystavi\u0165 \u00fa\u010det, spr\u00e1vu, dodac\u00ed list a fakt\u00faru na jeho z\u00e1klade.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/3688bc708e9c159f590c3bde871d242b.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<i>Tla\u010den\u00fd formul\u00e1r TKP<\/i><\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/762d9b51d6322bb46d6ca2bc4bae0d0e.png\" style=\"display:block;margin: 0 auto;\" \/><i>Parametre nov\u00e9ho robota boli vypo\u010d\u00edtan\u00e9 v programovom kalkul\u00e1tore \u2014 in\u017einier zadal parametre: v\u00fd\u0161ka, \u0161\u00edrka a h\u013abka skrine, typ procesora, po\u010det a parametre potrebn\u00fdch dosiek, po\u010det uzlov, nov\u00e9 mno\u017estvo komponentov, nov\u00fd objem farby at\u010f. Takto obdr\u017eal vypo\u010d\u00edtan\u00fa cenu robota, ktor\u00e1 sa stala z\u00e1kladom menej podrobn\u00e9ho TKP (objedn\u00e1vate\u013e v\u00f4bec nemus\u00ed vedie\u0165 cenu komponentov a \u00fapln\u00fd s\u00fabor pr\u00edstroja). <\/i><\/p><\/blockquote>\n<p> <b>Programov\u00e9 kalkul\u00e1tory<\/b> \u2014 d\u00f4le\u017eit\u00fd n\u00e1stroj pre v\u00fdrobn\u00e9 spolo\u010dnosti. Predstavte si, \u017ee vyr\u00e1bate dvere: medziizbov\u00e9 pre chru\u0161\u010dovky, stalinky a novostavby, na objedn\u00e1vku \u2014 pre vysok\u00e9 otvory v\u00edkendov\u00fdch domov a rodinn\u00fdch domov. To znamen\u00e1 rozmerovo r\u00f4zne vzory z r\u00f4znych materi\u00e1lov. Pre ka\u017ed\u00e9ho klienta je potrebn\u00e9 vypo\u010d\u00edta\u0165 jeho objedn\u00e1vku a ide\u00e1lne okam\u017eite na\u010d\u00edta\u0165 tento profil do v\u0161etk\u00fdch dokumentov. <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> Toto sa d\u00e1 urobi\u0165 pomocou programov\u00fdch kalkula\u010diek, v ktor\u00fdch m\u00f4\u017eete objedn\u00e1vku vypo\u010d\u00edta\u0165 pod\u013ea parametrov za menej ako 1 min\u00fatu. Programov\u00e9 skripty s\u00fa otvoren\u00e9, tak\u017ee ka\u017ed\u00fd pou\u017e\u00edvate\u013e s program\u00e1torsk\u00fdmi zru\u010dnos\u0165ami m\u00f4\u017ee zabezpe\u010di\u0165 ak\u00fako\u013evek, aj t\u00fa najzlo\u017eitej\u0161iu a najindividu\u00e1lnej\u0161iu met\u00f3du v\u00fdpo\u010dtu. <\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/4998274c96c63303dc7e016127caa2d1.png\" style=\"display:block;margin: 0 auto;\" \/><i>Na zostavenie 5 z 10 robotov ch\u00fdbalo nieko\u013eko dosiek a dva procesory, preto\u017ee 2 boli \u00faplne ned\u00e1vno vymenen\u00e9 za \u201amozog\u2018 na z\u00e1ruku. Pr\u00e1ve z CRM mana\u017e\u00e9r v\u00fdroby poslal \u017eiados\u0165 dod\u00e1vate\u013eovi a z\u00e1rove\u0148 vykonal prepo\u010det potreby. V tom istom \u010dase objedn\u00e1vate\u013e schv\u00e1lil TKP, na\u0161i mana\u017e\u00e9ri vytvorili v CRM fakt\u00faru a poslali ju na platbu. Po jej \u00fahrade sp\u00fa\u0161\u0165ame v\u00fdrobu pre t\u00fato objedn\u00e1vku.