{"id":80277,"date":"2020-05-05T01:42:27","date_gmt":"2020-05-04T23:42:27","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/platformy-upravleniya-dannymi-ot-periferii-do-oblaka"},"modified":"2020-05-05T01:42:27","modified_gmt":"2020-05-04T23:42:27","slug":"platformy-upravleniya-dannymi-ot-periferii-do-oblaka","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/administrirovanie\/platformy-upravleniya-dannymi-ot-periferii-do-oblaka","title":{"rendered":"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Dnes s\u00fa pre v\u00e4\u010d\u0161inu firiem a organiz\u00e1ci\u00ed \u00fadaje jedn\u00fdm zo strategick\u00fdch akt\u00edv. A s roz\u0161irovan\u00edm analytick\u00fdch mo\u017enost\u00ed sa hodnota zhroma\u017eden\u00fdch a akumulovan\u00fdch \u00fadajov neust\u00e1le zvy\u0161uje. \u010casto sa hovor\u00ed o exploz\u00edvnom, exponenci\u00e1lnom raste objemov generovan\u00fdch firemn\u00fdch \u00fadajov. Uv\u00e1dza sa, \u017ee 90 % v\u0161etk\u00fdch \u00fadajov bolo vytvoren\u00fdch za posledn\u00e9 dva roky.\u00a0<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/ruvds\/blog\/500028\/\"><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/ee44c1b681383bbc96a96e11d62c874f.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2>Rast objemov \u00fadajov je sprev\u00e1dzan\u00fd zvy\u0161ovan\u00edm ich hodnoty<\/h2>\n<p>\n\u00dadaje vytv\u00e1raj\u00fa a pou\u017e\u00edvaj\u00fa syst\u00e9my analytiky ve\u013ek\u00fdch \u00fadajov, internetu vec\u00ed (IoT), umelej inteligencie a \u010fal\u0161\u00edch. Zhroma\u017eden\u00e9 \u00fadaje s\u00fa z\u00e1kladom pre zlep\u0161enie kvality slu\u017eieb, rozhodovacieho procesu, podporu opera\u010dn\u00fdch \u010dinnost\u00ed spolo\u010dnost\u00ed a pre r\u00f4zne v\u00fdskumy a v\u00fdvoj.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/35009715d4c2b71c8c035c48e1e263ec.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>90 % v\u0161etk\u00fdch \u00fadajov bolo vytvoren\u00fdch za posledn\u00e9 dva roky.<\/i>\u00a0<\/p>\n<p>Pod\u013ea predpovede IDC sa objem ulo\u017een\u00fdch \u00fadajov vo svete v rokoch 2018 a\u017e 2023 zdvojn\u00e1sob\u00ed a celkov\u00e1 kapacita \u00falo\u017e\u00edsk dosiahne 11,7 zettabajtu, pri\u010dom na datab\u00e1zy podnikov pripadne viac ako tri \u0161tvrtiny celkovej kapacity. Je zauj\u00edmav\u00e9, \u017ee ak e\u0161te v roku 2018 celkov\u00e1 kapacita dodan\u00fdch diskov\u00fdch jednotiek (HDD), ktor\u00e9 zatia\u013e zost\u00e1vaj\u00fa hlavn\u00fdm nosite\u013eom inform\u00e1ci\u00ed, predstavovala 869 exabajtov, do roku 2023 by tento \u00fadaj mohol prekro\u010di\u0165 2,6 zettabajtu.<\/p>\n<h2>Platformy spr\u00e1vy d\u00e1t: na \u010do s\u00fa potrebn\u00e9 a ak\u00fa rolu hraj\u00fa?<\/h2>\n<p>\nNie je prekvapen\u00edm, \u017ee ot\u00e1zky spr\u00e1vy \u00fadajov sa pre podniky st\u00e1vaj\u00fa prioritn\u00fdmi a priamo ovplyv\u0148uj\u00fa ich fungovanie. Na ich rie\u0161enie je \u010dasto potrebn\u00e9 prekona\u0165 tak\u00e9 komplik\u00e1cie, ako s\u00fa heterogenita syst\u00e9mov, form\u00e1tov \u00fadajov, met\u00f3d ich ukladania a pou\u017e\u00edvania, pr\u00edstupov k spr\u00e1ve v podmienkach \"zoo\" rie\u0161en\u00ed, ktor\u00e9 boli implementovan\u00e9 v r\u00f4znych \u010dasoch.