{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"\u010eal\u0161\u00ed \u201eprv\u00fd na svete\u201c SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Op\u00e4\u0165 sa v\u0161etci rozpr\u00e1vaj\u00fa o \u201eprvom v Rusku\u201c SuperApp, tentoraz od Tinkoff. Naposledy sme oslavovali jubileum jednej z prv\u00fdch SuperApp \u2013 aplik\u00e1cie \u201e\u0161t\u00e1tne slu\u017eby Moskvy\u201c, kde je mo\u017en\u00e9 zaplati\u0165 za parkovanie a pokuty, odovzda\u0165 ukazovatele \u0416\u041a\u0425, zaregistrova\u0165 sa k lek\u00e1rovi, pozrie\u0165 si dom\u00e1ce \u00falohy a zn\u00e1mky die\u0165a\u0165a. Na ich stop\u00e1ch i\u0161li aj feder\u00e1lne \u0161t\u00e1tne slu\u017eby: pridan\u00edm slova \u201esuper\u201c (super-slu\u017eby alebo super-aplik\u00e1cie) sa automaticky zv\u00fd\u0161i \u201ecoolness\u201c akejko\u013evek slu\u017eby. A aj ke\u010f nem\u00e1m \u017eiadne tepl\u00e9 pocity k superaplik\u00e1ci\u00e1m (kombinovanej), dne\u0161n\u00e9 prenikanie digit\u00e1lnych \u0161t\u00e1tnych slu\u017eieb \u2013 je ich z\u00e1sluha.<\/p>\n

\u010co teda teraz sledujeme, v\u00fdchod alebo z\u00e1pad SuperApp? <\/a><\/noindex> <\/p>\n

Druh\u00e1 \u010das\u0165<\/h3>\n

\nV \u010dase dospievania internetu sa v\u0161etci sna\u017eili vytvori\u0165 megaport\u00e1ly \u2013 pozdravujem Yahoo! A v tom \u010dase to bolo spr\u00e1vne. Nahradili ich \u201e\u00fazke\u201c slu\u017eby \u2013 vyh\u013ead\u00e1va\u010de, internetov\u00e9 obchody a soci\u00e1lne siete porazili port\u00e1lov\u00fdch obrov\u2026 A sami sa zmenili na t\u00fdchto gigantov. V\u0161etko i\u0161lo dobre, k\u00fdm nepri\u0161la revol\u00facia (\u010fakujem Stevovi Jobsovi) a port\u00e1lov\u00e1 monopolita neza\u010dala slabn\u00fa\u0165. Jednoducho sa zmenil pr\u00edstup k pr\u00e1ci s pou\u017e\u00edvate\u013esk\u00fdm rozhran\u00edm smartf\u00f3nu \u2013 okno telef\u00f3nu sa stalo t\u00fdmto \u201eport\u00e1lom\u201c s v\u00fdberom slu\u017eieb, ktor\u00e9 potreboval pou\u017e\u00edvate\u013e. Nemus\u00edte pou\u017e\u00edva\u0165 po\u0161tu Yandex, ak pou\u017e\u00edvate len jeho vyh\u013ead\u00e1va\u010d. Teraz je s\u00fabor slu\u017eieb v\u00fdberom pou\u017e\u00edvate\u013ea a konkurenciou v\u00fdrobcov aplik\u00e1ci\u00ed. Kontrola pre\u0161la k majite\u013eom obchodov \u2013 Google a Apple. \u010co sa celkom nep\u00e1\u010di \u201eservisn\u00fdm\u201c gigantom \u2013 marketing aplik\u00e1ci\u00ed sa st\u00e1va drah\u0161\u00edm, kontrola nad propag\u00e1ciou sa str\u00e1ca, spr\u00e1va pou\u017e\u00edvate\u013eov odch\u00e1dza. A vznikla my\u0161lienka, presnej\u0161ie dve:<\/p>\n

