{"id":90366,"date":"2020-07-31T13:42:02","date_gmt":"2020-07-31T11:42:02","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti"},"modified":"2020-07-31T13:42:02","modified_gmt":"2020-07-31T11:42:02","slug":"novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sk\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","title":{"rendered":"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Ka\u017ed\u00fd rok v komunika\u010dnej skupine Dentsu Aegis Network realizujeme prieskum Digital Society Index (DSI). Je to n\u00e1\u0161 glob\u00e1lny v\u00fdskum v 22 krajin\u00e1ch sveta, vr\u00e1tane Ruska, o digit\u00e1lnej ekonomike a jej vplyve na spolo\u010dnos\u0165. <\/p>\n<p>Tento rok sme samozrejme nemohli ob\u00eds\u0165 COVID-19 a rozhodli sme sa presk\u00fama\u0165, ako pand\u00e9mia ovplyvnila digitaliz\u00e1ciu. V\u00fdsledkom je, \u017ee DSI 2020 vy\u0161la v dvoch \u010dastiach: prv\u00e1 sa zameriava na to, ako \u013eudia za\u010dali pou\u017e\u00edva\u0165 a vn\u00edma\u0165 technol\u00f3gie na pozad\u00ed koronav\u00edrusov\u00fdch udalost\u00ed, druh\u00e1 \u2013 ako sa teraz pozeraj\u00fa na s\u00fakromie a hodnotia \u00farove\u0148 svojej zranite\u013enosti. Podel\u00edme sa o v\u00fdsledky n\u00e1\u0161ho v\u00fdskumu a predpovede. <\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu\" src=\"\/wp-content\/uploads\/2020\/07\/8dd3ed11b48999eee66c46a0ca3e715b.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h3>Pozadie <\/h3>\n<p>\nAko jeden z najv\u00e4\u010d\u0161\u00edch hr\u00e1\u010dov v oblasti digit\u00e1lnych technol\u00f3gi\u00ed a prostredn\u00edk pre zna\u010dky, skupina Dentsu Aegis Network ver\u00ed v d\u00f4le\u017eitos\u0165 rozvoja digit\u00e1lnej ekonomiky pre v\u0161etk\u00fdch (n\u00e1\u0161 slogan \u2013 digit\u00e1lna ekonomika pre v\u0161etk\u00fdch). Aby sme zhodnotili jej aktu\u00e1lny stav z poh\u013eadu uspokojovania soci\u00e1lnych potrieb, v roku 2017 sme na glob\u00e1lnej \u00farovni iniciovali prieskum Digital Society Index (DSI). <\/p>\n<p>V roku 2018 bolo publikovan\u00e9 prv\u00e9 v\u00fdskumn\u00e9 hodnotenie. Po prv\u00fdkr\u00e1t sme pos\u00fadili digit\u00e1lne ekonomiky (prv\u00ed sme sk\u00famali 10 kraj\u00edn a 20 tis\u00edc respondentov) z poh\u013eadu toho, do akej miery s\u00fa be\u017en\u00ed \u013eudia zapojen\u00ed do digit\u00e1lnych slu\u017eieb a ak\u00fd maj\u00fa pozit\u00edvny postoj k digit\u00e1lnemu prostrediu. <\/p>\n<p>Vtedy Rusko, k prekvapeniu mnoh\u00fdch obyvate\u013eov, obsadilo druh\u00e9 miesto v tejto kateg\u00f3rii! Hoci sa nach\u00e1dzalo na konci rebr\u00ed\u010dka v ostatn\u00fdch parametroch: dynamika (ako ve\u013emi digit\u00e1lna ekonomika ovplyv\u0148uje blahobyt obyvate\u013estva), \u00farove\u0148 pr\u00edstupu k digit\u00e1lnym technol\u00f3giam a d\u00f4vera. Jedn\u00fdm z zauj\u00edmav\u00fdch z\u00e1verov prv\u00e9ho