![[Animation] Fa'atekonolosi fa'ailoga ua pulea le lalolagi](https://prohoster.info/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
O le fa'atupuina o se fa'ailoga fa'alelalolagi e fa'atumauina ma fa'atauva ose galuega e le fa'atauva'a.
O gaioiga a IT atugaluga e taʻitaʻia ai le toe mafaufau i le manatu tonu lava o le "faʻatauvaʻa faʻatauvaʻa." E ala i le tali vave atu i manaoga o tagata faatau ma le faʻaogaina o le malosi o le faʻailoga, o nei kamupani o loʻo faʻaauau pea ona faia ni fofo faʻalautele i luitau o loʻo tulaʻi mai.
O le faʻafiafiaga o loʻo i lalo o loʻo faʻaalia ai faʻailoga sili ona taua i le 2019 faʻatusatusa i le 2001, e tusa ai ma le faʻavasegaga a le World's Best Brands faaletausaga. O loʻo faʻaalia ai le auala na mafai ai e kamupani faʻatekonolosi ona faʻateleina i luga o le lalolagi atoa i se taimi puʻupuʻu, tuleia mastodons pisinisi masani i tua.
O le faaliliuga na faia ma le lagolago a le EDISON Software.Matou te fa'avasegaina , ma ua matou faamau .
Matou te fiafia e atiaʻe faʻailoga! 😉
O le a le tulaga tutusa ma pe faapefea ona fuaina?
O tusitala o le World's Best Brands rating na latou faia se fua fa'atatau mo le fuaina o le tau. O le tau o le fa'ailoga o le tau o le taimi nei (NPV), po'o le tau o tupe maua o le a fa'atupuina e se fa'ailoga i le lumana'i.
O le fua fa'atatau e iloilo ai fa'ailoga e fa'atatau i la latou va'aiga tau tupe, matafaioi fa'ailoga ma le malosi fa'ailoga.
Fa'amatalaga pu'upu'u ole faiga ole su'esu'egaO le suʻesuʻega e faʻaaogaina ai vaega autu e tolu:
- Iloiloga o fa'ailoga tau tupe ituaiga oloa ma auaunaga.
- Le matafaioi o loʻo faia e le faʻailoga i fa'ai'uga fa'atau.
- Fa'ailoga fa'atauva.
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O le iloiloga tau tupe
E fuaina ai le tupe maua atoa i le aufaipisinisi, poo se isi faaupuga, tupe mama. O tupe mama fa'aletamao'aiga o tupe mama fa'atino pe a uma lafoga to'ese tau uma.
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Le matafaioi a le faʻailoga
O lenei tulaga e atagia mai ai le tele o le faʻailoga lava ia e aʻafia ai le filifiliga e faʻatau se oloa / auaunaga, e aunoa ma le amanaia o isi mea (e pei o le tau, faigofie poʻo uiga o oloa). O le Fa'ailoga Fa'ailoga Fa'ailoga (BRI) o lo'o tu'uina mai ai se su'esu'ega fa'atatau ile pasene. Fuafuaga o le RBI mo kamupani faʻavaomalo, faʻatatau i le faʻailoga, e fuafua e faʻaaoga ai se tasi o auala e tolu:
- su'esu'ega maketi maketi;
- faʻatusatusa i le IRB o isi ituaiga mai le pisinisi tutusa;
- iloiloga fa'apitoa.
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Fa'ailoga fa'atauva
Ole fua lea ole malosi ole fa'ailoga e fausia ai le fa'amaoni tumau o tagata fa'atau, lea e fa'amautinoa ai le fa'aauauina ole mana'oga ma le mautu o tupe mama i le lumana'i. O se su'esu'ega o lo'o fa'atinoina e fa'atatau i mea e 10, o lo'o su'esu'eina le lelei e fa'atatau i isi fa'ailoga o le lalolagi i totonu o pisinisi. O su'esu'ega fa'atauvaga e maua ai se fa'amatalaga loloto i le malosi ma vaivaiga o se ituaiga.