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/aa9ec678fe0f1b837fb83698de97f81e.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nV\u00fdsledkom tak\u00e9ho nejednotn\u00e9ho pr\u00edstupu je fragment\u00e1cia s\u00faborov \u00fadajov, ktor\u00e9 s\u00fa ulo\u017een\u00e9 a spracov\u00e1van\u00e9 v r\u00f4znych syst\u00e9moch, a r\u00f4zne postupy zabezpe\u010denia kvality \u00fadajov. Tieto typick\u00e9 probl\u00e9my zvy\u0161uj\u00fa pracovn\u00e9 a finan\u010dn\u00e9 n\u00e1klady pri pr\u00e1ci s \u00fadajmi, napr\u00edklad pri z\u00edskavan\u00ed \u0161tatist\u00edk a spr\u00e1v alebo pri rozhodovan\u00ed.\u00a0<\/p>\n<p>Obchodn\u00fd model spr\u00e1vy d\u00e1t by mal by\u0165 prisp\u00f4soben\u00fd potreb\u00e1m, \u00faloh\u00e1m a cie\u013eom podniku. Neexistuje jedin\u00e9 automatizovan\u00e9 rie\u0161enie, platforma na spr\u00e1vu d\u00e1t, ktor\u00e9 by pokrylo v\u0161etky \u00falohy. Napriek tomu modern\u00e9 komplexn\u00e9, flexibiln\u00e9 a \u0161k\u00e1lovate\u013en\u00e9 syst\u00e9my spr\u00e1vy d\u00e1t \u010dasto predstavuj\u00fa univerz\u00e1lny softv\u00e9r na spr\u00e1vu a ukladanie d\u00e1t. Obsahuj\u00fa potrebn\u00e9 n\u00e1stroje a slu\u017eby na efekt\u00edvne riadenie d\u00e1t.\u00a0<\/p>\n<p>Najnov\u0161ie v\u00fdvojov\u00e9 trendy umo\u017e\u0148uj\u00fa organiz\u00e1ci\u00e1m prehodnoti\u0165 spr\u00e1vu d\u00e1t v rozsahu celej organiz\u00e1cie, z\u00edska\u0165 jasn\u00fd preh\u013ead o tom, ak\u00e9 d\u00e1ta s\u00fa k dispoz\u00edcii, ak\u00e9 politiky s nimi s\u00fa spojen\u00e9, kde a ako dlho sa d\u00e1ta uchov\u00e1vaj\u00fa, a nakoniec umo\u017e\u0148uj\u00fa v\u010das poskytova\u0165 potrebn\u00e9 inform\u00e1cie spr\u00e1vnym \u013eu\u010fom. Tieto rie\u0161enia roz\u0161iruj\u00fa mo\u017enosti podnikov a umo\u017e\u0148uj\u00fa:\u00a0<\/p>\n<ul>\n<li>Riadi\u0165 s\u00fabory, objekty, d\u00e1ta aplik\u00e1ci\u00ed, datab\u00e1zy, d\u00e1ta virtu\u00e1lnych a cloudov\u00fdch prostred\u00ed, z\u00edska\u0165 pr\u00edstup k r\u00f4znym typom d\u00e1t.<\/li>\n<li>Pomocou n\u00e1strojov na orchestr\u00e1ciu a automatiz\u00e1ciu pres\u00fava\u0165 d\u00e1ta tam, kde je ich ukladanie najefekt\u00edvnej\u0161ie \u2014 do prim\u00e1rnej, sekund\u00e1rnej infra\u0161trukt\u00fary \u00falo\u017eiska, do datacentra poskytovate\u013ea alebo do cloudu.<\/li>\n<li>Vyu\u017e\u00edva\u0165 komplexn\u00e9 funkcie ochrany d\u00e1t.<\/li>\n<li>Zabezpe\u010di\u0165 integr\u00e1ciu d\u00e1t.<\/li>\n<li>Z\u00edska\u0165 z d\u00e1t operat\u00edvnu analytiku.\u00a0<\/li>\n<\/ul>\n<p>\nPlatforma na spr\u00e1vu d\u00e1t m\u00f4\u017ee by\u0165 postaven\u00e1 na z\u00e1klade nieko\u013ek\u00fdch softv\u00e9rov\u00fdch produktov alebo predstavova\u0165 jedin\u00e9 unified syst\u00e9m. Komplexn\u00e1 platforma zabezpe\u010duje jednotn\u00e9 riadenie d\u00e1t v r\u00e1mci celej IT infra\u0161trukt\u00fary vr\u00e1tane ich z\u00e1lohovania, obnovy, archiv\u00e1cie, riadenia hardv\u00e9rov\u00fdch sn\u00edmok a generovania reportov.<\/p>\n<p>Tak\u00e1to platforma umo\u017e\u0148uje realizova\u0165 multi-cloudov\u00fa strat\u00e9giu, roz\u0161\u00edri\u0165 centrum spracovania d\u00e1t do cloudov\u00e9ho prostredia, uskuto\u010dni\u0165 r\u00fdchlu migr\u00e1ciu do cloudu, vyu\u017ei\u0165 mo\u017enosti nahr\u00e1dzania hardv\u00e9ru a zavedenia n\u00e1kladovo najefekt\u00edvnej\u0161\u00edch mo\u017enost\u00ed ukladania d\u00e1t.