{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sl\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"Nov\u00e1 \"prv\u00e1 na svete\" SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

A znova v\u0161etci diskutuj\u00fa o \"prvej v Rusku\" SuperApp, tentoraz od Tinkoff. Naposledy oslavovalo jedno z prv\u00fdch SuperApp-ov \u2014 aplik\u00e1cia \"\u0161t\u00e1tne slu\u017eby Moskvy\", v ktorej je mo\u017en\u00e9 zaplati\u0165 parkovanie a pokuty, zada\u0165 odpo\u010dty z bytovej spr\u00e1vy, objedna\u0165 sa k lek\u00e1rovi a skontrolova\u0165 zn\u00e1mky a dom\u00e1ce \u00falohy die\u0165a\u0165a. Pod\u013ea ich pr\u00edkladu i\u0161li aj feder\u00e1lne \u0161t\u00e1tne slu\u017eby: pridanie slova \"super\" (super-servisy alebo super-apps) automaticky zvy\u0161uje \"skvelos\u0165\" ak\u00e9hoko\u013evek servisu. A hoci nem\u00e1m tepl\u00e9 pocity k superaplik\u00e1ci\u00e1m (kombin\u00e1ci\u00e1m), dne\u0161n\u00e9 prenikanie digit\u00e1lnych \u0161t\u00e1tnych slu\u017eieb je ich z\u00e1sluha.<\/p>\n

\u010co teda teraz pozorujeme, v\u00fdchod alebo z\u00e1pad SuperApp-ov? <\/a><\/noindex> <\/p>\n

\u010cas\u0165 prv\u00e1<\/h3>\n

\nKe\u010f internet dospieval, v\u0161etci sa sna\u017eili vytvori\u0165 megaport\u00e1ly \u2014 pozdrav Yaho! A v tom \u010dase to bolo spr\u00e1vne. Nahradili ich \u201e\u00fazke\u201c slu\u017eby \u2014 vyh\u013ead\u00e1va\u010de, internetov\u00e9 obchody a soci\u00e1lne siete porazili port\u00e1lne mon\u0161tr\u00e1\u2026 A sami sa premenili na tieto mon\u0161tr\u00e1. V\u0161etko i\u0161lo dobre, k\u00fdm sa nestala revol\u00facia (\u010fakujem Steve Jobsovi) a port\u00e1lna monopoly neza\u010dala slabn\u00fa\u0165. Jednoducho sa zmenil pr\u00edstup k pr\u00e1ci s rozhran\u00edm smartf\u00f3nu \u2014 okno telef\u00f3nu sa stalo t\u00fdm \"port\u00e1lom\" so s\u00faborom slu\u017eieb, ktor\u00e9 pou\u017e\u00edvate\u013e potreboval. Nemus\u00edte pou\u017e\u00edva\u0165 e-mail Yandex, ak pou\u017e\u00edvate len jeho vyh\u013ead\u00e1va\u010d. Teraz je s\u00fabor slu\u017eieb vo\u013ebou pou\u017e\u00edvate\u013ea a konkurenciou v\u00fdrobcov aplik\u00e1ci\u00ed. Kontrola pre\u0161la na vlastn\u00edkov obchodov \u2014 Google a Apple. \u010co zjavne nevyhovuje \"servisn\u00fdm\" gigantom \u2014 marketing aplik\u00e1ci\u00ed sa st\u00e1va drah\u0161\u00edm, kontrola nad propag\u00e1ciou sa str\u00e1ca, spr\u00e1va pou\u017e\u00edvate\u013eov odch\u00e1dza. A objavili sa dve n\u00e1pady:<\/p>\n

    \n
  1. \"trh vo vn\u00fatri trhu\" <\/li>\n
  2. aplik\u00e1cia \"\u0161vaj\u010diarsky n\u00f4\u017e\".<\/li>\n<\/ol>\n