O nei mea e 10 e faʻavae i luga o fua faʻatatau i totonu ma fafo.
itu i totonu:
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Malamalama. O se malamalama manino i le va o tagata faigaluega a le kamupani e uiga i le faʻailoga o loʻo faʻatusalia e tusa ai ma ona lava taua, lona tulaga ma taulaga. E aofia ai foʻi le malamalama poʻo ai le au faʻasalalau. |
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Tautinoga. O le tuuto o tagata faigaluega i le ituaiga, talitonu i lona taua ma le misiona. |
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Pulea. O le a le agavaa o le pulega i mataupu o le faalauiloaina o faailoga, ma pe lelei le fuafuaga atoa o atinae. |
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Fetuutuunai Le gafatia o se faʻalapotopotoga e faʻaauau pea ona atiaʻe lana pisinisi, faʻatali suiga o maketi, faʻafitauli ma avanoa, ma tali atu ia i latou i se taimi talafeagai. |
itu mai fafo:
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Fa'amaoni. O se faʻailoga e fausia i luga o lona tala, mea moni i totonu ma avanoa. O fa'amalieina fa'amoemoega a tagata fa'atau (maualuga)? |
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Fa'atatau. Fa'atatau i mana'oga o tagata fa'atau, fa'amalieina o fa'ai'uga fa'ai'uga mo le fa'atauina o se oloa mo vaega fa'atatau o tagata ma fa'afanua fa'afanua. |
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Eseesega. Le tulaga e va'aia e tagata fa'atau le fa'ailoga o se ofo tu'ufa'atasi. |
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Fa'atasi. O le a le tele na faʻataʻitaʻiina ai le faʻailoga e aunoa ma le toilalo i faʻatulagaga uma ma vaega o fesoʻotaʻiga ma le au maimoa. |
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Le aafiaga o le i ai.E ese le lagona o le ituaiga. E talanoa lelei tagata fa'atau, tagata fa'atau ma tagata fiafia? Iloilo manatu lautele e le gata i auala masani o fesoʻotaʻiga ma fesoʻotaʻiga lautele. |
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Auai. Ole tulaga e fa'aalia ai e tagata fa'atau le malamalama loloto, auai malosi ma se lagona malosi o le fa'ailoaina ma le fa'ailoga. |
Punaoa fa'amaumauga
O su'esu'ega fa'atuatuaina fa'ailoga e aofia ai se su'esu'ega atoatoa o le tele o fa'amatalaga fa'amatalaga eseese. E le gata i su'esu'ega o le laulau ma le fa'amasinoga fa'apitoa, o fa'amaumauga nei (pe a maua) o lo'o aofia i le fa'ata'ita'iga o su'esu'ega:
- Faʻamatalaga tau tupe: lipoti faʻaletausaga, faʻamatalaga mo tagata teu tupe, auiliiliga eseese, ma isi.
- Fa'amatalaga fa'alelalolagi i oloa fa'atau, fa'amaumauga fa'atau mai fa'amatalaga tatala ma tapuni.
- Su'esu'ega o tusitusiga, mata'ituina o feso'ota'iga lautele.
Tulafono fa'atekonolosi
I le 2001, o le aofaʻi tuʻufaʻatasia o faʻailoga sa faʻatatau i le $ 988 piliona. I le taimi nei, ua $2,1 miliona ma ua fa'aalia ai le fa'atupulaia o le fua faatatau o le 4,4%. I le aluga o tausaga, ua si'isi'i le si'isi'i o tagata sauai tekinolosi a le lalolagi i le fa'avasegaina ma ua fa'amauina nei se vaega tele o le tau aofa'i o fa'ailoga.
I aso nei, o le 700 pito i luga o loʻo i ai le aofaʻi tuʻufaʻatasia o faʻailoga e lata i le $ 10 piliona, ma o kamupani tekonolosi e faʻatatau i le afa o le 2019 sili ona taua o le lalolagi. O le a le faateia ai se tasi o Apple o loʻo tumau pea le igoa o le faʻailoga sili ona taua i le lalolagi i le XNUMX - mo le fitu tausaga faʻasolosolo.
Na'o le 31 ituaiga mai le 2001 fa'avasegaina o lo'o tumau pea i le lisi o lo'o i ai nei o ituaiga sili ona lelei a le lalolagi, e aofia ai Disney, Nike ma Gucci. O Coca-Cola ma Microsoft o loʻo i ai i nai vaega na totoe i le sefulu pito i luga.