<\/p>\n<p>Niektor\u00e9 rie\u0161enia dok\u00e1\u017eu automaticky archivova\u0165 \u00fadaje. A s pomocou umelej inteligencie m\u00f4\u017eu zisti\u0165, \u017ee \"nie\u010do sa pokazilo\", a automaticky podnikn\u00fa\u0165 n\u00e1pravn\u00e9 opatrenia alebo informova\u0165 administr\u00e1tora, ako aj odha\u013eova\u0165 a zastavova\u0165 \u00fatoky r\u00f4zneho druhu. Automatiz\u00e1cia slu\u017eieb prispieva k optimaliz\u00e1cii IT oper\u00e1ci\u00ed, umo\u017e\u0148uje oslobodi\u0165 IT person\u00e1l a minimalizova\u0165 chyby sp\u00f4soben\u00e9 \u013eudsk\u00fdm faktorom, ako aj zni\u017eova\u0165 prestoje.\u00a0<\/p>\n<p>Ak\u00fdmi vlastnos\u0165ami by mala disponova\u0165 modern\u00e1 platforma na spr\u00e1vu \u00fadajov a kde sa tak\u00e9to rie\u0161enia prakticky uplat\u0148uj\u00fa?<\/p>\n<p>Pr\u00edstup \"jedno rie\u0161enie pre v\u0161etk\u00fdch\" nefunguje v pr\u00edpade platforiem na spr\u00e1vu \u00fadajov. Ka\u017ed\u00e1 spolo\u010dnos\u0165 m\u00e1 svoje po\u017eiadavky na \u00fadaje, ktor\u00e9 z\u00e1visia od typu podnikania, sk\u00fasenost\u00ed a pod. Univerz\u00e1lna platforma by mala na jednej strane zabezpe\u010di\u0165 prisp\u00f4sobenie na pr\u00e1cu s \u00fadajmi v konkr\u00e9tnej firme a na druhej strane by\u0165 nez\u00e1visl\u00e1 od \u0161pecif\u00edk aplikovanej oblasti, sf\u00e9ry pou\u017eitia produktu vybudovan\u00e9ho na jej z\u00e1klade a jeho informa\u010dn\u00e9ho prostredia.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/473555c60cae20f2f9bb129b11b16a23.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Praktick\u00e9 oblasti spr\u00e1vy \u00fadajov (zdroj; CMMI Institute).<\/i><\/p>\n<p>Tu s\u00fa niektor\u00e9 praktick\u00e9 oblasti pou\u017eitia platforiem na spr\u00e1vu \u00fadajov:<\/p>\n<p>Komponent<br \/>\nOblas\u0165 pou\u017eitia<\/p>\n<p>Strat\u00e9gia spr\u00e1vy \u00fadajov<br \/>\nCiele a \u00falohy spr\u00e1vy, podnikov\u00e1 kult\u00fara spr\u00e1vy \u00fadajov, definovanie po\u017eiadaviek na \u017eivotn\u00fd cyklus \u00fadajov.<\/p>\n<p>Spr\u00e1va \u00fadajov<br \/>\nSpr\u00e1va \u00fadajov a metad\u00e1t<\/p>\n<p>Oper\u00e1cie s \u00fadajmi<br \/>\n\u0160tandardy a postupy pr\u00e1ce so zdrojmi \u00fadajov<\/p>\n<p>Kvalita \u00fadajov<br \/>\nZabezpe\u010denie kvality, r\u00e1mec kvality \u00fadajov<\/p>\n<p>Platforma a architekt\u00fara<br \/>\nArchitektonick\u00fd r\u00e1mec, platformy a integr\u00e1cia\u00a0<\/p>\n<p>Podporn\u00e9 procesy<br \/>\nHodnotenie a anal\u00fdza, spr\u00e1va procesov, zabezpe\u010denie kvality, riadenie riz\u00edk, spr\u00e1va konfigur\u00e1cie<\/p>\n<p>\nOkrem toho tak\u00e9to platformy zohr\u00e1vaj\u00fa d\u00f4le\u017eit\u00fa \u00falohu v procese transform\u00e1cie organiz\u00e1cie na \"\u00fadajmi riaden\u00e9\" podniky, ktor\u00fd je mo\u017en\u00e9 rozdeli\u0165 na nieko\u013eko et\u00e1p:\u00a0<\/p>\n<ol>\n<li>Zmena spr\u00e1vy \u00fadajov v existuj\u00facich syst\u00e9moch, zavedenie rolov\u00e9ho modelu so zdie\u013ean\u00edm povinnost\u00ed a pr\u00e1vomoc\u00ed. Kontrola kvality \u00fadajov, kr\u00ed\u017eov\u00e1 kontrola \u00fadajov medzi syst\u00e9mami, oprava nepresn\u00fdch \u00fadajov.