    <\/p>\n

    Deo dva<\/h3>\n

    \nJe mogo\u010de ustvariti aplikacijo \u201e\u0161vicarski no\u017e\u201c? No, delno zagotovo. Primer dr\u017eavnih storitev je bil povsem uspe\u0161en, a \u010das te\u010de. Vse druge pogosto omenjene primere (WeChat, Uber) pa te\u017eko imenujemo pravi \u201eSuperApp\u201c. To so aplikacije, ki se osredoto\u010dajo na dolo\u010deno storitev, celo ne na storitev, ampak na podro\u010dje \u017eivljenja. To je kot slepi, ki otipavajo slona. Za ene je vse to \u201eo komunikaciji\u201c, za druge \u201eo financah\u201c. Bizarno bi bilo dobiti opomnik od glasovnega asistenta Olega, da vnese menstrualni cikel v aplikacijo Tinkoff, \u010detudi gre za SuperApp.<\/p>\n

    Danes\u0161nji zagon SuperApp-ov s strani finan\u010dnih institucij spominja na razre\u0161evanje dileme \u201ezjutraj denar \u2013 zve\u010der stoli ali obratno\u201c. Kdo je pomembnej\u0161i, e-trgovina ali fintech pri potro\u0161nji blaga ali storitev. Do nedavnega so bile pla\u010dilne storitve dodatek k procesu, in to tak\u0161ne, ki jih je bilo mogo\u010de obvladovati (pla\u010dilo s kartico, to\u010dkami, elektronskimi denarji), a ob upo\u0161tevanju novih storitev, ki jih uvajata Apple in Google, problem za banke postaja vse bolj pere\u010d. <\/p>\n

    Finan\u010dne storitve postajajo \u201einfrastruktura\u201c, enako kot telekomunikacijski operaterji. Boj proti pravim ustvarjalcem ekosistemov \u2013 Googlu in Applu je nerealno, zato so banke za sparing partnerje izbrale \u201erealisti\u010dne nasprotnike\u201c. Metode boja so razli\u010dne. Sberbank se je odlo\u010dil za nakup storitev in njihovo nadzorovanje. Tinkoff ponuja koncept tr\u017enice\/SuperApp-a. Yandex je imel svojo pot do ustvarjanja SuperApp-a \u2013 \u201esami\u201c bomo naredili. <\/p>\n

    Zanimiva je transformacija pozicij na tej poti pri Yandexu in Sberbanku. Medtem ko je Sber izhajal iz prepri\u010danja, da \u201ekupimo\u201c, ker je glavni vir \u201edenar\u201c, je Yandex, ki nasprotno razpolaga z \u201erokami\u201c, odlo\u010dil vse narediti sam. Na koncu sta se preoblikovala oba. \u017de Sber ne le kupuje, temve\u010d tudi sam proizvaja, Yandex pa je nasprotno za\u010del kupovati projekte. Vpra\u0161anje je, komu se bodo sredstva prej iz\u010drpala \u2013 denar Sberu ali \u201eroke\u201c Yandexu. <\/p>\n

    V tej strategiji pre\u017eivetja ima Tinkoff, ki je \u201eskromnej\u0161i\u201c po denarju in \u201erokah\u201c, te\u017eko pozicijo. Kljub temu Tinkoff stavi na \u201eogla\u0161evanje\u201c in svojo blagovno znamko. Vendar pa je zelo veliko vpra\u0161anje \u2013 ali mu bo to uspelo, ali pa je to poskus, da se proda dra\u017eje pred odhodom.<\/p>\n

    Tretji del. Zaklju\u010dni<\/h3>\n

    \nSo so da superappli to slepe? Gre za to, da je bila najve\u010dja sprememba v na\u010dinu porabe storitev revolucija v interakciji s pametnim telefonom. In zdi se, da spet nastaja revolucija. Siri, Google, Alisa \u2014 to so oblike prihodnosti, ki namigujejo na to, kako bo potekala interakcija. \u010ce pogledamo na spremembe za razvijalce, ki jih je letos pokazal Apple (SiriKit), lahko razumemo, kako se bo v prihodnosti spreminjala sama narava dela z uporabni\u0161kimi vmesniki \u2014 me\u0161anica glasovnega asistenta, hitrih gumbov in elementov aplikacij med komunikacijo. Morda bo to postalo 'tisto' res prvi SuperApp. Kmalu bomo videli...
    \n
    Izvor:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\u0160e en 'prvi na svetu' SuperApp | ProHoster","description":"In spet vsi razpravljajo o 'prvem v Rusiji' SuperAppu, tokrat od Tinkoffa.","canonical_url":"https:\/\/prohoster.info\/sl\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"sl_SI","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c 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