prieskumu je, \u017ee v rozvojov\u00fdch ekonomik\u00e1ch s\u00fa \u013eudia ove\u013ea viac zapojen\u00ed do digit\u00e1lu, ne\u017e v rozvinut\u00fdch. <\/p>\n<p>V roku 2019 v s\u00favislosti so roz\u0161\u00edren\u00edm vzorky na 24 kraj\u00edn Rusko kleslo na predposledn\u00e9 miesto v rebr\u00ed\u010dku. Samotn\u00fd prieskum sa konal pod heslom \u201e\u013dudia na prvom mieste\u201c (Human Needs in a Digital World), zameranie sa presunulo na sk\u00famanie spokojnosti \u013eud\u00ed s technol\u00f3giami a digit\u00e1lnej d\u00f4very. <\/p>\n<p>V r\u00e1mci DSI 2019 sme identifikovali ve\u013ek\u00fa glob\u00e1lnu tendenciu \u2013 \u013eudia sa usiluj\u00fa z\u00edska\u0165 sp\u00e4\u0165 digit\u00e1lnu kontrolu. Tu s\u00fa niektor\u00e9 zauj\u00edmav\u00e9 \u010d\u00edsla v tejto s\u00favislosti: <br \/>\n44% \u013eud\u00ed podniklo kroky na zn\u00ed\u017eenie mno\u017estva d\u00e1t, ktor\u00e9 zdie\u013eaj\u00fa na internete.<br \/>\n27% nain\u0161talovalo softv\u00e9r na blokovanie rekl\u00e1m<br \/>\n21% akt\u00edvne obmedzuje \u010das str\u00e1ven\u00fd na internete alebo pred obrazovkou smartf\u00f3nu,<br \/>\na 14% zru\u0161ilo svoj \u00fa\u010det na soci\u00e1lnej sieti.<\/p>\n<h3>2020: techle\u0161 alebo techl\u00e1ska? <\/h3>\n<p>\nPrieskum DSI 2020 sa uskuto\u010dnil v marci a apr\u00edli 2020, ke\u010f vrcholila pand\u00e9mia a obmedzenia po celom svete, a z\u00fa\u010dastnilo sa ho 32 tis\u00edc \u013eud\u00ed v 22 krajin\u00e1ch, vr\u00e1tane Ruska. <\/p>\n<p>V\u00fdsledky prieskumu uk\u00e1zali n\u00e1rast technooptimizmu po\u010das pand\u00e9mie \u2013 ide o kr\u00e1tkodob\u00fd efekt udalost\u00ed predch\u00e1dzaj\u00facich mesiacov, ktor\u00fd vzbudzuje ve\u013ek\u00e9 n\u00e1deje. Av\u0161ak dlhodobo existuje hrozba techle\u0161u \u2013 negat\u00edvneho postoja k technol\u00f3giam, ktor\u00fd sa v posledn\u00fdch rokoch prejavuje po celom svete.<\/p>\n<p>Techl\u00e1ska: <\/p>\n<ul>\n<li>V porovnan\u00ed s minul\u00fdm rokom \u013eudia \u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa digit\u00e1lne slu\u017eby: takmer tri \u0161tvrtiny respondentov vo v\u0161etk\u00fdch krajin\u00e1ch (viac ako 50% v Rusku) uviedli, \u017ee teraz akt\u00edvnej\u0161ie vyu\u017e\u00edvaj\u00fa bankov\u00e9 slu\u017eby a online n\u00e1kupy. <\/li>\n<li>29% respondentov (ako vo svete, tak aj v Rusku) priznalo, \u017ee technol\u00f3gie im pomohli udr\u017ea\u0165 kontakt s rodinou, priate\u013emi a okol\u00edm po\u010das karant\u00e9ny. Rovnak\u00e9 mno\u017estvo (medzi Rusmi ich je viac \u2013 okolo 35%) uviedlo, \u017ee digit\u00e1lne slu\u017eby im pomohli relaxova\u0165, oddychova\u0165 a z\u00edska\u0165 nov\u00e9 zru\u010dnosti a vedomosti.