\u00a0<\/li>\n<li>Nastavenie procesov extrakcie a zberu \u00fadajov, ich transform\u00e1cie a na\u010d\u00edtania. Uvedenie \u00fadajov do jednotn\u00e9ho syst\u00e9mu bez skomplexnenia kontroly kvality \u00fadajov a zmeny obchodn\u00fdch procesov.\u00a0<\/li>\n<li>Integr\u00e1cia \u00fadajov. Automatiz\u00e1cia procesov dod\u00e1vky potrebn\u00fdch \u00fadajov na spr\u00e1vne miesto a v spr\u00e1vny \u010das.\u00a0<\/li>\n<li>Zavedenie komplexnej kontroly kvality \u00fadajov. Stanovenie parametrov kontroly kvality, vypracovanie metodol\u00f3gie vyu\u017e\u00edvania automatick\u00fdch syst\u00e9mov.\u00a0<\/li>\n<li>Implement\u00e1cia n\u00e1strojov na riadenie procesov zberu \u00fadajov, ich overovanie, deduplik\u00e1ciu a \u010distenie. Ako n\u00e1sledok \u2014 zv\u00fd\u0161enie kvality, spo\u013eahlivosti a unifik\u00e1cie \u00fadajov v\u0161etk\u00fdch syst\u00e9mov podniku.\u00a0<\/li>\n<\/ol>\n<p><\/p>\n<h2>V\u00fdhody platforiem na spr\u00e1vu \u00fadajov<\/h2>\n<p>\nSpolo\u010dnosti, ktor\u00e9 efekt\u00edvne pracuj\u00fa s \u00fadajmi, zvy\u010dajne dosahuj\u00fa v\u00e4\u010d\u0161\u00ed \u00faspech v porovnan\u00ed s konkurenciou, r\u00fdchlej\u0161ie uv\u00e1dzaj\u00fa na trh produkty a slu\u017eby, lep\u0161ie rozumej\u00fa potreb\u00e1m cie\u013eovej skupiny a m\u00f4\u017eu r\u00fdchlo reagova\u0165 na zmeny dopytu. Platformy na spr\u00e1vu \u00fadajov poskytuj\u00fa mo\u017enos\u0165 '\u010distenia' \u00fadajov, z\u00edskania kvalitn\u00fdch a relevantn\u00fdch inform\u00e1ci\u00ed, transform\u00e1cie \u00fadajov a strategickej hodnotenia \u00fadajov podniku.\u00a0<\/p>\n<p>Pr\u00edklad univerz\u00e1lnej platformy pre budovanie syst\u00e9mov riadenia podnikov\u00fdch \u00fadajov \u2013 rusk\u00e1 'Unidata', vytvoren\u00e1 na z\u00e1klade softv\u00e9ru s otvoren\u00fdm zdrojov\u00fdm k\u00f3dom. Pon\u00faka n\u00e1stroje na vytv\u00e1ranie modelu \u00fadajov a prostriedky na roz\u0161\u00edrenie funkcionality pri integr\u00e1cii do r\u00f4znych IT prostred\u00ed a extern\u00fdch informa\u010dn\u00fdch syst\u00e9mov: od spr\u00e1vy materi\u00e1lov\u00fdch a technick\u00fdch zdrojov po bezpe\u010dn\u00e9 spracovanie ve\u013ek\u00fdch objemov osobn\u00fdch \u00fadajov.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/84c53297142311216c88c4a758a844ef.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Architekt\u00fara platformy 'Unidata' rovnomennej spolo\u010dnosti.<\/i><\/p>\n<p>T\u00e1to multifunk\u010dn\u00e1 platforma zabezpe\u010duje centralizovan\u00fd zber \u00fadajov (inventariz\u00e1cia a evidencia zdrojov), \u0161tandardiz\u00e1ciu inform\u00e1ci\u00ed (normaliz\u00e1cia a obohacovanie), evidovanie aktu\u00e1lnych a historick\u00fdch inform\u00e1ci\u00ed (kontrola verzi\u00ed z\u00e1znamu, obdobia aktu\u00e1lnosti \u00fadajov), kvalitu \u00fadajov a vedenie \u0161tatistiky. Predpoklad\u00e1 automatiz\u00e1ciu tak\u00fdch \u00faloh, ako s\u00fa zber, akumul\u00e1cia, \u010distenie, porovn\u00e1vanie, konsolid\u00e1cia, kontrola kvality, distrib\u00facia \u00fadajov, a tie\u017e n\u00e1stroje na automatiz\u00e1ciu syst\u00e9mu rozhodovania.