    \n
  1. \u201etrh vo vn\u00fatri trhu\u201c <\/li>\n
  2. aplik\u00e1cia \u201e\u0161vaj\u010diarsky n\u00f4\u017e\u201c.<\/li>\n<\/ol>\n

    <\/p>\n

    Tretia \u010das\u0165<\/h3>\n

    \nJe mo\u017en\u00e9 vytvori\u0165 aplik\u00e1ciu \u201e\u0161vaj\u010diarsky n\u00f4\u017e\u201c? Nu\u017e, pravdepodobne \u010diasto\u010dne mo\u017en\u00e9. Pr\u00edklad \u0161t\u00e1tnych slu\u017eieb bol celkom \u00faspe\u0161n\u00fd, ale \u010das plynie. V\u0161etky ostatn\u00e9 pr\u00edklady, ktor\u00e9 sa \u010dasto uv\u00e1dzaj\u00fa (WeChat, Uber) v\u0161ak nemo\u017eno pova\u017eova\u0165 za \u00faplne \u201eSuperApp\u201c. Ide o aplik\u00e1cie, ktor\u00e9 maj\u00fa zameranie na konkr\u00e9tnu slu\u017ebu, dokonca nie na slu\u017ebu, ale na oblas\u0165 \u017eivota. Je to ako slep\u00ed, ktor\u00ed sa dot\u00fdkaj\u00fa slona. Pre niektor\u00fdch je to \u201eo komunik\u00e1cii\u201c, pre in\u00fdch \u201eo financi\u00e1ch\u201c. Bolo by zvl\u00e1\u0161tne dosta\u0165 pripomienku od hlasov\u00e9ho asistenta Olega, aby som zap\u00edsal men\u0161trua\u010dn\u00fd cyklus do aplik\u00e1cie Tinkoff, nech to aj je SuperApp.<\/p>\n

    Dne\u0161n\u00e9 spustenie SuperApp-ov od finan\u010dn\u00fdch in\u0161tit\u00faci\u00ed pripom\u00edna zistenie \"r\u00e1no peniaze \u2013 ve\u010der stoli\u010dky, alebo naopak\". Kto je d\u00f4le\u017eitej\u0161\u00ed, e-commerce alebo fintech v procese spotreby tovaru alebo slu\u017eieb? Do ned\u00e1vna boli platobn\u00e9 slu\u017eby pr\u00edveskom procesu, a to tak\u00fdm, ktor\u00fdm sa dalo manipulova\u0165 (plati\u0165 kartou, bodmi, elektronick\u00fdmi peniazmi), av\u0161ak s oh\u013eadom na spustenie vlastn\u00fdch slu\u017eieb od Apple a Google sa probl\u00e9m pre banky st\u00e1va ak\u00fatnej\u0161\u00edm. <\/p>\n

    Financie sa st\u00e1vaj\u00fa \"infrastrukturou\", rovnako ako oper\u00e1tori mobiln\u00fdch siet\u00ed. Bojova\u0165 proti skuto\u010dn\u00fdm zakladate\u013eom ekosyst\u00e9mov \u2013 Google a Apple je nemo\u017en\u00e9, preto sa banky rozhodli ako sparingpartnerov zobra\u0165 \"realistick\u00fdch protivn\u00edkov\". Sp\u00f4sob boja si vybrali r\u00f4zny. Sberbank sa rozhodol nakupova\u0165 slu\u017eby a prevzia\u0165 ich pod kontrolu. Tinkoff pon\u00faka koncept marketplace\/SuperApp. Yandex mal svoju cestu vytv\u00e1rania SuperApp \u2013 \"urob\u00edme to sami\". <\/p>\n