<\/li>\n<li>Zamestnanci \u010dastej\u0161ie vyu\u017e\u00edvali digit\u00e1lne zru\u010dnosti vo svojej pr\u00e1ci (toto plat\u00ed takmer pre polovicu respondentov v roku 2020 v porovnan\u00ed s tretinou v roku 2018). Tento \u00fadaj mohol ovplyvni\u0165 masov\u00fd prechod na di\u0161tan\u010dn\u00fd form\u00e1t pr\u00e1ce. <\/li>\n<li>\u013dudia za\u010dali viac veri\u0165 v schopnos\u0165 technol\u00f3gi\u00ed rie\u0161i\u0165 soci\u00e1lne probl\u00e9my, ako s\u00fa v\u00fdzvy COVID-19 pre zdravotn\u00fa starostlivos\u0165 a \u010fal\u0161ie oblasti. Podiel optimistov oh\u013eadom v\u00fdznamu technol\u00f3gi\u00ed pre spolo\u010dnos\u0165 vzr\u00e1stol na 54% z 45% v roku 2019 (v Rusku podobn\u00fd trend). <\/li>\n<\/ul>\n<p>\nTechle\u0161: <\/p>\n<ul>\n<li>57% \u013eud\u00ed na glob\u00e1lnej \u00farovni (53% v Rusku) st\u00e1le pova\u017euje tempo technologick\u00fdch zmien za pr\u00edli\u0161 r\u00fdchle (tento ukazovate\u013e sa takmer nezmenil od roku 2018). Ako d\u00f4sledok sa usiluj\u00fa o digit\u00e1lnu rovnov\u00e1hu: takmer polovica respondentov (ako vo svete, tak aj v na\u0161ej krajine) pl\u00e1nuje venova\u0165 \u010das na 'odpo\u010dinok' od zariaden\u00ed. <\/li>\n<li>35% \u013eud\u00ed, rovnako ako minul\u00fd rok, vyjadruj\u00fa negat\u00edvny vplyv digit\u00e1lnych technol\u00f3gi\u00ed na zdravie a pohodu. Pozorovan\u00fd je rozdiel medzi krajinami v tejto ot\u00e1zke: najv\u00e4\u010d\u0161ie obavy vyjadruj\u00fa v \u010c\u00edne (64%), optimistickej\u0161ie s\u00fa naladen\u00ed v Rusku (iba 22%) a Ma\u010farsku (20%). Okrem toho respondenti uv\u00e1dzaj\u00fa, \u017ee technol\u00f3gie ich n\u00fatia c\u00edti\u0165 sa viac nap\u00e4t\u00fdmi, \u0165a\u017e\u0161ie sa im 'odpoj\u00ed' od digit\u00e1lu (13% vo svete a 9% v Rusku).<\/li>\n<li>Iba 36% vo svete ver\u00ed, \u017ee nov\u00e9 technol\u00f3gie, ako umel\u00e1 inteligencia a robotika, vytvoria pracovn\u00e9 miesta v bud\u00facnosti. Rusi s\u00fa v tejto ot\u00e1zke pesimistickej\u0161\u00ed (medzi nimi je tak\u00fdch len 23%). <\/li>\n<li>Pribli\u017ene polovica op\u00fdtan\u00fdch, rovnako ako pred rokom, je presved\u010den\u00e1, \u017ee digit\u00e1lne technol\u00f3gie zvy\u0161uj\u00fa nerovnos\u0165 medzi bohat\u00fdmi a chudobn\u00fdmi. Postoj Rusov k tejto ot\u00e1zke zost\u00e1va taktie\u017e nezmenen\u00fd, ale v na\u0161ej krajine si rovnak\u00fd n\u00e1zor zachov\u00e1va iba 30%. Ako pr\u00edklad m\u00f4\u017eeme uvies\u0165 pou\u017e\u00edvanie mobiln\u00e9ho internetu a digit\u00e1lnych slu\u017eieb. Pokrytie a kvalitu internetov\u00fdch slu\u017eieb respondenti hodnotia ove\u013ea vy\u0161\u0161ie ako ich dostupnos\u0165 pre cel\u00e9 obyvate\u013estvo (pozrite si graf na za\u010diatku \u010dl\u00e1nku). <\/li>\n<\/ul>\n<p><\/p>\n<h3>Pr\u00edpadn\u00e9 naru\u0161enie s\u00fakromia <\/h3>\n<p>\nV\u00fdsledky prvej \u010dasti ukazuj\u00fa, \u017ee pand\u00e9mia ur\u00fdchlila digit\u00e1lnu revol\u00faciu. Logicky, s rastom online aktivity vzr\u00e1stol objem \u00fadajov, ktor\u00e9 pou\u017e\u00edvate\u013emi zdie\u013eaj\u00fa. A (spoiler) to ich ve\u013emi tr\u00e1pi: <\/p>\n<ul>\n<li>Menej ako polovica op\u00fdtan\u00fdch vo svete (a iba 19% v Rusku \u2013 najni\u017e\u0161\u00ed ukazovate\u013e na op\u00fdtan\u00fdch trhoch) ver\u00ed, \u017ee spolo\u010dnosti chr\u00e1nia s\u00fakromie ich osobn\u00fdch \u00fadajov. <\/li>\n<li>8 z 10 spotrebite\u013eov ako na glob\u00e1lnej \u00farovni, tak aj v na\u0161ej krajine, je ochotn\u00fdch vzda\u0165 sa slu\u017eieb spolo\u010dnosti, ak zistia, \u017ee ich osobn\u00e9 \u00fadaje boli pou\u017eit\u00e9 neeticky.<\/li>\n<\/ul>\n<p>\n\u010ealeko nie v\u0161etci s\u00fa presved\u010den\u00ed, \u017ee je pre podniky prijate\u013en\u00e9 vyu\u017e\u00edva\u0165 v\u0161etky r\u00f4znorod\u00e9 osobn\u00e9 \u00fadaje na zlep\u0161enie svojich produktov a slu\u017eieb. Na pou\u017e\u00edvanie aj t\u00fdch najz\u00e1kladnej\u0161\u00edch inform\u00e1ci\u00ed, ako je e-mailov\u00e1 adresa, s\u00fa ochotn\u00ed s\u00fahlasi\u0165 45% vo svete a 44% v Rusku. <\/p>\n<p>S \u00fadajmi o nav\u0161t\u00edven\u00fdch internetov\u00fdch str\u00e1nkach je ochotn\u00fdch zdie\u013ea\u0165 21% spotrebite\u013eov na glob\u00e1lnej \u00farovni, s inform\u00e1ciami z profilov na soci\u00e1lnych sie\u0165ach \u2013 17%. Zauj\u00edmav\u00e9 je, \u017ee Rusi s\u00fa otvorenej\u0161\u00ed v poskytovan\u00ed pr\u00edstupu k hist\u00f3rii prehliada\u010da (25%). Z\u00e1rove\u0148 pova\u017euj\u00fa soci\u00e1lne siete za priv\u00e1tnej\u0161\u00ed priestor \u2013 odovzd\u00e1va\u0165 tieto \u00fadaje tret\u00edm stran\u00e1m chce len 13%.<\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu\" src=\"\/wp-content\/uploads\/2020\/07\/1f76265c815e788313bff42b3dcd3a3c.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n\u00daniky a poru\u0161enia s\u00fakromia s\u00fa hlavn\u00fdm ni\u010dite\u013eom d\u00f4very v technologick\u00e9 spolo\u010dnosti a platformy u\u017e druh\u00fd rok po sebe. Najviac s\u00fa \u013eudia ochotn\u00ed sa spo\u013eahn\u00fa\u0165 na \u0161t\u00e1tne \u0161trukt\u00fary, pokia\u013e ide o ochranu ich osobn\u00fdch \u00fadajov. Neexistuje v\u0161ak \u017eiadny priemysel\/oblas\u0165, ktorej by v plnej miere d\u00f4verovali v ot\u00e1zkach s\u00fakromia. <\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu\" src=\"\/wp-content\/uploads\/2020\/07\/69824041ee5c4cf3a191d8a4708677cf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu\" src=\"\/wp-content\/uploads\/2020\/07\/0fc0b4adec4e0fb96cafa7264d4ff92f.