\u00a0<\/p>\n<h2>Platformy spr\u00e1vy \u00fadajov (DPM) v reklame a marketingu\u00a0<\/h2>\n<p>\nV reklame a marketingu m\u00e1 pojem platformy spr\u00e1vy \u00fadajov DMP (Data Management Platform) u\u017e\u0161\u00ed v\u00fdznam. Ide o softv\u00e9rov\u00fa platformu, ktor\u00e1 na z\u00e1klade zhroma\u017eden\u00fdch \u00fadajov umo\u017e\u0148uje firm\u00e1m definova\u0165 segmenty publika pre cielenie reklamy na konkr\u00e9tnych pou\u017e\u00edvate\u013eov a kontext reklamn\u00fdch kampan\u00ed na internete. Tento softv\u00e9r dok\u00e1\u017ee zhroma\u017e\u010fova\u0165, spracov\u00e1va\u0165 a uklada\u0165 ak\u00fdko\u013evek typ \u00fadajov o publiku, a m\u00e1 tie\u017e mo\u017enos\u0165 ich pou\u017e\u00edvania prostredn\u00edctvom be\u017en\u00fdch medi\u00e1lnych kan\u00e1lov.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/dd2326fe6b2aff1ebb605afeeb156ab5.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Pod\u013ea predpovede Market Research Future (MRFR) m\u00f4\u017ee glob\u00e1lny trh platforiem spr\u00e1vy \u00fadajov (DMP) do konca roku 2023 dosiahnu\u0165 3 miliardy dol\u00e1rov pri priemernom ro\u010dnom raste 15 %, pri\u010dom do roku 2025 presiahne jeho objem 3,5 miliardy dol\u00e1rov.<\/i><\/p>\n<p>Syst\u00e9m DMP:<\/p>\n<ul>\n<li>Umo\u017e\u0148uje zhroma\u017e\u010fova\u0165 a \u0161trukt\u00farova\u0165 v\u0161etky typy \u00fadajov o publiku; analyzova\u0165 dostupn\u00e9 \u00fadaje; pren\u00e1\u0161a\u0165 \u00fadaje do ak\u00e9hoko\u013evek medi\u00e1lneho priestoru na umiestnenie cielen\u00fdch rekl\u00e1m.\u00a0<\/li>\n<li>Pom\u00e1ha zhroma\u017e\u010fova\u0165, organizova\u0165 a aktivova\u0165 \u00fadaje z r\u00f4znych zdrojov a prev\u00e1dza\u0165 ich do u\u017eito\u010dnej formy.\u00a0<\/li>\n<li>Organizuje v\u0161etky \u00fadaje do kateg\u00f3ri\u00ed na z\u00e1klade obchodn\u00fdch cie\u013eov a marketingov\u00fdch modelov. Syst\u00e9m analyzuje \u00fadaje a generuje segmenty publika, ktor\u00e9 presne reprezentuj\u00fa z\u00e1kazn\u00edcku z\u00e1klad\u0148u v \u0161irokej \u0161k\u00e1le kan\u00e1lov, zalo\u017een\u00fdch na r\u00f4znych spolo\u010dn\u00fdch charakteristik\u00e1ch.<\/li>\n<li>Umo\u017e\u0148uje zv\u00fd\u0161i\u0165 presnos\u0165 cielenia reklamy online a vytvori\u0165 personalizovan\u00fa komunik\u00e1ciu s relevantn\u00fdm publikom. Na z\u00e1klade DMP je tie\u017e mo\u017en\u00e9 nastavi\u0165 re\u0165azce interakcie s ka\u017ed\u00fdm cie\u013eov\u00fdm segmentom, aby pou\u017e\u00edvatelia dost\u00e1vali aktu\u00e1lne spr\u00e1vy v spr\u00e1vnom \u010dase a na spr\u00e1vnom mieste.<\/li>\n<\/ul>\n<p>\nZv\u00fd\u0161enie podielu digit\u00e1lneho marketingu do ve\u013ekej miery ovplyv\u0148uje rast trhu platforiem spr\u00e1vy \u00fadajov. Syst\u00e9my DMP dok\u00e1\u017eu r\u00fdchlo unifikova\u0165 \u00fadaje z r\u00f4znych zdrojov a rozdeli\u0165 pou\u017e\u00edvate\u013eov do nieko\u013ek\u00fdch kateg\u00f3ri\u00ed na z\u00e1klade ich spr\u00e1vania. Tieto mo\u017enosti prispievaj\u00fa k dopytu po DMP medzi marketingov\u00fdmi odborn\u00edkmi.\u00a0<\/p>\n<p>Glob\u00e1lny trh platforiem spr\u00e1vy \u00fadajov je zast\u00fapen\u00fd radom ved\u00facich hr\u00e1\u010dov, ako aj nieko\u013ek\u00fdmi nov\u00fdmi spolo\u010dnos\u0165ami, vr\u00e1tane Lotame Solutions, KBM Group, Rocket Fuel, Krux Digital, Oracle, Neustar, SAS Institute, SAP, Adobe Systems, Cloudera, Turn, Informatica a in\u00fdch.