O loʻo i lalo le luasefulu pito sili ona taua o faʻailoga i le lalolagi. O lo'o fa'amamafaina le pisinisi IT i le lanumoana.
| Tulaga | Faailoga | Fa'ailoga tau ($ piliona) | Suiga ile tausaga | Alamanuia |
|---|---|---|---|---|
| #1 | apu | $234 piliona | ↑ 9% | IT ma tekinolosi |
| #2 | $168 piliona | ↑ 8% | IT ma tekinolosi | |
| #3 | Amasone | $125 piliona | ↑ 24% | IT ma tekinolosi |
| #4 | Microsoft | $108 piliona | ↑ 17% | IT ma tekinolosi |
| #5 | Coca-Cola | $63 piliona | ↓ -4% | Meainu |
| #6 | Samsung | $61 piliona | ↑ 2% | IT ma tekinolosi |
| #7 | Toyota | $56 piliona | ↑ 5% | Auto |
| #8 | Mercedes Benz | $51 piliona | ↑ 4% | Auto |
| #9 | a le McDonald | $45 piliona | ↑ 4% | Tau'aiga lautele |
| #10 | Disney | $44 piliona | ↑ 11% | Faafiafiaga |
| #11 | BMW | $41 piliona | ↑ 1% | Auto |
| #12 | IBM | $40 piliona | ↓ -6% | IT ma tekinolosi |
| #13 | Intel | 40 piliona | ↓ -7% | IT ma tekinolosi |
| #14 | $40 piliona | ↓ -12% | IT ma tekinolosi | |
| #15 | Cisco | $35 piliona | ↑ 3% | IT ma tekinolosi |
| #16 | Nike | $32 piliona | ↑ 7% | Faʻatau atu |
| #17 | Louis Vuitton | $32 piliona | ↑ 14% | Faʻatau atu |
| #18 | Oracle | $26 piliona | ↑ 1% | IT ma tekinolosi |
| #19 | Aoao Faa-Eletise | $25 piliona | ↑ 22% | Tele-pisinisi. |
| #20 | sua | $25 piliona | ↑ 10% | IT ma tekinolosi |
O isi ituaiga mai le TOP 100Kamupani e, mo se tasi mafuaaga poʻo se isi, e leʻi aofia i le faʻavasegaina o le tausaga talu ai ua faʻailogaina o le Fou.
| Tulaga | Faailoga | Fa'ailoga tau ($ piliona) | Suiga ile tausaga | Alamanuia |
|---|---|---|---|---|
| #21 | Honda | $24 piliona | ↑ 3% | Auto |
| #22 | Chanel | $22 piliona | ↑ 11% | Faʻatau atu |
| #23 | American faailoa | $22 piliona | ↑ 13% | IT ma tekinolosi |
| #24 | Pepsi | $20 piliona | ↓ -1% | Meainu |
| #25 | JP Morgan | $19 piliona | ↑ 8% | Tupe |
| #26 | Ikea | $18 piliona | ↑ 5% | Faʻatau atu |
| #27 | lugā | $18 piliona | ↑ 7% | Lologa |
| #28 | Meli | $18 piliona | ↑ 9% | Faʻatau atu |
| #29 | Sara | $17 piliona | ↓ -3% | Faʻatau atu |
| #30 | H&M | $16 piliona | ↓ -3% | Faʻatau atu |
| #31 | Accenture | $16 piliona | ↑ 14% | Au'aunaga Pisinisi |
| #32 | Budweiser | $16 piliona | ↑ 3% | Alu |
| #33 | Gucci | $16 piliona | ↑ 23% | Faʻatau atu |
| #34 | Pampers | $16 piliona | ↓ -5% | FMCG |
| #35 | Ford | $14 piliona | ↑ 2% | Auto |
| #36 | Hyundai | $14 piliona | ↑ 5% | Auto |
| #37 | Gillette | $14 piliona | ↓ -18% | FMCG |
| #38 | Nescafe | $14 piliona | ↑ 4% | Meainu |
| #39 | tamai | $13 piliona | ↑ 20% | IT ma tekinolosi |
| #40 | Volkswagen | $13 piliona | ↑ 6% | Auto |
| #41 | Citi | $13 piliona | ↑ 10% | Tautua tautupe |
| #42 | Audi | $13 piliona | ↑ 4% | Auto |
| #43 | Allianz | $12 piliona | ↑ 12% | Inisiua |
| #44 | ebay | $12 piliona | ↓ -8% | IT ma tekinolosi |
| #45 | Adidas | $12 piliona | ↑ 11% | Teuga, lavalava |
| #46 | Axa | $12 piliona | ↑ 6% | Inisiua |
| #47 | HSBC | $12 piliona | ↑ 5% | Tupe |
| #48 | Starbucks | $12 piliona | ↑ 23% | Tau'aiga lautele |
| #49 | Philips | $12 piliona | ↓ -4% | Faʻatekonolosi |