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nNegat\u00edvny postoj \u013eud\u00ed k ot\u00e1zkam zachovania s\u00fakromia je v rozpore s ich skuto\u010dn\u00fdm spr\u00e1van\u00edm sa na internete. A to je viac ne\u017e paradoxn\u00e9: <\/p>\n<ul>\n<li>\u013dudia si nie s\u00fa ist\u00ed poctiv\u00fdm vyu\u017e\u00edvan\u00edm ich osobn\u00fdch \u00fadajov, ale \u010doraz \u010dastej\u0161ie ich zdie\u013eaj\u00fa, \u010d\u00edm akt\u00edvnej\u0161ie vyu\u017e\u00edvaj\u00fa digit\u00e1lne slu\u017eby. <\/li>\n<li>V\u00e4\u010d\u0161ina pou\u017e\u00edvate\u013eov si nechce zdie\u013ea\u0165 osobn\u00e9 \u00fadaje, ale aj tak to robia (\u010dasto bez toho, aby si to uvedomovali).<\/li>\n<li>\u013dudia po\u017eaduj\u00fa, aby spolo\u010dnosti jasne \u017eiadali o s\u00fahlas na vyu\u017e\u00edvanie osobn\u00fdch \u00fadajov, av\u0161ak prakticky ne\u010d\u00edtaj\u00fa podmienky pou\u017e\u00edvania.<\/li>\n<li>Spotrebitelia o\u010dak\u00e1vaj\u00fa personaliz\u00e1ciu v produktoch a slu\u017eb\u00e1ch, ale k personalizovanej reklame pristupuj\u00fa opatrnej\u0161ie. <\/li>\n<li>Pou\u017e\u00edvatelia sa sna\u017eia z\u00edska\u0165 sp\u00e4\u0165 digit\u00e1lnu kontrolu, ale veria, \u017ee v perspekt\u00edve pravdepodobne prev\u00e1\u017eia v\u00fdhody digit\u00e1lnych slu\u017eieb nad mo\u017en\u00fdmi rizikami. <\/li>\n<li>Technol\u00f3gie na prospech spolo\u010dnosti s\u00fa hlavn\u00fdm po\u017eiadavkom spotrebite\u013eov do bud\u00facnosti. <\/li>\n<\/ul>\n<p><\/p>\n<h3>O bud\u00facnosti <\/h3>\n<p>\nS rastom vyu\u017e\u00edvania digit\u00e1lnych produktov, napr\u00edklad na pr\u00e1cu a diagnostiku zdravia, objem osobn\u00fdch \u00fadajov bude na\u010falej narasta\u0165, \u010do vyvol\u00e1va obavy o pr\u00e1va a mo\u017enosti ich ochrany. <\/p>\n<p>Vid\u00edme nieko\u013eko scen\u00e1rov v\u00fdvoja situ\u00e1cie \u2013 od vytvorenia etick\u00fdch regul\u00e1torov a \u0161peci\u00e1lnych doh\u013eadov\u00fdch korpor\u00e1tnych polit\u00edk (centr\u00e1lna kontrola) a\u017e po partnerstvo spolo\u010dnost\u00ed a pou\u017e\u00edvate\u013eov pri monetiz\u00e1cii osobn\u00fdch \u00fadajov (zadarmo v\u0161etk\u00fdm). <\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu\" src=\"\/wp-content\/uploads\/2020\/07\/e8186f2d4bcaaef8ca7790f265251316.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nPozrime sa na nasleduj\u00facich 2-3 rokov, takmer polovica respondentov, ktor\u00fdch sme oslovili, chce z\u00edska\u0165 finan\u010dn\u00fd prospech v\u00fdmenou za svoje osobn\u00e9 \u00fadaje. Zatia\u013e je to pravdepodobne len futurol\u00f3gia: za posledn\u00fd rok len 1 z 10 pou\u017e\u00edvate\u013eov na glob\u00e1lnej \u00farovni predal svoje osobn\u00e9 \u00fadaje. Hoci vo Viedni o tak\u00fdchto pr\u00edpadoch uviedla \u0161tvrtina respondentov. <\/p>\n<p>\u010co je e\u0161te d\u00f4le\u017eit\u00e9 pre t\u00fdch, ktor\u00ed vytv\u00e1raj\u00fa digit\u00e1lne produkty a slu\u017eby: <\/p>\n<ul>\n<li>66% \u013eud\u00ed vo svete (49% v Rusku) o\u010dak\u00e1va, \u017ee spolo\u010dnosti v nasleduj\u00facich 5-10 rokoch vyu\u017eij\u00fa technol\u00f3gie na prospech spolo\u010dnosti. <\/li>\n<li>Predov\u0161etk\u00fdm sa to