{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Spolo\u010dnos\u0165 Google predstavila iniciat\u00edvu Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Spolo\u010dnos\u0165 Google predlo\u017eila<\/a><\/noindex> s iniciat\u00edvou Privacy Sandbox<\/a><\/noindex>, v r\u00e1mci ktorej navrhla na implement\u00e1ciu v prehliada\u010doch nieko\u013eko API, ktor\u00e9 umo\u017enia dosiahnu\u0165 vyv\u00e1\u017eenie medzi potrebou pou\u017e\u00edvate\u013eov zachova\u0165 s\u00fakromie a t\u00fa\u017ebou reklamn\u00fdch siet\u00ed a str\u00e1nok sledova\u0165 preferencie n\u00e1v\u0161tevn\u00edkov. <\/p>\n

Praxe ukazuje, \u017ee konfront\u00e1cia len zhor\u0161uje situ\u00e1ciu. Napr\u00edklad implement\u00e1cia blokovania sledovac\u00edch cookies viedla k intenz\u00edvnej\u0161iemu vyu\u017e\u00edvaniu alternat\u00edvnych techn\u00edk, ako s\u00fa met\u00f3dy nepriamej identifik\u00e1cie (browser fingerprinting), ktor\u00e9 sa sna\u017eia vy\u010dleni\u0165 pou\u017e\u00edvate\u013ea zo skupiny na z\u00e1klade jeho \u0161pecifick\u00fdch nastaven\u00ed (nastaven\u00e9 fonty, MIME typy, \u0161ifrovacie m\u00f3dy at\u010f.) a vlastnostiach hardv\u00e9ru (rozl\u00ed\u0161enie obrazovky, \u0161pecifick\u00e9 artefakty pri renderovan\u00ed at\u010f.). <\/p>\n

Google navrhuje poskytn\u00fa\u0165 nat\u00edvny Floc API<\/a><\/noindex>, ktor\u00fd umo\u017en\u00ed reklamn\u00fdm sie\u0165am ur\u010di\u0165 kateg\u00f3riu z\u00e1ujmov pou\u017e\u00edvate\u013ea, ale neumo\u017en\u00ed vykona\u0165 individu\u00e1lnu identifik\u00e1ciu. API bude operova\u0165 s v\u0161eobecn\u00fdmi skupinami z\u00e1ujmov, pokr\u00fdvaj\u00facimi ve\u013ek\u00e9 anonymizovan\u00e9 masy pou\u017e\u00edvate\u013eov (napr\u00edklad \u201emilovn\u00edci klasickej hudby\u201c), ale neumo\u017en\u00ed manipulova\u0165 s \u00fadajmi na \u00farovni hist\u00f3rie n\u00e1v\u0161tev konkr\u00e9tnych str\u00e1nok. <\/p>\n

Na meranie efektivity reklamy a hodnotenie konverzie kliknut\u00ed sa vyv\u00edja Conversion Measurement API<\/a><\/noindex>, ktor\u00e9 umo\u017en\u00ed z\u00edska\u0165 zhrnut\u00e9 \u00fadaje o aktivite pou\u017e\u00edvate\u013eov na str\u00e1nke po prechode cez klik na reklamu.<\/p>\n

Na vy\u010dlenenie z celkov\u00e9ho toku aktiv\u00edt podvodn\u00edkov a spammerov (napr\u00edklad umel\u00e9 zv\u00fd\u0161enie kliknut\u00ed alebo vykon\u00e1vanie falo\u0161n\u00fdch transakci\u00ed na podvod reklamodarcom a vlastn\u00edkom str\u00e1nok) sa pripravuje Trust Token API<\/a><\/noindex>, zalo\u017een\u00e9 na pou\u017eit\u00ed protokolu Privacy Pass, ktor\u00fd u\u017e pou\u017e\u00edva CloudFlare na klasifik\u00e1ciu pou\u017e\u00edvate\u013eov Tor. API umo\u017e\u0148uje rozl\u00ed\u0161i\u0165 pou\u017e\u00edvate\u013eov na d\u00f4veryhodn\u00fdch a ned\u00f4veryhodn\u00fdch bez pou\u017eitia medziwebov\u00fdch identifik\u00e1torov.<\/p>\n

Na zabr\u00e1nenie nepriamemu identifikovaniu sa navrhuje technika Privacy Budget<\/a><\/noindex>Podstata met\u00f3dy spo\u010d\u00edva v tom, \u017ee prehliada\u010d poskytuje inform\u00e1cie, ktor\u00e9 m\u00f4\u017eu by\u0165 potenci\u00e1lne pou\u017eit\u00e9 na identifik\u00e1ciu, iba v ur\u010ditom rozsahu. Ak je prekro\u010den\u00fd limit na po\u010det po\u017eiadaviek na API a \u010fal\u0161ie poskytovanie inform\u00e1ci\u00ed by mohlo vies\u0165 k poru\u0161eniu anonymity, \u010fal\u0161\u00ed pr\u00edstup k ur\u010dit\u00fdm API bude zablokovan\u00fd.<\/p>\n

<\/a><\/noindex><\/p>\n

Zdroj: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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