| #50 | Porsche | $12 piliona | ↑ 9% | Auto |
| #51 | Lʻoreal | $11 piliona | ↑ 4% | FMCG |
| #52 | Nissan | $11 piliona | ↓ -6% | Auto |
| #53 | Goldman Sachs | $11 piliona | ↓ -4% | Tupe |
| #54 | Hewlett Packard | $11 piliona | ↑ 4% | IT ma tekinolosi |
| #55 | visa | $11 piliona | ↑ 19% | IT ma tekinolosi |
| #56 | Sony | $10 piliona | ↑ 13% | IT ma tekinolosi |
| #57 | kelloggs | $10 piliona | ↓ -2% | FMCG |
| #58 | Siemens | $10 piliona | ↑ 1% | IT ma tekinolosi |
| #59 | Danone | $10 piliona | ↑ 4% | FMCG |
| #60 | Nestle | $9 piliona | ↑ 7% | Meainu |
| #61 | loka | $9 piliona | ↓ -9% | IT ma tekinolosi |
| #62 | Mastercard | $9 piliona | ↑ 25% | IT ma tekinolosi |
| #63 | Dell Technologies | $9 piliona | fou | IT ma tekinolosi |
| #64 | 3M | $9 piliona | ↓ -1% | IT ma tekinolosi |
| #65 | Netflix | $9 piliona | ↑ 10% | Faafiafiaga |
| #66 | Colgate | $9 piliona | ↑ 2% | FMCG |
| #67 | Santander | $8 piliona | ↑ 13% | Tupe |
| #68 | Cartier | $8 piliona | ↑ 7% | Mea taugata |
| #69 | Morgan Stanley | $8 piliona | ↓ -7% | Tupe |
| #70 | Salesforce | $8 piliona | ↑ 24% | IT ma tekinolosi |
| #71 | Enterprise Hewlett Packard | $8 piliona | ↓ -3% | IT ma tekinolosi |
| #72 | PayPal | $8 piliona | ↑ 15% | IT ma tekinolosi |
| #73 | FedEx | $7 piliona | ↑ 2% | Lologa |
| #74 | Huawei | $7 piliona | ↓ -9% | IT ma tekinolosi |
| #75 | Lego | $7 piliona | ↑ 5% | FMCG |
| #76 | anufe | $7 piliona | ↑ 19% | Tele-pisinisi. |
| #77 | Ferrari | $6 piliona | ↑ 12% | Auto |
| #78 | Kia | $6 piliona | ↓ -7% | Auto |
| #79 | Corona | $6 piliona | ↑ 15% | Alu |
| #80 | Jack Daniels | $6 piliona | ↑ 13% | Alu |
| #81 | Panasonic | $6 piliona | ↓ -2% | IT ma tekinolosi |
| #82 | Dior | $6 piliona | ↑ 16% | Teuga, lavalava |
| #83 | DHL | $6 piliona | ↑ 2% | Lologa |
| #84 | John Deere | $6 piliona | ↑ 9% | Tele-pisinisi. |
| #85 | Land Rover | $6 piliona | ↓ -6% | Auto |
| #86 | Johnson & Johnson | $6 piliona | ↓ -8% | Faʻatau atu |
| #87 | Uber | $6 piliona | fou | IT ma tekinolosi |
| #88 | Heineken | $5,626 | ↑ 4% | Alu |
| #89 | Nintendo | $6 piliona | ↑ 18% | Faafiafiaga |
| #90 | MINI | $5 piliona | ↑ 5% | Auto |
| #91 | mauaga | $5 piliona | ↓ -4% | Faafiafiaga |
| #92 | Spotify | $5 piliona | ↑ 7% | IT ma tekinolosi |
| #93 | KFC | $5 piliona | ↑ 1% | Tau'aiga lautele |
| #94 | Tiffany & Co | $5 piliona | ↓ -5% | Teuga, lavalava |
| #95 | Hennessy | $5 piliona | ↑ 12% | Alu |
| #96 | Burberry | $5 piliona | ↑ 4% | Teuga, lavalava |
| #97 | Shell | $5 piliona | ↓ -3% | Malosiaga |
| #98 | $5 piliona | fou | IT ma tekinolosi | |
| #99 | Davidson Harley | $5 piliona | ↓ -7% | Auto |
| #100 | Prada | $5 piliona | ↓ -1% | Teuga, lavalava |
I le 2001 (le tausaga muamua i le lipoti), 100 ituaiga na muamua faʻatusalia. Talu mai lena taimi, o le tele o kamupani tekonolosi ua auai i le bandwagon ma tulai mai i le pito i luga o le lisi. A'o 137 fa'ailoga ta'uta'ua (e aofia ai le Nokia ma le MTV) na aofia i le fa'avasegaga i le tele o tausaga
ona pau ai lea i fafo.