<\/i><\/p><\/blockquote>\n<p> Priamo z RegionSoft CRM je mo\u017en\u00e9 <b>vytv\u00e1ra\u0165 \u017eiadosti dod\u00e1vate\u013eom <\/b>nieko\u013ek\u00fdmi sp\u00f4sobmi: cez anal\u00fdzu predaja (na z\u00e1klade registrovan\u00fdch predajov v skladovom hospod\u00e1rstve), cez anal\u00fdzu fakt\u00far na platbu, cez tovarov\u00fa maticu, cez ABC anal\u00fdzu (automatisovan\u00e1 \u017eiados\u0165 na z\u00e1klade nastavite\u013en\u00fdch krit\u00e9ri\u00ed \u2014 syst\u00e9m s\u00e1m analyzuje predaje v\u00fdrobkov za obdobie na z\u00e1klade Pareto princ\u00edpu a vytv\u00e1ra \u017eiadosti pre skupiny v\u00fdrobkov). Po vytvoren\u00ed \u017eiadosti sa dostan\u00fa do zoznamu \u017eiadost\u00ed, exportuj\u00fa sa do s\u00faboru alebo sa posielaj\u00fa priamo na e-mail dod\u00e1vate\u013ea.<\/p>\n<p>Mimochodom,<b> o tovarov\u00fdch maticiach<\/b>. To je tie\u017e d\u00f4le\u017eit\u00fd n\u00e1stroj, ktor\u00fd predstavuje register n\u00e1kupn\u00fdch cien s uveden\u00edm dod\u00e1vate\u013eov, platnosti t\u00fdchto cien, ako aj \u010fal\u0161\u00edch charakterist\u00edk. <\/p>\n<p>V RegionSoft CRM, po\u010dn\u00fac ed\u00edciou Professional Plus, je zabudovan\u00fd <b>skladov\u00fd mana\u017ement<\/b> Existuj\u00fa dva modely: programov\u00fd a pr\u016fm\u011brn\u00fd. Ktor\u00fd typ \u00fa\u010dtovania vybra\u0165, z\u00e1vis\u00ed od potrieb a povinnost\u00ed va\u0161ej spolo\u010dnosti, stru\u010dne vysvetl\u00edme pre t\u00fdch, ktor\u00ed sa e\u0161te do t\u00e9my nezapojili. Programov\u00e9 \u00fa\u010dtovanie je zalo\u017een\u00e9 na registroch part\u00ed, akumul\u00e1ci\u00ed a v\u00fdsledkov v rozdelen\u00ed pod\u013ea skladov. Pou\u017e\u00edva sa najbe\u017enej\u0161\u00ed princ\u00edp programov\u00e9ho \u00fa\u010dtovania FIFO. Pri programovom \u00fa\u010dtovan\u00ed je mo\u017en\u00e9 odpisova\u0165 iba tovar, ktor\u00e9ho partie s\u00fa dostupn\u00e9, teda odpisovanie tovaru do m\u00ednusu je nemo\u017en\u00e9. T\u00e1to met\u00f3da je vhodn\u00e1 pre ve\u013ekoobchodn\u00fd predaj, najm\u00e4 ak je potrebn\u00e9 rezervova\u0165 tovar na exped\u00edciu z\u00e1kazn\u00edkovi. Pr\u016fm\u011brn\u00e9 \u00fa\u010dtovanie je viac vhodn\u00e9 pre maloobchodn\u00fd predaj: neexistuje tu \u00fa\u010dtovanie part\u00ed a je mo\u017en\u00e9 odpisova\u0165 tovar do m\u00ednusu (ktor\u00fd nie je na sklade, napr\u00edklad v d\u00f4sledku presortovania). Samozrejme, RegionSoft CRM umo\u017e\u0148uje vykon\u00e1va\u0165 takmer v\u0161etky skladov\u00e9 oper\u00e1cie a automaticky vytv\u00e1ra a generuje tla\u010dov\u00e9 formy celej prim\u00e1rnej dokument\u00e1cie (od dodac\u00edch listov a\u017e po technologick\u00fa kartu a tovarov\u00fd doklad). <\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/c0e1bbb34f0d9654773a97f82463879e.png\" style=\"display:block;margin: 0 auto;\" \/><i>Tak\u017ee sme za\u010dali so zmontovan\u00edm robotov pre na\u0161u ve\u013ek\u00fa objedn\u00e1vku, na na\u0161om sklade je nastaven\u00e9 programov\u00e9 \u00fa\u010dtovanie.<\/i><\/p><\/blockquote>\n<p> <b>V\u00fdrobn\u00e9 funkcie<\/b> s\u00fa zalo\u017een\u00e9 na skladovom \u00fa\u010dtovan\u00ed, integrovan\u00e9 do ed\u00edcie RegionSoft CRM Enterprise Plus a zah\u0155\u0148aj\u00fa mno\u017estvo mechanizmov zameran\u00fdch na automatiz\u00e1ciu v\u00fdroby a riadenie v\u00fdrobn\u00fdch zdrojov. Hne\u010f varujeme \u2014 netreba zamie\u0148a\u0165 funk\u010dnos\u0165 v\u00fdroby v CRM syst\u00e9me s ASUPP, hoci existuj\u00fa ur\u010dit\u00e9 prepojenia. Napriek tomu ASUPP je softv\u00e9r, kde je prim\u00e1rne v\u00fdroba, a CRM je program, kde je prim\u00e1rna komercia a