<\/p>\n<p>Pr\u00edklad rusk\u00e9ho rie\u0161enia \u2013 infra\u0161trukt\u00farny produkt vydan\u00fd spolo\u010dnos\u0165ou Mail.ru Group, ktor\u00fd predstavuje jednotn\u00fa platformu na spr\u00e1vu a spracovanie \u00fadajov (Data Management Platform, DMP). Rie\u0161enie umo\u017e\u0148uje vytv\u00e1ra\u0165 roz\u0161\u00edren\u00fd popis profilu aud\u00edtorsk\u00fdch segmentov v r\u00e1mci platformy integrovan\u00e9 s marketingov\u00fdmi n\u00e1strojmi. DMP sp\u00e1ja rie\u0161enia a slu\u017eby Mail.ru Group v oblasti omnichannel marketingu a pr\u00e1ce s publikom. Klienti m\u00f4\u017eu uchov\u00e1va\u0165, spracov\u00e1va\u0165 a \u0161trukt\u00farova\u0165 svoje anonymizovan\u00e9 \u00fadaje, ako aj ich aktivova\u0165 v reklamn\u00fdch komunik\u00e1ci\u00e1ch, \u010d\u00edm zvy\u0161uj\u00fa efektivitu podnikania a marketingu.\u00a0<\/p>\n<h2>Spr\u00e1va \u00fadajov v cloudovom prostred\u00ed<\/h2>\n<p>\n\u010eal\u0161ia kateg\u00f3ria rie\u0161en\u00ed pre spr\u00e1vu \u00fadajov \u2013 cloudov\u00e9 platformy. Zvl\u00e1\u0161\u0165 pou\u017eitie modern\u00e9ho rie\u0161enia na ochranu \u00fadajov v r\u00e1mci spr\u00e1vy \u00fadajov v cloude umo\u017e\u0148uje vyhn\u00fa\u0165 sa mo\u017en\u00fdm probl\u00e9mom \u2013 od bezpe\u010dnostn\u00fdch hrozieb po probl\u00e9my s migr\u00e1ciou \u00fadajov a poklesom v\u00fdkonu, a tie\u017e rie\u0161i\u0165 \u00falohy digit\u00e1lnej transform\u00e1cie, ktor\u00e9 pred spolo\u010dnos\u0165ou stoja. Samozrejme, funkcie tak\u00fdchto syst\u00e9mov sa neobmedzuj\u00fa len na ochranu \u00fadajov.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/9a276127b55533ed0f7c173a37465a25.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Funkcie cloudovej platformy spr\u00e1vy \u00fadajov pod\u013ea Gartnera: rozdelenie zdrojov, automatiz\u00e1cia a orchestr\u00e1cia; spr\u00e1va po\u017eiadaviek na slu\u017eby; riadenie na vysokej \u00farovni a kontrola dodr\u017eiavania polit\u00edk; monitoring a meranie parametrov; podpora multi-cloud prostred\u00ed; optimaliz\u00e1cia a transparentnos\u0165 n\u00e1kladov; optimaliz\u00e1cia kapac\u00edt a zdrojov; migr\u00e1cia do cloudu a zabezpe\u010denie odolnosti vo\u010di katastrof\u00e1m (DR); spr\u00e1va \u00farovne slu\u017eieb; bezpe\u010dnos\u0165 a identifik\u00e1cia; automatiz\u00e1cia aktualiz\u00e1cie konfigur\u00e1ci\u00ed.<\/i><\/p>\n<p>Spr\u00e1va \u00fadajov v cloudovom prostred\u00ed by mala zabezpe\u010dova\u0165 vysok\u00fa \u00farove\u0148 dostupnosti \u00fadajov, kontroly, automatiz\u00e1cie spr\u00e1vy \u00fadajov v d\u00e1tov\u00fdch centr\u00e1ch, na perimetri siete a v cloude.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/e1d8ab3f0d128956b4a016f1c0aaf102.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Spr\u00e1va cloudov\u00fdch \u00fadajov (Cloud Data Management, CDM) \u2013 to je platforma, ktor\u00e1 sa pou\u017e\u00edva na spr\u00e1vu podnikov\u00fdch \u00fadajov v r\u00f4znych cloudov\u00fdch prostrediach s oh\u013eadom na s\u00fakromn\u00e9, verejn\u00e9, hybridn\u00e9 a multi-cloud pr\u00edstupy.<\/i><\/p>\n<p>Pr\u00edklad tak\u00e9hoto rie\u0161enia je Veeam Cloud Data Management Platform. Ako tvrdia v\u00fdvoj\u00e1ri syst\u00e9mu, pom\u00e1ha organiz\u00e1ci\u00e1m zmeni\u0165 pr\u00edstup k spr\u00e1ve d\u00e1t, zabezpe\u010duje inteligentn\u00e9 automatizovan\u00e9 riadenie d\u00e1t a ich dostupnos\u0165 v ak\u00fdchko\u013evek aplik\u00e1ci\u00e1ch alebo cloudovej infra\u0161trukt\u00fare.