t\u00fdka rozvoja produktov a slu\u017eieb, ktor\u00e9 zlep\u0161uj\u00fa zdravie a pohodu \u2013 tieto o\u010dak\u00e1vania zdie\u013ea 63% spotrebite\u013eov na glob\u00e1lnej \u00farovni (52% v Rusku). <\/li>\n<li>Napriek tomu, \u017ee spotrebitelia maj\u00fa obavy z etickej str\u00e1nky vyu\u017e\u00edvania nov\u00fdch technol\u00f3gi\u00ed (napr\u00edklad rozpozn\u00e1vanie tv\u00e1re), takmer polovica respondentov na svete (52% v Rusku) je ochotn\u00e1 plati\u0165 za produkty a slu\u017eby pomocou syst\u00e9mov Face-ID alebo Touch-ID.<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" alt=\"Nov\u00fd tech \u2013 nov\u00e1 etika. Sk\u00famanie postojov \u013eud\u00ed k technol\u00f3gi\u00e1m a s\u00fakromiu\" src=\"\/wp-content\/uploads\/2020\/07\/cbdaa533109368e4b5af680465a93e38.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nU\u017eito\u010dn\u00e1 sk\u00fasenos\u0165 bude stredobodom pozornosti ka\u017ed\u00e9ho podniku nielen po\u010das pand\u00e9mie, ale aj po cel\u00e9 nasleduj\u00face desa\u0165ro\u010die. V reakcii na nov\u00e9 po\u017eiadavky sa spolo\u010dnostiam bude musie\u0165 venova\u0165 viac pozornosti vytv\u00e1raniu individu\u00e1lnych rie\u0161en\u00ed, ktor\u00e9 pom\u00e1haj\u00fa \u013eu\u010fom zlep\u0161i\u0165 kvalitu \u017eivota, a nie len propaguj\u00fa tovar alebo slu\u017ebu. Taktie\u017e aj etickej str\u00e1nke vyu\u017e\u00edvania ich osobn\u00fdch \u00fadajov.<br \/>\n<br \/>Zdroj: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/dentsuaegisnetworkrussia\/blog\/513112\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041c\u044b \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435 Dentsu Aegis Network \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Digital Society Index (DSI). \u042d\u0442\u043e \u043d\u0430\u0448 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0435\u0440\u0447 \u0432 22 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043c\u0438\u0440\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0420\u043e\u0441\u0441\u0438\u044e, \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0438 \u0435\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e. \u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u044b, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u043e\u0431\u043e\u0439\u0442\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043e\u0439 COVID-19 \u0438 \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0442\u043e, \u043a\u0430\u043a \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0430 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044e. \u0412 \u0438\u0442\u043e\u0433\u0435 DSI [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":90367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-90366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - 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