d\u00f4le\u017eit\u00e1 je komplexn\u00e1 automatiz\u00e1cia pr\u00e1ce mal\u00e9ho a stredn\u00e9ho podnikania. <\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> podporuje ako jednoduch\u00fa v\u00fdrobu v jednom kroku (k\u00fapil komponenty, zmontoval PC, predal PC firemn\u00e9mu z\u00e1kazn\u00edkovi), tak aj viacstup\u0148ov\u00fa v\u00fdrobu, kde sa produkcia vykon\u00e1va v nieko\u013ek\u00fdch krokoch (napr\u00edklad najprv sa z komponentov zostavuj\u00fa v\u00e4\u010d\u0161ie uzly, a potom sa u\u017e z uzlov a komponentov zmontuje samotn\u00e9 PC). V RegionSoft CRM je mo\u017en\u00e9 nielen \u201ezostavi\u0165 syst\u00e9m N z podsyst\u00e9mov n, m, p\u201c, ale podporuj\u00fa sa aj oper\u00e1cie rozobrania, transform\u00e1cie, vytv\u00e1rania dokumentov, v\u00fdpo\u010dtu n\u00e1kladov, vytv\u00e1rania technologick\u00fdch kariet at\u010f.<\/p>\n<blockquote><p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/f32cf7f5e3549ad879946a0a2cb57d78.png\" style=\"display:block;margin: 0 auto;\" \/><i>St\u00e1le montujeme roboty a m\u00e1me viactriedne, nie jednoduch\u00e9 v\u00fdrobn\u00fd proces: jednoducho preto, \u017ee dost\u00e1vame rozpt\u00fdlen\u00e9 komponenty, najprv montujeme uzly a potom z uzlov \u2014 roboty, a a\u017e v tretej f\u00e1ze pripravujeme ich softv\u00e9r. A tak zaznamen\u00e1vame zo skladu \"podrobne\" prvky krytu, elektroniku, perif\u00e9rne zariadenia, r\u00f4zne upev\u0148ovacie prvky a skrutky, inteligentn\u00e9 dosky a procesory, a vyr\u00e1bame robota \u2014 v rovnakom \u010dase sa zo skladu odpisuj\u00fa v\u0161etky s\u00fa\u010dasti potrebn\u00e9 na v\u00fdrobu robota. Tvor\u00edme objedn\u00e1vku a odosielame ju z\u00e1kazn\u00edkovi \u2014 cel\u00fd bal\u00edk dokumentov sa formuje v nieko\u013ek\u00fdch kliknutiach. <\/p>\n<p>A ko\u013eko je \u0161koda, \u017ee skuto\u010dne roboty nevyr\u00e1bame, ale \u0161koly ich nakupuj\u00fa od Lego alebo od \u010d\u00ednskych v\u00fdrobcov \ud83d\ude42<\/i><\/p><\/blockquote>\n<p> Ak pou\u017e\u00edvate <noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Enterprise Plus<\/a><\/noindex>, nielen\u017ee z\u00edskavate nieko\u013eko \u010fal\u0161\u00edch modulov \u2014 mnoh\u00e9 segmenty rozhrania s\u00fa prisp\u00f4soben\u00e9 potreb\u00e1m tak\u00e9hoto z\u00e1kazn\u00edka. Napr\u00edklad pri vyp\u013a\u0148an\u00ed karty nomenklat\u00farneho polo\u017eky m\u00f4\u017ee pou\u017e\u00edvate\u013e okrem in\u00e9ho vyp\u013a\u0148a\u0165 sekciu \u201eV\u00fdroba\u201c \u2014 zapisuje sa sklad produktov, v\u00fdrobn\u00e9 \u0161pecifik\u00e1cie a technologick\u00e1 karta, technol\u00f3gia v\u00fdroby po jednotliv\u00fdch krokoch a popis v\u00fdroby vo vo\u013enom form\u00e1te. Taktie\u017e sa v karte vypl\u0148uj\u00fa sekcie, ktor\u00e9 s\u00favisia s TKV, ktor\u00e9 potom pom\u00f4\u017eu vytvori\u0165 TKV v nieko\u013ek\u00fdch kliknutiach.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ++\" src=\"\/wp-content\/uploads\/2019\/05\/64385b9d117119825fed75529674ede4.