I se suiga ofoofogia, sa i ai le Facebook i se tasi taimi i luga o le 10 pito i luga, ae na pa'ū ese mai le 14 pito i luga ma maua ai le tulaga XNUMX i le mavae ai o se tausaga faigata. Ae peitai, e le o se mea e ofo ai. O le sauai tekinolosi ua a'afia i faamasinoga e amata mai i fa'amatalaga fa'alilolilo fa'amatalaga i fa'aupuga fa'apolokiki.
O fea ituaiga e sili ona televave le fa'atupulaia?
O faʻataʻitaʻiga sili ona faʻatupulaia o le 2019 e faʻaalia ai le pule faʻatekonolosi, faʻatasi ai ma Mastercard, Salesforce ma Amazon e taʻitaʻia le ala.
O kamupani i lenei fa'avasegaga ua matua'i fa'atupulaia pe a fa'atusatusa i le tausaga talu ai.
| Tulaga | Faailoga | Fa'ailoga tau ($ piliona) | Suiga ile tausaga | Alamanuia |
|---|---|---|---|---|
| #1 | Mastercard | $9 piliona | ↑ 25% | IT ma tekinolosi |
| #2 | Salesforce | $8 piliona | ↑ 24% | IT ma tekinolosi |
| #3 | Amasone | $125 piliona | ↑ 24% | IT ma tekinolosi |
| #4 | Gucci | $16 piliona | ↑ 23% | Fefaatauaiga faʻatau |
| #5 | Starbucks | $12 piliona | ↑ 23% | Tau'aiga lautele |
| #6 | tamai | $13 piliona | ↑ 20% | IT ma tekinolosi |
| #7 | visa | $11 piliona | ↑ 19% | IT ma tekinolosi |
| #8 | anufe | $7 piliona | ↑ 19% | Tele-pisinisi. |
| #9 | Nintendo | $6 piliona | ↑ 18% | Faafiafiaga |
| #10 | Microsoft | $108 piliona | ↑ 17% | IT ma tekinolosi |
O le manuia o nei faʻailoga e mafai ona faʻatatau i lo latou gafatia e faʻamoemoeina suiga malosi o manaʻoga o tagata faʻatau.
E ui o le sootaga i le va o pisinisi ma le tutusa tutusa ua talanoaina lautele mo le tele o tausaga, e manino lava o le faamalieina o tagata faatau e fesoasoani e faʻamalosia se faʻailoga ma saofagā i taunuuga tau tupe mataʻina.
Solia au tulafono, a leai o le a solia oe e au tauva
I le faʻaopoopoga i le faʻamoemoeina o suiga o manaʻoga, o nisi o faʻailoga sili ona manuia o loʻo faʻamoemoeina foi se faʻavae tagata faʻatau laiti. O lenei mea e sili ona maitauina i mea taugata ma faʻatau, lua o vaega sili ona vave faʻatupulaia mo le lua tausaga faʻasolosolo.
O le au faʻalogo talavou i a latou faʻatauga o loʻo taulaʻi atu i tekinolosi, ua faʻateleina ma sili atu ona manaʻo e faʻasoa faʻamatalaga i le tasi ma le isi. O le i'uga, o fa'ailoga fa'aleaganu'u i fa'alapotopotoga uma o lo'o fa'afouina e fa'atumauina nei tagata fa'alogo, ma o nisi kamupani ua matua'i fa'atekonolosi i latou lava i le faagasologa.
Gucci, mo se faʻataʻitaʻiga, faʻafesoʻotaʻi lona toe faʻafouina i le taimi nei ma le sailiga mo le tuʻufaʻatasiga lelei o le fatufatuga ma tekinolosi. O le kamupani, o lona fa'avae pisinisi na avea ma ana tala fa'asolopito, o lo'o taula'i nei i luga o le e-commerce ma fa'asalalauga fa'aagafesootai e fa'atasi ai ma ana tagata fa'atau Gen Z.
E faʻapea foʻi, na faʻasalalau talu ai nei e Walmart o loʻo faʻaogaina le faʻaogaina o mea moni mataʻutia ma masini aʻoaʻoga robots e tauva ai ma Amazon.
O le a iu lava ina avea kamupani fa'aleaganu'u uma ma kamupani tekonolosi-pe o le a na'o le 'aina ola?
Faitau foi ile EDISON Software blog:
puna: www.habr.com