<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/1221dcf790a21cc98d740b59d95e0f12.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Spr\u00e1va cloudov\u00fdch d\u00e1t vo Veeam sa pova\u017euje za neoddelite\u013en\u00fa s\u00fa\u010das\u0165 inteligentn\u00e9ho riadenia d\u00e1t, ktor\u00e9 zabezpe\u010duje ich dostupnos\u0165 pre podniky z ak\u00e9hoko\u013evek miesta.\u00a0<\/i><\/p>\n<p>Cloudov\u00e1 platforma Veeam Cloud Data Management Platform umo\u017e\u0148uje moderniz\u00e1ciu z\u00e1lohovania a zbavenie sa zastaran\u00fdch syst\u00e9mov, zabezpe\u010duje ur\u00fdchlen\u00e9 zav\u00e1dzanie hybridn\u00e9ho cloudu a presun d\u00e1t, automatiz\u00e1ciu bezpe\u010dnosti d\u00e1t a dodr\u017eiavania predpisov.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/81eea168bf76e9119921b9ef436a123b.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Veeam Cloud Data Management Platform \u2014 \"modern\u00e1 platforma na spr\u00e1vu d\u00e1t, podporuj\u00faca ak\u00fdko\u013evek cloud.\"<\/i><\/p>\n<p>Ako je vidie\u0165, modern\u00e9 platformy na spr\u00e1vu d\u00e1t predstavuj\u00fa dostato\u010dne rozsiahly a pestr\u00fd klas\u0165 rie\u0161en\u00ed. Sp\u00e1ja ich azda jedno: zameranie na efekt\u00edvnu pr\u00e1cu s firemn\u00fdmi d\u00e1tami a premenenie spolo\u010dnosti alebo organiz\u00e1cie na modern\u00e9 podnikanie riaden\u00e9 d\u00e1tami (data-driven enterprise).<\/p>\n<p>Platformy na spr\u00e1vu d\u00e1t s\u00fa nevyhnutnou evol\u00faciou tradi\u010dnej spr\u00e1vy d\u00e1t. \u010doraz viac organiz\u00e1ci\u00ed pres\u00fava d\u00e1ta do cloudu, v rast\u00facom po\u010dte r\u00f4znych lok\u00e1lnych a cloudov\u00fdch konfigur\u00e1ci\u00ed sa objavuj\u00fa nov\u00e9 probl\u00e9my, ktor\u00e9 je potrebn\u00e9 rie\u0161i\u0165 pr\u00e1ve z poh\u013eadu spr\u00e1vy d\u00e1t. Spr\u00e1va d\u00e1t v cloude \u2014 aktualizovan\u00fd pr\u00edstup, nov\u00e1 paradigma, roz\u0161iruj\u00faca funkcie spr\u00e1vy d\u00e1t na podporu nov\u00fdch platforiem, aplik\u00e1ci\u00ed a scen\u00e1rov pou\u017eitia.<\/p>\n<p>Okrem toho, pod\u013ea v\u00fdskumu Veeam Cloud Data Management Report za rok 2019, spolo\u010dnosti pl\u00e1nuj\u00fa hlb\u0161iu integr\u00e1ciu cloudov\u00fdch technol\u00f3gi\u00ed, technol\u00f3gi\u00ed hybridn\u00e9ho cloudu, analytiky ve\u013ek\u00fdch d\u00e1t, umelej inteligencie a internetu vec\u00ed. O\u010dak\u00e1va sa, \u017ee zav\u00e1dzanie t\u00fdchto digit\u00e1lnych iniciat\u00edv prinesie spolo\u010dnostiam zna\u010dn\u00e9 v\u00fdhody.<\/p>\n<p>Podniky r\u00fdchlo zav\u00e1dzaj\u00fa technol\u00f3gie d\u00e1tov\u00fdch platforiem a s\u00fa pripraven\u00e9 vyu\u017ei\u0165 cloud na vykon\u00e1vanie analytick\u00fdch pracovn\u00fdch z\u00e1\u0165a\u017e\u00ed, av\u0161ak mnoh\u00ed sa stret\u00e1vaj\u00fa s probl\u00e9mami, ke\u010f sa pok\u00fa\u0161aj\u00fa vyu\u017ei\u0165 v\u0161etky svoje d\u00e1ta na dosiahnutie lep\u0161\u00edch obchodn\u00fdch v\u00fdsledkov, tvrdia analytici spolo\u010dnosti 451 Research. Najnov\u0161ie platformy na spr\u00e1vu d\u00e1t pom\u00f4\u017eu podnikom orientova\u0165 sa v zlo\u017eit\u00fdch procesoch pr\u00e1ce s d\u00e1tami na viacer\u00fdch cloudech, vyu\u017e\u00edva\u0165 prostriedky na spr\u00e1vu d\u00e1t a vykon\u00e1va\u0165 ich anal\u00fdzu bez oh\u013eadu na to, kde sa tieto d\u00e1ta nach\u00e1dzaj\u00fa.