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nMimochodom, v\u0161etky tieto mechanizmy je mo\u017en\u00e9 pou\u017ei\u0165 na ak\u00fdko\u013evek druh v\u00fdroby: od potravin\u00e1rskeho priemyslu a\u017e po mont\u00e1\u017e vrtu\u013en\u00edkov. Bolo by len potrebn\u00e9 ma\u0165 z\u00e1ujem a pochopenie, ako hlboko a d\u00f4vtipne ste ochotn\u00ed automatizova\u0165 v\u00fdrobn\u00e9 procesy. <\/p>\n<p>A samozrejme, sp\u00e1jaj\u00facim \u010dl\u00e1nkom v\u0161etk\u00fdch uveden\u00fdch zlo\u017eiek s\u00fa <b>obchodn\u00e9 procesy.<\/b> V\u0161etky rutinn\u00e9 a typick\u00e9 \u00falohy, v\u0161etky procesy by mali by\u0165 automatizovan\u00e9 \u2014 to znamen\u00e1, ide\u00e1lne by vo va\u0161ej CRM mala by\u0165 syst\u00e9m na modelovanie obchodn\u00fdch procesov, pri ktor\u00fdch s\u00fa definovan\u00e9 \u00falohy, zodpovedn\u00ed, term\u00edny, sp\u00fa\u0161\u0165a\u010de at\u010f. A cel\u00fd tento s\u00fabor by mal hladko fungova\u0165 a v skuto\u010dnosti organizova\u0165 v\u0161etk\u00fdch zamestnancov na rie\u0161enie \u010fal\u0161ej makro-\u00falohy (napr\u00edklad v\u00fdrobu s\u00e9rie robotov a s\u00fahlas komplexn\u00e9ho TKV).<\/p>\n<h2>Liricko-technick\u00e9 posolstvo <\/h2>\n<p>\nNa jednej akcii sa n\u00e1\u0161ho kolegu sp\u00fdtali: \u201eA ako vy (<i>RegionSoft CRM \u2014 nie kolega, \u2014 pozn. red.<\/i>) vyzer\u00e1 to vn\u00fatorn\u00e9: bli\u017e\u0161ie k Basecamp alebo bli\u017e\u0161ie k 1C? Naozaj, t\u00e1to ot\u00e1zka bola \u010dasto kladen\u00e1 profesion\u00e1lnej\u0161ie, ale nikdy tak naivne a s\u00fa\u010dasne presne. Je jasn\u00e9, \u017ee i\u0161lo o zlo\u017eitosti rozhrania. A odpove\u010f na t\u00fato ot\u00e1zku neexistuje, sk\u00f4r by sa mohol nap\u00edsa\u0165 celkom filozofick\u00fd trakt\u00e1t. Roz\u0161\u00edrenie webu a relat\u00edvna dostupnos\u0165 programovania viedli k zaplaveniu trhu jednoduch\u00fdmi rie\u0161eniami na riadenie a spr\u00e1vu \u00faloh v spolo\u010dnosti: \u00faprimne, rozlo\u017ete mi na poli\u010dk\u00e1ch, v \u010dom s\u00fa z\u00e1sadn\u00e9 rozdiely medzi Asana, Wrike, Basecamp, Worksection, Trello a podobne (s v\u00fdnimkou atlassiansk\u00e9ho stacku)? Rozdiel je v dizajne, doplnkoch a \u00farovni zjednodu\u0161enia. Pr\u00e1ve na z\u00e1klade tejto trojice funkci\u00ed za\u010dal konkurova\u0165 modern\u00fd softv\u00e9r pre mal\u00e9 podniky. Potom v\u00fdvoj\u00e1ri \u010dasti podobn\u00e9ho softv\u00e9ru pochopili, \u017ee podniky h\u013eadaj\u00fa CRM, a tak sa objavili po\u010detn\u00e9 \u201eod\u013eah\u010den\u00e9\u201c CRM, ktor\u00e9 sa vyvinuli do vlastn\u00e9ho smeru, stali sa programami pre predaj a pre evidenciu klientov. <\/p>\n<p>A iba p\u00e1r jedincov z nich i\u0161lo \u010falej, pre\u0161lo\/sp\u00e4\u0165 do vr\u00e1tane desktopu a za\u010dalo prid\u00e1va\u0165 funk\u010dnos\u0165 skladu, v\u00fdroby, spr\u00e1vy dokumentov a podobne. Realizova\u0165 tak\u00fa automatiz\u00e1ciu v jednoduchom rozhran\u00ed so samolepkami, karti\u010dkami a smajl\u00edkmi je prakticky nemo\u017en\u00e9. V skuto\u010dnosti, ak vyv\u00edjate podnikov\u00e9 softv\u00e9rov\u00e9 rie\u0161enie alebo vyber\u00e1te dobr\u00fd syst\u00e9m pre svoju spolo\u010dnos\u0165, odpor\u00fa\u010dam v\u00e1m\u2026 \u00eds\u0165 si skontrolova\u0165 zrak v nejakom skvelom \u0161pecializovanom centre. Stoj\u00ed to 1,5-2 tis\u00edc, ale okrem hlavnej funkcie v\u00e1s ako v\u00fdvoj\u00e1ra zaujme: zariadenie s \u00fa\u017easn\u00fdm fyzick\u00fdm rozhran\u00edm (kr\u00e1snym, minimalistick\u00fdm, pohodln\u00fdm) sa kombinuje s ve\u013emi zlo\u017eit\u00fdm rozhran\u00edm oper\u00e1tora na PC. A nen\u00e1jdete tam flat design, gradient, minimalizmus a podobne \u2014 len tvrd\u00e9 rozhrania, tla\u010didl\u00e1, mno\u017estvo prvkov a r\u00f4zne integr\u00e1cie medzi aplik\u00e1ciami. A v\u0161etko, samozrejme, desktopov\u00e9. Mimochodom, v\u0161etky tieto programy s\u00fa integrovan\u00e9 s CRM syst\u00e9mom (t.j. \u00falo\u017eiskom klientsk\u00fdch kariet a finan\u010dn\u00fdch inform\u00e1ci\u00ed). Rovnak\u00fd pr\u00edbeh plat\u00ed pre zub\u00e1rov \u2014 ale to je menej pr\u00edjemn\u00e1 exkurzia, neochorejte. <\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/www.regionsoft.ru\/\">CRM ++ <\/a><\/noindex>Pre mnoh\u00e9 firmy je jedin\u00fd sp\u00f4sob, ako zefekt\u00edvni\u0165 procesy, zintenz\u00edvni\u0165 pr\u00e1cu a oslobodi\u0165 ur\u010dit\u00fd objem najcennej\u0161ieho akt\u00edva \u2014 \u013eudskej pr\u00e1ce. \u00c1no, zavedenie CRM v v\u00fdrobnej spolo\u010dnosti je v\u017edy o nie\u010do zlo\u017eitej\u0161ie a zd\u013ahavej\u0161ie ako v obchodnej firme, ale je to ve\u013emi opr\u00e1vnen\u00e1 invest\u00edcia. M\u00e1te sk\u00fasen\u00fd person\u00e1l s platmi, n\u00e1kladn\u00e9 zariadenia, spo\u013eahliv\u00fdch dod\u00e1vate\u013eov, svoje know-how a vyvinut\u00e9 produkty \u2014 to v\u0161etko poh\u00e1\u0148a v\u00e1\u0161 biznis. Celkov\u00e1 automatiz\u00e1cia s pomocou CRM ur\u00fdchli tento mechanizmus. To znamen\u00e1, \u017ee v\u00e1\u0161 biznis sa stane produkt\u00edvnej\u0161\u00edm.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/452112\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0415\u0441\u0442\u044c \u0442\u0430\u043a\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435, \u0447\u0442\u043e \u0432\u0441\u0451 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u2014 \u0441\u043b\u0430\u0431\u043e\u0435. \u0418 \u043f\u0440\u0430\u0432\u0434\u0430, \u044d\u0442\u043e \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043b\u043e\u0433\u0438\u0447\u043d\u043e: \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0443\u0437\u043b\u043e\u0432, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0441 \u0432\u044b\u0445\u043e\u0434\u043e\u043c \u0438\u0437 \u0441\u0442\u0440\u043e\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043d\u0438\u0445 \u043f\u043e\u0442\u0435\u0440\u044f\u0435\u0442 \u0441\u0432\u043e\u0438 \u0434\u043e\u0441\u0442\u043e\u0438\u043d\u0441\u0442\u0432\u0430 \u0438 \u0432\u0441\u0451 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e. \u041c\u044b \u0432\u0441\u0435 \u043d\u0435\u043e\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u043c\u0438 \u0432 \u043e\u0440\u0433\u0442\u0435\u0445\u043d\u0438\u043a\u0435, \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044f\u0445, \u0433\u0430\u0434\u0436\u0435\u0442\u0430\u0445. \u041e\u0434\u043d\u0430\u043a\u043e \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u043c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":25718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-34068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta 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