{"id":100598,"date":"2021-06-25T10:22:47","date_gmt":"2021-06-25T08:22:47","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda"},"modified":"2021-06-25T10:22:47","modified_gmt":"2021-06-25T08:22:47","slug":"prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sl\/blog\/news\/prekrashhenie-podderzhki-storonnih-cookie-v-chrome-otlozheno-do-2023-goda","title":{"rendered":"Preklic podpore za tretje pi\u0161kotke v Chrome je odlo\u017een do leta 2023.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Podjetje Google je napovedalo spremembo na\u010drtov glede prenehanja podpore za pi\u0161kotke tretjih oseb v Chromu, ki se postavijo ob obisku spletnih mest, ki se razlikujejo od domene trenutne strani. Tak\u0161ni pi\u0161kotki se uporabljajo za sledenje uporabnikovim gibanjem med spletnimi mesti v kodah oglasnih omre\u017eij, socialnih medijih in sistemih spletne analitike. <\/p>\n

Sprva je bilo na\u010drtovano, da se bo podpora za pi\u0161kotke tretjih oseb v Chromu kon\u010dala do leta 2022, vendar je ta rok zdaj prestavljen za vsaj leto in pol, saj uvedba nadomestkov za pi\u0161kotke tretjih oseb zahteva ve\u010d \u010dasa, kot je bilo pri\u010dakovano. Do konca leta 2022 se predvideva dokon\u010danje testiranja tehnologij, ki nadome\u0161\u010dajo sledenje pi\u0161kotkom, in njihovo aktivacijo v Chromu, po kateri bo oglasnim omre\u017ejem in spletnim mestom na voljo vsaj 9 mesecev za migracijo svojih sistemov, spremljanje delovanja in objavo pripomb. Sredi leta 2023 se bo za\u010delo postopno ukinjanje podpore za pi\u0161kotke tretjih oseb v Chromu, kar bo raztegnjeno na tri mesece. <\/p>\n

Spremembe potekajo v okviru iniciative Privacy Sandbox, katere cilj je dose\u010di kompromis med potrebo uporabnikov po zasebnosti in \u017eeljo oglasnih omre\u017eij ter spletnih mest po sledenju preferencam obiskovalcev. Namesto pi\u0161kotkov za sledenje se predlaga uporaba tehnologije FLoC (Federated Learning of Cohorts) za dolo\u010danje zanimanj uporabnikov brez kr\u0161itve zasebnosti, ki omogo\u010da oblikovanje skupin uporabnikov s podobnimi interesi, ne da bi pri tem identificirali posameznih uporabnikov. <\/p>\n

Preizkusna uvedba FLoC v Chromu je naletela na odpor v skupnosti in kritiko, povezano s tem, da FLoC ne re\u0161uje vseh te\u017eav ter ustvarja nove tveganja, kot so pogoji za diskriminacijo uporabnikov in dodatni dejavnik za prikrito identifikacijo ter sledenje gibanju uporabnika. Po mnenju podjetja Mozilla tehnologija FLoC potrebuje dodatno razvijanje in njena mno\u017ei\u010dna uvedba v trenutni obliki prina\u0161a znatna tveganja.
\n
Izvor: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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