Podpredsednik Googla, ki je odgovoren za projekt Privacy Sandbox, je napovedal odlo\u010ditev, da se obdr\u017ei dosedanji pristop k blokiranju tretjih pi\u0161kotkov v Chromu \u2014 pi\u0161kotki, ki nastanejo ob dostopu do domen, razli\u010dnih od trenutne strani, bodo privzeto blokirani le v na\u010dinu \u00bbincognito\u00ab. Uporabo tehnologij Privacy Sandbox v ekosistemu bodo tudi pregledali, na\u010drt za nadaljnje napredovanje pa nameravajo pripraviti v naslednjih mesecih. <\/p>\n
Opa\u017eeno je, da je bila odlo\u010ditev sprejeta, ker se je od uvedbe pobude Privacy Sandbox leta 2019 veliko spremenilo, na primer, pospe\u0161ila sta se napredek tehnologij za za\u0161\u010dito zasebnosti in uvedli so se AI metodi za zagotavljanje varnosti uporabnikov, po vsem svetu pa se je spremenila tudi regulativna podlaga za regulacijo industrije. <\/p>\n
Poleti lani je podjetje Google opustilo idejo o popolnem prenehanju podpore za tretje pi\u0161kotke v Chromu, a planiralo je uvajati dialog za potrditev soglasja uporabnika za vklop blokade. Sedaj je ta na\u010drt odpovedan in blokada se bo izvajala le ob nastavitvi ustreznih mo\u017enosti v razdelku \u00bbZasebnost in varnost\u00ab, torej namesto uvedbe koncepcije \u00bbprivzeto blokiraj, vendar se lahko uporabnik odlo\u010di proti\u00ab ostaja shema \u00bbtretji pi\u0161kotki so privzeto dovoljeni, vendar se lahko uporabnik odlo\u010di za blokado\u00ab. <\/p>\n
Tretji pi\u0161kotki so pi\u0161kotki, ki nastanejo ob dostopu do domen, razli\u010dnih od trenutne strani. Na primer, ob blokadi tretjih pi\u0161kotkov koda s strani \u00bbC\u00ab, vgrajena prek iframe na straneh \u00bbA\u00ab in \u00bbB\u00ab, ne bo mogla obdelati skupnih pi\u0161kotkov za te strani, in pi\u0161kotki, ki jih nastavi stran \u00bbC\u00ab, ne bodo na voljo pri nalaganju kode ob dostopu do strani \u00bbA\u00ab in \u00bbB\u00ab. Tretji pi\u0161kotki se obi\u010dajno uporabljajo za sledenje uporabnikovi prisotnosti med stranmi v kodi ogla\u0161evalskih mre\u017e, dru\u017ebenih medijev in sistemih spletne analitike. V Firefoxu so tretji pi\u0161kotki privzeto blokirani od leta 2019, v Safariju pa od leta 2020. <\/p>\n
Namesto zunanjih pi\u0161kotkov je podjetje Google promoviralo vrsto specializiranih API-jev, ki upo\u0161tevajo potrebe uporabnikov po zasebnosti, kot so FedCM (Zvezno upravljanje poveril, omogo\u010da ustvarjanje zdru\u017eenih identifikacijskih storitev), Private State Tokens (omogo\u010da lo\u010devanje uporabnikov brez uporabe medstranskih identifikatorjev), Topics (omogo\u010da razvr\u0161\u010danje uporabnikov po interesnih skupinah), Protected Audience (ciljanje in prou\u010devanje ob\u010dinstva) ter Attribution Reporting (ocenjevanje u\u010dinkovitosti oglasov). <\/p>\n
Kljub ve\u010dletnim prizadevanjem Googla za promocijo tehnologij Privacy Sandbox se je industrija internetnega ogla\u0161evanja izkazala za nepripravljeno na opustitev sledenja s pi\u0161kotki. Sprememba je prav tako vzbudila skrb regulativnih organov, da bi blokada zunanjih pi\u0161kotkov lahko bila uporabljena s strani Googla za zatiranje konkurence in zlorabo prevladujo\u010dega polo\u017eaja Chroma na trgu brskalnikov, kar bi Ustvarilo prednosti za njihove ogla\u0161evalske storitve. <\/p>\n
Poleg tega je pobuda Googla naletela na odpor v skupnosti, ter kritiko, povezano s tem, da novi na\u010dini zamenjave sledenja s pi\u0161kotki ne re\u0161ujejo vseh problemov in ustvarjajo nove tveganja, kot so pogoji za diskriminacijo uporabnikov in dodatni faktor za prikrito identifikacijo ter sledenje premikanju uporabnika. <\/p>\n
V napovedi je tudi omenjeno namero aktivirati mehanizem IP Protection v na\u010dinu \u00bbincognito\u00ab. Vklju\u010ditev je na\u010drtovana za tretje \u010detrtletje tega leta. IP Protection bo omogo\u010dil skrivanje IP-naslova uporabnika pred lastniki spletnih strani, zahvaljujo\u010d posredovanju prometa ne neposredno, temve\u010d prek proxy-ja.servere<\/a>. Ob vklju\u010deni IP Protection bo ciljni stre\u017enik videl kot prihajajo\u010di IP-naslov le naslov proxyja, kar je podobno uporabi VPN<\/a>. Za anonimizacijo zahtevka je omenjena mo\u017enost preusmerjanja zahtevka zaporedoma prek ve\u010d proxyjev. V tem primeru bo informacija o IP-naslovu odjemalca znana le prvemu proxyju, drugi proxy v verigi pa bo videl naslov prvega proxyja. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 Google, \u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 Privacy Sandbox, \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 Cookie \u0432 Chrome — Cookie, \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043a \u0434\u043e\u043c\u0435\u043d\u0430\u043c, \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u043e\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0431\u0443\u0434\u0443\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 «\u0438\u043d\u043a\u043e\u0433\u043d\u0438\u0442\u043e». \u0422\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 Privacy Sandbox \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043b\u0430\u043d \u043f\u043e \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0432 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-123637","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google se je odlo\u010dil, da ne bo ve\u010d vsiljeval blokiranja tretjih pi\u0161kotkov v Chromu | ProHoster","description":"Podpredsednik Googla, ki vodi projekt Privacy Sandbox, je napovedal odlo\u010ditev, da ohrani obstoje\u010di pristop h blokadi zunanjih pi\u0161kotkov v Chromu - 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Izvor: opennet.ru<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"