<\/p>\n<p>Ke\u010f\u017ee sa sna\u017e\u00edme dr\u017ea\u0165 krok s dobou a zoh\u013ead\u0148ujeme po\u017eiadavky na\u0161ich klientov (ako s\u00fa\u010dasn\u00fdch, tak potenci\u00e1lnych), chceme sa op\u00fdta\u0165 komunity na Habr, \u010di by ste chceli vidie\u0165 Veeam v na\u0161om <noindex><a rel=\"nofollow\" href=\"https:\/\/ruvds.com\/ru-rub\/marketplace\">trhu<\/a><\/noindex>? \u041e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043c\u043e\u0436\u043d\u043e \u0432 \u043e\u043f\u0440\u043e\u0441\u0435 \u043d\u0438\u0436\u0435.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"http:\/\/ruvds.com\/ru-rub\/?utm_source=habr&amp;utm_medium=article&amp;utm_campaign=caplin&amp;utm_content=platformyupravleniyadannymi#order\"><img decoding=\"async\" alt=\"Platformy spr\u00e1vy d\u00e1t: od perif\u00e9rie po cloud\" src=\"\/wp-content\/uploads\/2020\/05\/5e34710a887156a3f19f4d4c551bff6f.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><\/p>\n<p class=\"for_users_only_msg\">Len registrovan\u00ed pou\u017e\u00edvatelia sa m\u00f4\u017eu z\u00fa\u010dastni\u0165 prieskumu. <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/auth\/login\/\">Prihl\u00e1ste sa<\/a><\/noindex>, pros\u00edm.<\/p>\n<h2 class=\"default-block__polling-title\">Bal\u00ed\u010dek s Veeam na trhu<\/h2>\n<ul class=\"poll-result\">\n<li class=\"poll-result__item\">\n<p>                <strong class=\"poll-result__data-percent  poll-result__data-percent_winner\">62,5%<\/strong>\u00c1no, dobr\u00fd n\u00e1pad5<\/p>\n<\/li>\n<li class=\"poll-result__item\">\n<p>                <strong class=\"poll-result__data-percent\">37,5%<\/strong>Mysl\u00edm, \u017ee to nevyjde3<\/p>\n<\/li>\n<\/ul>\n<p>    Hlasovalo 8 pou\u017e\u00edvate\u013eov. Zdr\u017ealo sa 4 pou\u017e\u00edvate\u013eov.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/ruvds\/blog\/500028\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0434\u0430\u043d\u043d\u044b\u0435 \u2013 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u043a\u0442\u0438\u0432\u043e\u0432. \u0418 \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u044b\u0445 \u0438 \u043d\u0430\u043a\u0430\u043f\u043b\u0438\u0432\u0430\u0435\u043c\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0447\u0430\u0441\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0432\u0437\u0440\u044b\u0432\u043d\u043e\u043c, \u044d\u043a\u0441\u043f\u043e\u043d\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u043e\u0441\u0442\u0435 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445. \u041e\u0442\u043c\u0435\u0447\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e 90% \u0432\u0441\u0435\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0431\u044b\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u044b \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0432\u0430 \u0433\u043e\u0434\u0430.\u00a0 \u0420\u043e\u0441\u0442 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u0438\u0445 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":80278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-80277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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