    Zauj\u00edmav\u00e1 je transform\u00e1cia postaven\u00ed na tejto ceste u Yandexu a Sberbank. Zatia\u013e \u010do Sber vych\u00e1dzal z toho, \u017ee \"k\u00fapime\", preto\u017ee hlavn\u00fd zdroj s\u00fa \"peniaze\", Yandex, ktor\u00fd naopak disponoval \"rukami\", sa rozhodol v\u0161etko robi\u0165 s\u00e1m. V\u00fdsledkom je, \u017ee obaja pre\u0161li transform\u00e1ciou. Sber u\u017e nekupuje iba, ale aj s\u00e1m vyr\u00e1ba, zatia\u013e \u010do Yandex naopak za\u010dal nakupova\u0165 projekty. Ot\u00e1zka znie, komu sa zdroje min\u00fa sk\u00f4r \u2013 peniaze u Sberbanky alebo \"ruky\" u Yandexu. <\/p>\n

    V tejto strat\u00e9gii na pre\u017eitie m\u00e1 Tinkoff, ktor\u00fd je \"skromnej\u0161\u00ed\" \u010do sa t\u00fdka pe\u0148az\u00ed a \"r\u00fak\", zlo\u017eit\u00fa poz\u00edciu. V d\u00f4sledku toho Tinkoff stavil na \"reklamu\" a svoju zna\u010dku. Ale existuje ve\u013emi ve\u013ek\u00e1 ot\u00e1zka \u2013 podar\u00ed sa mu na tomto teraz pre\u017ei\u0165, alebo je to pokus preda\u0165 sa drah\u0161ie pred odchodom.<\/p>\n

    Tretia \u010das\u0165. Z\u00e1vere\u010dn\u00e1<\/h3>\n

    \nS\u00faper Aplik\u00e1cie \u2013 je to slep\u00e1 uli\u010dka? Podstatou je, \u017ee najv\u00fdznamnej\u0161ou transform\u00e1ciou sp\u00f4sobu, ak\u00fdm konzumujeme slu\u017eby, bola revol\u00facia interakcie so smartf\u00f3nom. A ve\u013emi sa zd\u00e1, \u017ee revol\u00facia sa op\u00e4\u0165 chyst\u00e1. Siri, Google, Alisa \u2013 to s\u00fa obrazy bud\u00facnosti, ktor\u00e9 nazna\u010duj\u00fa, ako bude prebieha\u0165 interakcia. Ak sa pozrieme na zmeny pre v\u00fdvoj\u00e1rov, ktor\u00e9 tento rok uk\u00e1zal Apple (SiriKit), m\u00f4\u017eeme pochopi\u0165, ako sa v bud\u00facnosti zmen\u00ed samotn\u00e1 podstata pr\u00e1ce s rozhran\u00edm aplik\u00e1ci\u00ed \u2013 zmes hlasov\u00e9ho asistenta, r\u00fdchlych tla\u010didiel a prvkov aplik\u00e1ci\u00ed po\u010das komunik\u00e1cie. Mo\u017eno sa to stane \u201et\u00fdm prv\u00fdm\u201c skuto\u010dn\u00fdm S\u00faper Aplik\u00e1ciou. \u010coskoro uvid\u00edme\u2026
    \n
    Zdroj:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444. \u041d\u0430 \u0434\u043d\u044f\u0445 \u0431\u044b\u043b \u044e\u0431\u0438\u043b\u0435\u0439 \u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 SuperApp-\u043e\u0432 \u2014 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u00ab\u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438 \u041c\u043e\u0441\u043a\u0432\u044b\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0430\u0440\u043a\u043e\u0432\u043a\u0443 \u0438 \u0448\u0442\u0440\u0430\u0444\u044b, \u0441\u0434\u0430\u0442\u044c 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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\u010eal\u0161\u00ed \u201eprv\u00fd na svete\u201c SuperApp | ProHoster","description":"A znova v\u0161etci diskutuj\u00fa o \u201eprvom v Rusku\u201c SuperApp, tentoraz od Tinkoff.","canonical_url":"https:\/\/prohoster.info\/sk\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sk_SK","og:site_name":"ProHoster | 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